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How did the 2015 Golden Globes do on social media?

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The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot of celebrities weighed in on everything from the winners to what the show should be called, making for an extra entertaining evening. The most retweeted tweets included this from Demi Lovato about Gina Rodriguez’s win for Jane The Virgin:

This year’s Cumberbatch photobomb courtesy of Entertainment Weekly:

Oprah’s approval of Common’s acceptance speech:

And regular Twitter funny man and Vampire Weekend frontman Ezra Koenig’s critique of the show’s name:

The official Golden Globes Twitter account also encouraged fans to take a look at their Instagram account, where they posted more than a hundred behind-the-scenes photos. With the growing emphasis on visual content marketing, this was a very smart move and the payoff in engagement was huge. Yesterday the Golden Globes Instagram account posted 112 times and received 398k likes and 16k comments. That’s an average of more than 3,500 likes per post!

The most popular photo from the evening features Benedict Cumberbatch and Jennifer Aniston in the Instagram photo booth manned by photographer Ellen von Unwerth:

Golden Globes winners booth 15

Already, that photo alone has gotten more than 25k likes! (Instagram event takeaway: Hire a professional photographer to boost the quality of your event snaps, and boost your engagement to boot.)

9 out of the top 10 most popular posts were from the Instagram photo booth, and featured everyone from winners Amy AdamsMatt BomerGina RodriguezGeorge Clooney (Cecil B. Demille Lifetime Achievement Award Recipient) and Eddie Redmayne to attendees Adam Levine and Paul RuddJared Leto, and Kate Beckinsale.

The 10th most popular photo was Channing Tatum and Jenna Dewan Tatum on the red carpet.

The most popular hashtags around last night’s show highlight hosts Tina Fey and Amy Poehler and their bit starring Margaret Cho as a North Korean reporter for entirely real publication Movies Wow, in addition to expressing interest in the upcoming film 50 Shades of Grey:

  1. #goldenglobes
  2. #redcarpet
  3. #movieswow
  4. #merylstreep
  5. #margaretcho
  6. #benedictcumberbatch
  7. #50shadesofgrey
  8. #cecilbdemilleaward
  9. #amypoehler
  10. #tinafey

Meryl Streep is, of course, an eternally popular subject.

The most popular Twitter hashtags were similar, focusing on the red carpet and variations on the official broadcast hashtag, #GoldenGlobes:

  1. #GoldenGlobes
  2. #redcarpet
  3. #GoldenGlobe
  4. #eredcarpet
  5. #EWGlobes

The latter is Entertainment Weekly’s official Globes-related hashtag, similar to the approach we saw for Mashable and TechCrunch creating their own CES-related hashtags last week. E! News (#eredcarpet) always runs a popular red carpet countdown show prior to the beginning of the Globes and promotes their hashtags onscreen. (A best practice for any large-scale event, even if you’re just promoting them on conference-wide screens rather than national television.)

That brings us to the one big difference between the platforms: While official publications like People Magazine, MTV, E! Online, The New York Times, The Huffington Post, InStyle, Entertainment Weekly, Vogue, and the Today Show all featured in the top contributors to the Golden Globes conversation on Twitter, the top participants on Instagram were all fans who liked hundreds of photos tagged #GoldenGlobes. Compare that to an average of 4 tweets per contributor to the conversation on Twitter, fans and publications alike.

The Golden Globes successfully executed their social presence across platforms last night, drawing their engagement on Instagram to new heights using the established platform of Twitter. We can’t wait to see how their social strategy continues to grow and evolve in the next few years!

Want more Golden Globes? Check out our coverage for the 2014 show, 2013, 2012, and 2011, and marvel at how the social times have changed. 

Written by Sarah

January 12th, 2015 at 11:42 am

#CES 2015 on Instagram and Tumblr

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On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks.

Curious?

See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.

 

MBUSA Instagram CES 2015

Photo from Mercedes-Benz USA Instagram account.

