Archive for the ‘Instagram Tip’ tag
We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
What marketers struggle with: Multichannel, influencers, video.
Why Marketers Haven’t Mastered Multichannel? While marketers say they want to make this a focus- “84% of senior marketers worldwide said multichannel marketing was a key focus of their current marketing strategy”- many struggle with understanding and buy-in from higher ups, as well as time to invest in planning and the necessary tools to comprehensively and continuously measure their efforts.
As for that last challenge, we know a good Social Suite marketers should look into.
You’ve probably heard of this strange phenomenon of moving pictures used in marketing at this point, but how you do you Start Smart, Scale Up, and Stand Out With Video? Robert Rose takes on these challenges for Content Marketing Institute:
- How do businesses empower themselves to create videos (cost effectively) in the first place?
- Once businesses are creating videos, how do they scale this ability across the business?
- Once businesses have a functional process for creating videos, how do they use this new skill to differentiate the content they’re producing?
Click through to read the whole piece and see what themes address successful video creation and more.
Working with a social influencer is one of the best ways to boost reach across a target audience, but that doesn’t mean it’s free of challenges and Ayaz Nanji takes this on in Marketers’ Biggest Challenges With Social Influencers:
We would add one very important caveat: Be sure the partnership matches brand values on both sides. Throughly vet anyone you decide to partner with, be it brand or personal brand/influencer; that goes a long way toward “predicting behavior”.
The platform-specific info you need.
Heard about the Twitter Q2 announcements but weren’t sure what to make of them? SHIFT Comm has a great breakdown from Chris Penn: State of Social Media 2Q 2015: Twitter Users Plateau. The best takeaway?
“Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Look in your web analytics at Twitter’s traffic over a multi-year period. Here’s an example:
In this particular instance, while Twitter’s overall membership may not have increased, Twitter’s ability to drive traffic to a desired web destination has improved substantially in very recent times.”
Last but not least, Jay Baer is laying down 5 Reasons You Don’t Buy Likes with Facebook Advertising over at Convince and Convert. The bottom line?
“Remember: clicks first, fans second.”
So what’s the best thing you’ve read this week?
One of the highlights of using Instagram for brands is that once you’ve uploaded a post, you can quickly share it across several other platforms once you’ve connected your accounts: Facebook, Tumblr, Flickr, and Twitter.
It’s important to know the details of how exactly Instagram posts translate to each platform before you hit the share button; that way you can tweak your posts to get the best results across all of them.
Instagram posts on Twitter are shown as a link in the tweet, and they pull in all the text and the hashtags used to caption a post before the allotted 140 characters are used up. Here’s an example of this post as it was shared to Twitter, below:
— Union Metrics (@UnionMetrics) May 14, 2014
Captions longer than 140 characters are truncated with an ellipses, as above, and if all of your hashtags are at the end of a long caption, none of them will translate to Twitter. If you want the full caption and hashtags to show up, keep it short; a short caption and no more than two or three hashtags (three will probably only work if you’re using shorter hashtags like #TBT). Remember that some of the characters will be used up on the link to the Instagram post itself.
Instagram will also translate another Instagram user’s account name that you’ve tagged in a post to their Twitter account username, if they’ve connected their accounts. If they haven’t connected their accounts, the tweet will show the person’s Instagram account name and will remove the “@” symbol so it doesn’t tag anyone on Twitter.
However, if you use the incorrect Instagram username when you tag someone in a post and it doesn’t match any Instagram users, it will translate to Twitter using the “@” symbol. Another reason to be sure you’re using the right account name (you should see it pop up while you’re typing it in, as in the photo below) when you decide to mention someone in a post you plan to share.
For more tips about using Instagram as a brand, head over to the Union Metrics blog.
For more Twitter tips, or tips specific to TweetReach, check out our master post from last week.