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SXSW 2015 Panel Recommendations

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Every year we bring you our recommendations for panels and more you might want to attend while you’re in town for all the rest of the SXSW madness. Without further ado, here are our picks for 2015.

Visual Storytelling: The Power of Design + Data | Fri, March 13 | 2:00pm-3:00pm

Using big data to tell a story in graphics rather than in words.

Digital Disruption: Do or Die | Fri, March 13 | 5:00pm-6:00pm

What is digital disruption? What are some examples of brands using it to put older, more established brands out of business?

The Future Of Distributed Media | Sat, March 14  | 12:30pm-1:30pm

Learn from the best at creating original content to distribute across platforms: BuzzFeed.

Future15: Why the Future of Film Depends on Social Media with Union Metrics Editor-in-Chief Jenn Deering Davis | Sat, March 14 | 2pm-2:15pm

Big studios have had to change marketing tactics to reach audiences where they are, while indie films have a whole new time-and-money-saving way to market. What tactics from the former can help the latter?

How Technology Colonized Fashion Week | Sat, March 14 | 3:30pm-4:30pm

Fashion week is no longer just for the elite thanks to technology— and this has revolutionized the industry.

Future15: Social Data in the Time of Cholera with Gnip Principal Data Scientist Dr. Scott Hendrickson | Sun, March 15 | 5:15pm-5:30pm

“With social data serving as the largest archive of human behavior to ever exist, how can we turn this data into real-time warning systems? I’ll look at how social data has been used in the past, our own research and endeavors and the possibilities we see for social data in humanitarian efforts going forward.”

Behind The GIF: The Future of Online Visual Culture | Mon, March 16 | 9:30am-10:30am

“This panel will bring together an unprecedented conversation between the creators, platforms, and commentators of the evolving visual frontier of the web. We’ll tackle the latest developments in the space, and give a glimpse of what’s to come.”

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Evolve or Die: The Traditional Agency Revolution | Mon, March 16 | 9:30am-10:30am

Mad Men days it isn’t.

IBM and Twitter: The Future of Digital Engagement | Mon, March 16  | 3:30pm-4:30pm

How do you build real engagement with fans and followers on social?

Hamburger Helper Is My Bae: Weird Brand Twitter | Mon, March 16 | 5:00pm-6:00pm

When Weird Twitter and Brand Twitter collide, we ask the important questions:

“Why am I laughing at a frozen pizza? I buy the frozen pizza, do I have to be its friend, too?”

Beyond Live, Why the L+3 Social TV Convo Matters | Tues, March 17 | 9:30am – 10:30am

Interested in the changing nature of social TV?

“The landscape is changing from measuring success by ‘trending’ to building dedicated fandoms. The fandom conversation peaks after the show airs and continues to resonate until the next episode, and even between seasons.”

Viva Album Art! | Wed, March 18 | 5pm – 6pm

“We’ll discuss how musicians can use digital media to express their stories, and invite their fans to emotionally connect with their music, using the best platforms and practices that the digital world has to offer.”

Got any great panels we missed? Leave ‘em in the comments.

Written by Sarah

March 5th, 2015 at 9:13 am

Union Metrics at SXSW 2015

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Are you coming to Austin for SXSW Interactive this year? We’d love to see you! Here’s where you can find us (and possibly score a Merle sticker):

Austin Startup Crawl | Thursday, March 12, 2015 | 5pm-1opm

Every year the Startup Crawl unofficially kicks off SXSWi and we love being a part of it! No badges required. See more details and register, here.

Startup Crawl 2015

Union Metrics team at the Pre-SXSW Startup Crawl 2014. From our Instagram Account

Mentor Session with Co-Founder and CEO Hayes Davis | Saturday, March 14, 2015 | 12:30pm-1:30pm

Our CEO and Co-Founder Hayes is available for a mentor session during SXSWi. RSVP for a slot here!

Future15: Why the Future of Film Depends on Social Media with Co-Founder and Editor-in-Chief Jenn Deering Davis | Saturday, March 14, 2015 | 2pm-2:15pm

Stop by the Austin Convention Center for Co-Founder and Editor-in-Chief Jenn’s Future15 session on Why the Future of Film Depends on Social Media. See more details here.

Metrics and Mimosas SXSW Brunch | Sunday, March 15, 2015 | 11am-2pm

We’ve held our share of brunches and happy hours for SXSWi, and this one should be better than ever! Come see us at Easy Tiger for Metrics and Mimosas. Just don’t forget to RSVP! 

Want to keep up with all of our events? Bookmark this page

Written by Sarah

March 2nd, 2015 at 9:10 am

SXSWi 2015 panel proposal | Why the future of film depends on social media

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We’re proposing two panels for next year’s SXSW conference, and if you like the sound of either one, we’d love your vote!

