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Archive for the ‘cool use of social media’ tag

When Twitter creates its own, online TV

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Comedy Central now takes requests for its online, sketch series CC: Social Scene, hosted by comedian Paul Scheer. Twitter users can use the hashtag #CCSocialScene to make suggestions based on each week’s topic for a chance to have it included in the next sketch.

This use of a hashtag on Twitter is a natural social extension of the interactive nature of improv and sketch shows at most comedy clubs, taking suggestions from the audience for upcoming scenes. While the episodes haven’t been shared across platforms yet, doing so would maximize exposure to reach each part of their audience where they prefer to spend their time, still drawing them back to Twitter if they wish to participate.

Executing that would make this an excellent example of a cross-platform campaign.

Want tips for running one of those yourself? Check out 3 dos and don’ts for making it work. 

Written by Sarah

July 29th, 2014 at 2:06 pm

The first Vine from space

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NASA astronaut Reid Wiseman posted the first Vine from space this weekend, condensing hours on the ISS and an orbit showing a never-quite-setting sun into six seconds:

Social media has been the perfect tool for NASA to use to educate the public about their work, and give curious citizens direct access in real time to the astronauts living and working in space above us. The Vine was shared by many in the Twitter science community dedicated to science education and outreach:

After all, the projects started up there often come back down to earth to be used in our daily lives, and new windows into science education are the best way to spark the interest of the next generation of scientists and inventors.

Written by Sarah

June 10th, 2014 at 12:39 pm