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The Week in Social Analytics #138

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On campaigns and measurement 

Beyond Impressions and Reach: Connecting Campaigns to Conversions [from Marketing Profs; written by Stacy DeBroff]

“By keeping our clients’ business objectives in mind and implementing tactics that can map to those goals, we can handcraft social media and digital campaigns that change consumer behavior. And when we do that, we can dramatically prove out our value to the C-suite in a far more profound way than through reach numbers.”

How To Drive Measurable Social Media Results [from Heidi Cohen]

“But it’s difficult to yield measurable social media results on any social media network, based on AOL via Converto research. That’s because social media interaction tends to occur in the middle of the purchase funnel.

“Understand that social media is best at building awareness since it reaches a broad cross section of customers before, during and after they purchase.”

On content marketing 

Where Is Content Headed? [from B2B Marketing Insider; written by Michael Brenner]

“Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently.”

The Only Thing You Need to Know About Content Marketing Strategy [from Social Media Today; written by Lacy Boggs]

“Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.

Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you.”

EGC is the Key Content Marketing Trend [from Convince & Convert; written by Jay Baer]

EGC = Employee Generated Content

“Consider your own experiences in the wild. If you go to Lowe’s and ask the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. The personal (and personality) layer inherent in EGC matters.”

4 Types of YouTube Videos PR & Marketing Pros Should Make [from Cision; written by Teresa Dankowski]

“Video has the power to find and retain consumers, create brand recognition, boost engagement and convert sales. But what kind of videos, exactly, should your brand be posting on YouTube? Here are four types of videos PR and marketing pros should make:

  1. Tutorials
  2. Campaign Kickoffs
  3. Authentically showcase offerings
  4. Reinforce brand values”

Click through to the full article for details and examples for each type of video from brands who are already executing this style of content well.

Everything else 

Three digital marketing mega trends for 2015 [from Econsultancy; written by Ashley Friedlein]

“Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. “

Definitely worth a read.

6 Tips To Build A Strong Social Media Customer Service Plan [from Wade Harman]

“When you are able to successfully listen as a brand, then you have succeeded in looking beyond the numbers and what the data can tell you about any one thing. It helps you to stay informed and personal with the follower and the customer, and they will always tell you what they need.”

The Week in Social Analytics #128

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content strategies. 

Harnessing the Power of Micro-Content [from dustn.tv; written by Dustin W. Stout]

“A good content marketing strategy incorporates regular micro-content distributed throughout social media that will keep your audience engaged.”

Read on for what makes a great micro-content strategy.

3 Unique Ways Brands Are Approaching Content Creation [from Convince and Convert; written by Jessica Gioglio]

“From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.”

Use these examples to inspire your own strategy.

Convince Your Boss To Use Video Content Marketing [from Heidi Cohen]

“. . .video content supports sales, based on the following data about US adults from Animoto.

  1. 94% have watched a video in the last week.
  2. 73% are more likely to purchase after viewing a video. (Note: Other research showed that 53% of respondents were influenced to purchase by a YouTube video.)
  3. 83% prefer videos that are 5 minutes or less in length. (Note: Informational videos must be short to grab your audience’s attention. You must engage them within the first 20 seconds or they’re gone.)
  4. 58% believe that viewing a company video builds trust.
  5. 89% have shared an educational video.

A great roundup of research around video content marketing.

B2B-Content-Tactics-Used-2015-B2B-Content-Marketing-Benchmarks

 

via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs

On social platforms. 

The Art of a Tweet, Part 2: Corporate Tweeting [from Social Media Today; written by Dana Strokovsky]

“Here are a few items to keep in mind when creating a social voice:

  • Content pillars
  • Filters (do’s and don’ts)
  • Categories and specific breakdown of audience
  • Platform consideration
  • Imagery guidelines”

How B2B Businesses Can Use Instagram [from Maximize Social Business; written by Jenn Herman]

“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”

On marketing strategies. 

Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]

“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”

Watch the YouTube video directly here.

How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]

1. Identify Your Marketing Goals

Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:

  1. Grow their business
  2. Get more sales
  3. Develop a personal brand

Awesome! Now, exactly what is your plan for doing that?”

Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]

“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”

 

Written by Sarah

November 14th, 2014 at 9:39 am

The Week in Social Analytics #123

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

B2B marketing 

The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics [from TopRank Online Marketing; written by Lee Odden]

“Document your content marketing strategy and follow it closely.

If you’re feeling a bit underwhelmed, here’s the thing:

  • 35% of B2B marketers in this year’s survey said they have a documented content marketing strategy
  • 48% said they have a content marketing strategy, but it is not documented.”

6 Pinterest Tips for B2B Brands [from Social Media Today; written by Ekaterina Walter]

“Pinterest is uniquely placed to grab the attention of a variety of people. By creating different boards, you can reach out to everyone, from a designer to a buyer. GE has a fantastic page; boards such as the ‘Art of Innovation’ show its quirky side, while ‘From the Factory Floor’ shows technical information.”

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It [from Marketing Land; written by Amy Gesenhues]

CMI-study-types-of-content-marketing-used

 

See the full report here.

Content Marketing 

How To Break Through The Noise With The 3 Vs Of Content Marketing [from B2B Marketing Insider; written by Michael Brenner]

“Volume. Variety. Value.”

9 Ways to Utilize Social Media for Storytelling! [from Millennial CEO; written by Brian Fanzo]

“Social Media is the perfect platform for storytelling but to do it correctly it’s more than just telling your story with words it’s a compilation of all your digital actions.”

Five Steps to Creating a Video Marketing Strategy [from Marketing Profs; written by Michael Litt]

“A good plan is the difference between knowing that your content is delivering ROI and throwing things at the wall and seeing what sticks.”

Hashtags 101: How to Create Your Own [from AllTwitter; written by Lauren Dugan]

“. . .businesses may choose to create their hashtag for a number of reasons, including:

  • Encouraging event participants to live tweet
  • Hosting a Twitter chat
  • Hosting an online Q&A
  • To promote a product launch
  • To show support for a charity or cause

. . .Be sure that you understand what purpose your hashtag will serve before your create it.”

Everything else 

Doing Real-Time Marketing Right [from SHIFT Communications; written by Zach Burrus]

“If done right, RTM has the potential to go beyond other strategies and generate the kinds of authentic interactions and relationships that ultimately lead to brand ambassadors.”

Youth and Brands: What’s the Relationship? [from Marketing Charts; written by staff]

“The results suggest that youth are more connected to brands than their elders, but that many feel they’re not being taken seriously enough.”

 

HavasWorldwide-Consumer-Relationship-with-Brands-Oct2014

Written by Sarah

October 10th, 2014 at 9:29 am

The Week in Social Analytics #119

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content:

5 ways to produce content that drives revenue [from iMedia Connection; written by Erika Goldwater]

“. . .some 90 percent of marketers invest a huge portion of their budget on content without a formal strategy in place. A documented strategy can dramatically improve resource and budget allocation, buyer targeting, and content idea generation. And it should include concrete and measurable goals, as well as a system for tracking performance relative to those goals across the lead-to-buyer lifecycle. If driving sales and revenue is your goal, there’s only one way to know if your strategy is working: measure effectiveness across the funnel and make adjustments accordingly.”

Content marketing and the difficulties of storytelling [from Econsultancy; written by James Curtis]

“The other big contributing factor to why content marketing campaigns fail to deliver good storytelling is that we forget that most obvious of challenges with digital media, the narrative is often non-linear.”

Visual content:

Visual Content, Confusion, and Copyright Laws [from Spin Sucks; written by Lindsay Bell]

Take it from the macaque: It’s your job to make sure you’re keeping up with and following copyright laws on the images you use in your visual content and marketing.