 

Written by Sarah

January 8th, 2015 at 8:53 am

Posted in Events

Tagged with , , , ,

Try our free Instagram analytics!

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Did you know we also provide Instagram analytics at Union Metrics? We do! In addition to the TweetReach Twitter analytics you know and love, we offer a number of social media analytics for other platforms, including Instagram. And we’ve just launched a brand new – FREE – Instagram account checkup that lets you see how you’re doing on Instagram.

Run your free Instagram account checkup report here

Learn the best time to post to Instagram

 

We’ll run a quick analysis of recent activity on your Instagram account and report back with analytics on things like:

  • The best time to post to your account
  • The hashtags that result in the most likes and comments
  • The people who engage with your content the most
  • Your posts that have received the most (and the least) engagement

See how your Instagram content performs! Try it for free now.

And of course, if you’re interested in our professional options, we have Instagram analytics subscriptions starting at just $99 per month. You can learn more and see our pricing here.

Written by Jenn D

December 29th, 2014 at 9:00 am

Posted in News

Tagged with , ,

Announcing our new free Instagram account checkup & updated Instagram analytics dashboard!

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We’ve got two huge pieces of news! First, we just launched our brand new free Instagram account checkup tool. Second, we’ve released a big update to our pro Instagram analytics. Read on for more about both.

Free Instagram Account Checkup

Today we released our brand new free Instagram account checkup! Just sign in and you’ll get a quick report with stats and insights about your Instagram activity. This is our first free Instagram analytics offering, and we’re really excited about it. With our new free report, you’ll be able to answer questions like:

  • When’s the best time to post to Instagram?
  • Who are your top fans?
  • Which hashtags get the most engagement?
  • What kind of content should you post?

Get your free Instagram account checkup now! You’ll have fresh, hot insights in just two minutes.

Account Checkup Hashtag Detail

Above, an example of your hashtag insights, and below, an example of insights into the best time for you to post. Account Checkup Time to Post Detail

Updated Analytics Dashboard for Pro Subscribers

We’ve also just rolled out a big update for our paid Instagram analytics subscribers. Our new top-level dashboard includes an insight stream that automatically highlights key metrics and helps you decide exactly what to do next to improve engagement. It also includes at-a-glance Tracker comparisons and trend data across all accounts or hashtags you’re monitoring. The new additions will help you learn more about:

  • What posts, videos and hashtags are popular
  • Who’s active or influential in a particular community
  • How one Instagram account’s performance compares to others
  • Important changes in metrics like follower growth and likes or comments
  • Exactly what to do next to improve post engagement

If you’re interested in trying our professional Instagram analytics out for yourself, plans start at just $99 per month and you can learn more here.

Dashboard Overview

Please let us know if you have any questions or want to see a demo!

Written by Sarah

December 4th, 2014 at 9:02 am

NFL fans and Instagram: 5 steps to follow fan activity

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NFL fans

From the @nflfanstyle Instagram account, a good start at UGC content and fostering fan engagement

To keep your fans’ attention, you’ve got to meet them where they are, and they are definitely on Instagram. User-generated content is an important part of a robust social strategy that engages your fans and followers; it’s exciting for them to know that you’re paying attention to what they’re posting for a sports team that they love, and that they might even have a chance to be featured on an official account or win a prize from their activity.

Step 1: Follow the general #NFL hashtag on Instagram.

What kinds of content do you see? Click around on some of the photos, keeping an eye out for those that seem like they were posted (or at least taken, we’ll get to that in a minute) during a game. What do they have in common? You will want to pay attention to those that fall into two categories: Those posted from an off-site watch party such as their home, a bar, or a friend’s house, and those posted from the stadium itself.

If your aim is to boost engagement from fans who are in the stadium during games, pay attention to the captions on photos, as well as the other hashtags being used. Are they posting a photo taken in the stadium, but uploading it from a different location after the game, or even days later, because they couldn’t get service in the stadium? The hashtag #latergram is a big indicator here.

