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Archive for the ‘trust’ tag

The Week in Social Analytics #120

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind [from ClickZ; written by Robert Miller]

“Identifying what information you need to present, and to whom, in order to progress your wants.”

Majority of Marketers Say ‘More’ to Brand Awareness Efforts [from eMarketer; written by staff]

“Brand awareness was a higher priority for eMarketer’s audience than demand gen, global business expansion efforts, or spending on events—none of which attracted a majority to increase spending.”

Business Investment Plans According to Marketing Professionals Worldwide

5 Marketing Myths [from Geoff Livingston]

“1) Analytics Make Your Marketing Program Succeed

Analytics will inform marketing toward the best way to encourage desired customer behaviors. They will not make a brand better at marketing (myth revealed). . .Creative alone is wild and unpredictable. Data alone informs direction, but can’t stop crap communicators from producing, well, more crap. Together, informed creative is flat out dangerous.”

Listen Up. Your Customers Are Complaining On Social Media. [from Marketing Think; written by Gerry Moran]

“79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research.”

Be sure you’re listening, and have a plan in place for how you’re going to respond.

Can Snapchat Really Work for Marketing? [from Marketing Profs; written by Dan Virgillito]

“Snapchat provides urgency, with powerful content that prompts quick action. Snapchat users have a few seconds to react, so they may be more impulsive and willing to interact to a Snapchat marketing campaign, as opposed to using other image-sharing platforms to do the same.”

8 Tips for Managing a Social Media Crisis [from Pamorama; written by Pam Dyer]

“Social media can be a useful tool to build your company brand or a nail in its coffin.”

Have a plan in place, but react to each situation as the unique confluence of events and technology that it is.

3 Post-Sale Content Marketing Strategies You Need [from Heidi Cohen]

“. . .the initial sale is only the beginning of the customer relationship.”

Why and When to Re-Evaluate Your B2B Brand Strategy [from Marketing Profs; written by Bob Domenz]

“This article details the signs that indicate it may be time to re-brand your business. Usually, that time comes during one of the following three circumstances:

  1. When it’s clear: Your company is about to undergo a Big Change.
  2. When it’s fuzzy: The brand hasn’t been evaluated in some time.
  3. When in a growth spurt: You’re trying to just get through today and don’t have a chance to think about tomorrow.”

How to Be a Visual Social Media Marketer [from SpinSucks; Eleanor Pierce]

Know when to go pro, and always keep things authentic.

To gain a customer’s trust; meet them on their preferred digital stomping ground [from Marketing Pilgrim; written by Cynthia Boris]

Different demographics and audiences prefer to communicate with brands in different places, using different methods; knowing this and acting accordingly can help brands gain trust faster than acting along more traditional routes.

Written by Sarah

September 19th, 2014 at 9:48 am

The Week in Social Analytics #112

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Celebrate Your Social Media Successes, but Don’t Forget that Community Trust is the Key [from Social Media Today; written by Craig Thomler]

“Social media isn’t just a reflection of the world – it is part of the world. How your organisation conducts itself on social channels can significantly shape community views – creating a positive or negative impression.”

How to Build the Commodities of Identity and Trust in Social Media [from Danny Brown]

“If you’re expecting your brand to be immediately identifiable through your actions on social media, you’ll be sorely disappointed. Instead, it’s the consistency of the message and voice that will build your identity, not the speed in which you bring that to market.”

Tips to Thank and Reward Your Social Media Audience [from Social Media Today; written by Isra Garcia]

Your audience makes you who you are. Be sure to thank them accordingly.

Create Compelling Marketing Videos That Educate and Entertain | Infographic [from Marketing Profs; written by Rebecca Toth]

If you’re looking to get into video marketing, make sure you’ve got your bases covered: Who is your audience? Do you want your videos to be informative, entertaining, or both? This piece can help you plan out the basics and get started. Pair with New Research: B2B Video Marketing on the Rise [from Convince & Convert; written by Tyler Lessard].

Which Practices Are B2B Content Marketers Focusing On? [from Marketing Charts; written by staff]

“Such a narrow focus on content production runs the risk of using content marketing as a type of outbound advertising practice, rather than a marketing technique used to engage customers and build relationships…

In other words, as the study notes, content marketing practices seem inordinately focused on customer acquisition at the expense of relationship-building that continues throughout the buyer’s journey.”

Emphasis added.

3 TED Talks That Uncover the Secrets of Storytelling [from Convince & Convert; written by Julie Neumark]

“After viewing over 25 TED talks listed as having something to do with the topic of ‘storytelling,’ I began to see a through-line. There was a theme that appeared around the ideas of wonder, mystery, possibility, connection, and engagement.”

That Diner Feeling: How Denny’s became a weirdly successful content marketer [from Fast Company; written by Jeff Beer]

“While Allen says the brand isn’t afraid to take risks, she’s also quick to point out that the team tries to learn everything they can from both success and failure. ‘If you take those calculated risks, you’ve also got to be learning,’ she says. ‘I have an expression I use with my team, ‘read, react, and refine.’ We take these calculated risks, but we test and monitor it very closely and then take what’s working and what’s not and refine what we’re doing.’”

Second Half Content Marketing Checklist – 50 Points [from Heidi Cohen]

Use this list to maximize the success of your content marketing.

39 Resources for Understanding the Science & Psychology Behind Great Marketing [from KISSmetrics; written by Chloe Mason Gray]

“In an effort to make all of our lives easier, I’ve scoured the web for the best articles, infographics and books about the subject and organized everything into the following categories so that you can skip directly to the topic you want to learn about:

  • The Psychology of Marketing: An Overview
  • The Psychology of Pricing & Purchasing
  • The Psychology of Conversion
  • The Psychology of Good Websites
  • The Psychology of Color & Marketing
  • Books on Psychology, Persuasion, Influence & Marketing” 

What Are Personalization’s Biggest Challenges and Opportunities? [from Marketing Charts; written by staff]

Marketers continue to struggle with the balance between personalization and privacy.

Written by Sarah

July 25th, 2014 at 9:06 am

The Week in Social Analytics #86

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

2014 Edelman Trust Barometer [from Edelman]

“The technology industry continues to lead as the most trusted sector.”

3 Scientific Studies With Real Insight Into Social Media [from Convince and Convert; written by Pratik Dholakiya]

“As marketers, we can’t always wait for the data to catch up to our hunches, but we are foolish if we ignore it once it arrives, and the data is telling a fairly consistent story. Audience retention and interaction are key: reach is secondary.” (Emphasis original.)

If you read one piece today, make it this one.

Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access [from TechCrunch; written by Ingrid Lunden]

“According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.”

8 Ways to Stand Out on Instagram [from Social Media Today; written by Stephanie Clegg]

“Your images are the most important thing on Instagram. You want to make sure they fit in with the feel and vibe of your brand but more importantly they have to fit in with the vibe of the Instagram community. Instagram is a thriving community and like on any social network, if you want to survive and succeed you are going to have to play by their rules.”

How Social Media Influences Purchase Decisions – Statistics And Trends | Infographic [from Invesp Blog; written by Khalid Saleh]

“4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals.”

How SM Influences Purchase Decisions

Click through for full infographic.

The Rise of Visual Storytelling [from B2B Marketing Insider; written by Michael Brenner]

“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”

The answer to gaining some of this precious attention? Visual content.

Is Tumblr Right for my Business? [from Intuit Small Business Blog; written by Brenda Barron]

“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.

In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”

And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]

Written by Sarah

January 24th, 2014 at 9:33 am