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SXSW 2015 Panel Recommendations

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Every year we bring you our recommendations for panels and more you might want to attend while you’re in town for all the rest of the SXSW madness. Without further ado, here are our picks for 2015.

Visual Storytelling: The Power of Design + Data | Fri, March 13 | 2:00pm-3:00pm

Using big data to tell a story in graphics rather than in words.

Digital Disruption: Do or Die | Fri, March 13 | 5:00pm-6:00pm

What is digital disruption? What are some examples of brands using it to put older, more established brands out of business?

The Future Of Distributed Media | Sat, March 14  | 12:30pm-1:30pm

Learn from the best at creating original content to distribute across platforms: BuzzFeed.

Future15: Why the Future of Film Depends on Social Media with Union Metrics Editor-in-Chief Jenn Deering Davis | Sat, March 14 | 2pm-2:15pm

Big studios have had to change marketing tactics to reach audiences where they are, while indie films have a whole new time-and-money-saving way to market. What tactics from the former can help the latter?

How Technology Colonized Fashion Week | Sat, March 14 | 3:30pm-4:30pm

Fashion week is no longer just for the elite thanks to technology— and this has revolutionized the industry.

Future15: Social Data in the Time of Cholera with Gnip Principal Data Scientist Dr. Scott Hendrickson | Sun, March 15 | 5:15pm-5:30pm

“With social data serving as the largest archive of human behavior to ever exist, how can we turn this data into real-time warning systems? I’ll look at how social data has been used in the past, our own research and endeavors and the possibilities we see for social data in humanitarian efforts going forward.”

Behind The GIF: The Future of Online Visual Culture | Mon, March 16 | 9:30am-10:30am

“This panel will bring together an unprecedented conversation between the creators, platforms, and commentators of the evolving visual frontier of the web. We’ll tackle the latest developments in the space, and give a glimpse of what’s to come.”


Evolve or Die: The Traditional Agency Revolution | Mon, March 16 | 9:30am-10:30am

Mad Men days it isn’t.

IBM and Twitter: The Future of Digital Engagement | Mon, March 16  | 3:30pm-4:30pm

How do you build real engagement with fans and followers on social?

Hamburger Helper Is My Bae: Weird Brand Twitter | Mon, March 16 | 5:00pm-6:00pm

When Weird Twitter and Brand Twitter collide, we ask the important questions:

“Why am I laughing at a frozen pizza? I buy the frozen pizza, do I have to be its friend, too?”

Beyond Live, Why the L+3 Social TV Convo Matters | Tues, March 17 | 9:30am – 10:30am

Interested in the changing nature of social TV?

“The landscape is changing from measuring success by ‘trending’ to building dedicated fandoms. The fandom conversation peaks after the show airs and continues to resonate until the next episode, and even between seasons.”

Viva Album Art! | Wed, March 18 | 5pm – 6pm

“We’ll discuss how musicians can use digital media to express their stories, and invite their fans to emotionally connect with their music, using the best platforms and practices that the digital world has to offer.”

Got any great panels we missed? Leave ‘em in the comments.

Written by Sarah

March 5th, 2015 at 9:13 am

Union Metrics at SXSW 2015

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Are you coming to Austin for SXSW Interactive this year? We’d love to see you! Here’s where you can find us (and possibly score a Merle sticker):

Austin Startup Crawl | Thursday, March 12, 2015 | 5pm-1opm

Every year the Startup Crawl unofficially kicks off SXSWi and we love being a part of it! No badges required. See more details and register, here.

Startup Crawl 2015

Union Metrics team at the Pre-SXSW Startup Crawl 2014. From our Instagram Account

Mentor Session with Co-Founder and CEO Hayes Davis | Saturday, March 14, 2015 | 12:30pm-1:30pm

Our CEO and Co-Founder Hayes is available for a mentor session during SXSWi. RSVP for a slot here!

Future15: Why the Future of Film Depends on Social Media with Co-Founder and Editor-in-Chief Jenn Deering Davis | Saturday, March 14, 2015 | 2pm-2:15pm

Stop by the Austin Convention Center for Co-Founder and Editor-in-Chief Jenn’s Future15 session on Why the Future of Film Depends on Social Media. See more details here.

Metrics and Mimosas SXSW Brunch | Sunday, March 15, 2015 | 11am-2pm

We’ve held our share of brunches and happy hours for SXSWi, and this one should be better than ever! Come see us at Easy Tiger for Metrics and Mimosas. Just don’t forget to RSVP! 

Want to keep up with all of our events? Bookmark this page

Written by Sarah

March 2nd, 2015 at 9:10 am

Union Metrics events: SXSW 2015 and Digital Hollywood

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Sometimes we leave the office, and we like to let you know what we’re up to when we do. Here’s what’s on our calendars right now.

