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Archive for the ‘content strategy’ tag

The Week in Social Analytics #150

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On social media marketing. 

The first step in social media marketing is not social media [from {grow}; written by Mark Schaefer]

“In your B2B business, the first priority probably isn’t Facebook. If you’re creating a marketing plan from scratch, social media might not be in your top five priorities at all. . .”

Your first priority is learning the needs of your customers and where you need to be in order to best fill them. Use social media as a tool to do the latter when and where appropriate.

Top 10 Reasons for Using Social Media [from We Are Social; written by Stephanie Weise]

The top three reasons for using social media as cited in this study are passive, expected reasons: Keeping up with friends and family, getting news, entertaining themselves in their free time. But:

“Equally telling is that only 27% of internet users say that they are using social media to share details about their daily life. By some margin, this motivation is less important to networkers than sharing opinions or photos/videos. Clearly, then, many internet users have become more comfortable using social media to publish content rather than to broadcast personal details.

Emphasis added.

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On content marketing. 

It’s spring and that makes it as good a time as ever to clean and restructure your content strategy. These three pieces will help you decide how to tackle an audit (yes you should do a comprehensive one no matter how odious it sounds) and design a sustainable content system going forward, including maintaining a steady content queue.

And more fresh marketing stats:  

B2B Marketers on Their Most Important Go-to-Market Strategies [from Marketing Charts; written by staff]

“As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.”

Regalix-B2B-Product-Launch-Go-to-Market-Strategies-Apr2015

Pair with Digital Video Better Be up to Millennials’ Standards and US Adults Spend 5.5 Hours with Video Content Each Day, both from eMarketer.

How Are Marketers Using Data? [from eMarketer; written by staff]

“Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a ‘virtuous circle,’ with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.”

marketing data

Written by Sarah

April 17th, 2015 at 8:53 am

The Week in Social Analytics #143

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

This week it’s a lot about content marketing. 

Discomfort (And Content Marketing) Should Be at the Core of Your Communication Strategy [from Business2Community; written by Greg Hassel]

“The key to growth in 2015 for integrated marketing and communication firms and the individuals that comprise them will continue to be stepping out of traditional comfort zones. That may be embracing content marketing or it may be learning and becoming skilled in an area that’s not ‘sexy.’ But as the Leadership Now blog post states: ‘We can put ourselves into an uncomfortable position or, in time, it will be thrust upon us—and not on our terms.’”

Your 16-Point Content Publishing Checklist [from Convince & Convert; written by Arnie Kuenn]

Never hurts to have a reliable checklist to run down before a piece of content goes live.

Content Creators: Enough with the Boring [from Spin Sucks; written by Lindsay Bell]

“Learn this from Jim Henson: As a content creator, you must let go of fear. And you also must open your eyes to the world around you.

Being bombarded as we are daily with images and videos, blog posts and articles, start-ups and new high-tech gadgets, it’s easy to fall into the ‘that’s not cool, hip, innovative, edgy enough’ trap.

Don’t allow that trap to paralyze your content efforts. “

Why Your Blog Is Not Adding Business Value, and What You Can Do About It [from Marketing Profs; written by Jawad Khan]

“However, for your business blog to work effectively, you need to have a clear blogging objective that’s part of a solid content creation and promotion strategy.

If your content has real value for your readers, they will become not only loyal subscribers of your blog but also your most effective source of word-of-mouth marketing.”

Three Approaches to Effective Brand Storytelling [from Spin Sucks; written by Laura Petrolino]

“Our world is made up of stories—the stories we tell ourselves and those we hear from others. And those stories control how we view the world.

As communicators trying to create effective messages, we must understand how these stories affect our target consumer.

Also, how we can create and contribute stories to help our messaging resonate and integrate into their preexisting world view.”

9 Tips For Taking Top-Notch Smartphone Photos [from Business2Community; written by Lisa Furgison]

“Practice makes perfect and variety helps. If you take two or three shots of the same product in a different setting, you’re bound to get a slew of great pics. Eventually, you’ll have a stockpile of product shots that you can rely on.”

And a little bit about analytics. 

US CMOs Still Report Making Little Use of Marketing Analytics [from Marketing Charts; written by staff]

“Moreover, the reported contribution of marketing analytics is not only still low, but also not improving. On a 7-point scale (where 7 represents very high contribution to performance and 1 no contribution at all), CMOs rated marketing analytics’ contribution to performance at an average of 3.2, the lowest figure since the question was first asked in August 2012.

To top it off, 7 in 10 CMOs said they do not formally evaluate the quality of marketing analytics. That figure has also not improved in the past 3 years, as two-thirds did not evaluate the quality back in February 2012.”

DukeCMOSurvey-Share-Budget-Spend-Marketing-Analytics-Feb2015

Let us know if we can help with that.

Written by Sarah

February 27th, 2015 at 8:47 am

5 ways to make the most of snapshot reports

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Our snapshot reports are a great way to get some quick analytics about a conversation or topic on Twitter, and we want to help you get the most out of them that you can! Here are five ways to make the most of your snapshots:

1. Maximize your results

Take your snapshot as soon as a tweet chat, event, or event session ends to capture the best data possible. Free snapshots include up to 50 Tweets and $20 full snapshots include up to 1,500 Tweets, both from the past couple days (up to one week back in many cases). The longer you wait to run your report, however, the better chance that you’ll miss the best data.

tweetreach #smchat

 

From our Instagram account

2. Narrow your results

Taking a snapshot of a weekly chat? Use the “since” modifier (example: #RKChat since:2015-01-30 would go in the search bar) to get results from just that day’s chat, and not any anticipatory chatter from the night before. To narrow your search in other ways to get exactly the data you want, check out this full list of advanced operators.

