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This Week in Social Analytics #35

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]

“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”

Google+ surpasses Twitter to take number 2 social network after Facebook [from; written by Maxwell R.]

“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”

What exactly constitutes an “active user” isn’t defined in this piece, however.

What Twitter Really Looks Like [from The Atlantic; written by Megan Garber]

“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”

Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]

“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”

95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]

“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”

Tumblr – Untapped Marketing Goldmine [from ClickZ; written by Ekaterina Walter]

“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”

You Can No Longer Pay to Pin Content on Tumblr [from Mashable; written by Fernando Alfonso III]

“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”

Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]

“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”

Written by Sarah

February 1st, 2013 at 9:06 am

This Week in Social Analytics #34

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]

“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”

Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]

“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”

How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]

“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”

Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]

“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”

Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]

“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power.  Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”

It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]

“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”

4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]

“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”

Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]

“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”

Written by Sarah

January 25th, 2013 at 8:45 am

This Week in Social Analytics #33

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands [from Brand Channel; written by Sheila Shayon]

“Marketers are definitely looking to other social networks beyond Facebook,” said a spokesman for eMarketer to the Post, “not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”

Lost On New Myspace. Can’t Escape Justin. Send Help. [from TechCrunch; written by Sarah Perez]

“But I want to really discover. Maybe it gets better when you add friends, I think. Maybe then, like Spotify, you can peer into what other people are listening to. Otherwise, I’m probably going to end up playing 90′s rock, reminiscing, hoping for a grunge comeback.”

Facebook explains how to optimize your business Page for Graph Search [from The Next Web; written by Emil Protalinski]

“Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.”

What Facebook’s Graph Search Means for Marketers [from Social Media Explorer; written by Jason Falls]

“For marketers, though, this evolution of the Facebook ecosystem of utility means one thing: You should have been investing in social media marketing all along. Without a strong social presence, particularly on Facebook, your business is not going to have the requisite recommendations, referrals and content necessary to trip this new search mechanism. If you don’t have much presence or traction there now, you’d better get some and fast.”

Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second [from TechCrunch; written by Darrell Etherington]

“For perspective, Facebook itself has 37,037 combined Likes and comments per second, according to stats released by the company in August when you break down the daily average they reported at the time. Instagram’s 9,500 similar actions per second definitely trail, but are nonetheless impressive given that Instagram is mobile-only and a much younger service.”

Socializing Your CEO 2013 [from Weber Shandwick]

“Among other findings, the study revealed that sociability of world’s largest company CEOs has nearly doubled – from 36% in 2010 to 66% in 2012.”

7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts [from KISSmetrics; written by Gregory Ciotti]

“In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.”

Tweet My Fridge: The Bizarre Home Appliances of CES [from The Verge; written by Sam Byford]
Just because you can do something doesn’t mean you should.

Written by Sarah

January 18th, 2013 at 11:19 am

TakeFive with TweetReach – Beverly Robertson

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Beverly Robertson

Beverly Robertson

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Beverly Robertson, National Director of the Pregnancy & Newborn Health Education Center at the March of Dimes (find them on Twitter here). We spoke with her about the incredible opportunity social media presents to disseminate health information, particularly as it pertains to the March of Dimes mission: healthy pregnancies and healthy babies. Beverly hosts a Twitter chat with the hashtag #pregnancychat once a month, featuring revolving topics around health, pregnancy and babies. She also hosts ad hoc chats with the hashtag #preemiechats. More recently, The March of Dimes participated in a joint Twitter chat with the Center for Disease Control for Birth Defect Prevention Month (January) with the hashtag #1in33chat.

TweetReach: Welcome, Beverly! Let’s start with talking about how you got started using social media. Can you describe your first “ah-ha” moment?

Beverly Robertson: Actually, I was in India back in ’07 and saw so many young women texting. Watching them, it struck me: what a tremendous opportunity for delivering health information. When I came back, I looked into creating a texting program for the March of Dimes and it was prohibitively expensive.  BUT Twitter was free, and women could access it through their phones if they wanted to.  March of Dimes joined Twitter in August of 2007.  My vision back then was to offer a pregnancy tip of the day. Everything has changed since then.

