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Archive for the ‘B2B’ tag

The Week in Social #166

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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

On content + video content marketing.

Video is still the new black, so if you’re anxious to jump into generating video content for your brand but aren’t sure where to start, Mike Ryan’s 10 Ways To Use Short Video For Social Media Marketing is a good jumping off point.

And B2B companies still struggle to create the kind of content that actually brings them the most leads, as eMarketer illustrates in B2B Content Strategies Have Room for Improvement:

b2b content 1 B2B content 2

If you’re in B2B, don’t make the same mistake with your content strategy.

The hunt for the millennial male continues.

Where do the millennial males hang out? The latest answer is Imgur, as Garett Sloane notes for Adweek in How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male. The real takeaway from this piece, however, is that eBay was so successful with their advertising on Imgur because they took the time to really listen to their intended audience and pay attention to the kind of content they like, then delivered their content in the same language and format. Any other brand would do well to follow their example, and not just on Imgur.

On Twitter and Vine.

Question of the week from Kimberlee Morrison, via SocialTimes: Can Marketers Keep Up with Memes and Trends on Vine? Most memes go through a similar cycle, and here’s the Vine version of that cycle:

  1. The original piece of content is uploaded
  2. Users replicate the Vine, as with the Whip/Nae Nae dance
  3. Users begin to remix, or make meta posts
  4. The meme reaches peak and then drops off, often to nothing.

The other difference is that on Vine they tend to move even faster through their cycle than on other platforms. The takeaway here is the value of pairing with an influencer on a platform you’re interested in expanding your audience on; they already have an audience there and they know what kind of content will perform well. Just be sure any partnership is a good match for both parties.

If your Twitter audience growth is feeling stagnant, Corey Ferreira breaks down How to Grow Your Twitter Audience in Just 30 Minutes a Day— provided you’re willing to put in a little hard work.

And finally, if Twitter’s Q2 stats had you ready to flee to greener social media pastures, take pause. Emily Alford speaks to those who know what they’re talking about in Instagram In and Twitter Out? Not So Fast, Say Experts. Here’s the key takeaway:

“Too many marketers pit social networks against each other, in terms of user base and revenue. Instead, they should focus on what consumers use each platform for and create integrated strategies that use platforms in conjunction with one another to move users down the purchase funnel.”

So focus on creating great content and giving it to your audience where they want it (that’s where they already spend their time, not where you’d like them to).

Written by Sarah

August 7th, 2015 at 9:05 am

The Week in Social #163

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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

Video content marketing is the new black (still).

Brendan Gahan talks Today’s Digital Video Revolution & The Future of Brand on Brian Solis’s blog. The question to be asking isn’t who will win, Periscope or Meerkat, (Vine and Instagram video have each found their own place, after all) but how can your brand keep up with the demand for video?

Related, In A Much Sharper Vision for Online VideoMatthew Schwartz reminds us that

“. . .in order for online video to work with your audience, it must have a sharp message and purpose. Technical wizardry won’t hurt your brand or organization, but the larger goal should be figuring out how the message in the video will tie to corporate objectives, financial and otherwise. It’s a steep mountain to climb (and I’ve got my Sherpa lined up).”

In other words, if you’re going to do it, do it right. And that involves putting some real time and effort into producing quality content that’s useful for your audience. Emphasis added.

Content marketing hasn’t disappeared, however.

Everyone loves to hold up BuzzFeed as an example of content marketing success but Jonathan Crossfield brings up an important point in Why BuzzFeed Shouldn’t Blow Your Marketing Mind: Unless your business model also relies on traffic over sales, theirs isn’t the model to emulate.

In How to Dig Deep for Richer Content from Rachel Truair discusses the “content iceberg”: Most content answers obvious, surface questions. By talking to your sales team, your HR department, your suppliers, or listening to your industry at large, you can uncover more difficult, frequently asked questions customers may even be reluctant to ask. That’s that kind of question you should strive to answer clearly and have easily available for prospects to read— everything “below the iceberg”.

Data still drives everything.

As Chel Wolverton  of SHIFT reminds us, Data-driven still needs human decisions. A computer might be able to tell you that you’re getting a lot of hits on your blog from a certain forum which should mean it’s a ripe target for engagement, but only human common sense can tell you not to engage if that forum is full of people you absolutely do not want associated with your brand.

In this week’s Put A Chart On It: B2B Marketers Struggle to Generate Insights from Social Data



Notably “issues with data aren’t related to collection but rather the extraction of meaningful insights”. Fortunately we know of some analytics that come with an actionable insight stream, if you’re interested in that level of clarity.

And last but not least, Facebook’s latest updates.

Finally Marisa Sanfilippo breaks down Facebook Updates Controls for News Feed with See it First: What This Means for Marketers. The bottom line? Ask your customers to include you in their list of “up to 30 Pages, friends, and/or groups they want to see first in their News Feed.” You never get what you don’t ask for, after all.



