Archive for the ‘content strategy’ tag
It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
This week it’s a lot about content marketing.
Discomfort (And Content Marketing) Should Be at the Core of Your Communication Strategy [from Business2Community; written by Greg Hassel]
“The key to growth in 2015 for integrated marketing and communication firms and the individuals that comprise them will continue to be stepping out of traditional comfort zones. That may be embracing content marketing or it may be learning and becoming skilled in an area that’s not ‘sexy.’ But as the Leadership Now blog post states: ‘We can put ourselves into an uncomfortable position or, in time, it will be thrust upon us—and not on our terms.’”
Never hurts to have a reliable checklist to run down before a piece of content goes live.
“Learn this from Jim Henson: As a content creator, you must let go of fear. And you also must open your eyes to the world around you.
Being bombarded as we are daily with images and videos, blog posts and articles, start-ups and new high-tech gadgets, it’s easy to fall into the ‘that’s not cool, hip, innovative, edgy enough’ trap.
Don’t allow that trap to paralyze your content efforts. “
Why Your Blog Is Not Adding Business Value, and What You Can Do About It [from Marketing Profs; written by Jawad Khan]
“However, for your business blog to work effectively, you need to have a clear blogging objective that’s part of a solid content creation and promotion strategy.
If your content has real value for your readers, they will become not only loyal subscribers of your blog but also your most effective source of word-of-mouth marketing.”
“Our world is made up of stories—the stories we tell ourselves and those we hear from others. And those stories control how we view the world.
As communicators trying to create effective messages, we must understand how these stories affect our target consumer.
Also, how we can create and contribute stories to help our messaging resonate and integrate into their preexisting world view.”
9 Tips For Taking Top-Notch Smartphone Photos [from Business2Community; written by Lisa Furgison]
“Practice makes perfect and variety helps. If you take two or three shots of the same product in a different setting, you’re bound to get a slew of great pics. Eventually, you’ll have a stockpile of product shots that you can rely on.”
And a little bit about analytics.
US CMOs Still Report Making Little Use of Marketing Analytics [from Marketing Charts; written by staff]
“Moreover, the reported contribution of marketing analytics is not only still low, but also not improving. On a 7-point scale (where 7 represents very high contribution to performance and 1 no contribution at all), CMOs rated marketing analytics’ contribution to performance at an average of 3.2, the lowest figure since the question was first asked in August 2012.
To top it off, 7 in 10 CMOs said they do not formally evaluate the quality of marketing analytics. That figure has also not improved in the past 3 years, as two-thirds did not evaluate the quality back in February 2012.”
Our snapshot reports are a great way to get some quick analytics about a conversation or topic on Twitter, and we want to help you get the most out of them that you can! Here are five ways to make the most of your snapshots:
1. Maximize your results
Take your snapshot as soon as a tweet chat, event, or event session ends to capture the best data possible. Free snapshots include up to 50 Tweets and $20 full snapshots include up to 1,500 Tweets, both from the past couple days (up to one week back in many cases). The longer you wait to run your report, however, the better chance that you’ll miss the best data.
From our Instagram account.
2. Narrow your results
Taking a snapshot of a weekly chat? Use the “since” modifier (example: #RKChat since:2015-01-30 would go in the search bar) to get results from just that day’s chat, and not any anticipatory chatter from the night before. To narrow your search in other ways to get exactly the data you want, check out this full list of advanced operators.
3. Plan your research
Running a few free reports around keywords, topics, or different hashtags can help you narrow your focus and decide which will be worth paying for a full snapshot, or even going Pro if you’ve got that option in your budget.
4. Scope out the competition
A snapshot of an account can give you a quick idea of that account’s recent activity; which tweets are the most retweeted? Is that the same kind of content you should be looking at and sharing? It’s a great jumping off point for planning your content calendar.
5. Scope out influencers
Which brands and personal brands have the best tone and approach to Twitter in your industry? Run a few snapshots to find common threads and use them to enhance your Twitter content strategy moving forward.