5 Visual Platforms to Boost B2B and B2C Engagement [from Social Media Today; written by Mordecai Holtz]

If you’re looking to produce and share more visual content, consider these platforms.

Three Instagram accounts every marketer and designer should follow [from Econsultancy; written by Edwyn Raine]

Any overlooked suggestions to add to this short list?

Master the platform:

How to Build Your Brand on YouTube and Reach New Customers [from Social Media Today; written by Joy Mali]

“Video is the best way of communicating your brand to your customers since it establishes a real time experience within them, and your customers feel as if they have really connected with your product. Hence, video can easily support your branding effort like no other medium.”

Brand Marketing on Vine: How to Sell Yourself in Six Seconds [from Social Times; written by Jon Mowat]

Key takeaways from some of the brands best at using Vine:

  • They all have the brand’s community at their heart. GE showcases science, Samsung showcases extreme outdoor sports and French Connection showcases their clothing range to those interested in fashion and travel.
  • There is never a hard sell. In fact, it’s best to avoid traditional advertising calls to action, as they just don’t work on the platform. Each of the Vines above simply give you something to think about; the takeaway is a simple, personal moment. Connection to the brand has to be more subtle and often only establishes itself after you’ve hooked your audience on your style of Vine.
  • They left the door open for you to return. Great Vines will make sure to leave you wanting the next story with anticipation.
  • Creativity was a watchword. Each Vine used the format to its strengths and didn’t try to make a Vine something it can’t be. With the platform, you’ve got a precious few moments to make an impact. Don’t waste them, but at the same time don’t try to cram everything in. Efficiency and the simplicity of your message is key.

Everything else:

Does Social Media Make Crisis Communications More Difficult to Manage? [from PR Newser; written by Shawn Paul Wood]

Seems especially applicable in the wake of DiGiorno’s Twitter mistake earlier this week, and brands’ inability to keep quiet on 9/11.

How to Incorporate Social Media Into Your Product Packaging [from Social Mouths; written by Francisco Rosales]

“Product design and product packaging are two of the only ways you can draw consumers back into your online campaigns as they navigate the physical world. A social campaign may get the ball rolling, but a single hashtag or slogan on your packaging will encourage users to engage more deeply both in person and online.”

The Ultimate Guide To Social Media Contests, 15 Steps [from Social Fresh; written by Erica Campbell Byrum]

Helps you build a plan with a timeline from three months out.

The Week in Social Analytics #114

without comments


It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

5 Measurement Pitfalls to Avoid [from Mashable; written by Eliza Berman]

“. . . in the quest to back up every move with cold, hard data, it can be easy to mistake any old numbers for useful numbers. Not all data is created equal, and the best way to ensure you’ll be collecting the right data is to develop the right set of performance metrics.”

How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process) [from Marketing Land; written by Kevin Ryan]

“There is a big difference between listening to your best customers and lurking among them to gather information; in the former, you have initiated a meaningful dialogue, while the latter will leave your customers feeling like lab rats.”

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts [from KISSMetrics; written by Chloe Mason Gray]

A few of the key takeaways:

  • Take time to truly understand your current position in order to set achievable marketing goals.
  • Choose 1-2 core goals that impact the bottom line and 3-5 supporting goals. Anything more than that will distract you from what’s most important.
  • Alternatively, try focusing completely on just one goal.
  • Pick goals that you genuinely care about achieving (be authentic).
  • Don’t just focus on the finish line; enjoy the process of achieving your goal.
  • Set the minimum bar at delivering on at least 70% of the planned improvements each quarter.
  • Approach each new marketing goal with as much data and information as possible.
  • Make sure your short-term goals always support your long-term prospects.

How the World Sees You Should Govern Your Social Media Style [from Convince and Convert; written by Jay Baer]

“…if you can understand how people see you at your best, then you can simply focus on those areas where you’re most primed to succeed and avoid the areas that are going to be like quicksand.”

