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Our best Black Friday lessons for 2015 and beyond

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Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above.

How retailers can learn from past Black Fridays on Twitter to have a better 2015 holiday season

by Jenn Deering Davis for eSeller

The takeaway: Look at past Twitter activity to plan content marketing strategy for the present and future. 

Using historical Twitter data, retailers can learn from holiday seasons past to better prepare for this and future holidays. For example, when should retailers tweet about their Black Friday sales? They don’t want to share too early and miss the excitement, but they don’t want to share too late or they risk getting lost in the noise. The best time to post information about Black Friday sales would be about 10 days before Black Friday, and making sure to repeat it several times over the next week and a half. Shoppers spend the week of Black Friday researching and sharing their favorite deals, culminating on Thursday as they make last-minute preparations.” 

Here’s what the 2014 Black Friday conversation looked like, via Union Metrics Echo:


When should you start your holiday marketing?

by Mike O’Brien for ClickZ

The takeaway: For social media holiday marketing specifically, you don’t want to start too early and irritate your followers, but too late and you’ll get lost in the noise. 

“The best time to start: The second week of November – that way, by the week of Black Friday, consumers won’t be seeing your deals for the first time.”

If you’re too late for this year, at least now you’ll be prepared to have the best holiday marketing ever in 2016.

Tips for rocking this Black Friday on Twitter

by Jenn Deering Davis for iMedia Connection

The takeaway: Make shoppers feel like they’re getting something special from you on Twitter. 

What tweets generate the most engagement?

What sort of products, sales, and brands have consumers tweeted about in the past? What did they like or dislike? What questions did customers ask retailers? Researching these topics from holiday seasons past can help retailers prep more relevant content calendars and assets for the upcoming holiday season. Shoppers love tweets with good deals, previews of in-store sales, and links to products they want most. That’s often deals on electronics and technology, as well as toys and clothes. But they’re also looking for something special, so consider sharing Twitter-only deals with your followers. Tweets with a hashtag or image also perform well, so consider including a photo of the sale item or a special holiday hashtag.” 

Official Black Friday Expected To Be Strong Despite #OptOutside And Early Deals

by Nicole Leinbach-Reyhle for Forbes

The takeaway: Black Friday deals are already happening and stores like REI are encouraging shoppers to #OptOutside, but a lot of people are still planning to shop on Black Friday and they’re talking about it on Twitter. 

“So just what do more tweets really mean? Customers are talking. . .and stores are taking notice. Certainly, REI’s recent announcement to #OptOutside has helped to make this happen, but we can’t neglect other companies – such as Nordstrom – and their efforts to promote keeping their stores closed on Thanksgiving and saving their big holiday push for Black Friday instead.”

To put it in stats (all from the American Express Spending & Saving Tracker),

  • Overall 45% of shoppers plan to shop on Black Friday. Meanwhile, 47% plan to shop on Cyber Monday.
  • It’s estimated that Americans plan to spend $584 on average this year on Black Friday, notably higher than last year’s $501.
  • By the day’s end on Black Friday, six in ten customers expect to have finished about one-half or less of their holiday shopping.

Black Gold?

by Alex Spencer for Mobile Marketing

The takeaway: The future of Black Friday might look more like a Black November.

“But with Black Friday now embedded into the public consciousness and growing every year, what’s the alternative?

Well, it could be as simple as spreading it all out. Offering deals at different times throughout the day can help spread the load. In the UK, Amazon has distributed its ‘lightning’ deals over a 10-day period, though it will still be running Black Friday promotions as usual in the US, where the day coincides with a common holiday.

Black Friday doesn’t necessarily have to be retailers’ biggest sales day, especially in other countries.”

Got a question, comment or concern? Leave it below or find us on Twitter at @UnionMetrics. Thought that Union Metrics Echo screencap above looked pretty cool? Learn more about how Echo works and what it can do for you here

Written by Sarah

November 25th, 2015 at 10:54 am

Posted in Trends

Tagged with , , ,

2 rules for social TV etiquette across channels

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We’ve looked at how people discuss entertainment across social channels, but that doesn’t necessarily mean everyone is always on their best behavior. (Or blocking and reporting options on every platform wouldn’t be such an important feature.)