Give it a try! Run your own free snapshot report right now.
It’s the first Friday of 2015 and time for the year’s first This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Kickstart your 2015 content marketing with these ideas.
Includes 10 big 2015 content marketing predictions.
Content Marketing Tips: Sage Advice from World Class Writers [from Social Media Today; written by Jimmy Rodela]
The #1 writing tip from some of the best-known bloggers inside and outside of the industry.
Charts and Stats
- “Where Are We Coming From? Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
- Where Are We Going? Content marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority.”
Who’s Using Which Social Networks? [Marketing Charts; written by staff]
“Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%).”
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Top 3 Challenges B2B Leaders Face Today | INFOGRAPHIC [from Social Media Today; written by Louis Foong]
Understanding the Direct Marketing vs. Brand Marketing Conflict [from Social Media Explorer; written by Jason Falls]
“It’s not one or the other, but one feeding the other that works best.”
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges [from Occam's Razor; written by Avinash Kaushik]
On a social content strategy:
“Write about topics both of you [you + your potential customers] are interested in. If you sell smoothies, talk about food, how to develop a great palette, travel, evolution, agriculture, the future of the planet… the topics are endless.
Provide utility. Share tips on how to make my life better. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps…. the topics are endless.
Your customers have given you permission to interrupt their day. Don’t suck at it. Be respectful of their attention. Create a warm space in their heart for your brand. Contribute something incredible, of value.
That is the only way to win big.”
How All Star Code is Getting More Young, Black Males into Tech [from Fast Company; written by Christina Chaey]
“‘A lot of people in our community have a problem admitting that to work in technology, you often are a skinny, upper-middle-class white guy,’ says Kane Sarhan, a cofounder of the apprenticeship-based education startup Enstitute and the day’s instructor. ‘These organizations aren’t just saying there’s a massive problem. They’re putting a stake in the ground and saying, There are no black people here or There are no women here.’”
New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter | CHART [from AllTwitter; written by Lauren Dugan]
Can Social Media Save NASA—And The Rest Of The Science World? [from ReadWrite; written by Selena Larson]
“But this might be a great time for NASA’s huge social media following to turn their tweets into action and let Washington know: science is essential to them.”
Let’s Play 20 Questions: Social Media Measurement Style [from MetricsMan; written by Don Bartholomew]
Questions range from opinions on how social media should be addressed in education, to non-profit and B2B considerations and various measurement concerns across the board. Example:
“Q10. Any suggestions to measure business impact for B2B organizations? Is there a way to understand the impact of social for B2B organizations?
A10. Most B2B companies have a focus on sales leads. Therefore demonstrating how social is helping create leads or improve lead closure rates is important. There are a lot of uses of social listening in B2B companies as well – how the company is positioned on key issues, who is talking about the company, how products and services are being discussed, etc.”
Social Media & The Law – 11 Things You Need to Know Now [from Top Rank; written by Eliza Steely]
“Essentially there are three things you can do to protect yourself online:
- Attibute, Quote, Cite…however you have to identify your non-original material
- Use common sense. If you don’t want someone posting that about you, don’t post it about someone else. If you’re worried about clicking “send” or “post” there’s probably a reason, so don’t do it
- Know the rules. It’s easier to break them if you pretend they don’t exist, but doing so opens you up for litigation, and backlash in an arena where news travels fast.“
A Scientific Guide to Maximizing Your Impact on Twitter, Facebook, and Other Digital Media [from Fast Company; written by Belle Beth Cooper]
“So my suggestion would be to use this guide as just that–a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case.”
Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them [from Marketing Charts; written by staff]
“When asked to rank 6 potential risks when using social media, respondents from private companies were most likely to choose negative comments about the company as the top risk, followed closely by disclosure of proprietary information. Respondents from public companies most often ranked disclosure of proprietary information as their top risk, while the exposure of personally identifiable information was the top choice for the second spot.”