Archive for the ‘tweetreach pro’ tag
We’ve written before about the five questions you should be asking your social analytics provider, and we wanted to make it clear what you’re getting when you choose TweetReach Pro. If you still have questions after you read this, feel free to share them in the comments below, or drop us a line. We’ll be happy to help answer them!
Does Union Metrics have access to the Twitter firehose for TweetReach?
This is a question we get fairly often, and although we address it in our help docs, we also wanted to address it here as it’s a little more complicated than it might seem. The short answer is yes. As for the long answer…
Twitter has two licensed data resellers - Gnip and Datasift - who can provide access to the full Twitter firehose to third parties. The full Twitter firehose includes full-coverage, real-time streaming access to all of the data from Twitter. In most cases, direct access to the full firehose is unnecessary, not to mention very expensive to consume and store. After all, as of last fall, Twitter has 215 million monthly active users, 100 million daily active users, and sees 500 million tweets per day.
So companies like us here at Union Metrics work with one of these data resellers, who have built powerful filtering tools on top of the Twitter firehose to provide high-quality access to the data we need. This makes it more efficient in both time and money for us provide the detailed, comprehensive Twitter analytics our customers want. We’ve elected to work with Gnip, and in fact are part of their Plugged In to Gnip partner program, which means they recognize that we can deliver you the highest quality Twitter data available through licensed access to the full Twitter firehose. This means you don’t have to worry about missing any data.
Our TweetReach Pro Trackers are built on Gnip’s real-time PowerTrack stream, meaning we have full access to all tweets as they are posted – with no rate limits! – for any keyword, hashtag or account you want to analyze. Similarly, TweetReach premium historical analytics are built on Gnip’s Historical PowerTrack product, and provide complete access to the Twitter archive, dating back to March of 2006. Both include full tweet coverage.
To sum up: TweetReach Twitter analytics are built from licensed access to the full Twitter firehose through Gnip.
What about Union Metrics’ other products?
Union Metrics is a certified Plugged In To Gnip partner, which means we have commercially licensed, full-coverage access to both Twitter and Tumblr data. That’s reliable, reputable data you can count on, both now and in the future. Here’s the breakdown of the data source for each of our products:
- Our TweetReach Pro Trackers have Gnip PowerTrack access – that’s full coverage of all public tweets in real time for any search terms you enter. That means no missed tweets and no sampling.
- Our TweetReach snapshot reports use the Twitter Search API, so they’re great for quick estimates of recent activity, but are limited to about 1500 tweets from the past week.
- Our TweetReach premium historical analytics use Gnip’s Historical PowerTrack. That gives us full access to any public tweet in Twitter’s history, dating back to the very first tweet posted in March 2006.
- Finally, with Union Metrics for Tumblr, we consume the full Tumblr firehose. That means we process 100% of all public posts, notes and other Tumblr activities.
If you have any other questions about our data access, please just ask!
Join us for a short demo where we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports. Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.
The demo starts at 11am CT, tomorrow. You can register here.
And we promise it won’t be like this:
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!
We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.
Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)
- Arabic (ar)
- Dutch (nl)
- English (en)
- Farsi (fa)
- French (fr)
- German (de)
- Indonesian (id)
- Italian (it)
- Japanese (ja)
- Portuguese (pt)
- Spanish (es)
In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.
If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.
Tomorrow, Tuesday May 14th, all Trackers will roll over to the new 2.0 version. Don’t worry – all the same full-fidelity, real-time tracking is there as before – but we’ve totally rethought and redesigned the Tracker look and feel. It’s cleaner and simpler than the old version, and gives you all the information you need at a glance. A few more metrics have been added to your Tracker’s summary page, too!
Current TweetReach Pro subscribers have probably already noticed our new look already, which has been in beta for two months. Starting tomorrow it will be the default for all newly created and existing Trackers. Prefer the old look? You’ll still be able to access it for a few more weeks; use the “View old version” link in the top right corner of your logged-in screen until June 10th.
And check out the new look by logging into your account, or looking at the screenshots below:
You’ve planned out your Twitter campaign; you’ve strategized and you’re ready to launch. Now, how to measure the impact of those tweet? (You want solid numbers that reflect all of your hard work, after all.) You have several options with TweetReach, depending on your budget and time.
Use our free snapshot reports as soon as you launch your campaign, and capture information at the end of every day. Do it ASAP to get the best info – tweets are only available for a few days. No account is required, but you can create one to save your reports- extra backups never hurt! Are you getting more participation than anticipated? Purchase a full report and capture up to 1500 tweets about your campaign. Just 20 bucks.
I want to set up everything once, not have to worry about capturing data every day.