So if you’re going to live-tweet (or blog, or post or otherwise socially share) your favorite TV show, stick to these two main rules of social television posting, and you’ll be golden. Best of all, these tips work for fans and for brands. So if you’re tweeting on behalf of a show or just about it, here’s how to do without losing or pissing off any followers.

And if you think of anything we missed, leave it in the comments or find us on Twitter at @UnionMetrics.

Tag or forewarn your spoilers.

Most social networks support (hash)tags, and many have a system in place for muting or otherwise avoiding specific hashtags, though sometimes you have to use a third-party app to do this. Letting your followers know ahead of time that you’ll be live-tweeting a show, and which hashtags you’ll be using, gives them a chance to mute you or the tag so they can keep their stream spoiler-free without having to unfollow you.

How? See resources like muting users on Twitter, and third-party apps like Tumblr savior for Google Chrome. You can also mute hashtags on TweetDeck and other clients:

Instagram’s design means you’re only going to see photos from those you’ve followed or hashtags that you’ve searched, so just don’t post actual spoilers as hashtags and your followers should have no reason to complain.

Facebook seems to be the place a lot of fans get spoiled through friends sharing memes or making thoughtless status updates in the heat of the moment, so Mashable covered how to stay spoiler-free on Facebook. Again, give your followers fair warning, think twice before you share, and your fans and followers should have no reason to complain!

If you just can’t resist posting spoilers or discussing a show as it unfolds, however, at least say that what you’re posting will contain spoilers. It’s the minimum social media courtesy to extend.

Play to each platform’s strengths.

If you’re live-tweeting something like an awards show, don’t be afraid to share a little bit on each social profile you have a presence; simply play to each platform’s strengths. For example, you can share photos of your setup on Instagram (especially if you dress up and have themed snacks, or even just cute pets watching with you), live-tweet, and break everything down later on Tumblr. Tumblr, known home of fandom, is a great place to share and analyze favorite show or movie moments, replaying them in GIFs and clever text posts you can reblog and add onto.

Facebook is really best for a single post about something you’ve watched or plan to watch, and maybe cross-posting an Instagram photo. It’s easy to flood the feeds of your Facebook friends and followers, and that’s a good way to get unfollowed or unfriended. Likewise you only want to post a photo or two to Instagram, and save the rest for #TBT.


#oscarwatchparty on Instagram



Want to know how your live tweets performed? Run a free TweetReach snapshot report to get an idea of the conversation and see how far your tweets reached. You can also run a free Union Metrics Instagram account checkup to see if that party picture was your most successful, or if you should have posted it at a different time of day with different hashtags.

Written by Sarah

November 10th, 2015 at 8:49 am

The Week in Social #176

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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

All about Twitter

Twitter hosted their developer conference this week (Flight) and made several announcements around platform updates, which you can get a summary of in this piece from Chris Thilk at Voce, and a great breakdown of how to use the new Tweet Grid embeddable display option here, via Andrew Hutchinson for Social Media Today. If you were at Flight or watching the live-stream, you may have seen a quick demo of our new product Echo, an entirely new way to access and analyze every tweet ever. What do you do with all that wonderful data at your fingertips? Our Co-Founder and Editor-in-Chief Jenn Deering Davis has some advice in How to Use the Power of Twitter’s Archive to Drive a Multi-Channel Social Strategy for SocialTimes.

Twitter also hosted a video event in NYC last week which Andrew Hutchinson also breaks down in How Twitter’s Approaching Video – Highlights from Twitter’s #VideoNOW Event for Social Media Today.

All about content marketing.

If you’ve ever wondered What Do Marketers Consider to be the Most Effective Types of Social Media Content?, wonder no more because Marketing Charts is sharing that information:



Video is still having its moment, and infographics are still a popular choice as well. Just remember to create content for your specific audience, in the forms they respond to in the places where they like to hang out. If you don’t know the answers to those questions, do your research, test, measure, and don’t expect overnight success.


Written by Sarah

October 23rd, 2015 at 9:13 am

Introducing Echo from Union Metrics

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We’re so excited to announce the newest addition to the Union Metrics product lineup: Union Metrics Echo! Echo is an entirely new way to instantly access and analyze the entire Twitter archive. With Echo, the entire Twitter archive is easily searchable in real time using a powerful query language combined with a rich, interactive visual interface. Now you can explore hundreds of billions of Tweets to find exactly the ones you need to answer critical business questions, inform your social strategy, and create better marketing campaigns. Learn more about Echo here or keep reading for more.

