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Union Metrics San Francisco Crafts for a Cause

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On July 2nd, Union Metrics’ San Francisco team visited our local Raising a Reader office to “Craft for a Cause,” and build educational block sets designed to inspire creative storytelling in the classroom and at home for program participants.

SF volunteer

Raising A Reader’s programs provide books and educational materials, like the block sets we assembled, designed to help caregivers encourage children to read, cultivate creativity and aid in school success by increasing literacy, especially in low income communities. Our time at Raising a Reader helped us better understand early learning and the needs of schools and families in communities around the Bay Area, and knowing the benefits of early education and the importance (and fun!) of creativity in school and eventually at work, we wanted to support this cause and provide children with tools that will aid them in their literacy journey.

The blocks that we assembled, which include photos of a diverse array of people and animals, are designed to help children and adults use their imaginations to create stories about the characters. By inventing made-up narratives of what the individuals on the blocks might be doing, even children who may not yet be able to read or caregivers who might not have access to children’s books in their native language can learn and apply the art of storytelling.

We love being part of a community as diverse as San Francisco and to have found an opportunity to assist an organization promoting such an important cause locally and around the country. Volunteering not only gives us a chance to meet our neighbors and learn about the different needs that exist for local groups, but it also gives us a chance to connect as a team on a new type of project, which is why we make community service a regular activity in both our offices. And in this case, even hone our block-making skills and uphold our values of creativity and craftsmanship!

Our volunteering program allows us to help the community and spend time with colleagues in a new way, and we are so happy to offer it as a regular team building and local activity. Here’s what some of our San Francisco teammates had to say about our work at Raising a Reader:

“I like and appreciate the volunteer work we do because it allows us the time to make a valuable contribution to those who are either in need, or whose lives we can better. The experience of volunteering at Raising a Reader more recently was great especially after understanding how it impacts the children. I remember our guide/instructor telling us about how children from low income families enter kindergarten well behind the average in their reading and language skills and as a result of already starting well behind the curve, as a result they end up remaining behind throughout their school careers. Therefore it was great to be able to make a contribution and to be able to hear about the impact of our contribution along with the contribution of others.” – Sam, Customer Success Manager

“The most beneficial aspects of the UM volunteer program for me are the perspective I gain from it and the opportunity to spend time with my colleagues outside of an office setting. It is easy to get caught up in the day-to-day grind and volunteering has served as a reminder that the minor issues I encounter pale in comparison to a lot of the major issues going on on our very own doorstep. Working with organizations like the Marin Food Bank and Raise A Reader has not only taught me a bit more about some of the adversities that others in our community face, but also given me the opportunity to take part in doing something to help!” – Steph, Product Designer

Our Austin office also recently volunteered at Austin Animal Center, so stay tuned for some adorable photos of our Austin team with local dogs and cats! (Can’t wait? Check us out on Instagram for a preview!)

Written by Sarah

July 23rd, 2015 at 8:39 am

Union Metrics employee exchange: How the other half lives

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It’s the people that make a company what it is and nobody knows those people better than the People Operations Manager. We’ve tapped ours, Elisabeth Giammona, to write a series of posts about us, our industry, the challenges of people ops, and more. Let us know what you think in the comments or on Twitter at @UnionMetrics. PS – We’re always hiring! You can see our open jobs here

We count ourselves as pretty lucky to have offices in two of the coolest cities around – Austin and San Francisco. In cities known for their tech innovation, it doesn’t get much better than these two! But there are some challenges to having two offices, and while we spend a lot of time on technological solutions to help our distributed team communicate (Slack, always-on video portals, and so on), we like to connect in person when we can.


At Trudy’s for dinner in Austin (via the Union Metrics Instagram).

We want to help employees get to know each other better and provide an in-person experience that lets people see the variety of roles and responsibilities that different colleagues tackle every day. Since each office has its own mix of engineering, product, marketing and customer-facing roles, being able to meet team members in person not only helps build camaraderie, but increases the understanding of all the functions that allow Union Metrics to create new products and keep our customers happy and engaged.

To make sure people from both offices are able to meet and work together on a regular basis, we started a monthly employee exchange program where an employee from Austin and an employee from San Francisco travel to the opposite office for a few days. Employees get to spend time with colleagues they normally only see through Slack and video portals, as well as get an in-person view of how the other office is set up (a good chance to judge the other office’s feng shui).

