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Archive for the ‘social media analytics’ tag

Which Union Metrics product is right for you?

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As we’ve built out the Union Metrics Social Suite, we want to be sure we continue to provide analytics for those at a range of available resources. Along those lines, we’ve created this guide to help you find the perfect piece of UM to bring clarity to your social efforts, organized by your needs.

I have little or no budget.

Fear not my friend, we have some free tools to help you track your social efforts, even with $0 in the budget for it. As long as you plan accordingly, you should be able to cover a small Twitter campaign- a weekly chat, your own account growth, a hyper-local contest, etc- with TweetReach snapshot reports. Just make sure you run a snapshot within a couple days of your event – they can only go back 1-7 days. You get analytics on 50 tweets for free! If you do go over the allotted 50 tweets for the period you’re capturing on a free report, you can purchase a full snapshot report covering up to 1500 tweets for just $20.

The More You Know

As for Instagram, you can run a free Instagram account checkup to see which of your photos and hashtags are performing the best (plus more, like the best day and time for you to post!), and you can refresh your report once a day for updated metrics.

Account Checkup Small

I want to track an upcoming campaign on one social media channel.

Union Metrics offers single-channel analytics starting at $99 per month to monitor two accounts or topics on one social media channel. You can get analytics for Twitter, Instagram or Tumblr with one of these plans. You can keep your subscription running for new campaigns or clients (and change what you’re monitoring at any time), or you can cancel when you’re done. It’s an easy way to get the real-time analytics you need without a long-term commitment.

UM Single Channel plans

Simply pick the channel where you’ll be running your campaign, and sign up for the plan that meets your needs. We can walk you through a demo to show you exactly what you’ll be getting. We offer monthly and annual pricing.

I want to track an upcoming campaign across multiple social media.

For our larger customers or anyone wanting analytics across social media channels, the Union Metrics Social Suite is a great choice. With it you can monitor your social efforts on Twitter, Tumblr, Instagram AND Facebook, all in one place. That includes analytics for all accounts and topics you’re interested, plus cool features like our actionable insight stream.

Union Metrics Multi-Channel Detail InsightsDon’t worry, we still have different plan sizes to choose from so you can pick the one that best suits your needs, or the needs of your clients. The Social Suite starts at just $500 per month!

Why should I use Union Metrics?

Fair question. You can read more about Union Metrics and why our social media analytics are the best in the industry, let us know if you’d like a demo, or ask us any burning questions you might have.

We’re always happy to help!

Written by Sarah

July 20th, 2015 at 8:26 am

Introducing Union Metrics for Instagram and the Union Metrics Social Suite!

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Merle is excited to start measuring robot Instagram analytics

We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products – Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.

Union Metrics for Instagram

Our brand new Instagram analytics – Union Metrics for Instagram – allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:

  • Discover your most popular media and hashtags

  • Identify an account’s biggest fans and advocates

  • Monitor hashtag reach and exposure over time

  • Track competitor performance to compare share of voice

  • Analyze likes and comments to determine when fans are most active

Interested? Union Metrics for Instagram subscriptions start at $199 per month.

The Union Metrics Social Suite

Our new enterprise cross-platform social analytics suite – the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.

Learn more

We’ve set up a few webinars over the next week to tell you more about our new products. Join us for one to learn more and see the new analytics in action.

Union Metrics for Instagram

April 17, 1:00 p.m. PDT

April 22,  9:00 a.m. PDT

Union Metrics Social Suite

April 23, 9:00 a.m. PDT

If you’re currently a TweetReach Pro or Union Metrics for Tumblr subscriber, we can add Union Metrics for Instagram access to your account, or upgrade you to the Social Suite for the most flexible access. Just contact us and we’ll get it set up!

And if you’d like a personal demo or have any questions, please contact our sales team anytime. And there’s lots more info on our website, so let us know if you have any questions.


Written by Sarah

April 16th, 2014 at 8:27 am

This Week in Social Analytics #37

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

7 social media lessons from the Grammys for organizers of other events [from CNET news; written by Sree Sreenivasan]

What the Grammys did well, and what they could do better.