Union Metrics Echo Top NFL Teams Game Day Closeup View

Twitter is a data source like no other and the only social network where marketers can tap into the pulse of the planet and learn what their audiences think about their brands at any time. Echo can help you tap into that rich data source to:

  • Understand the true impact of Tweets during a brand crisis
  • Watch conversations unfold on Twitter as TV shows happen on screen
  • Research potential clients before pitching new business
  • Identify key Tweets about past events
  • Measure share of voice and monitor competitors
  • Never miss a Tweet again, no matter when it happened

And the value of Echo goes well beyond Twitter. We believe every social campaign, regardless of channel, can be improved by tapping into the world’s reaction to every event – big or small – whether it happened 90 seconds ago or nine years ago.

Want to see it in action? You can watch a webinar recording here.

Written by Sarah

October 20th, 2015 at 6:16 am

A day in the life of Twitter Moments

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By now, you’ve probably had some time to check out Twitter’s newly launched Moments. It’s an incredibly cool new Twitter feature that gives users a look at the best of what’s happening on Twitter at any given, um, moment (sorry about that).

So of course we wondered what happens to a tweet featured in a Moment. Does engagement skyrocket when a tweet is featured? It should, right? Let’s investigate.

Some Twitter Moments are very timely, featuring tweets about events that are happening right now. Others are focused on surfacing cool stories that are more evergreen and include tweets posted earlier. For example, this tweet from March 2015 is the top post in the Climbing Everest Moment.

When this tweet was first posted in March, it got a handful of retweets and favorites. But when it was featured in Moments today, it immediately saw a huge spike in engagement, which has increased throughout the day. It’s generated more than 90% of its engagement today alone.

Here’s another example from the International Walk to School Day Moment.

This tweet was posted earlier today and has since generated 22 retweets and more than 100 favorites. This is way more favorites than the average @PCArsenault tweet receives. Interestingly, this seems to be true for other Moments, too; most Moment-related engagement so far seems to consist more of favorites than of retweets and replies. But this is just a tiny sample, so we’ll continue to look at these patterns as Moments continue. We’re also curious if being featured in a Moment leads to an increase in followers.

It’s only been a day, but Twitter Moments are already a great addition to the Twitter experience. We’ll check back in with them in a few weeks and see what else we can learn and how brands can take advantage of this new functionality. What do you think? Have you spent much time looking at Moments yet?


Want to measure your engagement on Twitter? Take a look at TweetReach by Union Metrics for a variety of Twitter analytics options! We’ve got an option for every budget. 

Written by Jenn D

October 7th, 2015 at 11:38 am

The Week in Social #173

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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

Getting the most from Twitter.

If you’ve struggled with writing effective promoted tweets- or effective tweets at all- definitely make time for Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets from Andrew Hutchinson for Social Media Today.

And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally. If you want to make better use of your tweets and generate better engagement, there’s some solid learnings in here, based upon research gleaned from 3,200 mobile app promotion campaigns from US-based advertisers.” 



If you need help tracking a Twitter campaign to see how all those tweets are performing, we know someone who can help with that.

For those in the PR industry, this piece from Shannon Felder for Lewis PR covers how you can reach your full potential on Twitter in a PR capacity.

Catch the latest on the Twitter buy button from Justin Lafferty for Social Times, and ICYMI, there’s a rumor going around that Twitter isn’t going to limit itself to 140 characters forever, which Chris Thilk covers for Voce.

On social media policy and getting customers to share your content.

Banning employees from social media entirely is a terrible plan (because they will always find ways around it) and brands are much better off crafting a policy to guide and maximize return from employee use of social. If you’re a brand who needs help with that, we offer How to craft an effective social media policy from Jennifer Lonoff Schiff for CIO.

As our fearless Co-Founder and Editor-in-Chief Jenn Deering Davis puts it,

“The best social media policies are direct and specific, and communicate clearly to employees what they should and shouldn’t do. Make sure your guidelines are both easy to understand and to follow.”