What other hashtags should you look for? That’s in the next step.

Step 2: Check out related hashtags used on those #NFL posts.

What other hashtags are people using? If you see a lot of #latergram, you know you need to do something like implement better wifi in your stadium so fans don’t have to rely on using their cellphone data or an overcrowded network that isn’t reliable. Pay attention to any other recurring hashtags from the fans you’re wanting to connect with. Is there an organic hashtag they’ve created around their favorite teams or players? Which ones are you seeing over and over? Make a note of them, because you’ll need them in the next step.

Step 3: Track and listen.

Using something like our Union Metrics for Instagram analytics, set up some monitoring around the hashtags that specifically target the fans you want to reach. Concentrate on any hashtags fans have created and spread to one another. These will give you unparalleled insight into how fans discuss teams, players, and their overall experience with being an NFL fan.

Step 4: Implement a plan to increase engagement where you want it

Now that you have an idea of what the existing conversation is like, you can make a plan for how to improve it. Would more fans post during games if you improved wifi or cell service in the stadium? Do fans seek an incentive, like contests or social-only deals that go out during a game? How else can you increase engagement from fans?

Figure out what it is, make a plan, and make it happen.

Step 5: Measure, rinse, repeat.

Once you have some benchmark numbers from your initial analysis, make sure you keep checking to see if your engagement levels are increasing with each new step that you implement, like upgrading service connections in the stadium, for example, or before, during, and after a contest. This will tell you what’s working and what’s not, to let you know what you should keep doing more of and give you new ideas for content and strategy moving forward.

Anything else?

This doesn’t just apply to the NFL either; these same steps can work for college football or any other sports you’re interested in.

Have specific questions about how to make that happen, or how you can start using our Union Metrics for Instagram analytics? Leave us a comment, or shoot us an email. We’re always happy to help!

Written by Sarah

November 24th, 2014 at 8:23 am

The Week in Social Analytics #128

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content strategies. 

Harnessing the Power of Micro-Content [from dustn.tv; written by Dustin W. Stout]

“A good content marketing strategy incorporates regular micro-content distributed throughout social media that will keep your audience engaged.”

Read on for what makes a great micro-content strategy.

3 Unique Ways Brands Are Approaching Content Creation [from Convince and Convert; written by Jessica Gioglio]

“From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.”

Use these examples to inspire your own strategy.

Convince Your Boss To Use Video Content Marketing [from Heidi Cohen]

“. . .video content supports sales, based on the following data about US adults from Animoto.

  1. 94% have watched a video in the last week.
  2. 73% are more likely to purchase after viewing a video. (Note: Other research showed that 53% of respondents were influenced to purchase by a YouTube video.)
  3. 83% prefer videos that are 5 minutes or less in length. (Note: Informational videos must be short to grab your audience’s attention. You must engage them within the first 20 seconds or they’re gone.)
  4. 58% believe that viewing a company video builds trust.
  5. 89% have shared an educational video.

A great roundup of research around video content marketing.

B2B-Content-Tactics-Used-2015-B2B-Content-Marketing-Benchmarks

 

via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs

On social platforms. 

The Art of a Tweet, Part 2: Corporate Tweeting [from Social Media Today; written by Dana Strokovsky]

“Here are a few items to keep in mind when creating a social voice:

  • Content pillars
  • Filters (do’s and don’ts)
  • Categories and specific breakdown of audience
  • Platform consideration
  • Imagery guidelines”

How B2B Businesses Can Use Instagram [from Maximize Social Business; written by Jenn Herman]

“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”

On marketing strategies. 

Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]

“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”

Watch the YouTube video directly here.

How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]

1. Identify Your Marketing Goals

Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:

  1. Grow their business
  2. Get more sales
  3. Develop a personal brand

Awesome! Now, exactly what is your plan for doing that?”

Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]

“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”

 

Written by Sarah

November 14th, 2014 at 9:39 am

The Week in Social Analytics #124

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter and social television:

10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know) [from AllTwittr; written by Shea Bennett]

A good list of tips and tricks to browse, even if you’ve been on Twitter for years.

How SMBs Can Most Effectively Use Twitter [from V3; written by Shelley Kramer]

“. . .it’s also important to remember that prospective customers aren’t really interested in you singing your brand’s praises on Twitter. What they are looking for, however, and why they report they follow SMBs on Twitter is to learn about new products, show support for products and brands they already love and to get information they can use. Keep that in mind as you’re crafting your social media strategy and the content you create and share in social media channels. This research may be specific to Twitter, but I’d guess it can easily be extrapolated across other social media channels as well.”

Emphasis added.

Twitter and TV: 4 Ways to Make It Work [from Convince and Convert; written by Nick Cicero]

“As video becomes more fluid online, social engagement will become essential to finding and retaining loyal viewers for a show, as some have even said, social media is the new TV guide.”

Emphasis original.

Six ways social media is changing the nature of TV forever [from Econsultancy; written by Juliet Stott]

“Social media and social TV are two of the reasons why watching live TV is still so strong, says MTV Finland’s executive producer.

‘People cannot miss the show when it comes on air because they would miss the conversation – it’s part of the draw,’ says Rasimus.”

Instagram and Pinterest:

8 Business Growth Strategies for Instagram [from Social Media Today; written by Warren Knight]

Integration (social buttons on your site and cross-posting Instagram images to other social networks where you have a presence) is a key strategy in this list. After all, if your customers don’t know you’re on a platform, how can they follow you there?

Instagram Grows As Teens’ Social Network of Choice [from Marketing Charts; written by staff]

“Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey.”

PiperJaffray-US-Teens-Social-Media-Preferences-Oct2014

The profile of Pinterest users [from We Are Social; written by Deniz Ugur]

“. . .almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform.”

Click through for the full infographic.

On digital storytelling and marketing psychology:

Harness the Power of Negativity Bias for Positive Marketing [from SHIFT Communications; written by JJ Samp]

“Your ability to resonate with your audience is enhanced by the finesse with which you can identify negative sentiment and gracefully associate it with a positive message.”

Baratunde Thurston on How to Make Digital Storytelling Fun [from Social Media Today; written by Mary Ellen Egan]

“. . .Baratunde emphasized the importance for companies to match their brand and their mission to their digital stories. If stories come off as inauthentic or tone deaf, consumers will revolt.”

Click through to watch the full video of his presentation.

Finally, some bonus stats on holiday shopping expectations:

Survey: Social Media To Influence Half Of Holiday Shoppers from Marketing Land and 41 percent of shoppers plan to spend more online this holiday season from Marketing Pilgrim.

The Week in Social Analytics #122

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On marketing and psychology

Everything You Need to Know About the Psychology of the Call to Action [from KISSMetrics; written by Jeremy Smith]

“The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this psychology goes far beyond those elements. When we understand the psychology of the call to action, we take huge strides forward in our effectiveness as marketers.”

Twitter 

Twitter Conversations with Impact [from Social Media Today; written by Autom Tagsa]

Want to get in on Twitter chats? Here are some great guidelines. We participate in #MMchat and #socialchat Monday nights from 7-9pm CT, from our @UnionMetrics handle.

How 16 retail banks handle social customer service [from Econsultancy; written by Christopher Ratcliff]

The author reached out to 16 different banks on Twitter, with varying results. Your customers expect you to be present and responsive on social media, so be sure that you are!

DiGiorno Pizza Returns From Its Self-Imposed Social Media Penalty Box [from Marketing Land; written by Martin Beck]

DiGiorno is back on Twitter after 3 weeks of silence following the misuse of a hashtag, and their fans are happy about it! (We wrote about how well they handled the situation when it happened.)