TweetReach: When did you start doing the Twitter Chats with March of Dimes? How important was measurement when you started them, and how has that evolved?

Beverly Robertson: We started doing chats on Twitter in April of 2010. In the beginning, I tracked stats as a matter of course– but we now rely on TweetReach to not only see our reach, but understand which topics resonate with our followers and what times of day are best to chat, as well as the importance of having guests.

TweetReach: What has surprised you the most about the chats? What about the data you get from measuring them?

Beverly Robertson: The most surprising thing is the interactivity- no, not even that- it’s the openness with which our followers not only share their personal triumphs and trials, but their gratitude to us as an organization.  Also, don’t host a chat at 3pm ET; people are at the bus stop picking up their kids! Simple really, but it was not on my radar.  The most interesting thing (not really surprising) about the data is it how far a simple retweet will go with the right people with a large following.  On a side note, beyond the chat reports, I love reading the Tracker reports. It is sometimes surprising to see who is talking about the Foundation and the reach the conversation has.

TweetReach: There are many different ways to measure activity, but how does March of Dimes gauge your success?

Beverly Robertson: We look at reach numbers, of course, but also the number of contributors and growth year over year.  I absolutely go back to compare the numbers over time and analyze the strengths, weaknesses, and growth opportunities of the chats– and make changes based on them.

TweetReach: Do you feel the approach or reliance on social platforms is different for a nonprofit organization? What would you recommend to one that is just starting on their social strategy, or is uncertain of how to even begin?

Beverly Robertson: Social Media is critical not only for delivering mission messaging, but in introducing the organization to a new audience, as well as keeping track of what people are saying about you and your mission. It also is critical to take the opportunity to thank your donors and volunteers publicly for all of their hard work and support.  I cannot tell you what a tremendous response we get for doing that.  My recommendation is jump in, but listen before you speak.

TweetReach: The last chat you held in December was on hyperemesis gravidarum, which the Duchess of Cambridge was recently diagnosed with. How do you typically choose chat topics? Did you find more engagement with this one since it related to a recent news event involving a well-known figure?

Beverly Robertson: Some of our chat topics are planned in advance based on a specific monthly activity (November is Prematurity Awareness Month, for example) while other are more spontaneous, like the hyperemesis one (Editor’s note: The March of Dimes held a Twitter chat on December 5, 2012, on the topic of hypermesis gravidarum, or severe, chronic and debilitating morning sickness).  With the flu being so bad this year, we are planning a chat on Flu During Pregnancy on Feb 1st.  I also see what people are talking about in my streams, or ask outright what topics our followers would like to have covered.  I did not find that the hyperemesis chat was better because it was in the news. I think a better lead time and more promotional opportunity is more critical to success than celebrity hype.

TweetReach: Thank you for taking the time to talk with us and share your thoughts and findings, Beverly!

Beverly Robertson is the National Director of the Pregnancy & Newborn Health Education Center at the March of Dimes. Under her leadership, The Center provides information in both English and Spanish via traditional, written and online inquiries as well as through social networking.

She is heavily vested in new media, leading the social media mission messaging team: tweeting on @marchofdimes, and @babytips as well as managing the blogging team for News Moms Need and Nacersano blog.  She holds webinars, workshops and speaks at many conferences on the benefits of social media and the need to engage the public, as well as the importance of Hispanic Outreach.  She keeps a watchful eye on non-profit uses for new technology.

Beverly has a MLS degree from Rutgers University, an MA in history, and an archival certificate from New York University.  She has a BA in Spanish from Ohio State University.

Written by Sarah

January 15th, 2013 at 11:36 am

This Week in Social Analytics #32

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

There Are 181,000 Social Media ‘Gurus,’ ‘Ninjas,’ ‘Masters,’ and ‘Mavens’ on Twitter [from AdAge; written by B.L. Ochman]

That’s up from 16,000 in 2009.

