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SXSWi 2015 panel proposal | Why the future of film depends on social media

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We’re proposing two panels for next year’s SXSW conference, and if you like the sound of either one, we’d love your vote!

At SXSWi 2013, Jenn Deering Davis, one of our founders, gave a presentation about how Twitter has changed how we watch TV. (Miss it? Listen to it here.)  At SXSW V2V 2014, she spoke on how to Market Like The Movies (Without the Studio Budget). For SXSW 2015 she’d like to take it further and discuss Why the future of film depends on social media.

So why should you vote for her panel proposal? Below is a quick interview that answers just that question, and more:

1. What inspired you to propose a panel around this subject? 

We talk a lot about social media and TV. But the film industry has just as important a relationship with social media as television does. I’m interested in discussing the particular challenges and opportunities movie marketers face with social media. What impact do sites like Instagram, Snapchat, Tumblr, Facebook and Twitter have on how fans engage with their favorite movies? How can we use social media better to market movies? How is #SocialFilm different from #SocialTV?

2. What makes you qualified to discuss it? 

At Union Metrics, we’ve worked with thousands of brands and agencies to help them measure and improve their social media activities. I’ve personally dealt with many entertainment brands, including TV networks, movie studios, production companies and agencies, to help them understand Twitter, Tumblr and Instagram. I also have a Ph.D. in Organizational Communication & Technology from the University of Texas at Austin, where, among other things, I studied the intersection of pop culture and technology. Not to mention, I love movies and probably watch way more than I should.

3. What would you hope attendees take away from your panel? 

I hope attendees will better understand how they can use social media to help promote their film projects, maybe be inspired to develop creative social campaigns of their own. 


If that sounds good, you can vote for it here. And look out for an interview with Union Metrics CEO Hayes Davis on his panel proposal: Something from Nothing: Bootstrapping Your Startup.

Written by Sarah

September 2nd, 2014 at 9:10 am

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SXSWi 2014: Panel Picks!

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SXSWi Panels you should definitely take a look at, and vote for if they interest you!

We also humbly submit our own panels for your consideration, one last time:

Happy voting! See you at SXSWi 2014?

Adorable GIF credit goes to

Written by Sarah

August 29th, 2013 at 12:26 pm

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SXSWi 2014 panel proposals from Union Metrics: Dev Career Autopsy

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We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! (Here’s the link to the first proposal from one of our founders, Jenn Deering Davis.)

Check out this quick interview from our Gentleman Developer Mando Escamilla on Career Autopsy: Lessons from 16 Years as a Dev to see why you should vote for his panel proposal, in his own words.

1. What inspired/drove you to propose a panel around this subject?

I recently started mentoring some developers-in-training and it’s been an amazing experience.  The students are incredible and driven and it’s been a lot of fun helping them out.  They’re all so young, and I’m so very old and it’s been nice to share my OH SO VERY LONG career advice with them. So that got me thinking that maybe I could help not just those folks, but EVERYONE AT SXSW!!!!

2. What makes you qualified to discuss it? 

I’ve worked in this industry for a pretty long time and despite my best intentions, it turns out that I’ve learned some stuff!  Well, only about 45 minutes worth of stuff.

Which, if you think about it, is pretty sad.  I think I need a drink.

3. Why should people come to your panel? 

Sometimes I can be funny, so that’s a plus.  I’m still a little bummed from my last answer, so I don’t really know how funny I’m gonna be.  Let me see:

Why did the chicken cross the road?

Tennis ball.

Yeah, my funny’s broken right now, so don’t come for that.  I’d say the free candy is gonna be the big draw.  Didn’t I mention the free candy? Oh, I’m totally gonna hand out candy.  And not the stupid cheapy candy – real, high quality chocolates and such.

4. What would you hope attendees take away from your panel?

Besides the candy you mean?  Well, I suppose I’d like for them to understand that their career is theirs alone – they can choose to make it what they want and they don’t have to just accept how things are.

I would add that I hope they DON’T take my soul away with them.  Ha, who am I kidding? I don’t have a soul.

5. How would you hope attendees interact with the subject manner of your panel long after they’ve gone home? 

Well, this panel is pretty introspective, so I’m gonna recommend gin as the primary interaction vector.  Some people are gonna try and tell you to use whiskey, but they’re wrong.  And then you’ll get Big Tequila telling you that life’s a big Cinco de Quatro, but we all know that’s just a cheap joke.

So yeah, gin.  Lots and lots of gin.  Once they’re good and sloppy on the gin, that’s the perfect time to start processing my talk.  I’m WAY smarter and funnier when you’re drunk – that’s just science.


If that sounds good to you, just click here to vote. Again, we would never want to be accused of bribery, but there might be some hugs in it for you.

Written by Sarah

August 27th, 2013 at 10:33 am

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