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Introducing the new TweetReach Pro insight stream and dashboard!

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Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand:

  • Important changes in follower growth, engagement and potential impressions
  • What Tweets, hashtags and URLs are popular
  • How one Twitter account’s performance compares to others
  • Who’s active or influential in a particular community
  • Exactly what to do next to improve post engagement

New TweetReach dashboard

The details on your new Twitter insights

We’re really excited about the brand new insight stream, which features a number of actionable data-based insights built to help you identify important changes in your metrics and decide what steps to take next to improve your Twitter performance. The insight stream includes information like spikes in impressions or retweets, above-average follower growth, and the best time for you to post to get more engagement.

We’ve also upgraded the Tracker overview in your dashboard, which allows you to more easily compare Trackers at a glance. See how different Twitter accounts or topics measure up, who’s getting more engagement when, when potential reach and impressions spike, and more.

Finally, we’ve added an all-new what’s hot section that highlights popular elements in your Trackers, including the most retweeted Tweet, most influential contributor and most popular hashtag and URL. Use these highlights to easily see what’s trending across your Trackers.

To see the new dashboard and insights, log into your TweetReach Pro account now! There’s also more information on our help desk. And if you don’t already use TweetReach Pro, there’s more information here on our Twitter analytics, which start at just $99 per month.

Want insights across social channels?

And now you can access our insights and dashboard for any of the social media channels we analyze, which includes Instagram and Tumblr. This makes it even easier to track your social media campaigns across platforms and quickly see what’s working and what isn’t. Interested in learning more about our full social suite? Let’s talk!

Written by Sarah

March 11th, 2015 at 12:11 pm

Projects now available in all Union Metrics accounts!

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You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here

Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can:

  • Group related Trackers together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers
  • View project-level dashboards and insights

 

Union Metrics Projects

Why group related Trackers together? This gives you the ability to create a top-level dashboard to view campaign performance at a glance, monitor your competitors for share of voice reporting, easily manage multiple campaigns or clients, and more.

And with this feature, you can also control individual user access to specific data – selectively invite users to view only certain Trackers, manage user read and write permissions across your account, and more.

Try it yourself! Log into your Union Metrics account now.

Written by Sarah

February 11th, 2015 at 10:44 am

Quick Twitter analytics with TweetReach snapshot reports

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Here’s a brief primer on TweetReach snapshot reports – great for quick Twitter analytics on recently posted tweets.

Our free Twitter analytics snapshots include up to 50 tweets posted in the past few days. And our full snapshot reports include Twitter analytics on up to 1500 tweets from the past week (whichever comes first) for just $20. Both are perfect for fast insight into recent Twitter activity around anything – a hashtag, phrase, tweet, account, keyword, or any combination. You can run TweetReach snapshot reports any time, for any topic, on tweetreach.com.

Use our snapshot reports to learn more about:

  • Hashtag analytics – How has a hashtag been used recently? How large is the conversation around a hashtag? How are the main influencers using a Twitter hashtag?
  • Twitter account analytics – How far are your tweets reaching? Who is retweeting and engaging with your account?
  • Competitor analysis – How do multiple Twitter accounts compare to each other? Who has the largest reach on Twitter? Who’s getting more engagement?
  • Quick research – What kinds of things were people tweeting about a particular keyword, phrase or hashtag?
  • Tweet analytics – How far did a particular tweet spread? Who was retweeting or quoting a tweet? Who was responsible for the most impressions?

Try it now! You’ll have results in seconds.

And if you like our snapshot reports, you can now get more of them than ever before! TweetReach Pro subscription plans now include unlimited full snapshot reports, and start at just $99 per month. Learn more and sign up now.

Written by Jenn D

January 19th, 2015 at 1:47 pm

Tracking a conversation about Facebook (and Stephen Hawking) with TweetReach Pro

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Social efforts should never live in a vacuum, and successful content marketing efforts and campaigns exist across platforms. Even ventures like launching a Facebook page can be more successful if you track how they are being discussed across other platforms; for example, people don’t just share Facebook news on Facebook, they also talk about it on Twitter.

So when The Theory of Everything- a movie about physicist Stephen Hawking’s life based on a book written by his first wife- recently premiered, and Hawking joined Facebook, we thought we’d take a look at what the conversation about the famous scientist joining Facebook looked like on Twitter. Why? It’s important to understand how your audience is talking about you in every place that they are doing so. Do they say different things about you on Facebook vs. Twitter? Do they share news of you joining a new platform like Facebook, helping you increase your reach and exposure to new potential fans and followers? These are just a few questions you can answer using something like our TweetReach Pro analytics.

How exactly do you monitor a conversation about Facebook on Twitter? Don’t worry, it’s just like setting up any other TweetReach Pro topic Tracker. Your search queries should include the hashtags you’re using on Facebook, Facebook URLs, and other terms to be sure you’re finding the full Twitter conversation about the Facebook content.

Let’s look at some highlights from our analysis below, and a few of the conclusions we drew from it.