What CEOs Need to Understand About Social Media [from Social Media Explorer; written by Nichole Kelly]

“One of the key reasons social media has struggled to show ROI is because many current tracking systems only track the last thing a prospect touches before converting, but the social media conversation usually happens before this point and therefore doesn’t get any portion of the credit.”

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News [from ReadWrite; written by Jon Mitchell]

“This contextual step is critical for making a news destination relevant. And if Twitter itself can master relevance, what’s the point of other news sites? They’re slower, and they have less information about what’s happening and what’s interesting to people. News organizations had better start thinking about how they can continue to matter in a world where Twitter is the destination, not just a pipe for sending links.”

Best Days to Post on Facebook by Industry [INFOGRAPHIC] [from Spiral 16; written by Eric Melin]

“The thing is: Not all Facebook posts are targeted at the same people, so you have to beware of ‘general research.’ about Facebook or any other social media trend. It may not apply to your industry or audience.”

Teens <3 Tumblr More Than Facebook [from Fast Company; written by Kit Eaton]

“While 55% of 13- to 18 year-olds and 52% of 19- to 25 year-olds liked Facebook for social networking interactions, supporting the conventional notion that Facebook is the world’s dominant social net, 61% of the young group and 57% of the adult group preferred Tumblr.”

Union Metrics CEO on importance of social measurement [from Biz Report; written by Kristina Knight]

Here’s an excerpt from the two-part interview with our CEO, Hayes Davis.

“‘The best ads have always reached us on an emotional level and we’ve kind of abandoned that on social networks and other parts of the web. In a couple years, I think we’ll look back on the last 10 years of tiny, mostly text-based ads as a bit of an aberration. In 2013, we’ll see brands trying to better reach their customers with interesting content combined with resonant visuals. 2012 may have been the year of the GIF, but 2013 will be the year the GIF gets down to business,’ said Davis.”

Written by Sarah

January 11th, 2013 at 9:38 am

This Week in Social Analytics #31

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Library of Congress has archive of tweets, but no plan for its public display [from The Washington Post; written by Adrienne LaFrance]

“But the library hasn’t started the daunting task of sorting or filtering its 133 terabytes of Twitter data, which it receives from Gnip in chronological bundles, in any meaningful way.

‘It’s pretty raw,’ Dizard said. ‘You often hear a reference to Twitter as a fire hose, that constant stream of tweets going around the world. What we have here is a large and growing lake. What we need is the technology that allows us to both understand and make useful that lake of information.’”

Tools do exist to measure this raw data: as part of Gnip’s Plugged In To Gnip Partnership, we have access to the full firehose of Twitter data and can help you find the reach of your tweets and more.

2013: Measuring the Intangibles of Social Media [from Social Media Today; written by Jay Deragon]

“These elements are causing a shift from measurement of tangible results to measurement of intangible results. Intangible results are about understanding and measuring intangible capital to effect tangible results.”

2013 Predictions from a bunch of “Dummies” [from Common Sense; written by Aaron Strout]

From the authors of many “______ for Dummies”, predictions mostly in the realm of social media and social media marketing (eBay snuck in there too).

The Shift to Visual Social Media– 6 Tips for Businesses [from Socially Sorted; written by Donna Moritz]

“We also made the shift from Tell to Show.  Facebook, Twitter and Blogs became more visual. Images were showcased everywhere.  Microblogs evolved into Multi-media Microblogs with sites like YouTube and Tumblr offering the rapid, visual transfer of information in entertaining formats.  These platforms allowed us to devour visual material quickly.”

Oh, The Places Tumblr Can Go [from TechCrunch; written by Ingrid Lunden]

“The core of Tumblr’s ‘social’ experience is how people consume and share content based on their interests, rather than through a conversation with their social circles. This has been one of Tumblr’s most distinctive traits, but it also leaves a window open for features that the company might also try to introduce or encourage more in the future.”