Instagram

20% of internet users use Instagram [from We Are Social; written by Deniz Ugur]

“The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013.”

26th-Sept-2014-20-of-internet-users-now-have-an-account-1

Pair with Instagram Use Remains Heavily Concentrated Among Youth from Marketing Charts.

Content, storytelling, and communication 

How Curated Content Performance Beats Original Content | Content Marketing: Original Versus Curated Content [from Heidi Cohen]

If you have limited resources, consider curating more content than you produce.

How Consumers Respond to Irrelevant Brand Communications [from Marketing Charts; written by staff]

“Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products.”

The One Storytelling Tactic You Need to Succeed [from American Express Small Business Forum; Erika Napoletano]

Bookending for businesses.

Written by Sarah

October 3rd, 2014 at 9:08 am

The Week in Social Analytics #121

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On Tumblr: 

How to Do Native Advertising Right on Tumblr [from Yahoo Advertising; written by Team]

Deliver good content consistently 

Tumblr is known for original, striking content. Make your posts stand out enough to grab attention on users’ dashboards, the primary destination on Tumblr.”

The evolution of Tumblr: From micro-blogging platform to an eco-system of content [from Taylor PR; written by Sandeena Ahmed]

“This is where I think Tumblr’s evolution is best illustrated; in the interaction between and creation of various subcultures on this platform. What started as a way to micro-blog (a change of pace from the Blogger, Livejournal, and WordPress days) has turned into a thriving eco-system of content. Tumblr gives you a platform to post about art that you have created, articles that you enjoy, TV and movies that you adore, and discuss and argue on everything from the latest fashion trends to the ontological value of the pineapple in SpongeBob Squarepants.”

Brands need to fully understand how a platform’s users express themselves in each place, and how their interactions and content production differ even among different subcultures on the same platform. Once they do that work, then they can begin to contribute valuable content and become a part of the conversation.

On Instagram: 

5 Ways to Fall into Instagram Marketing [from Business 2 Community; written by Kelly Shepsko]

“One tried and true way of increasing your following and engagement on your content is by following others and engaging on their content. Search hashtags to locate target audience members, whether your company is B2C or B2B. Follow relevant users and then periodically engage on their posts by liking their photos or commenting. However, you don’t want to sound “spammy”, so don’t bombard them with your sales pitch!”

On visual content marketing & storytelling: 

Incorporate Visual Social Media in Your Content Strategy [from Spin Sucks; written by Carol Scott]

Includes some important steps for brands creating a visual social strategy:

Think broadly about your visuals. Not every pin or Instagram photo has to be (or should be) focused on your brand. Capital One and American Express both maintain pinboards for brides, world travelers, and bucket-list creators. These images are inherently shareable, regardless of a user’s affiliation with the companies, which makes it easier for the brands to spread organically.”

10 Tips for Managing Your Visual Content (Without Going Crazy) [from Marketing Profs; written by Liz McLellan]

If you’re a large company with a large amount of unorganized visual assets, then you definitely want to look to this piece for advice on how to manage your various digital assets.

The 3 Factors That Drive Content Marketing Success [from B2B Marketing Insider; written by Michael Brenner]

“. . .one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create.”

Tip: Data isn’t sexy, but visual storytelling is [from Social Fresh; written by Jason Keath]

“Find the data. Make it visual. Share. Rinse, repeat.”

What is storytelling for brands and why do you need it? [from Econsultancy; written by Christopher Ratcliff]

“Storytelling in marketing terms isn’t just about telling ‘a story’ (producing an advert where a narrative arc occurs), it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods.”

On Twitter: 

Study: Live-Tweeting lifts Tweet volume, builds a social audience for your show [from Twitter; written by Anjali Midha]

“Besides increasing the volume of Tweets about a show, live-Tweeting can contribute to building an audience on Twitter.”

You can also look at this data in alternate chart form from Marketing Charts.

