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Archive for the ‘quick tip’ tag

Quick tip: Find and use your top Instagram hashtag for more engagement

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One of the easiest ways to boost engagement with your Instagram posts is to use better hashtags. So, how do you know which hashtags lead to more likes and followers? It’s easy with our Instagram account checkup. So first, log in to your Union Metrics Instagram account checkup and make sure you have the newest data for your Instagram account.

(Haven’t run a free Instagram account checkup yet? Sign up here.)

Then scroll down to the hashtag section of your report. It should look like this:

top instagram hashtag We’ve highlighted your top Instagram hashtag. This is based on activity with your account from the past month, and looks at all the hashtags you’ve added to all your posts to find the ones that have resulted in the most engagement (likes and comments). It then maps your top hashtags against your average likes and comments per post. So anything above or to the right or the orange lines in your graph is above average for you.

The top 3 hashtags are shown in blue. In the above example, that’s #sunset, #clouds and #nature. Photos with these hashtags have gotten more likes and comments than the average post on this account. If this was your report, then we’d suggest that you use those hashtags more frequently. The content you’ve shared to those hashtag communities has resonated well, so you’re on the right track. In this case, pretty pictures of sunsets seem to be working well.

sunset photos

So once you’ve found some of your top hashtags, try using them more often and see if your engagement rates go up. But don’t overuse or spam them! As always, make sure your content fits with the Instagram aesthetic and will work well in a particular hashtag’s community. This only leads to more engagement if your content is good and makes sense with your hashtag.

So that’s it – find your top hashtags and use them more often, and you will get more engagement.

And once you’ve set up your checkup, you can refresh it once a day to get updated metrics, so don’t forget to come back later and see how your other hashtags are working.

Written by Jenn D

November 18th, 2015 at 9:30 am

Quick tip for hashtags at a conference: #smx at a glance

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The Search Marketing Expo ( SMX or #smx on Twitter) kicked off yesterday in Las Vegas, and is continuing today. If you’re there now, check out our 7 tips to maximize your conference attendance using Twitter. If you couldn’t make it like us, check out our 5 tips for getting the most out of the hashtag on Twitter for a conference that you missed.

We went ahead and took some quick snapshot reports of the conversation around #smx and that brings us to our takeaway for a conference-enhancing quick tip; they’re smartly setting up different sub-hashtags for each session to go along with the conference’s main hashtag. This makes for easier tracking of particular sessions whose topics are most relevant to what your brand is interested in.

To capture a particular session in a snapshot, all you have to do is include both hashtags, like this:

#smx #13aOr include the session number and letter as a keyword in addition to the hashtag, like this:

#smx 11A


Either method will capture the data that you’re after to get an idea of the overall conversation. So once you have your snapshot reports, what next? What does this tell you about the overall conversation around something as a big as a conference?

We recently covered this with 3 ways to use TweetReach snapshot reports to complement real-time Twitter monitoring for your events looking at #commsweekny as an example. Just like with #commsweekny, these snapshots for #smx help you:

  1. Get the big picture quickly; what’s the overall estimated size of the conversation? Who are the top contributors and which are the most retweeted tweets?
  2. Build relationships with attendees by looking at the snapshot report’s contributors list and tweets timeline, and
  3. Easily share these stats with attendees

These insights are valuable from any perspective: someone interested in attending #smx who could not, someone who is attending, or even the team behind #smx. Additionally, with the use of session-specific hashtags or keywords, you get a more precise idea of who is influential in each topic: Session hosts will be clear, as attendees will be quoting what they have to say, and you can network with both those interested in learning more about a session’s particular topic or who are already well-versed in it. Check the session highlights and keep an eye on the main #smx feed on Twitter to hone in on the session topics most important to you, and grab some snapshots around them.

So even if you can’t afford to attend a certain conference or go TweetReach Pro to comprehensively track the conversation around it, there is still plenty of value to be found in strategic snapshot reports.

Want even more on Twitter and conferences? Here are 16 ways to use Twitter to improve your next conference

Written by Sarah

November 20th, 2014 at 11:05 am

Twitter Tip: Emergency alerts

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A Twitter Quick Tip. 

Twitter now allows you to enable emergency alerts from certain participating organizations. These alerts are meant to complement, not replace, traditional emergency alerts and you can opt in or out at any point.

Red Cross Emergency Alerts

You can find the alerts page for each organization by adding /alerts to the end of their Twitter URL; for example which you can see the page for above. It will prompt you to add a mobile phone to your account if you haven’t done so already.

Want more tips? Click here

Written by Sarah

October 23rd, 2013 at 10:33 am

Twitter Tip: User Widgets

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A Twitter Quick Tip. 

Love seeing Twitter streams on other people’s websites (very handy for finding and following new accounts at a glance!) and wondering how to get your own? Twitter makes it easy for you. Just go to Settings –> Widgets –> Create new.

Having trouble or curious about the details? Here’s more information from Twitter, and some handy screenshots below.

Twitter User Widget 1

Twitter User Widget 2

Written by Sarah

September 17th, 2013 at 12:43 pm

Posted in Guides

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Twitter Tip: Authorized apps

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A quick Twitter Tip that serves as a reminder to periodically check on and purge which apps you’ve authorized on Twitter, and make any necessary changes.

Twitter Settings
 To check, go to your Twitter Settings from the drop down menu you can access by clicking on the gear icon.

Authorized Apps

By selecting Apps on the menu on the lefthand side of your screen, you’ll see a list of all the apps you’ve authorized to have some degree of access to your Twitter account. Check to see if there are any that look suspicious, or that you’d just like to revoke access to because you no longer use it. You can also check on the level of access any apps have- read only, read and write, etc- and change it if necessary, by revoking access and reinstating it, being careful in the level of access you allow (most apps allow you to check boxes saying they can or cannot post on your behalf, etc).

You might want to set a calendar reminder to periodically check on which apps have been authorized and do a little cleaning.

Like this tip? Check out the rest we’ve shared. Or share your own in the comments below. 

Written by Sarah

August 22nd, 2013 at 10:48 am