We think it’s important for employees to connect with colleagues that they normally wouldn’t cross paths with through work alone; through these interactions, everyone can better understand what others do, and even identify common areas and think about new ways to tackle problems. Ultimately our goal as a company is for in-person time together to provide a better sense of what different people and teams work on and how each individual’s work contributes to our company goals.

We don’t force everyone to stay in the office on exchange, however! On the social side, exchangers get to partake in the local coffee scene, enjoy a change in weather (at least during most parts of the year), and since San Francisco and Austin are great dining cities, also enjoy a couple of great meals- and a drink or two- with colleagues. We are a passionate group when it comes to food and beverages and have some favorite places we love to take visitors when they’re in town. Read on to see some of our top food and drink picks for SF and ATX, and let us know where you recommend!


At happy hour in San Francisco (via Union Metrics on Instagram).

San Francisco

  • Pastries – Pinkie’s is just across the street and their treats defy times of day, so that even if you get a bacon and cheddar brioche for breakfast, you’ll be ready for a Fluffernutter bar by lunch.
  • Sandwiches – The creative sandwiches at Deli Board keep the shop busy all day. Deli Board doesn’t cut corners or skimp on any toppings, so you can expect a great roll to start with, homemade hot sauce if you are daring, and then generous portions of meat and veggies in unusual combinations.
  • Sports bars – San Francisco and the surrounding area have a lot of sports teams, and during a big sports night, we like Golden Gate Tap Room where wings are readily available in multiple flavors.


  • Barbecue – San Francisco is known for a lot of great food, but barbecue isn’t usually on that list, so visitors to Austin would be smart to indulge in some real BBQ at least once. We recommend County Line.
  • Breakfast tacos – Some folks are squarely in the Torchy’s camp and some are die-hard Taco Deli fans. We leave it up to the visitors to decide on their favorite, but no visitor to Austin should leave without trying a breakfast taco (or five).. Many visitors find themselves drastically missing them once they leave.
  • Tex-Mex – While there may be a lot of great Mexican food in San Francisco, Tex-Mex is in a category all its own. We like to take visitors to Trudy’s and introduce them to the Mexican Martini.

Learn more about what it’s like to work at Union Metrics here!

Written by Sarah

June 16th, 2015 at 10:23 am

Projects now available in all Union Metrics accounts!

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You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here

Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can:

  • Group related Trackers together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers
  • View project-level dashboards and insights


Union Metrics Projects

Why group related Trackers together? This gives you the ability to create a top-level dashboard to view campaign performance at a glance, monitor your competitors for share of voice reporting, easily manage multiple campaigns or clients, and more.

And with this feature, you can also control individual user access to specific data – selectively invite users to view only certain Trackers, manage user read and write permissions across your account, and more.

Try it yourself! Log into your Union Metrics account now.

Written by Sarah

February 11th, 2015 at 10:44 am

Try our free Instagram analytics!

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Did you know we also provide Instagram analytics at Union Metrics? We do! In addition to the TweetReach Twitter analytics you know and love, we offer a number of social media analytics for other platforms, including Instagram. And we’ve just launched a brand new – FREE – Instagram account checkup that lets you see how you’re doing on Instagram.

Run your free Instagram account checkup report here

Learn the best time to post to Instagram


We’ll run a quick analysis of recent activity on your Instagram account and report back with analytics on things like:

  • The best time to post to your account
  • The hashtags that result in the most likes and comments
  • The people who engage with your content the most
  • Your posts that have received the most (and the least) engagement

See how your Instagram content performs! Try it for free now.

And of course, if you’re interested in our professional options, we have Instagram analytics subscriptions starting at just $99 per month. You can learn more and see our pricing here.

Written by Jenn D

December 29th, 2014 at 9:00 am

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How a monkey in a coat became an overnight social media sensation

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Excerpted from the Union Metrics Tumblr:

Let’s take a look at the little guy better known as the IKEA monkey, and see how posts about him spread across the social web. Here he is, in what might be the original photo posted by dzd_lisa on Instagram:

Isn’t he cute? That original Instagram photo was first posted to Tumblr by timeforinternet on Sunday night, December 9. After that, posts about the little monkey started to catch on across Tumblr and Twitter, with most activity happening on Monday, December 10.

