Archive for the ‘tip’ tag
The Search Marketing Expo ( SMX or #smx on Twitter) kicked off yesterday in Las Vegas, and is continuing today. If you’re there now, check out our 7 tips to maximize your conference attendance using Twitter. If you couldn’t make it like us, check out our 5 tips for getting the most out of the hashtag on Twitter for a conference that you missed.
We went ahead and took some quick snapshot reports of the conversation around #smx and that brings us to our takeaway for a conference-enhancing quick tip; they’re smartly setting up different sub-hashtags for each session to go along with the conference’s main hashtag. This makes for easier tracking of particular sessions whose topics are most relevant to what your brand is interested in.
To capture a particular session in a snapshot, all you have to do is include both hashtags, like this:
Either method will capture the data that you’re after to get an idea of the overall conversation. So once you have your snapshot reports, what next? What does this tell you about the overall conversation around something as a big as a conference?
We recently covered this with 3 ways to use TweetReach snapshot reports to complement real-time Twitter monitoring for your events looking at #commsweekny as an example. Just like with #commsweekny, these snapshots for #smx help you:
- Get the big picture quickly; what’s the overall estimated size of the conversation? Who are the top contributors and which are the most retweeted tweets?
- Build relationships with attendees by looking at the snapshot report’s contributors list and tweets timeline, and
- Easily share these stats with attendees
These insights are valuable from any perspective: someone interested in attending #smx who could not, someone who is attending, or even the team behind #smx. Additionally, with the use of session-specific hashtags or keywords, you get a more precise idea of who is influential in each topic: Session hosts will be clear, as attendees will be quoting what they have to say, and you can network with both those interested in learning more about a session’s particular topic or who are already well-versed in it. Check the session highlights and keep an eye on the main #smx feed on Twitter to hone in on the session topics most important to you, and grab some snapshots around them.
So even if you can’t afford to attend a certain conference or go TweetReach Pro to comprehensively track the conversation around it, there is still plenty of value to be found in strategic snapshot reports.
Want even more on Twitter and conferences? Here are 16 ways to use Twitter to improve your next conference.
One of the highlights of using Instagram for brands is that once you’ve uploaded a post, you can quickly share it across several other platforms once you’ve connected your accounts: Facebook, Tumblr, Flickr, and Twitter.
It’s important to know the details of how exactly Instagram posts translate to each platform before you hit the share button; that way you can tweak your posts to get the best results across all of them.
Instagram posts on Twitter are shown as a link in the tweet, and they pull in all the text and the hashtags used to caption a post before the allotted 140 characters are used up. Here’s an example of this post as it was shared to Twitter, below:
— Union Metrics (@UnionMetrics) May 14, 2014
Captions longer than 140 characters are truncated with an ellipses, as above, and if all of your hashtags are at the end of a long caption, none of them will translate to Twitter. If you want the full caption and hashtags to show up, keep it short; a short caption and no more than two or three hashtags (three will probably only work if you’re using shorter hashtags like #TBT). Remember that some of the characters will be used up on the link to the Instagram post itself.
Instagram will also translate another Instagram user’s account name that you’ve tagged in a post to their Twitter account username, if they’ve connected their accounts. If they haven’t connected their accounts, the tweet will show the person’s Instagram account name and will remove the “@” symbol so it doesn’t tag anyone on Twitter.
However, if you use the incorrect Instagram username when you tag someone in a post and it doesn’t match any Instagram users, it will translate to Twitter using the “@” symbol. Another reason to be sure you’re using the right account name (you should see it pop up while you’re typing it in, as in the photo below) when you decide to mention someone in a post you plan to share.
For more tips about using Instagram as a brand, head over to the Union Metrics blog.
For more Twitter tips, or tips specific to TweetReach, check out our master post from last week.
Keep it simple with TweetReach snapshot reports! Here are a few things to keep in mind when you’re running a snapshot report:
1. Snapshots will analyze tweets up to one week old. Snapshots pull tweets from up to 7 days ago, so be sure you run them as soon as you can after your event. Older tweets are only available through our premium historical analytics.
2. Full snapshots will include up to 1,500 tweets. Due to restrictions from Twitter’s Search API (more on that below), a full snapshot report is limited to about 1500 tweets from the past week. If your topic or hashtag had more tweets than that, we’ll go back until we hit that limit, but won’t be able to pull them all into a snapshot report. For higher-volume topics, try our historical analytics or ongoing Pro Trackers.
3. A snapshot report is just that – a snapshot. We use the Twitter Search API for our snapshot report data, and it operates more on relevancy than on completeness. This means it will pull everything that Twitter considers most relevant to your search query from the past seven days, so some tweets or users might be missing from your results. For more complete results, try our Pro Tracker, which has access to the full-fidelity, real-time Twitter stream.
4. Narrow your snapshot search dates with filters. If you want more specific results for a snapshot report, you can include date filters. The since: and until: operators allow you to select a specific date range within the past week for your search. For example, let’s say you want to see all #TBT tweets for December 12, 2013 through December 17, 2013. Search for #TBT since:2013-12-12 until:2013-12-18 (use the YYYY-MM-DD format, which is tied to 00:00 for each date). Like this:
5. Tweets in our snapshot reports are displayed in the Universal Coordinated Time zone (UTC). This is to simplify and standardize our reporting across all time zones. If you need help converting UTC to your time zone, try this converter.
When you’re setting up a Tracker in your Pro account we want to make sure you get the best results possible. One thing that can be tricky is words with accent marks, such as crêpe, doppelgänger, or crème brûlée. Twitter treats accented letters as completely different letters from their unaccented counterparts. If you are searching for a hashtag or keyword that’s accented, it’s best to set up your Tracker terms to include both the accented and un-accented spelling (but only in Trackers; snapshot reports will return both results regardless of which you search and you can see an example of one at the end of this post), like this:
For more specific results, there are two ways to filter by language in a Tracker to help capture more relevant tweets. For example, let’s say you’re tracking crêpe as the keyword for a contest for a French company, but you think some English speakers participating might leave off the accent marks. You can select the Universal language filters to only return results in French, like this:
Or you can set it up to return accented results in French and non-accented results in English by putting a separate language filter at the end of each query line, like this:
If you’re keeping it simple just to get an idea of the conversation around crêpes, a snapshot report would look like this.
Are you new to TweetReach or want to learn more about our products?
Second, if you’d like to set up ongoing monitoring for any Twitter account or keyword-based topic, check ourTweetReach Pro. Starting at just $84 per month, it’s a great and affordable way to start tracking and analyzing your tweets in real time. Contact our sales team if you have any questions at all.
If you want to run a TweetReach snapshot report for more than one term, be sure to remember the magic of the “OR” operator. You can search for any two or three queries by combining them together with OR. Example:
term1 OR term2 – search for tweets containing either term1 or term2 (e.g. analytics OR metrics)
A few things to keep in mind to get the best results possible:
- Keep queries around 50-60 characters, 100 max.
- If searching for two word phrases, use quote marks or you might not get the results you’re looking for. Example: “pumpkin ale” OR #manafromthegourd
A Twitter Quick Tip.
Twitter now allows you to enable emergency alerts from certain participating organizations. These alerts are meant to complement, not replace, traditional emergency alerts and you can opt in or out at any point.
You can find the alerts page for each organization by adding /alerts to the end of their Twitter URL; for example https://twitter.com/redcross/alerts which you can see the page for above. It will prompt you to add a mobile phone to your account if you haven’t done so already.
Want more tips? Click here.