How to Write a Crisis Communications Plan [from Spin Sucks; written by Gini Dietrich]

“But the real issue isn’t that they did bad things—we’re all human and we all make mistakes—it’s that they were handled by people who didn’t have any crisis communications experience.”

Pair with our piece on crisis communications for airlines, as well as part I of our crisis communications for cruise lines (look for part II next week.)

The Five Essential Elements of a Great Company Story [from Marketing Profs; written by Sandra Stewart]

Not every company is the wunderkind of tech, but every company does have a story to tell.

How Digital Media Has Changed the Art of Storytelling | Infographic [from Social Times; written by Kimberlee Morrison]

“From ‘blog’ being named the 2004 Merriam-Webster word of the year, to the rise of content curation and visual media — the art of storytelling is a craft that remains at the heart of digital media.”

Who Are You? How to Develop a Brand Identity for Instagram [from Likeable Media; written by Roly Gonzalez]

You have to be authentic to who your brand and develop a brand identity on Instagram that accomplishes the following:

  • Stays true to your overall brand identity
  • Conveys a straight forward persona to your audience
  • Utilizes the tone, feel, and language of the platform

What Types of Brand Videos Do Consumers Want to Watch? [from Marketing Charts; written by staff]

“According to the Levels Beyond survey, consumers are most interested in how-to, instructional or tutorial videos (67%), followed by:

  • comedy or spoof videos (42%);
  • product/informational videos (34%);
  • micro-documentaries, telling the story of a person or event (33%); and
  • animations/infographic videos (30%).”

Written by Sarah

August 8th, 2014 at 8:54 am

The Week in Social Analytics #112

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Celebrate Your Social Media Successes, but Don’t Forget that Community Trust is the Key [from Social Media Today; written by Craig Thomler]

“Social media isn’t just a reflection of the world – it is part of the world. How your organisation conducts itself on social channels can significantly shape community views – creating a positive or negative impression.”

How to Build the Commodities of Identity and Trust in Social Media [from Danny Brown]

“If you’re expecting your brand to be immediately identifiable through your actions on social media, you’ll be sorely disappointed. Instead, it’s the consistency of the message and voice that will build your identity, not the speed in which you bring that to market.”

Tips to Thank and Reward Your Social Media Audience [from Social Media Today; written by Isra Garcia]

Your audience makes you who you are. Be sure to thank them accordingly.

Create Compelling Marketing Videos That Educate and Entertain | Infographic [from Marketing Profs; written by Rebecca Toth]

If you’re looking to get into video marketing, make sure you’ve got your bases covered: Who is your audience? Do you want your videos to be informative, entertaining, or both? This piece can help you plan out the basics and get started. Pair with New Research: B2B Video Marketing on the Rise [from Convince & Convert; written by Tyler Lessard].

Which Practices Are B2B Content Marketers Focusing On? [from Marketing Charts; written by staff]

“Such a narrow focus on content production runs the risk of using content marketing as a type of outbound advertising practice, rather than a marketing technique used to engage customers and build relationships…

In other words, as the study notes, content marketing practices seem inordinately focused on customer acquisition at the expense of relationship-building that continues throughout the buyer’s journey.”

Emphasis added.

3 TED Talks That Uncover the Secrets of Storytelling [from Convince & Convert; written by Julie Neumark]

“After viewing over 25 TED talks listed as having something to do with the topic of ‘storytelling,’ I began to see a through-line. There was a theme that appeared around the ideas of wonder, mystery, possibility, connection, and engagement.”

That Diner Feeling: How Denny’s became a weirdly successful content marketer [from Fast Company; written by Jeff Beer]

“While Allen says the brand isn’t afraid to take risks, she’s also quick to point out that the team tries to learn everything they can from both success and failure. ‘If you take those calculated risks, you’ve also got to be learning,’ she says. ‘I have an expression I use with my team, ‘read, react, and refine.’ We take these calculated risks, but we test and monitor it very closely and then take what’s working and what’s not and refine what we’re doing.’”