How to blast your Twitter engagement rates through the roof [from Econsultancy; written by Matt Owen]

“People like big, colourful pictures. They like them more if they look like they include information, and there are twin psychological reasons for this.

  • Firstly, it’s a (I’m sorry for using this phrase, I really am) value-add. You don’t even have to click on a link to get at that sweet sweet insight.
  • Secondly, it’s easy to share this and show people that you too are a valuable source of information (Or if you’re like me, at least give the appearance of knowing what you’re talking about).”

The Week in Social Analytics #119

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content:

5 ways to produce content that drives revenue [from iMedia Connection; written by Erika Goldwater]

“. . .some 90 percent of marketers invest a huge portion of their budget on content without a formal strategy in place. A documented strategy can dramatically improve resource and budget allocation, buyer targeting, and content idea generation. And it should include concrete and measurable goals, as well as a system for tracking performance relative to those goals across the lead-to-buyer lifecycle. If driving sales and revenue is your goal, there’s only one way to know if your strategy is working: measure effectiveness across the funnel and make adjustments accordingly.”

Content marketing and the difficulties of storytelling [from Econsultancy; written by James Curtis]

“The other big contributing factor to why content marketing campaigns fail to deliver good storytelling is that we forget that most obvious of challenges with digital media, the narrative is often non-linear.”

Visual content:

Visual Content, Confusion, and Copyright Laws [from Spin Sucks; written by Lindsay Bell]

Take it from the macaque: It’s your job to make sure you’re keeping up with and following copyright laws on the images you use in your visual content and marketing.

5 Visual Platforms to Boost B2B and B2C Engagement [from Social Media Today; written by Mordecai Holtz]

If you’re looking to produce and share more visual content, consider these platforms.

Three Instagram accounts every marketer and designer should follow [from Econsultancy; written by Edwyn Raine]

Any overlooked suggestions to add to this short list?

Master the platform:

How to Build Your Brand on YouTube and Reach New Customers [from Social Media Today; written by Joy Mali]

“Video is the best way of communicating your brand to your customers since it establishes a real time experience within them, and your customers feel as if they have really connected with your product. Hence, video can easily support your branding effort like no other medium.”

Brand Marketing on Vine: How to Sell Yourself in Six Seconds [from Social Times; written by Jon Mowat]

Key takeaways from some of the brands best at using Vine:

  • They all have the brand’s community at their heart. GE showcases science, Samsung showcases extreme outdoor sports and French Connection showcases their clothing range to those interested in fashion and travel.
  • There is never a hard sell. In fact, it’s best to avoid traditional advertising calls to action, as they just don’t work on the platform. Each of the Vines above simply give you something to think about; the takeaway is a simple, personal moment. Connection to the brand has to be more subtle and often only establishes itself after you’ve hooked your audience on your style of Vine.
  • They left the door open for you to return. Great Vines will make sure to leave you wanting the next story with anticipation.
  • Creativity was a watchword. Each Vine used the format to its strengths and didn’t try to make a Vine something it can’t be. With the platform, you’ve got a precious few moments to make an impact. Don’t waste them, but at the same time don’t try to cram everything in. Efficiency and the simplicity of your message is key.

Everything else:

Does Social Media Make Crisis Communications More Difficult to Manage? [from PR Newser; written by Shawn Paul Wood]

Seems especially applicable in the wake of DiGiorno’s Twitter mistake earlier this week, and brands’ inability to keep quiet on 9/11.

How to Incorporate Social Media Into Your Product Packaging [from Social Mouths; written by Francisco Rosales]

“Product design and product packaging are two of the only ways you can draw consumers back into your online campaigns as they navigate the physical world. A social campaign may get the ball rolling, but a single hashtag or slogan on your packaging will encourage users to engage more deeply both in person and online.”

The Ultimate Guide To Social Media Contests, 15 Steps [from Social Fresh; written by Erica Campbell Byrum]

Helps you build a plan with a timeline from three months out.