If it’s customers sharing your content you’re struggling with, check out 11 ways to encourage your customers to share your content from Scott Gerber for Mashable. They should know.

Finally, what you might not have considered about Periscope.

If you’ve immediately dismissed Periscope from your visual content marketing plan, consider Why Embracing Periscope Opens Up New Avenues for Your BrandShawn M. Smith makes a great case for exposing yourself to a new audience (global and millennial; good to note if those are your target audiences), having a home for supplemental content, and more.

Written by Sarah

October 2nd, 2015 at 9:21 am

On-demand demos available of Union Metrics Twitter and Instagram analytics

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Curious about what exactly Union Metrics analytics can do? We now offer on-demand demos of our Twitter and Instagram analytics! Take a tour of our analytics using live data from real accounts to see exactly what our analytics can do for you— and do it on your schedule.

What you get in the Twitter demo

Sign up here to access our live Twitter analytics demo to see exactly what you get with a subscription to TweetReach by Union Metrics. Our Twitter demo features everything you’ll see in our paid subscriptions – including live data from real Twitter accounts and topics – and allows you to access all areas of our product in read-only mode.

Union Metrics Twitter analytics allow you to easily:

  • Monitor all the Twitter accounts, keywords and topics that matter to you, with full-fidelity data in real time
  • Identify insights into what’s working and how you can improve your Twitter strategy
  • Discover influential Twitter users and people driving the conversation forward
  • Learn how to craft better Tweets to increase engagement and followers

And more!

What you get in the Instagram demo


Sign up here to access our live Instagram analytics demo to take a tour of what you get with a subscription to Union Metrics Instagram analytics. Our Instagram demo includes live data from a set of Instagram accounts and hashtags, and allows you to click around in a fully-functional Union Metrics account in read-only mode.

You can see how Union Metrics Instagram analytics enable you to:

  • Monitor all the Instagram accounts and hashtags that matter to you, constantly updated and in real time
  • Identify insights into what’s working (and what isn’t) and what you can do to improve your Instagram campaigns
  • Discover your biggest fans and influential community members to see how and when they engage
  • Explore how to optimize your content and hashtag strategies to increase engagement and followers

This is great, but I want to measure Tumblr and Facebook too!

No problem! If you want multi-channel social media analytics for everything - Twitter, Tumblr, Instagram and Facebook – we can help with that too. Contact us to set up a demo of the full Union Metrics Social Suite, or check out a recording of a Union Metrics Social Suite demo here if you’re crunched for time or want to get a feel for things before getting a personalized tour. Happy measuring!

As always if you’ve got questions or comments, leave them below or come find us on Twitter at @UnionMetrics

Written by Sarah

September 30th, 2015 at 8:44 am

The Week in Social #172

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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

All about Facebook.

You may have seen a dozen headlines declaring Facebook’s forthcoming “dislike” button, but that’s not actually what Zuckerberg promised. Andrew Hutchinson breaks down What Facebook’s ‘Other Than Like’ Option Will (Probably) Look Like, and What it Means for Marketers in Social Media Today. We also recommend his piece Facebook Looking to Ramp Up Instant Articles and Live Streaming on Platform to get fully acquainted with upcoming Facebook changes.

On UGC and permission.

When it comes to disclosing brand partnerships and sponsorships, we and the FTC say to always err on the side of caution with the mantra “When in doubt; disclose”. Similar to that, always ask for permission from fans and followers before you use their images, even if they tagged your brand’s handle or used a brand-related hashtag that isn’t specifically set up as a contest explicitly stating using said hashtag gives you permission to use their photos. (Even then, asking again wouldn’t hurt.) Below is an example, from the National Park Foundation:

Denali National Park, Alaska, for #TravelTuesday. #travel #Alaska #FindYourPark #travelgram #instapassport #landscape

A photo posted by Sparker (@sparkerpants) on

Need more convincing? Read On Instagram and Other Social Media, Redefining ‘User Engagement’ from Sydney Ember and Rachel Abrams for the NYT.

All about those tweets and other Twitter properties.

80% of Twitter’s 316 million monthly users are mobile. Are you optimized for that? Social Times is here to help with How to Make Your Tweets Mobile-Friendly by Lauren Dugan.