Second Half Content Marketing Checklist – 50 Points [from Heidi Cohen]

Use this list to maximize the success of your content marketing.

39 Resources for Understanding the Science & Psychology Behind Great Marketing [from KISSmetrics; written by Chloe Mason Gray]

“In an effort to make all of our lives easier, I’ve scoured the web for the best articles, infographics and books about the subject and organized everything into the following categories so that you can skip directly to the topic you want to learn about:

  • The Psychology of Marketing: An Overview
  • The Psychology of Pricing & Purchasing
  • The Psychology of Conversion
  • The Psychology of Good Websites
  • The Psychology of Color & Marketing
  • Books on Psychology, Persuasion, Influence & Marketing” 

What Are Personalization’s Biggest Challenges and Opportunities? [from Marketing Charts; written by staff]

Marketers continue to struggle with the balance between personalization and privacy.

Written by Sarah

July 25th, 2014 at 9:06 am

The Week in Social Analytics #99

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Diverges From Vine By Personalizing Explore Tab [from TechCrunch; written by Josh Constine]

“. . .Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with Vine, which centers around re-sharing and globally popular expert content creators.”

Pair with MIT algorithm predicts how popular your Instagram photo will be [from The Verge; written by Adrianne Jeffries].

Brands Need to Stop Trying to Play Hero [from AdWeek; written by Gaston Legorburu]

“Remember, the goal is participation, so brands must create experiences beyond the narrative where heroes become immersed and involved. That’s the differentiator between a story told and a story lived.”

Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth [from Mack Collier]

“So to put it another way, it is 4.7 percente of your social media following that generates all of the word of mouth results, and by results we mean conversions, not just reach.”

Stop Trying to be Human– Try Being Useful [from Social Media Explorer; written by Tracey Parsons]

 “It is however, un-natural to “engage” with a product or brand. I almost never talk to my pillow. I occasionally talk to my treadmill, but not in a nice, friendly way. So, let’s drop this whole notion of being more human and try instead to be useful.”

The art of storytelling in 6 content marketing context questions [from Fusion Marketing Experience; written by J-P De Clerck]

“Do brands create stories? Or do stories create brands?”

3 Reasons Your Brand Should Be Using Video On Twitter Right Now [from All Twitter; written by Lauren Dugan]

Video can make it possible to create an in-platform experience to connect with your fans, followers, and customers.

Pins, Tweets, and the Law [from TheBuzzBin; written by Dave Folkens]

A must-read if you’re planning a social contest:

“The issue for the brand in this case, and for all brands across any social network or site online, is disclosure and transparency of the connection between an activity and the incentivized nature of that action. Would a Pinterest user potentially create a board of fashionable shoes they liked? Absolutely. If the reason for the board, though, is a chance to win a prize, then they are essentially advertising to followers on behalf of the brand. Based on FTC guidance within its .com disclosures material, social media pins or posts are equivalent to providing an endorsement of the products. The use of a hashtag as part of the contest was also required and some might argue that was enough to identify that it was a promotion but it didn’t clearly indicate the potential financial connection so it failed in that sense of the disclosure. So while the brand was not (in my opinion) trying to deceive or trick users, it did not meet the true standard of the disclosure guidelines.”

Plus two more pieces on Pinterest from Social Media Today: Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements and 9 Marketing Tips for Pinterest.

The Social Media and Device Facts You Need In 2014 [from Heidi Cohen]

“. . .what’s critical for marketers using social media and content marketing is that consumers want the content they choose on the device of their choice when they want it.

Emphasis original.

How to Succeed with Snapchat Marketing [from Social Media Today; written by Chris Syme]

An in-depth breakdown of marketing on the platform famous for its ephemeral content.

