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The Week in Social Analytics #136

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Marketing strategies 

If Your Holiday Campaign Failed, Start Working on Next Year Right Now [from Entrepreneur; written by Andy Lombard]

“The relationship with your audience has to be built continuously throughout the year so that you’re on your customers’ minds well before they start creating holiday shopping lists.”

New in 2015 

Three Digital Marketing Predictions for 2015 [from Business2Community; written by Andrew Hutchinson]

Content Marketing isn’t going anywhere, and neither is video marketing. Employee advocacy will continue to be important because if your own employees don’t believe in you (and your products) who will? But here’s the most important takeaway from this piece:

“The above trends are important to consider, as they’ll be important considerations from a wider industry perspective, but the real challenge of 2015 will be to understand how all this new data, all these new platforms, can be best tailored for your benefit.”

Learn the best practices, keep up with industry perspective, but always act on what you know about your audience and do what’s best for them.

“So What?” is the Big Trend of 2015 [from Geoff Livingston]

“Big data is not a new marketing trend. The ability to use it intelligently is.”

The One CES 2015 Trend Marketers Should Care About [from Social Media Today; written by Rohit Bhargava]

“In the future, the best customer experiences will be those that can integrate the data a brand collects on a customer with the data a customer chooses to share in order to improve their own experience.”

Content Marketing 

Falling Behind on Content? Catch Up With These Content Repurposing Tips [from TopRank Online Marketing Blog; written by James Anderson]

“These five repurposing methods bear repeating here.

  1. Turn Powerpoint decks into articles / blog posts
  2. Aggregate email interviews
  3. Break up a long article you’ve had published
  4. Repurpose press releases
  5. Revise old blog posts”

Everything else 

‘While You Were Away’ Will Make Twitter More Important for Business [from Soshable; written by JD Rucker]

“The new feature means that quality could trump quantity, or rather add to it. On Facebook, it’s better to post less and make it meaningful. Posting too much can hurt. With the new Twitter, it will likely make sense to focus on quality first but with the understanding that quantity will still help. In essence, “While you were away” means that you want to do whatever you can to generate some sort of interactions on some of your Tweets. If you do, your Tweets from minutes, hours, or even days ago have an opportunity to be seen by your audience in ways that were impossible in the chronological-only world of old Twitter.

Quality is new Twitter’s best friend.”

Emphasis added.

How Data Analytics Changes Marketing Campaigns [from Marketing Charts; written by staff]

“More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn.”

ForbesInsightsTurn-How-Analytics-Changes-Marketing-Campaigns-Jan2015

#CES 2015 on Instagram and Tumblr

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On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks.

Curious?

See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.

 

MBUSA Instagram CES 2015

Photo from Mercedes-Benz USA Instagram account.

 

Written by Sarah

January 8th, 2015 at 8:53 am

Posted in Events

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A quick look at early #CES2015 tweets

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The 2015 Consumer Electronics Show (CES) has officially kicked off in Vegas, and we wanted to take a look at the early chatter around it on Twitter (like we did last year), specifically yesterday and so far today, the first full day of the conference.

 Most retweeted tweets

3 of the 10 most retweeted tweets so far this year are about products, but not gaming consoles or the latest smart glasses; they’re about cars.

The tweet from 2Wired2Tired is so far the most retweeted of all around #CES2015 and it’s unusual that it’s not from a tech reporter, tech blog, or brand, but just someone with an interest in tech.

Other brands and products mentioned in the top ten most retweeted tweets were a smart belt to curb overeating, Intel promoting their keynote (and the future of wearable tech), Lenovo’s first wearable, and Intel’s new chip.