SXSW 2015

Panels have been announced for SXSW 2015 and we wanted to thank everyone who voted for ours! Co-Founder Jenn Deering Davis’ panel proposal How the future of independent film depends on social media has been accepted as a Future15 for SXSW Film and we are all excited!

Jenn Audience SXSWi 2013The audience at Jenn’s talk at SXSWi 2013

Digital Hollywood

SXSW is still a few months away, but Digital Hollywood is happening right now in LA. Catch Director of Customer Success Jenna Broughton on Thursday, October 23rd at the Marketing Primetime Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets session from 11am to 12:20pm.

Will you be at Digital Hollywood this week or SXSW in the spring? Let us know in the comments, and come say hi in person!

Written by Sarah

October 23rd, 2014 at 9:00 am

SXSWi 2015 panel proposal | Why the future of film depends on social media

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We’re proposing two panels for next year’s SXSW conference, and if you like the sound of either one, we’d love your vote!

At SXSWi 2013, Jenn Deering Davis, one of our founders, gave a presentation about how Twitter has changed how we watch TV. (Miss it? Listen to it here.)  At SXSW V2V 2014, she spoke on how to Market Like The Movies (Without the Studio Budget). For SXSW 2015 she’d like to take it further and discuss Why the future of film depends on social media.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired you to propose a panel around this subject? 

We talk a lot about social media and TV. But the film industry has just as important a relationship with social media as television does. I’m interested in discussing the particular challenges and opportunities movie marketers face with social media. What impact do sites like Instagram, Snapchat, Tumblr, Facebook and Twitter have on how fans engage with their favorite movies? How can we use social media better to market movies? How is #SocialFilm different from #SocialTV?

2. What makes you qualified to discuss it? 

At Union Metrics, we’ve worked with thousands of brands and agencies to help them measure and improve their social media activities. I’ve personally dealt with many entertainment brands, including TV networks, movie studios, production companies and agencies, to help them understand Twitter, Tumblr and Instagram. I also have a Ph.D. in Organizational Communication & Technology from the University of Texas at Austin, where, among other things, I studied the intersection of pop culture and technology. Not to mention, I love movies and probably watch way more than I should.

3. What would you hope attendees take away from your panel? 

I hope attendees will better understand how they can use social media to help promote their film projects, maybe be inspired to develop creative social campaigns of their own. 


If that sounds good, you can vote for it here. And look out for an interview with Union Metrics CEO Hayes Davis on his panel proposal: Something from Nothing: Bootstrapping Your Startup.

Written by Sarah

September 2nd, 2014 at 9:10 am

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Today: Union Metrics happy hour at SXSWi!

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Quick reminder that our SXSWi happy hour is today from 3-5pm at The Ginger Man! Hit us up on Twitter or give us a shout if you’re in Austin and want to come by. Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi while having the opportunity to meet our robot mascot, Merle.

Coasters SXSW 2014 side 1

Written by Sarah

March 10th, 2014 at 11:19 am

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The Week in Social Analytics #92

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Gear Up for SXSW: A Look Back at 2013′s Top Themes [from Social Media Today; written by Trevor Jonas]

As you descend into the madness of SXSW 2014, here’s a reflection on the standout takeaways from 2013. Bonus: 6 networking tips from Social Fresh. (And here’s where you can find us during SXSWi!)

The Ultimate Cheat Sheet for Social Media Dimensions [from Likeable Daily; written by Samy Simorangkir]

A handy resource to bookmark.

Philoselfie: Science behind selfie-expression [from Brian Solis]

“Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.”

Another breakdown of the Selfiecity study, this time from Brian Solis.

Is Vine Paying off for Smaller Brands? [from Social Times; written by Christie Barakat]

“Home Depot believes Vines tap into people’s desire for unique content and fresh perspectives. ‘Stop motion provides the perfect excuse for casting your product as the star of the show.’”

Building Visual Narratives with Photographs [from Geoff Livingston]

Incorporating more visuals in your brand communication can be a powerful way to draw the attention of and connect with fans and followers– or capture the attention of people who might become them. This article has tips from a National Geographic Traveler Seminar on storytelling through photography.

Social media’s ‘law’ of short messages [from MITnews; written by Peter Dizikes]

“The study found that at times of lower activity, the most popular length of tweets ranges from about 70 to 120 characters. But at moments of much greater traffic — when messages are sent up to 200 times as frequently — the highest concentration of tweets is only around 25 characters in length, and declines sharply to a low at about the 130-character mark.”

Global Social Media Trends – What You Need To Know [from Heidi Cohen]

Use these stats to inform your strategy for the rest of 2014.

Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation [from AllTwitter; written by Lauren Dugan]

“The main goal of this research is two-fold: one, to determine how new words become popular and how they spread; and two, to analyze how the actual movement of people influences our linguistic patterns.”

Are You Still Missing a Strategy for Negative Social Posts? [from eMarkter; written by staff]

“February 2014 research from social media training firm Social Media Marketing University (SMMU) found that fewer than half of US marketing professionals had an effective plan in place for dealing with negative posts on social sites. One-quarter did not have a plan but were working on one, and nearly one-quarter more had no plan—and no plan for a plan.”

Next generation marketing: how to engage millennials [from Waggener Edstrom; written by Charlotte Sanville]

“Moving forward, brands need to understand that the key to engaging with gen Y audience is by participating in a two-way communication.”

The Five Promises Every Corporate Social Media Account Should Make [from Convince & Convert; written by Andy Lombard]

“The common element in the above five promises is strategy. Too many businesses throw up social media pages and expect them to attract leads and drive sales as if by magic. To really build an effective social presence, you must offer consistent customer value.”

Emphasis original.

Written by Sarah

March 7th, 2014 at 9:33 am

SXSWi 2014 Panel Recommendations

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Coming into Austin for SXSWi and not sure what to fill your dance card with just yet? We’ve highlighted some panels around social media, analytics, and from some of our friends at GnipTumblr, and more that we think are worth checking out. (And if you want to know what we’re up to, you can check that out here, and give us a shout if you want to come by our happy hour on Monday, March 10 at The Ginger Man!)

Sunday, March 9

12:30PM: Sharknado & Twitter: The Perfect Social Storm with Dana Ortiz of NBC Universal/Syfy and Fred Graver, Head of TV at Twitter

1:00PM: Beyond Dots on a Map: Visualizing 3 Billion Tweets with Gnip Product Manager, Ian Cairns

3:30PM: The Fragile Laws of Protection with Tumblr’s General Counsel, Ari

5:00 pm: Union Metrics Co-Founder and CCO Jenn Deering Davis is hosting a mentoring session at the Hilton Garden Inn. Register for a time slot ahead of time, and hurry– there’s only one left!

Monday, March 10

12:30PM: Why Clicktavisim is Not a Dirty Word with Director Politics & Causes, Liba

12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David

3:30PM: Dive into Social Media Analytics with Gnip VP of Product Strategy, Robert Johnson

Tuesday, March 11

11:00am: #EsuranceSave30: Why 5 Million Tweeted in 36 Hours with John Ploumitsakos, Director of Online Sales at Twitter; Jesse Dillow, Associate Creative Director at Leo Burnett; Josh Raper, Vice President + Account Director at Leo Burnett; and Nancy Abraham, VP of Advertising at Esurance

Wednesday, March 12

11:00AM: Letting Your Fandoms Build Your Kingdoms with Director of Product for Community and Content, Danielle

And a bonus session for those sticking around for the music portion of the festival:

Friday, March 14

12:30PM: Fan Data: The Journey from Analysis to Action with Music Evangelist, Nate

Written by Sarah

March 5th, 2014 at 9:10 am

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Union Metrics at SXSWi 2014!

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Coasters SXSW 2014 side 1

Will you be at SXSWi this year? We’d love to see you! Here’s where you can find the Union Metrics team (and probably our buddy Merle):

Austin Startup Crawl | Thursday, March 6 | 5-10pm

We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.

Interested in working with us? You can find our open job listings here!

SXSW Mentor Sessions | Sunday, March 9 | 5-6pm

Our CCO and Co-Founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry– there are only three left!

Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm

This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!

coasters-sxsw2014_Side 2

Written by Sarah

February 24th, 2014 at 10:15 am

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How to market like the movies (without the studio budget)

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Did you miss co-founder Jenn Deering Davis’ talk at SXSW V2V last month? You’re in luck; the video is now available!

“Social media has had a dramatic impact on how we watch TV and movies. The past few years have seen big changes in how TV shows and movies are created, delivered and consumed. These forms of entertainment have been able to adapt to a rapidly changing media environment. How can you use Hollywood’s strategies to market your startup? This panel will focus on examples and lessons learned in the entertainment industry and help you apply them to your startup or small business.”

Let us know what you thought in the comments.


Written by Sarah

September 25th, 2013 at 12:07 pm

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SXSWi 2014: Panel Picks!

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SXSWi Panels you should definitely take a look at, and vote for if they interest you!

We also humbly submit our own panels for your consideration, one last time:

Happy voting! See you at SXSWi 2014?

Adorable GIF credit goes to

Written by Sarah

August 29th, 2013 at 12:26 pm

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