Written by Sarah

April 25th, 2014 at 9:38 am

The Week in Social Analytics #89

without comments


It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Instagram Video Done Right: 10 Inspiring Brand Examples [from Social Media Today; written by Katherine Leonard]

“40% of the most-shared Instagram videos are from brands.”

Instagram teaching ad-makers how to be less square [from The Verge; written by Ben Popper and Ellis Hamburger]

“The company today published The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like “share experiences” and “find beauty everywhere.” The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users.”

Profile of the Top Vine Video Creators | Videos [from Social Media Today; written by Neil Davidson]

Image and video are predicted to be big in 2014; if you’re thinking about getting into video, see how the top Vine producers do it.

How to Use Instagram in a Genius Way (and Grow Your Audience) [from Ann Handley]

“Instagram allows you to hone your storytelling skills by giving you the necessary—and instant—feedback by how your followers respond (or don’t) to your posts. I’ve learned a lot about what kinds of ‘stories’ resonate in a broader sense—what truly gets my point of view across effectively—just by seeing how my followers there react and what they respond to.”

Retailers Use Social to Spur Shopping, Research [from eMarketer; written by staff]

“Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.”

The Eight Phases of Brand Love [from Harvard Business Review; written by  Tim Halloran]

“Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. She loved it as a constant companion, a support mechanism and a celebratory friend. At the time, I thought this was preposterous. We can’t connect with products the same way we connect with people!

But I’ve since learned that in many important ways, that is just what we do. Academic study after academic study has proven it. We don’t just consume or interact with brands. We actually engage in relationships with them.”

Everything you need to know about Twitter’s advertising options [from Social Media Explorer; written by Ben Harper]

If you’re in the UK and looking to advertise on Twitter, this is a must-read for you.

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo [from Search Engine Land; written by Ginny Marvin]

“Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Facebook where it has over 12 million fans.”

How to Tap Into the Purchasing Power of Millennials with Social Media [from Business 2 Community; written by Scott Scanlon]

“The driving force behind social commerce can be attributed to the Millennial generation’s penchant for social media. Numbering 76 million strong, Millennials, also known as Generation Y, are defined as the demographic cohort born between 1980 and 2000. Their size and combined purchasing power make Millennials a necessary market segment for the future success of most companies.”

For what reasons do Millennials follow a brand’s social accounts?

Study: Social Media Driving Hyper-Growth for SMBs [from Social Times; written by Kimberlee Morrison]

“According to the study, one in six SMBs on the grow are in what was referred to as hyper-growth mode. Indeed, companies experiencing hyper growth report a 73 percent increase in social media spend, indicating that social media is an effective tool for branding, generating word-of-mouth, content marketing and lead generation.”

Three Technology Revolutions [from Pew Internet]

“Three major technology revolutions have occurred during the period the Pew Research Center has been studying digital technology – and yet more are on the horizon.”

Get the stats on Broadband, Mobile, and Social from Pew.

Written by Sarah

February 14th, 2014 at 8:57 am

The Week in Social Analytics #82

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

11 News Sources Using Instagram Video [from Mashable; written by Rebecca Hiscott]

“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”

Not a bad way to get some inspiring ideas for your own short video content.

Women Up Time Spent on Social Platforms [from eMarketer; written by staff]

“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”

How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]

“Social media is everything for us,” Liza says. “It enables us to spread the word.”

3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]

“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.

So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.” 

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]

“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”

2013 SM stats Infographic
Click through for the full infographic from Sparefoot, or see it directly on their site.

The Ultimate Social Media Tip Sheet [from Heidi Cohen]

101 tactics from Heidi Cohen’s top 5 articles.

2014 Will Be the Year to Lead With Analytics [from Social Media Today; written by Michael Brito]

“This is more than a prediction. It’s a fact.  Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”

Five Ways to Win Trust [from Social Media Examiner; written by Tracey Parsons]

“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”

The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]

“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”

Check out some of the most recent clever and integrated campaigns to get inspired for 2014.