If you’re looking at adding Vine to your video content marketing plan, you might want to read over these Best Practices for Creating Budget-Friendly Branded Vine Videos from Eric Dahan.

And finally. . .shiny things.

Quinn Whissen breaks down The Social Media Shiny Object Syndrome in Marketing Land. 

If you’re worried you may have fallen ill with the Social Media Shiny Object Syndrome (SMSOS), ask yourself these questions:

  • Where does my audience hang out online?
  • Can I consistently engage my audience with unique, relevant content on my chosen platform(s)?
  • Where do I get the best engagement that actually benefits my business?
  • Am I spread too thin to the point where I can’t focus where it matters most?
  • Why am I on this platform in the first place, or why do I want to be on it?

The cure? “Focus where it matters. Spend your time wisely and strategically. Be intentional.”

And if you need help measuring to figure out where your efforts are paying off- and therefore best spent- we can help with that.

Written by Sarah

September 25th, 2015 at 8:57 am

Previewing the new 2015 fall TV shows on Twitter

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It’s September and that means it’s time for new fall TV! Over the next few weeks, the big networks will roll out their new TV series. Not all of these series will survive the year; some will be cancelled within a few weeks. One of our favorite exercises each fall at Union Metrics is to dig into what Twitter thinks about the new fall TV shows. What can we learn from early Twitter conversation and what can that tell us about whether or not a show might be cancelled?

Like last year, all of the new network series have official Twitter accounts and hashtags, so they’re all actively participating on Twitter to promote their premieres and encourage viewers to tune in. However, not all the new shows are doing well on Twitter. Let’s take a look at the crop of new shows to see how they’re doing on Twitter, and what that means for their cancellation chances.

The best of the best

First, let’s talk about the fall TV shows that are doing well on Twitter. Theses are the series potential viewers are most excited about, the ones stirring up controversy and conversation on social media. We’ll start with the front-runner, Scream Queens.

FOX’s new show Scream Queens is absolutely crushing all other the new programs on Twitter. There have been more than 330,000 tweets about the show in the past month alone. That’s more than 5x the tweet volume of its closest competitor. Scream Queens generated more tweets in the past month than even the Late Show with Stephen Colbert, which started this week. The official Twitter account has already collected more than 126,000 Twitter followers. Why?

The marketing team behind Scream Queens has been working hard for months to promote the show across social media, sharing teasers and news and behind-the-scenes pictures, starting early this spring. And of course Scream Queens’ celebrity firepower doesn’t hurt. It stars Emma Roberts, Jamie Lee Curtis, Nick Jonas, Ariana Grande, Lea Michelle and a host of other well-known names. It’s also created by Ryan Murphy (who created American Horror Story, which has performed very well on social media over the past few years). And finally, the demographic this show is targeting is perfect for Twitter – that young, hip audience so many advertisers want to reach. So it’s no surprise that no other show comes close to Scream Queens’ numbers on Twitter. It’s practically perfect for social media. But what about the others?

The rest of the best

Beyond Scream Queens, there’s a handful of other shows that have excited Twitter. A few of these are expected to be big hits and have had huge marketing campaigns around them, so it’s not surprising to see them here. All of them have generated at least 1,000 daily tweets on average over the past month. They are:

  • The Muppets on ABC
  • Heroes Reborn on NBC
  • Blood & Oil on ABC
  • Quantico on ABC
  • Supergirl on CBS

Here’s a look at how they compare in terms of tweets over the past month.

Tweets about the top fall TV shows

Supergirl doesn’t premiere until the end of October, so it’s likely to continue to gain momentum over the next six weeks. The Muppets and Heroes Reborn are nearly tied right now, and premiere just a couple days apart the week of September 21. Blood & Oil has had a few flurries in tweet activity recently (see the purple spikes on the chart). And Quantico is performing well so far.

The mediocre middle

In order not to leave any shows out, there are a set of new series that are doing fine on Twitter. There has been some conversation about them, but nothing record-setting or particularly impressive (good or bad). We’ll monitor these are they get underway to see if they trend up or down, but for now, here are the mediocres:

  • Best Time Ever with Neil Patrick Harris on NBC
  • Minority Report on FOX
  • Blindspot on NBC
  • Grandfathered on FOX
  • Rosewood on FOX

Best Time Ever premiered this week on NBC, and gained a little traction during the premiere. The first episode only generated about 20k tweets on premiere day – that’s a fairly small showing for a brand new show with such a big name star.