Top Contributors

So far it’s the tech blogs driving the conversation- not brands- just like we saw back in 2011:

  1. CNET
  2. Mashable
  3. TechCrunch
  4. Samsung Mobile
  5. Intel

Top Hashtags

Two of the big tech blogs have created their own CES-specific hashtags this year, further driving the conversation:

  1. #CES2015
  2. #CES
  3. #CEScrunch (TechCrunch’s hashtag)
  4. #MashCES (Mashable’s hashtag)
  5. #IoT (Internet of Things)

We’ll be keeping an eye on the CES conversation as it grows- 222.9k tweets so far today and yesterday- and changes over the next few days, even taking a look at the chatter over on Instagram and Tumblr for the first time. Stay tuned!

Want help tracking tweets about your next conference or event? Let us know!

Written by Sarah

January 6th, 2015 at 11:51 am

Posted in Events

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#CES2014: Brands are back in the big picture

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We took an early look at the #CES2014 tweets last week, and now we’re back to give you the bigger picture of everything that happened in Vegas (it doesn’t stay there if you put it on Twitter, and especially if you hashtag it).

From the lead up to the show- we started tracking on January 5th and the show officially began on the 7th- until it ended on January 10th, there were 457.2k tweets made by 163.8k contributors, reaching 170 million people. The first official day saw the biggest spike in tweets: 119.6k, beating out the previous day’s just-under-100k. That’s an average of just under 5k tweets an hour.

The most retweeted tweet was posted on the first day of CES, from PlayStation, and saw over 5k retweets and 141 replies:

The rest of the most retweeted tweets were from other brands and an agency, with one or two independent reporters in the mix:

1. @intel

2. @cmithun (Campbell Mithun, agency)

3. @chippy (Chippy, tech writer)

4. @Windows

5. @AccentureComms

6. @byandreachang (Andrea Chang, tech writer)

7. @Logitech

8. @Audi

9. @WWE

10. @BMWi

This is a departure from the past, when CES was ruled by tech bloggers rather than brands. Since 2011, however, more brands have fully embraced social media and in-depth social strategy, joining the conversation that was already happening around them. Their increased presence in the conversation- especially their ability to direct it- shows the results this investment has brought. Brands aren’t just responding to various levels of coverage from tech bloggers, they’re creating, participating in, and growing the conversation themselves.

That is a powerful presence to have at the biggest consumer electronics show in the world.

This isn’t just in terms of retweets either; the top contributors to the overall CES conversation also included brands:

1. Endgadget

2. Microsoft

3. Mashable

4. CNET

5. Intel

6. WSJ

7. YouTube

8. SamsungMobile

9. WWE

10. intlCES

That’s four brands in the top ten contributors when three years ago there was only one. Based on this activity, influence from brands can only be expected to grow in the coming years.

Want help tracking tweets about your next conference or event? Let us know!

Written by Sarah

January 13th, 2014 at 1:20 pm

Posted in Events

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A quick look at early #CES2014 tweets

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Speaking of events that happen this time of year, it’s CES week in Las Vegas. (You may recall that we’ve analyzed CES tweets before.) We’ll write more on this as the event continues over the next few days, but we wanted to check on what Twitter thinks about CES so far. Here’s a quick rundown of early CES tweets.

Most retweeted accounts:

  1. @Intel
  2. @CNET
  3. @PlayStation
  4. @engadget
  5. @intlCES
  6. @mashable

Most buzzed about brands:

  1. Intel
  2. Samsung
  3. Sony

Biggest celebrity endorsements:

  1. @Shaq (Monster)
  2. @NickCannon (Monster)
  3. @LeVarBurton (AMD)

There were nearly 100,000 tweets using the official #CES2014 hashtag posted yesterday (January 6) and today – the first official full day of the conference – is on track to beat that. More CES updates throughout the week, so check back in later!

Want help tracking tweets about your next conference or event? Let us know!

