Archive for the ‘quick tip’ tag
The Search Marketing Expo ( SMX or #smx on Twitter) kicked off yesterday in Las Vegas, and is continuing today. If you’re there now, check out our 7 tips to maximize your conference attendance using Twitter. If you couldn’t make it like us, check out our 5 tips for getting the most out of the hashtag on Twitter for a conference that you missed.
We went ahead and took some quick snapshot reports of the conversation around #smx and that brings us to our takeaway for a conference-enhancing quick tip; they’re smartly setting up different sub-hashtags for each session to go along with the conference’s main hashtag. This makes for easier tracking of particular sessions whose topics are most relevant to what your brand is interested in.
To capture a particular session in a snapshot, all you have to do is include both hashtags, like this:
Either method will capture the data that you’re after to get an idea of the overall conversation. So once you have your snapshot reports, what next? What does this tell you about the overall conversation around something as a big as a conference?
We recently covered this with 3 ways to use TweetReach snapshot reports to complement real-time Twitter monitoring for your events looking at #commsweekny as an example. Just like with #commsweekny, these snapshots for #smx help you:
- Get the big picture quickly; what’s the overall estimated size of the conversation? Who are the top contributors and which are the most retweeted tweets?
- Build relationships with attendees by looking at the snapshot report’s contributors list and tweets timeline, and
- Easily share these stats with attendees
These insights are valuable from any perspective: someone interested in attending #smx who could not, someone who is attending, or even the team behind #smx. Additionally, with the use of session-specific hashtags or keywords, you get a more precise idea of who is influential in each topic: Session hosts will be clear, as attendees will be quoting what they have to say, and you can network with both those interested in learning more about a session’s particular topic or who are already well-versed in it. Check the session highlights and keep an eye on the main #smx feed on Twitter to hone in on the session topics most important to you, and grab some snapshots around them.
So even if you can’t afford to attend a certain conference or go TweetReach Pro to comprehensively track the conversation around it, there is still plenty of value to be found in strategic snapshot reports.
Want even more on Twitter and conferences? Here are 16 ways to use Twitter to improve your next conference.
A Twitter Quick Tip.
Twitter now allows you to enable emergency alerts from certain participating organizations. These alerts are meant to complement, not replace, traditional emergency alerts and you can opt in or out at any point.
You can find the alerts page for each organization by adding /alerts to the end of their Twitter URL; for example https://twitter.com/redcross/alerts which you can see the page for above. It will prompt you to add a mobile phone to your account if you haven’t done so already.
Want more tips? Click here.
A Twitter Quick Tip.
Love seeing Twitter streams on other people’s websites (very handy for finding and following new accounts at a glance!) and wondering how to get your own? Twitter makes it easy for you. Just go to Settings –> Widgets –> Create new.
Having trouble or curious about the details? Here’s more information from Twitter, and some handy screenshots below.
A quick Twitter Tip that serves as a reminder to periodically check on and purge which apps you’ve authorized on Twitter, and make any necessary changes.
By selecting Apps on the menu on the lefthand side of your screen, you’ll see a list of all the apps you’ve authorized to have some degree of access to your Twitter account. Check to see if there are any that look suspicious, or that you’d just like to revoke access to because you no longer use it. You can also check on the level of access any apps have- read only, read and write, etc- and change it if necessary, by revoking access and reinstating it, being careful in the level of access you allow (most apps allow you to check boxes saying they can or cannot post on your behalf, etc).
You might want to set a calendar reminder to periodically check on which apps have been authorized and do a little cleaning.
Like this tip? Check out the rest we’ve shared. Or share your own in the comments below.