Ablogalypse is upon us, right on time [from LOLINBLR; posted by Laura Olin]

“Tumblr” is now more searched than “Blog” on Google

Tumblr: David Karp’s $800 Million Art Project [from Forbes; written by Jeff Bercovici]

Tumblr has momentum:

“When Hurricane Sandy flooded massive data centers in New York, knocking the Huffington Post, Gawker and BuzzFeed offline, all three gravitated to Tumblr as their temporary publishing platform. Hollywood has taken note, with no fewer than three new TV series in development spawned by Tumblr sensations that went viral. And this: When Oxford Dictionaries U.S.A. designated ‘GIF’ its word of the year for 2012, it credited Tumblr with pushing the term, a technical name for a type of compressed image file, into the mainstream.”

Where will 2013 take it?

Written by Sarah

January 4th, 2013 at 10:06 am

This Week in Social Analytics #30

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

6 Twitter Analytics Tools to Improve Your Marketing [from Social Media Examiner; written by Aaron Lee]

Thanks for the mention, Social Media Examiner!

Why Marketers Shouldn’t Discount Tumblr [from Social Media Today; written by Samantha Rupert]

Why aren’t marketers flocking to Tumblr? Tumblr has over 85.8 million users, and receives 17,970,132,992 monthly page views. Why would marketers neglect a blossoming social network with such a versatile interface?”

Tools, Process and Culture. . .Oh My! The Social Media Culture Chasm [from Social Media Explorer; written by Malcolm De Leo]

“Simply put, as consumers, we are hooked on trusting what others say to make decisions in our personal lives, but as companies and professionals we are extremely reluctant to use this same data to more quickly and efficiently make business decisions.”

The More Measurement Changes, The More it Stays the Same [from The Measurement Standard; written by Katie Delahaye Paine]

“. . .people are still saying that you can’t measure PR or you can’t measure social media because there are no standards. The good news is that whether they like it or not, standards are being set.”

This is Your Brain on Social Media [from Social Media Today; written by Brad Friedman]

“So, what would you give up to keep your access to social media? Studies show that younger generations believe their access to social media at work is more important than their salary. Some actually report that if they were to be prohibited from logging into Facebook at work, they would decline the position. Unbelievable? Take a look at the following infographic provided to us by Online Courses and see how much we love social media and why.”

Written by Sarah

December 28th, 2012 at 9:09 am

This Week in Social Analytics #28

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It’s back! This Week in Social Analyticsreturns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Abiding fixation: U.S. social media use clocks 121 billion minutes [from The Chicago Tribune; written by Salvador Rodriguez]

Twitter, Tumblr, Google Plus and Pinterest had their U.S. numbers grow by whopping percentages.

Top 7 Social Media Fails of 2012 (And What You Can Learn From Them) [from The Daily Egg; written by Sherice Jacob]

The Takeaway:Never leave a #hashtag unattended. Especially if you’re a large chain with questionable practices and even more questionable ingredients. Research any upcoming events or abbreviations that may conflict with your chosen hashtag, campaign or announcement.

Got Social Data? Must Transform Analytics Operations [from ClickZ; written by Stephanie Miller]

At the end of the day, what we need to do is figure out (and focus on) the business problem we are trying to solve. Are we looking for insight on where to put more capacity for our operations or data center? Are we looking for the next product to launch? Are we looking for new markets to enter? Are we looking to validate the value of our current product mix? The management of data must always be in service to the business objectives.

Social Media Analytics: The Whole is Greater than the Sum of its Parts [from Wired; written by Rado Kotorov]

The key to solving the social media data conundrum is embracing the concept, “the whole is greater than the sum of its parts.” Rather than reinventing the wheel or making risky, costly investments, companies can use their existing knowledge and technologies in new combinations to gain valuable insights from social media.

Twitter Adds More Keyword Targeting Options And Trending Topic Matching for ‘Promoted Tweets’ [from TechCrunch; written by Alexia Tsotsis]

‘For instance, if you sell bacon, you can now keep your campaigns more than six degrees apart from Kevin Bacon by using ‘Kevin’ as a negative keyword,’ the Twitter blog explained in its characteristically humorous fashion.