On December 9, the day the monkey was first spotted at IKEA, there were only 71 posts about it on Tumblr. But on December 10, there were more than 1,100 new posts with 30,100 reblogs and 23,100 likes from more than 42,100 Tumblr users. On Twitter that same day, more than 55,700 tweets were posted from more than 44,100 unique Twitter accounts. Post volume on Tumblr peaked between 8:00 p.m. and 10:00 p.m. PST on Monday, while tweet volume on Twitter peaked between 11:00 a.m. and 1:00 p.m. PST that day.

  • Tumblr: 31,200 posts and reblogs, 42,100 participants
  • Twitter: 55,700 tweets and retweets, 44,100 participants
Read the full article with all the stats on the Union Metrics Tumblr.


Written by Sarah

December 13th, 2012 at 8:34 am

Announcing Union Metrics for Tumblr public availability

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Last month, you may remember us announcing our first non-Twitter analytics product. Today, we’re excited to share that Union Metrics for Tumblr is now publicly available!

We’ve partnered with Tumblr as their preferred analytics provider to deliver full-fidelity analtyics built on the entire Tumblr firehose. With our new tool, you can analyze any blog or any topic on Tumblr. If you’re using Tumblr to spread your message and want to know what’s really happening with your content, then Union Metrics for Tumblr is for you.

Union Metrics for Tumblr

Quickly get insight into your post volume and engagement. Understand what posts are working and how the conversation is spreading.

What is Union Metrics for Tumblr?

Union Metrics for Tumblr can measure activity and engagement for any blog or any topic on Tumblr. We make it possible to get in-depth analytics on all the interesting content that’s being shared on Tumblr.

Similar to what you’ve come to love from TweetReachTrackers, our new Tumblr reporting includes:

  • Beautiful, interactive trackers to continuously monitor your Tumblr presence
  • Post and note volume to show overall engagement levels and trends over time
  • Top contributors and curators to help identify key influencers
  • Analysis of posts and tags to surface most popular posts
  • Post engagement details, including the full reblog tree and interactions over time
  • Full data export for further analysis

What does it cost?

We currently have three plan levels perfect for larger brands and agencies, starting at $499 per month. They all come with a 7-day free trial. TweetReach Pro subscribers will receive 30% off these prices, so if you’re currently using TweetReach Pro, just let us know if you want to subscribe to Union Metrics for Tumblr.

We love Tumblr and we especially love the diversity and creativity that goes into making it the wonderful place that it is. And we know that not everyone works at a company with the budget for these plans. So we’re working on more analytics offerings for everyone, including a version for anyone interested in measuring their personal blogs. That’s coming soon, so stay tuned!

Written by Jenn D

November 29th, 2012 at 1:11 pm

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Introducing Union Metrics for Tumblr

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We’re thrilled to announce Union Metrics for Tumblr! This is the very first measurement product designed specifically for Tumblr that provides analytics based on their entire firehose of data. That includes more than 100 million Tumblr events per day. And, to add to the excitement, Tumblr has officially named us their preferred analytics provider!

For more details, head over to the Union Metrics blog.

Or, if you’ve heard enough, sign up for an invitation here!


Written by Dean Cruse

October 4th, 2012 at 11:30 am

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Union Metrics SXSW 2013 panels

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The team here at Union Metrics proposed a number of great panels for next year’s South By Southwest conference. They’re all listed below. If you think any of these would be interesting presentations at SXSW, please give us a vote!

Getting started with social data at scale

Featuring these speakers:

  • Ken Little, Director of Engineering, Tumblr
  • Rob Johnson, VP of Product Strategy, Gnip
  • Hayes Davis, CEO, Union Metrics

Answering these questions:

  1. What social networks offer access to social data and how do they provide that access?
  2. What issues should you be aware of in order to maintain compliance with the Terms of Service from different providers?
  3. What are the technical challenges inherent in consuming, storing and analyzing large amounts of social data?
  4. While social data is often treated as the answer to all kinds of marketing and branding questions, it does have plenty of limitations. What are some useful business questions social data can answer?
  5. What tools and techniques are available to get started analyzing social data?