Written by Jenn D

January 7th, 2014 at 2:24 pm

Posted in Events

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This Week in Social Analytics #33

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands [from Brand Channel; written by Sheila Shayon]

“Marketers are definitely looking to other social networks beyond Facebook,” said a spokesman for eMarketer to the Post, “not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”

Lost On New Myspace. Can’t Escape Justin. Send Help. [from TechCrunch; written by Sarah Perez]

“But I want to really discover. Maybe it gets better when you add friends, I think. Maybe then, like Spotify, you can peer into what other people are listening to. Otherwise, I’m probably going to end up playing 90′s rock, reminiscing, hoping for a grunge comeback.”

Facebook explains how to optimize your business Page for Graph Search [from The Next Web; written by Emil Protalinski]

“Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.”

What Facebook’s Graph Search Means for Marketers [from Social Media Explorer; written by Jason Falls]

“For marketers, though, this evolution of the Facebook ecosystem of utility means one thing: You should have been investing in social media marketing all along. Without a strong social presence, particularly on Facebook, your business is not going to have the requisite recommendations, referrals and content necessary to trip this new search mechanism. If you don’t have much presence or traction there now, you’d better get some and fast.”

Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second [from TechCrunch; written by Darrell Etherington]

“For perspective, Facebook itself has 37,037 combined Likes and comments per second, according to stats released by the company in August when you break down the daily average they reported at the time. Instagram’s 9,500 similar actions per second definitely trail, but are nonetheless impressive given that Instagram is mobile-only and a much younger service.”

Socializing Your CEO 2013 [from Weber Shandwick]

“Among other findings, the study revealed that sociability of world’s largest company CEOs has nearly doubled – from 36% in 2010 to 66% in 2012.”

7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts [from KISSmetrics; written by Gregory Ciotti]

“In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.”

Tweet My Fridge: The Bizarre Home Appliances of CES [from The Verge; written by Sam Byford]
Just because you can do something doesn’t mean you should.

Written by Sarah

January 18th, 2013 at 11:19 am

Tech blogs rule CES. Tech brands don’t.

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Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event.

And when we say enormous, we really do mean enormous. We used the TweetReach Tracker to monitor tweets for one week around CES (the two days leading up to the event, the four days of the event, and the day after the event). And during that week, we tracked:

443,290 tweets
from 136,738 contributors

generating 1,112,409,883 impressions
reaching 42,200,045 people

That’s more than 1.1 billion impressions delivered to a potential unique audience of more than 42 million people. Nearly half a million tweets were posted about CES, from more than 135 thousand different Twitter accounts. That’s pretty enormous.

The number of tweets about CES reached a high point on January 7, the second day of the event, resulting in more than 130,000 tweets posted that day.

During the main hours of the event on January 7 (from 8 a.m. to 7 p.m. PST), an average of 7,162 tweets were posted every hour, with a maximum of 8,429 between 10 a.m. and 11 a.m. During the four days of the trade show, an average of 3,700 tweets were posted every hour, with generally higher volumes in the afternoons.

We expected to see a lot of tweets from – and retweets of – major tech and electronics brands. And while there were definitely plenty of tweets about CES from accounts like @BlackBerry (and @BlackBerryHelp), @SamsungTweets, @kodakCB, and @Sony, most high-impact tweets came from other sources. The most influential contributors in this Tracker were mostly mainstream media outlets, tech blogs, and geeky celebrities, with only a couple tech companies making a big impact. Here’s a list of the top 12 most influential contributors to the CES Tracker. These 12 accounts contributed the top 50 tweets by overall exposure (our impressions metric) and accounted for 148 million of those 1.1 billion total impressions.

This was definitely one of the biggest events we’ve ever tracked tweets about, especially in terms of overall impressions generated. We’re curious what will top it. Maybe the Academy Awards? Guess we’ll see next month.

PS – If you’re interested in how we calculate reach, exposure and our metrics, we explain it all here. Also, we’ve been tracking tweets about the Verizon iPhone and wrote up an analysis of those tweets here. If you think this CES data is impressive, check out the iPhone data.

Written by Jenn D

January 10th, 2011 at 10:00 pm

Posted in Events,Trends

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