Tumblr, Demystified: Eight Things You Didn’t Know [from CNBC; written by Cadie Thompson]
8 stats and facts about the company from CEO David Karp, such as, “On average, Tumblr users spend more time on Tumblr browsing content than Facebook users spend on Facebook, according to Comscore data”.

Written by Sarah

December 14th, 2012 at 9:21 am

This Week in Social Analytics #27

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It’s back! This Week in Social Analytics returns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Why reach and frequency, not engagement, are the social metrics brand marketers should care about. [from Social Straight Up; written by Matt Ramella]

“The key takeaway -> If you’re stuck on optimizing content for engagement rate, then the way you are measuring can run the risk of de-valuing audience reach. Remember, exposure to brand messaging has been proven time and again to build brands and grow revenue.”

Forbes Study: Rules of Engagement [study from Forbes/Turn]
Measuring the power of social currency: this study provides valuable information on how consumers engage with brands. (Requires short signup form to download.)

Facebook Mobile Use May be Near its Saturation Point in the US [from ReadWrite Social; written by Dan Rowinski]

“We have watched all types of mobile use explode in 2012. In the United States, we have hit an inflection point where most people will be accessing the Internet primarily through their smartphones and tablets. The question becomes how much more can social-media companies like Facebook or Twitter grow on mobile?”

Beat the Monster: Measure the Success of Your Community [from SocialMedia Today; written by Melissa Barker]

“Community building is both a science and an art. It should not come as a surprise that measuring the health of a community also requires a combination of both.”

What’s a Like Worth? Let’s Do Some Math. . . [from FastCo; written by Kit Eaton]
Dan Zarrella from HubSpot develops a simple formula to calculate the worth of a Facebook Like helping marketers decide how much effort to put into the platform.

Mary Meeker’s Latest Must-Read Presentation on the State of the Web [Business Insider; written by Jay Yarow]
Mary Meeker’s (of Kleiner Perkins) presentation highlights a lot of the changing trends across the web in 2012; a “must-read for anyone in the industry, or anyone with an interest in technology.”

Written by Sarah

December 7th, 2012 at 8:55 am

Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

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The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English.

Created on November 23rd, @YourinAmerica counted just under 15k followers only five days later, with an output of fewer than 100 tweets.

How is that possible? Let’s look at the reach of the single tweet above.

Not bad. But let’s understand how almost 250,000 accounts were reached, when this account has only a fraction of that number of followers, even at the rate it has grown.

Here’s the activity breakdown for the tweet:

So actually 241 separate Twitter accounts contributed to the exposure of this one tweet, mostly by picking it up and retweeting it: 219 retweets, 12 replies, and 18 other tweets were made. On the day this tweet was published, the account had about 8,000 followers, meaning just about 3% of the follower base was able to lead to this much exposure on a single tweet.

And here’s where it really gets interesting: looking at who is doing the retweeting. @SarahSpain, ESPN1000 host, has a lot more followers than @YourinAmerica and her retweet of the original tweet is actually what generated the most exposure.

In this way, TweetReach helps you figure out who the major influencer is in the reach of this particular tweet, in way that would be much more difficult and time-consuming to figure out manually.

This gives you an idea of whom to cultivate relationships with on Twitter. If you see that one account with a lot of influence (be that a large audience or simply highly engaged followers) consistently interacts with you and/or retweets your content, you know they like what you have to say and are helping you grow your own audience.

For example, the second most retweeted tweet only had 7 retweets – compared to the original, unaltered tweet’s 207- but this is still important to note because it indicates that @alysonfooter has an engaged audience of her own. (Note that these numbers reflect the two messages that were retweeted the most– the original and one with the original message plus commentary. More retweets were also made with different commentary added to the original, which altogether add up to the total number of retweets made: 219.)

Perhaps the most interesting takeaway from @YourInAmerica, however, will be if anyone really does learn a grammar lesson. So far most of the victims seem to have deleted the offending tweet in question after falling victim to @YourInAmerica.

Written by Sarah

November 28th, 2012 at 3:28 pm