Set up an ongoing, real-time TweetReach Pro Tracker and it will capture all your results from the beginning of your campaign to the end. And no 1500-tweet limit, so it’s great for larger conversations. Each Tracker monitors up to fifteen search queries, so you can track all iterations of your campaign hashtags (hey, people make spelling mistakes!) and keywords. You can later edit your Trackers once they’ve started, if you see participants start using their own hashtags or other keywords you also want to track.
What if I want to go back at the end and capture data for something I missed initially?
Say you notice halfway through your campaign that participants have created their own extra hashtag or started using keywords you didn’t anticipate, and you want to capture that data. Or maybe you didn’t remember to set up tracking in advance, or you just got an analytics budget. We can access any older tweets with our premium historical analytics. No matter how far back or how many tweets, we can get to anything from Twitter’s full archive, all the way back to March 2006.
Have you used TweetReach to track a campaign? How’d it go? Tell us about it in the comments!
Interested in learning more about TweetReach? Join us for our biweekly demo of TweetReach Pro.
TweetReach can help you measure the reach of brands, campaigns and events on Twitter. It’s a dead simple way to discover how far your message has traveled, what tweets are getting the most traction, and who’s influencing the conversation around your brand or product. Our demos usually take 15-20 minutes followed by an open Q&A session. Attendees will receive a discount code at the end.
Pick the date that works the best for you, and we’ll see you there! Register here, and be sure to select your preferred date from the drop-down menu:
Wednesday, April 24 | 12pm-12:30pm EDT
Wednesday, May 8 | 12pm-12:30pm EDT
Wednesday, May 22 | 12pm-12:30pm EDT
Wednesday, June 5 | 12pm-12:30pm EDT
Wednesday, June 19 | 12pm-12:30pm EDT
Interested in learning more about TweetReach Pro and our other Twitter analytics offerings? We’re holding two webinar demos next week, conveniently scheduled for our customers outside of the United States. Anyone is welcome to attend, of course!
Sign up for one of these short demos where we’ll tell you more about TweetReach Pro, our historical analytics, and our snapshot reports. To register, just follow the one of the links below:
- Wednesday, April 10, 2013. 9:00 am PDT (4:00 p.m. GMT)
Let us know if you have any questions. We look forward to having you there!
We’ve already covered how to find influencers when you run a TweetReach snapshot report, but how about on a Tracker? They are set up a little differently. On a Tracker, you’ll want to check out the Top Contributors section, obviously:
In this case, we’re looking at a Tracker for Canadian astronaut and current Commander of the International Space Station (ISS) Chris Hadfield, tracking his Twitter handle @Cmdr_Hadfield. In this case, the contributors will be people who are retweeting, mentioning and talking to Commander Hadfield on Twitter. This shows you in a glance who is doing that and generating the most impressions from it.
Looking more closely at contributors is also a great way to connect with those who are influential in your industry, or about the topic (or account) you’re tracking. This shows you who to follow and talk to in a specific industry or around a certain topic. You can do this by clicking on any username anywhere in your Tracker, which will take you to our contributor detail page, which includes more information about the account and how much that person has contributed to the topic you’re tracking. It looks like this:
You can see that this account is engaged with Commander Hadfield’s – they’re the top contributor behind Hadfield himself – and generated a respectable amount of retweets for a tweet they sent out showcasing the recent turnover in ISS command. You can also see more detailed information about the account, such as how many tweets and impressions they’ve contributed mentioning or retweeting Commander Hadfield, as well as their average retweet rate, amplification, and more.
Aside from Top Contributors, you will also want to look at the Highest Exposure and Most Retweeted tweet listing sections:
Watch to see which users show up in your Tracker’s most popular tweet with any regularity; these are definitely people to connect with – if you aren’t already connected – because they’re interested in your content and they get a lot of attention from whatever they’re putting out into their own stream. These accounts are great to engage with by following back, having conversations with, and retweeting interesting content, if that’s appropriate for your brand or approach. You can also engage by seeing if they take part in Twitter chats, and if they’re about a relevant topic or industry, join in. This will lead you to more likeminded people to connect with.
How do you use your Trackers and reports to find influencers? Tell us your story in the comments below!
If you’re currently a TweetReach Pro subscriber, the next time you view a Tracker, you can opt to see the new version. Use the links in the top right corner of your Tracker to change from the old design to the new one. For the next month or so, you will be able to toggle between the old version and the new version with those links. (And if you’re not yet a TweetReach Pro subscriber, sign up here.)
We’ll let you know in advance before the full switchover happens and the old version becomes unavailable. In the meantime, there’s more information about what’s included in the new Tracker on our helpdesk. And please let us know if you have any questions!