The back of the pack

Not all the new shows are doing well. There are a few that haven’t made much of an impact at all on Twitter. As we’ve seen in past years, some shows just don’t make the cut – on Twitter or on television. Maybe their marketing departments haven’t spent enough time promoting the shows on Twitter, maybe the concepts just don’t excite potential viewers, maybe the cast hasn’t been active enough in their own accounts. But these six shows haven’t generated very many tweets (some of them getting 50 or fewer tweets a day!) and are in risky territory.

  • Life in Pieces on CBS
  • Limitless on CBS
  • The Player on NBC
  • The Grinder on FOX
  • Code Black on CBS
  • Dr. Ken on ABC

Now just because a show isn’t generating many tweets, that doesn’t guarantee it’ll be cancelled. But many shows that can’t find a Twitter audience probably aren’t finding a TV audience either. If no one’s talking about it, that either mean no one’s watching it or they’re watching it but it’s just so dull there’s nothing to talk about. That’s a good first step for cancellation.

The most surprising show in this bottom group is FOX’s The Grinder, which stars Fred Savage and Rob Lowe. These are two big names who should draw in a bigger crowd. The show doesn’t premiere until the very end of September, so it has a couple weeks to grow, but we would expect more early chatter for this one. The same goes for ABC’s Dr. Ken.

Some shows still have some time before they premiere – a set of new series don’t start until mid October or November. We’ll keep an eye on those are we get closer to their premiere dates, as they still have time to develop a larger audience on Twitter. That includes Truth Be Told and Chicago Med on NBC, Wicked City on ABC, Crazy Ex-Girlfriend on The CW, and Angel From Hell on CBS.

We’ll check back in on these numbers in a couple weeks, once most of these shows have premiered. In the meantime, what do you think? What shows will stay? Which will get cancelled?

Want to monitor tweets (or Instagram or Tumblr or Facebook) about your show this fall? Take a look at the social media analytics we provide at Union Metrics.

Written by Jenn D

September 17th, 2015 at 3:10 pm

Posted in Events,Trends

Tagged with , , ,

Ranking the GOP candidates on Twitter

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A month ago, we wrote a little about the first round of GOP debates. Today, as we prepare for the next debate, let’s take a look at how the remaining Republican candidates are doing on Twitter. Here’s a list of the candidates in the debate tonight, ordered by how many tweets* have been posted about them in the past month.

Tweets about GOP candidates

As he has for several months, Trump continues to dominate the GOP conversation on Twitter, generating 10x more tweets than his closest competitor. What has changed is who Trump’s competitors are. Cruz and Bush are still round out the top three, but Carson and Fiorina have both seen tremendous growth in Twitter conversation in the past month and their popularity on Twitter has more than tripled since the last debate. Paul has dropped down the list since the last debate.

This chart shows a comparison between the top candidates (minus Trump, since his tweet volumes dwarf all others).
GOP Candidates on TwitterA few other interesting things to note about this data. Only one candidate has seen decreases in Twitter conversation since the first debate: John Kasich. That doesn’t bode well for his future in this presidential race. In addition, these numbers reflect some of what we saw in this week’s New York Times/CBS News poll, including the increase in popularity of Ben Carson.

9/17/15 update: We took at look at tweets posted during and after the debate to see how Twitter thought the candidates performed. Carly Fiorina was the overwhelming favorite on Twitter, generating nearly 250k tweets during the debate. She’s been trending up on Twitter for a while and solidified that last night. In comparison, there were about 500k tweets about Donald Trump during the debate. While that is still 2x the volume Fiorina received, up until now, Trump has been getting 10x more tweets than his closest competitor. Fiorina is rapidly closing that gap. The next closest was Jeb Bush, we received just under 200k tweets during the debate.

We’ll keep watching the tweets throughout the election and update as things get interesting! And if you want metrics or graphs like these for your own brand, take a look at the social media analytics we offer at Union Metrics.

*This includes all tweets that match a set of search terms about the candidate, including account mentions and hashtags. Tweets were posted between August 17 and September 16. 

Written by Jenn D

September 16th, 2015 at 5:32 pm