Archive for the ‘study’ tag
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics [from TopRank Online Marketing; written by Lee Odden]
“Document your content marketing strategy and follow it closely.
If you’re feeling a bit underwhelmed, here’s the thing:
- 35% of B2B marketers in this year’s survey said they have a documented content marketing strategy
- 48% said they have a content marketing strategy, but it is not documented.”
“Pinterest is uniquely placed to grab the attention of a variety of people. By creating different boards, you can reach out to everyone, from a designer to a buyer. GE has a fantastic page; boards such as the ‘Art of Innovation’ show its quirky side, while ‘From the Factory Floor’ shows technical information.”
Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It [from Marketing Land; written by Amy Gesenhues]
See the full report here.
How To Break Through The Noise With The 3 Vs Of Content Marketing [from B2B Marketing Insider; written by Michael Brenner]
“Volume. Variety. Value.”
“Social Media is the perfect platform for storytelling but to do it correctly it’s more than just telling your story with words it’s a compilation of all your digital actions.”
“A good plan is the difference between knowing that your content is delivering ROI and throwing things at the wall and seeing what sticks.”
“. . .businesses may choose to create their hashtag for a number of reasons, including:
- Encouraging event participants to live tweet
- Hosting a Twitter chat
- Hosting an online Q&A
- To promote a product launch
- To show support for a charity or cause
. . .Be sure that you understand what purpose your hashtag will serve before your create it.”
“If done right, RTM has the potential to go beyond other strategies and generate the kinds of authentic interactions and relationships that ultimately lead to brand ambassadors.”
Youth and Brands: What’s the Relationship? [from Marketing Charts; written by staff]
“The results suggest that youth are more connected to brands than their elders, but that many feel they’re not being taken seriously enough.”
Any headlines predicting the “end of Twitter” or fearing that “everyone is bored with [social platform] now” fail to recognize that humanity is pretty good at coming up with innovative uses for the tools at our disposal, and that Twitter and other social media platforms are no exception to this. Case in point: A fire recovery study project currently underway in Mt. Diablo State Park done by URS and Nerds for Nature after the Morgan Fire burned 3,000 acres last year in September.
How does this work?
By setting up a series of fixed vantage points around the park- there are brackets to put your smartphone in so all the photos are taken from the same angle- the project is able to gather reliable, gradual photographic evidence of the recovery of the park’s different ecosystems. Each site has its own hashtag to distinguish it: #morganfire01, #morganfire02, #morganfire03, #morganfire04.
Looking at the snapshot reports for each of these vantage points, you can see which ones are more commonly frequented by hikers. This gives citizen scientists as well as the projects heads themselves an idea of which areas could use more visits and photo captures, and enables them to quickly and easily spread the message and make plans about where to go. Park ranger resources can also be used more efficiently this way.
The overall conversation on Twitter.
Once a news cycle on an event like this gradually shuts down in the days or weeks after it happens, it’s rare to hear much more about it; projects like this are just one way social media is changing the landscape of journalism with crowdsourcing. It also gives citizens a direct role to play in the preservation of their local environment as citizen scientists. This would be a great project for a family, group of friends, summer camp, or science class to get involved with, and social media- particularly Twitter- is one of the best ways to amplify this message and make these kinds of suggestions.
While Twitter users seem to mainly be using the platform to share news about the project itself, Instagram users have been carrying out the instructions on the sign posts and posting photos from the different vantage points using the hashtags:
#morganfire02 via Instagram user mo_nini_l
#morganfire04 via Instagram user coyotethunder
This plays to the strengths of each platform; it’s harder to describe what a project is about on Instagram which doesn’t enable link-sharing, while this is Twitter’s main strength. The stunning visuals of the recovering areas of the park posted on Instagram can capture attention and make a user curious about what the hashtags mean, leading them to ask the user or search out the information themselves on other social sites, like Twitter.
If you live in the Mt. Diablo State Park area, consider making a weekend hiking trip out to Mt. Diablo and contribute to this citizen science project on your social networks! You might be the first to see something like this wild lily coming back:
via Instagram user coyotethunder