At SXSWi 2013, Jenn Deering Davis, one of our founders, gave a presentation about how Twitter has changed how we watch TV. (Miss it? Listen to it here.)  At SXSW V2V 2014, she spoke on how to Market Like The Movies (Without the Studio Budget). For SXSW 2015 she’d like to take it further and discuss Why the future of film depends on social media.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired you to propose a panel around this subject? 

We talk a lot about social media and TV. But the film industry has just as important a relationship with social media as television does. I’m interested in discussing the particular challenges and opportunities movie marketers face with social media. What impact do sites like Instagram, Snapchat, Tumblr, Facebook and Twitter have on how fans engage with their favorite movies? How can we use social media better to market movies? How is #SocialFilm different from #SocialTV?

2. What makes you qualified to discuss it? 

At Union Metrics, we’ve worked with thousands of brands and agencies to help them measure and improve their social media activities. I’ve personally dealt with many entertainment brands, including TV networks, movie studios, production companies and agencies, to help them understand Twitter, Tumblr and Instagram. I also have a Ph.D. in Organizational Communication & Technology from the University of Texas at Austin, where, among other things, I studied the intersection of pop culture and technology. Not to mention, I love movies and probably watch way more than I should.

3. What would you hope attendees take away from your panel? 

I hope attendees will better understand how they can use social media to help promote their film projects, maybe be inspired to develop creative social campaigns of their own. 

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If that sounds good, you can vote for it here. And look out for an interview with Union Metrics CEO Hayes Davis on his panel proposal: Something from Nothing: Bootstrapping Your Startup.

Written by Sarah

September 2nd, 2014 at 9:10 am

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Today: Union Metrics happy hour at SXSWi!

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Quick reminder that our SXSWi happy hour is today from 3-5pm at The Ginger Man! Hit us up on Twitter or give us a shout if you’re in Austin and want to come by. Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi while having the opportunity to meet our robot mascot, Merle.

Coasters SXSW 2014 side 1

Written by Sarah

March 10th, 2014 at 11:19 am

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SXSWi 2014 Panel Recommendations

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Coming into Austin for SXSWi and not sure what to fill your dance card with just yet? We’ve highlighted some panels around social media, analytics, and from some of our friends at GnipTumblr, and more that we think are worth checking out. (And if you want to know what we’re up to, you can check that out here, and give us a shout if you want to come by our happy hour on Monday, March 10 at The Ginger Man!)

Sunday, March 9

12:30PM: Sharknado & Twitter: The Perfect Social Storm with Dana Ortiz of NBC Universal/Syfy and Fred Graver, Head of TV at Twitter

1:00PM: Beyond Dots on a Map: Visualizing 3 Billion Tweets with Gnip Product Manager, Ian Cairns

3:30PM: The Fragile Laws of Protection with Tumblr’s General Counsel, Ari

5:00 pm: Union Metrics Co-Founder and CCO Jenn Deering Davis is hosting a mentoring session at the Hilton Garden Inn. Register for a time slot ahead of time, and hurry– there’s only one left!

Monday, March 10

12:30PM: Why Clicktavisim is Not a Dirty Word with Director Politics & Causes, Liba

12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David

3:30PM: Dive into Social Media Analytics with Gnip VP of Product Strategy, Robert Johnson

Tuesday, March 11

11:00am: #EsuranceSave30: Why 5 Million Tweeted in 36 Hours with John Ploumitsakos, Director of Online Sales at Twitter; Jesse Dillow, Associate Creative Director at Leo Burnett; Josh Raper, Vice President + Account Director at Leo Burnett; and Nancy Abraham, VP of Advertising at Esurance

Wednesday, March 12

11:00AM: Letting Your Fandoms Build Your Kingdoms with Director of Product for Community and Content, Danielle

And a bonus session for those sticking around for the music portion of the festival:

Friday, March 14

12:30PM: Fan Data: The Journey from Analysis to Action with Music Evangelist, Nate

Written by Sarah

March 5th, 2014 at 9:10 am

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Union Metrics at SXSWi 2014!

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Coasters SXSW 2014 side 1

Will you be at SXSWi this year? We’d love to see you! Here’s where you can find the Union Metrics team (and probably our buddy Merle):

Austin Startup Crawl | Thursday, March 6 | 5-10pm

We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.

Interested in working with us? You can find our open job listings here!

SXSW Mentor Sessions | Sunday, March 9 | 5-6pm

Our CCO and Co-Founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry– there are only three left!

Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm

This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!

coasters-sxsw2014_Side 2

Written by Sarah

February 24th, 2014 at 10:15 am

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SXSWi 2014: Panel Picks!

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SXSWi Panels you should definitely take a look at, and vote for if they interest you!

We also humbly submit our own panels for your consideration, one last time:

Happy voting! See you at SXSWi 2014?

Adorable GIF credit goes to Pusheen.com

Written by Sarah

August 29th, 2013 at 12:26 pm

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SXSWi 2014 panel proposals from Union Metrics: Dev Career Autopsy

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We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! (Here’s the link to the first proposal from one of our founders, Jenn Deering Davis.)

Check out this quick interview from our Gentleman Developer Mando Escamilla on Career Autopsy: Lessons from 16 Years as a Dev to see why you should vote for his panel proposal, in his own words.

1. What inspired/drove you to propose a panel around this subject?

I recently started mentoring some developers-in-training and it’s been an amazing experience.  The students are incredible and driven and it’s been a lot of fun helping them out.  They’re all so young, and I’m so very old and it’s been nice to share my OH SO VERY LONG career advice with them. So that got me thinking that maybe I could help not just those folks, but EVERYONE AT SXSW!!!!

2. What makes you qualified to discuss it? 

I’ve worked in this industry for a pretty long time and despite my best intentions, it turns out that I’ve learned some stuff!  Well, only about 45 minutes worth of stuff.

Which, if you think about it, is pretty sad.  I think I need a drink.

3. Why should people come to your panel? 

Sometimes I can be funny, so that’s a plus.  I’m still a little bummed from my last answer, so I don’t really know how funny I’m gonna be.  Let me see:

Why did the chicken cross the road?

Tennis ball.

Yeah, my funny’s broken right now, so don’t come for that.  I’d say the free candy is gonna be the big draw.  Didn’t I mention the free candy? Oh, I’m totally gonna hand out candy.  And not the stupid cheapy candy – real, high quality chocolates and such.

4. What would you hope attendees take away from your panel?

Besides the candy you mean?  Well, I suppose I’d like for them to understand that their career is theirs alone – they can choose to make it what they want and they don’t have to just accept how things are.

I would add that I hope they DON’T take my soul away with them.  Ha, who am I kidding? I don’t have a soul.

5. How would you hope attendees interact with the subject manner of your panel long after they’ve gone home? 

Well, this panel is pretty introspective, so I’m gonna recommend gin as the primary interaction vector.  Some people are gonna try and tell you to use whiskey, but they’re wrong.  And then you’ll get Big Tequila telling you that life’s a big Cinco de Quatro, but we all know that’s just a cheap joke.

So yeah, gin.  Lots and lots of gin.  Once they’re good and sloppy on the gin, that’s the perfect time to start processing my talk.  I’m WAY smarter and funnier when you’re drunk – that’s just science.

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If that sounds good to you, just click here to vote. Again, we would never want to be accused of bribery, but there might be some hugs in it for you.

Written by Sarah

August 27th, 2013 at 10:33 am

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SXSWi 2014 panel proposals from Union Metrics: Social TV’s Evolution

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We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote!

Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand from just focusing on Twitter as a platform, and talk everything From Tweets to GIFs: How Social TV is Evolving.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired/drove you to propose a panel around this subject? 

I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes.

2. What makes you qualified to discuss it? 

We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.

3. Why should people come to your panel?

Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!

4. What would you hope attendees take away from your panel? 

At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment.

5. How would you hope attendees interact with the subject manner of your panel long after they’ve gone home? 

Like I said before, I hope they come away with some useful tips they can actually use. But maybe they’ll also learn about a new TV show! If I can introduce a show like Archer or Adventure Time to at least one new fan, then I’ll be happy.

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If that sounds good, you can vote for it here. We would never want to be accused of bribery, but there might be some more GIFs in it for you. And look out for an interview with Gentleman Developer Mando Escamilla about his panel proposal Career Autopsy: Lessons from 16 Years as a Dev soon!

Written by Sarah

August 21st, 2013 at 2:23 pm

SXSWi 2011 vs. SXSWi 2013 in numbers

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Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. SXSW Interactive is a tech conference, and is followed by the film and music portions of the festival.)

Here’s a table comparing the tweet volume, total number of unique contributors, and overall reach for 2011 vs. 2013:

SXSWi 2011 vs 2013 table shot

What a difference two years can make!

Here’s a breakdown of the 2013 SXSW tweet activity:

Activity breakdown for tweets during SXSWi 2013

Activity breakdown for tweets and contributors during SXSWi 2013

Were you at SXSWi? How was your experience? Tell us in the comments, old hats and newbies alike.

Written by Sarah

March 13th, 2013 at 11:14 am