Big Data And The Landfills Of The Digital Enterprise [from ReadWrite; written by Matt Asay]

It’s okay not to have The Big Data Answer.

Marketing Analytics: 4 techniques to discuss with your data analysts [from Marketing Experiments Blog; written by Daniel Burstein]

“Recent research in the MarketingSherpa 2013 Marketing Analytics Benchmark Report indicates 48% of marketers are using analytics platforms to customize reports, but only 24% are creating and testing hypotheses.”

How US Consumers Value Online Media [PDF from The Boston Consulting Group; authored by Jean-Manuel Izaret, John Rose, Neal ZuckermanPaul Zwillenberg]

“U.S. consumers realize large and growing value from online media. In fact, they now derive more value from online media—net of the associated costs— than they receive from offline media, according to new research by The Boston Consulting Group. We call this measure of value ‘consumer surplus’ and, for online media, it amounts on average to approximately $970 per U.S. connected consumer, or online user, per year—or about 2.5 percent of the average annual income in the U.S.

The highest surplus ($311), accounting for about one-third of the online total, comes from UGC and social networks accessed through such platforms as Facebook and YouTube.”

Great Social Media Requires a Bigger Trash Can [from Social Media Explorer; written by Nichole Kelly]

 “That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.”

26 Ways to Market Your Business With Tumblr [from Social Media Examiner; written by Debbie Hemley]

SME’s post takes a look at 26 businesses with a presence on Tumblr and discusses the techniques they use on the platform, in addition to breaking down some of Tumblr’s features and lexicon. (Of course, we disagree with the assertion that only visually based brands belong on Tumblr.)

Social Media, Take Note of the Echograph Acquisition [from Social Media Today; written by Ioannis Tsiokos]

Echograph: somewhere between Vine and the GIF?

Written by Sarah

February 15th, 2013 at 9:07 am

This Week in Social Analytics #36

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out [from MarketingLand; written by Matt McGee]

“According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.”

Time-Saving Tips for Social Media Marketing [from Social Media Today; written by Chris Street]
Do you use these tactics? Or do you employ others?

5 Bad Social Media Analytics [from Business 2 Community; written by Dr. Angela Hausman]

“Of course, there are lots of bad social media analytics used when evaluating your social media marketing campaign. Commonly, they’re used either because they’re easy to measure or because someone THINKS they have some meaning in evaluating the success of your social media marketing. Here are just 5 examples of really BAD social media analytics.”

Murder, Execution & Other Strategic Plans for Ambitious CMOs [from Social Media Explorer; written by Barry Feldman]

Kill what isn’t working for your company.

Social Media is like coffee. . . [from Web Analytics Demystified; written by Eric T. Peterson]

“* Footnote: I cannot live without coffee, nor would I try … but I know some people who can.”

And a bonus long read, full of culture & history: The Wheel of the Devil: On Vine, gifs, and the power of the loop [from The Machine Starts; written by Chris Baraniuk]

“While visual loops have been in existence for centuries, they have arguably enjoyed special attention over the last hundred years. In this essay I want to consider the purpose and power of the loop. I also intend to propose that the reign of the loop is greatly empowered by digital media, and that today loops have enriched culture while offering new perspectives on the nature of reality.”

Written by Sarah

February 8th, 2013 at 9:27 am

This Week in Social Analytics #35

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]

“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”

Google+ surpasses Twitter to take number 2 social network after Facebook [from; written by Maxwell R.]

“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”

What exactly constitutes an “active user” isn’t defined in this piece, however.

What Twitter Really Looks Like [from The Atlantic; written by Megan Garber]

“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”

Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]

“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”

95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]

“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”

Tumblr – Untapped Marketing Goldmine [from ClickZ; written by Ekaterina Walter]

“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”

You Can No Longer Pay to Pin Content on Tumblr [from Mashable; written by Fernando Alfonso III]

“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”

Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]

“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”

Written by Sarah

February 1st, 2013 at 9:06 am