Discussion timeline

As with most launches, the peak of the conversation around Hawking joining Facebook came right around the launch itself, then decreased until it saw a small, second peak: Stephen Hawking FB The day of the second spike, November 1st, was a Sunday, so that tells you something about this specific audience: Hawking fans spend time talking about him joining Facebook on Sunday, on Twitter, more than a week after it happens. Observing trends over time will tell you if this is an anomaly, or if Hawking fans have broader interests that bring them to Twitter on Sunday; perhaps something like #ScienceSunday.

Influencers to keep an eye on

The top ten contributors to the conversation included a lot of Spanish language accounts and one from Indonesia, which tells you Hawking fans are a global audience and not just limited to his native UK or the ties he has with the US. Hawking top contributors The most retweeted tweet also came from Spanish language Twitter account Antena3Noticias; the second and third most retweeted tweets about Hawking joining Facebook came from WIRED magazine.

Media outlets joining a discussion around your topic of interest means you can keep them in mind should you want to reach out for a story in the future. These most retweeted tweets and contributors list also tell you that in this case, you shouldn’t limit yourself to US-based media outlets either. The top URLs list confirmed this again, including links from the same Spanish language and Indonesian accounts:  Hawking top URLs

Final takeaways

This is just the insight you get from about week with a TweetReach Pro topic Tracker, looking at one specific launch. But it has already given enough information about the audience and activity times around that launch to inform a content strategy and refocus an audience profile.  The bonus takeaway is that science-related content strategies don’t have to be stuffy either: Hawking has a great sense of humor, and so does Twitter. 

Happy tracking!

Written by Sarah

November 19th, 2014 at 12:43 pm

How can I use Twitter’s analytics alongside TweetReach?

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Twitter’s new tweet activity analytics  includes a set of metrics to help you understand the performance of your tweets. It provides a great complement to the Twitter account analytics we provide with TweetReach Trackers. Want to know how you can use them together to make the absolute most of your tweets? Here are a few suggestions.

1. Understand your brand’s impressions

Twitter’s analytics will tell you how many actual impressions your tweets received (defined as the number of times a user is served a tweet in their timeline or search results). Here’s an example of metrics for a tweet from our @unionmetrics account.

Screen Shot 2014-07-23 at 10.54.58 AM.png

With TweetReach, we provide a measure of potential impressions (defined as total maximum deliveries of a tweet) for each tweet. Here’s an example from a TweetReach Tracker showing maximum possible impressions for the same tweet above.

Screen Shot 2014-07-23 at 10.54.29 AM.png

Use these impressions numbers together to understand what portion of your audience you’re reaching and how impactful your tweets are.

2. Improve your tweet performance

Twitter’s new activity dashboard includes detailed metrics for each tweet, letting you know what kind of (and how much) engagement they receive. Over time, you can use this to learn what kinds of content perform better and use that to inform your Twitter strategy.

With TweetReach, we can drill even further into the content in your tweets – the hashtags and URLs you share, including those from Vines or Instagram photos cross-posted to Twitter, which is especially helpful during a campaign that spans platforms. Here’s an example:

TweetReach tweet content

Combining these sets of data you can clearly see which types of content are being shared more, clicked through or favorited more, or some combination of those. Use it to test the same content shared in slightly different ways to see which clearly resonates most with your audience, and build a stronger content strategy tweet by tweet.

Twitter activity

3. Measure engagement with your account

With Twitter, you’ll see stats on retweets, clicks, favorites and replies from the past month, including how these figures compare to the month before, like the image to the right. It’s broken down by tweets from your account, retweets and replies, and promoted tweets.

With TweetReach (pictured below), you get retweets and replies, and how that breaks down into an average retweet rate, in addition to an overview of your follower growth and the reach of your tweets. Look at an all-time overview of how many tweets you’ve sent with an average tweets per week stat, and all of your mentions, with an average tweets per contributor stat. This lets you understand your engagement levels with those who are contributing to the conversation around you; we’ll talk more about this in a minute.

TweetReach Twitter account metrics

Putting these together, you can see exactly which kind of content gets the most – and the best – engagement. If your how-to posts and tips and tricks are all getting favorited, you know which kinds of customers are looking for those resources and saving them to reference later. If your question-style headlines are getting the most clicks, you’ll know to write more of those in the future if you want to get your posts in front of more eyeballs. If your product posts are getting the most replies, look to see how many people ask further questions and how many thank you for sharing the information. Use their questions to inspire new posts and fill gaps in your FAQs.

4. Identify your biggest fans or advocates

Who’s engaging with your content and mentioning your account? TweetReach gives you a list of the top contributors to the conversation with your Twitter account, letting you know who your biggest supporters and advocates are, telling you who you should be paying attention to, engaging with, and rewarding and thanking. Being able to identify your brand advocates is absolutely invaluable to growing your following and increasing engagement.