The art & science of social media movie marketing

Featuring these speakers:

Answering these questions:

  1. Why do fans share film-related content online?
  2. What are studios and networks doing to engage their audiences in and out of the theater?
  3. What marketing tactics work best to market a movie on Facebook? On Twitter?
  4. What social media metrics are the most important to measure during a film release?
  5. Can social media predict a film’s success at the box office?

On Tumblr: Case studies, best practices, analytics

Featuring these speakers:

Answering these questions:

  1. What are examples of successful brands on Tumblr?
  2. What are examples of clever Tumblr campaigns and strategies?
  3. How is the community on Tumblr different from Twitter and Facebook?
  4. What kind of content resonates on Tumblr?
  5. How can you measure a Tumblr campaign? What metrics matter?

Designing for sales

Featuring these speakers:

Answering these questions:

  1. How do you balance company and product information on your home page versus a clean, simple design to drive more conversions?
  2. By the time users make it to your Plans and Pricing page, they should have a basic understanding of your offering. What are some best practice examples of Plans & Pricing pages that convert?
  3. How can data and infographics be used to tell simple stories that encourage users to act?
  4. Are you ever done iterating? How do you avoid analysis paralysis and start implementing and testing quickly and continually?
  5. Everyone has an opinion and sales, marketing, and design all want to make sure their ideas are incorporated into the final product. What are some tips for avoiding design by committee?

Call Me SOA, maybe?

Featuring these speakers:

Answering these questions:

  1. Why do we care about service-oriented architectures? What are important concepts in a SOA?
  2. What are the advantages of using an SOA? What are the pitfalls?
  3. How do I know I need an SOA?
  4. How can we get started with SOA today?
  5. What are some awesome SOA technologies?

How Twitter has changed how we watch TV

Featuring this speaker:

Answering these questions:

  1. What is social television?
  2. How has Twitter changed how we watch TV?
  3. What are some examples of effective TV-related Twitter campaigns? What shows are doing the best (and the worst) on Twitter?
  4. What role do second screen apps play in TV viewing?
  5. What are some predictions for the future of Twitter and TV?

Written by admin

August 15th, 2012 at 10:49 am

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Appozite, the company behind TweetReach, is now called Union Metrics

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The company that makes TweetReach is called Appozite. But let’s face it, Appozite is hard to say and doesn’t make a lot of sense. Today, we’re happy to tell you that we’ve changed our company name to Union Metrics.

How does this affect TweetReach customers?

Hardly at all, actually.

  • Most importantly, there will be no impact to TweetReach itself. TweetReach is still called TweetReach and won’t be changing in any way.
  • You’ll start to see Union Metrics show up on your credit card and PayPal statements instead of Appozite.
  • You’ll begin to see emails from us that come from instead of

And that’s pretty much it. If you’re interested to know more about the change, read on!

Why the change?

Since the beginning, we’ve wanted to build products that enable businesses of all sizes to measure their use of and impact on social media. As Union Metrics, we’ll be broadening our focus to deliver simple but sophisticated social metrics to help you measure and improve your social media campaigns. We’re very excited about this new name and everything it represents about both our growth as a business last year and what we expect for the future.

Is Union Metrics a new company?

We’re not a new or different company; we’ve just renamed ourselves. We’re still the same company we’ve always been, but with a new, better name and a prettier logo. You’ll still be dealing with the same people if you call or email us, and we still provide the same TweetReach tools you’ve come to love (we hope!). We have not sold the company or merged with anyone else.

What does the new name mean?

There’s a branch of math called set theory that’s all about dealing with groups of unique items called sets. It turns out lots of things can be treated as sets, like, for example, all the people that follow you on Twitter. One of the nifty things you can do with several sets is union them together into one big set that contains every single unique item from all the others. A little esoteric? Maybe. But it turns out it’s a great way to understand how a big audience is created from a lot of little audiences, and it’s how we measure reach. Plus, it’s easy to say, easy to spell, and looks nice on a banner.

Want to learn more about Union Metrics?

Please visit our new company website at You can also find Union Metrics on Facebook and on Twitter at @unionmetrics.

And please let us know if you have questions! Email us at support [at] unionmetrics [dot] com.

Written by Jenn D

February 3rd, 2012 at 1:50 pm

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