Written by Sarah

December 27th, 2013 at 7:58 am

The Week in Social Analytics #75

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter News Consumers: Young, Mobile and Educated [Pew Research Journalism Project; written by Amy Mitchell and Emily Guskin]

“Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.”

Ten Ways in Which Your Tumblr Blog Can Help in SEO [from Social Media Today; written by Mark Scott]

“Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website’s reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.”

And here’s a response on that from JD Rucker on Soshable: Tumblr as an SEO Tool.

Our Tumblrs, Our Teenage Selves [from New York Magazine; written by Ann Friedman]

“Way back in 1977, Susan Sontag wrote that  ‘industrial societies turn their citizens into image-junkies; it is the most irresistible form of mental pollution.’ And the notion has persisted. The never-ending stream of social-media images is routinely declared a symptom of our collective narcissism or intellectual weakness. Again, perhaps we can take a cue from teenage girls. They’re quite aware that they’re seen as frivolous and self-absorbed, but on a deeper level they know they’re engaged in an important project: figuring out who they are and what they want to be. If we took our Instagrams and Snapchats and reblogs half as seriously as they do, perhaps we’d reach some new insight about our adult selves, too.”

LinkedIn and Tumblr: Tips for Effective Video Marketing [from OnlineVideo.net; written by Shelley M. Johnson]

“This is the art of becoming ubiquitous as a brand. When marketing video, there are more networks to rely on than just YouTube, Twitter, and Vine. Some marketers see this as unchartered territory, but what they fail to realize is that other platforms can be just as effective, if not more.”

It’s a Wide, Wide, Wide, Wide Social Media World: 4 Things You Probably Didn’t Know [from The Measurement Standard]

“Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.”

The Evolution of Visual Storytelling [from The Buzz Bin; written by Erin Hurley-Brown]

“Our current students see no difference between working traditionally and digitally, they simply see them as different media. Where 10 years ago, an illustrator might have chosen to work in gouache or oils, they now choose to work traditionally or digitally, and that may switch from one assignment to the next.”

Cats Are Over: Social Media in the Post Cat Economy [from The Webby Awards]

Say it ain’t so! The Webby Awards presents their first social media report and presents the notion that we’re living in a post-cat economy. Regardless of whether you agree, it’s a great read with a lot of examples and tips from top brands in social media.

Instagram ads and the future of brand advertising [from Gigaom; written by  Om Malik]

“Systrom explained that in order for companies and their brands to be successful, they need to create Instagram-like content for the advertising campaigns. If the brands veer away from Instagram-i-ness, Systrom said they will run the risk of losing impact in a what is a very high-touch environment. The kind of ads and the number of times they will be shown to us will be key to community acceptance (or rejection) of advertising.”

Unlock the Potential of Real-Time Marketing [from Marketing Profs; written by Jenn Deering Davis]

“And there is good reason to take notice: Regardless of product or category, marketers who engage in real-time marketing can expect a 21% increase in positive brand perceptions and 18% increase in likelihood to buy (Golin Harris).

Real-time is not some marketing fad, but a natural progression of social media marketing and a great way for marketers to capitalize on the immense volume of social conversations. And a key part of unlocking the potential of real-time marketing is implementing social analytics that can help guide your media strategies.”

Do Retailers Understand Millennials? Are They Even Trying To? [from Marketing Charts; written by staff]

“Abstaining from any kind of research into this demographic – no matter how difficult it is to decipher – seems curious.”

Consumers Say They Respond to Online Ads With Actions Other Than Clicks [from Marketing Charts; written by staff]

“Indeed, when respondents were asked how long they would generally wait until they researched a company or product whose ad they found interesting but did not click, a majority indicated they would wait longer than one hour, with a significant number doing so ‘days later.’”

Written by Sarah

November 8th, 2013 at 9:45 am