3. Plan your research

Running a few free reports around keywords, topics, or different hashtags can help you narrow your focus and decide which will be worth paying for a full snapshot, or even going Pro if you’ve got that option in your budget.

4. Scope out the competition

A snapshot of an account can give you a quick idea of that account’s recent activity; which tweets are the most retweeted? Is that the same kind of content you should be looking at and sharing? It’s a great jumping off point for planning your content calendar.

5. Scope out influencers

Which brands and personal brands have the best tone and approach to Twitter in your industry? Run a few snapshots to find common threads and use them to enhance your Twitter content strategy moving forward.

Give it a try! Run your own free snapshot report right now.

Written by Sarah

February 12th, 2015 at 8:36 am

The Week in Social Analytics #135

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It’s the first Friday of 2015 and time for the year’s first This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing

17 Ideas On How To Do Clever Content Marketing [Jeff Bullas]

Kickstart your 2015 content marketing with these ideas.

35 Tactics To Improve Your 2015 Content Marketing [Heidi Cohen]

Includes 10 big 2015 content marketing predictions.

Content Marketing Tips: Sage Advice from World Class Writers [from Social Media Today; written by Jimmy Rodela]

The #1 writing tip from some of the best-known bloggers inside and outside of the industry.

And finally, from Stanford Smith, Your 12 Point Content Marketing Strategy (Part 3 of 4) and Your 12 Point Content Marketing Strategy (Part 4 of 4).

Charts and Stats

56 Reasons Why Content Marketing Works [Michael Brenner]

  • Where Are We Coming From? Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • Where Are We Going? Content marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority.”

Who’s Using Which Social Networks? [Marketing Charts; written by staff]

“Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%).”

YouGov-US-SocNet-Adoption-by-Gender-Dec2014

Written by Sarah

January 2nd, 2015 at 9:20 am

This Week in Social Analytics #70

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Top 3 Challenges B2B Leaders Face Today | INFOGRAPHIC [from Social Media Today; written by Louis Foong]

Understanding the Direct Marketing vs. Brand Marketing Conflict [from Social Media Explorer; written by Jason Falls]

“It’s not one or the other, but one feeding the other that works best.”

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges [from Occam's Razor; written by Avinash Kaushik]

On a social content strategy:

“Write about topics both of you [you + your potential customers] are interested in. If you sell smoothies, talk about food, how to develop a great palette, travel, evolution, agriculture, the future of the planet… the topics are endless.

Provide utility. Share tips on how to make my life better. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps…. the topics are endless.

Your customers have given you permission to interrupt their day. Don’t suck at it. Be respectful of their attention. Create a warm space in their heart for your brand. Contribute something incredible, of value.

That is the only way to win big.”

avinash_ embarassing_social_strategies

avinash_incredible_social_media_strategy

 

 

How All Star Code is Getting More Young, Black Males into Tech [from Fast Company; written by Christina Chaey]

“‘A lot of people in our community have a problem admitting that to work in technology, you often are a skinny, upper-middle-class white guy,’ says Kane Sarhan, a cofounder of the apprenticeship-based education startup Enstitute and the day’s instructor. ‘These organizations aren’t just saying there’s a massive problem. They’re putting a stake in the ground and saying, There are no black people here or There are no women here.’”

New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter | CHART [from AllTwitter; written by Lauren Dugan]

Can Social Media Save NASA—And The Rest Of The Science World? [from ReadWrite; written by Selena Larson]

“But this might be a great time for NASA’s huge social media following to turn their tweets into action and let Washington know: science is essential to them.”

Let’s Play 20 Questions: Social Media Measurement Style [from MetricsMan; written by Don Bartholomew]

Questions range from opinions on how social media should be addressed in education, to non-profit and B2B considerations and various measurement concerns across the board. Example:

Q10. Any suggestions to measure business impact for B2B organizations? Is there a way to understand the impact of social for B2B organizations?

A10. Most B2B companies have a focus on sales leads. Therefore demonstrating how social is helping create leads or improve lead closure rates is important. There are a lot of uses of social listening in B2B companies as well – how the company is positioned on key issues, who is talking about the company, how products and services are being discussed, etc.”

Social Media & The Law – 11 Things You Need to Know Now [from Top Rank; written by Eliza Steely]

“Essentially there are three things you can do to protect yourself online:

  • Attibute, Quote, Cite…however you have to identify your non-original material
  • Use common sense. If you don’t want someone posting that about you, don’t post it about someone else. If you’re worried about clicking “send” or “post” there’s probably a reason, so don’t do it
  • Know the rules. It’s easier to break them if you pretend they don’t exist, but doing so opens you up for litigation, and backlash in an arena where news travels fast.

A Scientific Guide to Maximizing Your Impact on Twitter, Facebook, and Other Digital Media [from Fast Company; written by Belle Beth Cooper]

“So my suggestion would be to use this guide as just that–a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case.”

Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them [from Marketing Charts; written by staff]

“When asked to rank 6 potential risks when using social media, respondents from private companies were most likely to choose negative comments about the company as the top risk, followed closely by disclosure of proprietary information. Respondents from public companies most often ranked disclosure of proprietary information as their top risk, while the exposure of personally identifiable information was the top choice for the second spot.”

Written by Sarah

October 4th, 2013 at 9:30 am