TweetReach top contributors

Additionally, knowing who interacts with your account can help you understand more about who your audience is on Twitter. Is this the audience you want to reach? Should you shift your strategy to try and reach a slightly different audience? Twitter’s analytics will also help fill this part of the puzzle out; their follower analytics tell you where most of your followers are tweeting from and what they’re interested in.

Using TweetReach’s contributor list augmented by Twitter’s follower details will help paint a deeper portrait of the people who are most engaged with your account and the content you’re sharing. This will help you build the most informed Twitter strategy possible.

Want more?

These are just a few ways you can use TweetReach together with Twitter’s internal analytics to improve your Twitter activities. And that’s just for your owned Twitter account analytics. We can also monitor hashtags and keywords on Twitter to help you understand larger conversations and trends. Learn more about how we can help you measure and optimize your tweets. Email us if you want to talk more!

Written by Sarah

July 24th, 2014 at 12:51 pm

Join us for a TweetReach Pro demo TODAY at 9am PDT!

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Join us for a short demo this Thursday, May 1st- that’s today!- at 9:00am PDT and we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports.

Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.

You can register here. Hope you can make it!

Written by Sarah

May 1st, 2014 at 6:16 am

Join us for a TweetReach Pro demo Thursday 3/20 at 9am PDT!

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Join us for a short demo this Thursday, February 20 at 9:00am PDT and we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports.

Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.

You can register here. Hope you can make it!

Written by Sarah

March 18th, 2014 at 9:20 am

Posted in Events

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Join us for a TweetReach Pro demo tomorrow 2/20 at 9am PST!

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Join us for a short demo this Thursday, February 20 at 9:00am PST and we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports.

Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.

You can register here. Hope you can make it!

Written by Sarah

February 19th, 2014 at 9:01 am

TweetReach: Where our Twitter data comes from

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We use Gnip so we don’t have to send poor Merle down into the Twitter data mines.

We’ve written before about the five questions you should be asking your social analytics provider, and we wanted to make it clear what you’re getting when you choose TweetReach Pro. If you still have questions after you read this, feel free to share them in the comments below, or drop us a line. We’ll be happy to help answer them!

Does Union Metrics have access to the Twitter firehose for TweetReach?

This is a question we get fairly often, and although we address it in our help docs, we also wanted to address it here as it’s a little more complicated than it might seem. The short answer is yes. As for the long answer…

Twitter has two licensed data resellers - Gnip and Datasift - who can provide access to the full Twitter firehose to third parties. The full Twitter firehose includes full-coverage, real-time streaming access to all of the data from Twitter. In most cases, direct access to the full firehose is unnecessary, not to mention very expensive to consume and store. After all, as of last fall, Twitter has 215 million monthly active users, 100 million daily active users, and sees 500 million tweets per day.

So companies like us here at Union Metrics work with one of these data resellers, who have built powerful filtering tools on top of the Twitter firehose to provide high-quality access to the data we need. This makes it more efficient in both time and money for us provide the detailed, comprehensive Twitter analytics our customers want. We’ve elected to work with Gnip, and in fact are part of their Plugged In to Gnip partner program, which means they recognize that we can deliver you the highest quality Twitter data available through licensed access to the full Twitter firehose. This means you don’t have to worry about missing any data.

Our TweetReach Pro Trackers are built on Gnip’s real-time PowerTrack stream, meaning we have full access to all tweets as they are posted – with no rate limits! – for any keyword, hashtag or account you want to analyze. Similarly, TweetReach premium historical analytics are built on Gnip’s Historical PowerTrack product, and provide complete access to the Twitter archive, dating back to March of 2006. Both include full tweet coverage.

To sum up: TweetReach Twitter analytics are built from licensed access to the full Twitter firehose through Gnip.

What about Union Metrics’ other products?

Union Metrics is a certified Plugged In To Gnip partner, which means we have commercially licensed, full-coverage access to both Twitter and Tumblr data. That’s reliable, reputable data you can count on, both now and in the future. Here’s the breakdown of the data source for each of our products:

  • Our TweetReach Pro Trackers have Gnip PowerTrack access – that’s full coverage of all public tweets in real time for any search terms you enter. That means no missed tweets and no sampling.
  • Our TweetReach snapshot reports use the Twitter Search API, so they’re great for quick estimates of recent activity, but are limited to about 1500 tweets from the past week.
  • Our TweetReach premium historical analytics use Gnip’s Historical PowerTrack. That gives us full access to any public tweet in Twitter’s history, dating back to the very first tweet posted in March 2006.
  • Finally, with Union Metrics for Tumblr, we consume the full Tumblr firehose. That means we process 100% of all public posts, notes and other Tumblr activities.

If you have any other questions about our data access, please just ask!

Written by Sarah

January 29th, 2014 at 1:47 pm

Posted in Guides,Help

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Join us for a TweetReach Pro demo tomorrow 1/16 at 11am CT!

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Join us for a short demo where we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports. Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.

The demo starts at 11am CT, tomorrow. You can register here.

And we promise it won’t be like this:

Written by Sarah

January 15th, 2014 at 9:25 am