Thanks for reading, and see you again next week!

Written by Sarah

July 17th, 2015 at 8:52 am

The Week in Social #159

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Big questions and B2B

Every marketing challenge revolves around these questions [from Seth Godin]

Great writeup on the essential questions behind marketing.

25 B2B Social Media Statistics About Platform Usage [from Social Media B2B; written by Jeffrey L. Cohen]

All the B2B specific stats from the latest social media industry report from Social Media Examiner.

On content marketing and the ubiquitous hashtag

Should you stop using hashtags in social media content? [from SHIFT Comm; written by Chris Penn]

“That said, should you change your hashtagging habits? The answer is: test for yourself. Over the next 2 months, alternate weeks. One week, use hashtags. One week, don’t use hashtags. Alternate for the next 2 months, then count up your likes, comments, shares, retewets, and favorites. See which posts get more engagement and which posts get less engagement.”

Emphasis original.

10 Simple ideas to achieve more content sharing now [from {grow}; written by Mark Schaefer]

Content Shares

Definitely worth clicking through the whole presentation.

 Platform-specific updates

7 Things You Need To Know About Twitter Auto-Play Videos [from Social Media Today; written by Sarah Matista]

Great summary of what exactly Twitter putting videos on auto-play means, from data usage to view counts and more.


What’s the best thing you read this week? 



Written by Sarah

June 19th, 2015 at 9:19 am

The Week in Social Analytics #150

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On social media marketing. 

The first step in social media marketing is not social media [from {grow}; written by Mark Schaefer]

“In your B2B business, the first priority probably isn’t Facebook. If you’re creating a marketing plan from scratch, social media might not be in your top five priorities at all. . .”

Your first priority is learning the needs of your customers and where you need to be in order to best fill them. Use social media as a tool to do the latter when and where appropriate.

Top 10 Reasons for Using Social Media [from We Are Social; written by Stephanie Weise]

The top three reasons for using social media as cited in this study are passive, expected reasons: Keeping up with friends and family, getting news, entertaining themselves in their free time. But:

“Equally telling is that only 27% of internet users say that they are using social media to share details about their daily life. By some margin, this motivation is less important to networkers than sharing opinions or photos/videos. Clearly, then, many internet users have become more comfortable using social media to publish content rather than to broadcast personal details.

Emphasis added.


On content marketing. 

It’s spring and that makes it as good a time as ever to clean and restructure your content strategy. These three pieces will help you decide how to tackle an audit (yes you should do a comprehensive one no matter how odious it sounds) and design a sustainable content system going forward, including maintaining a steady content queue.

And more fresh marketing stats:  

B2B Marketers on Their Most Important Go-to-Market Strategies [from Marketing Charts; written by staff]

“As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.”


Pair with Digital Video Better Be up to Millennials’ Standards and US Adults Spend 5.5 Hours with Video Content Each Day, both from eMarketer.

How Are Marketers Using Data? [from eMarketer; written by staff]

“Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a ‘virtuous circle,’ with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.”

marketing data

Written by Sarah

April 17th, 2015 at 8:53 am

The Week in Social Analytics #148

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On brand voice 

Why Denny’s Sounds Like a Chill Teenager on Social Media [from Entrepreneur; written by Kate Taylor]

“Purcer and Dillon say that over the last two years, the biggest change the brand has made is uncovering the unique ‘ecosystems’ of the different social channels.

‘There is a unified thread that binds them together, [but] we are slightly different in tone and in personality on each, given the users of each,’ says Dillon.”

On content marketing 

How Content Marketers Can Tell Better, More Strategic Stories [from TopRank; written by Brooke Furry]

“Your number one job is to answer the top questions your customers have. With today’s ease of content creation, we don’t need more content – we need more relevant content.”

Pair with How to Create and Repurpose Content That Customers Really Want also from TopRank.

Better Social Media Marketing comes from Personalized Social Media Strategy [from Soshable; written by JD Rucker]

Two important points from this piece:

“Personalization requires that you toss out preconceived ideas.”


“Just because something is a best practice doesn’t mean it’s best for everyone.”

How to Make an Explainer Video: Learn the Step-by-Step Production Process [from Social Media Today; written by Juan Jose Mendez]

If you’re looking for a step-by-step explainer on video production, this is a good place to start.

The Science Behind Quality Content: A New Study [from Ann Handley]

“Based on its proprietary algorithm, Acrolinx gave each company a ‘content impact score’ using a 100-point scale to give each company—a measure of how effective the writing is. A score of 72 or higher signifies content that’s effective.”


“Among other findings of the analysis:

  • Retail businesses exceeded the benchmark for content quality, on average scoring 73.2, followed by B2B tech with an average of 71.2; telecoms lagged with a 66.2 average.
  • From a global perspective, Germany and America tied, scoring the highest for content quality: 70.2 each, on average.”

On scheduling and planning 

Crisis Communications: Have a Plan for Success [from Spin Sucks; written by Gini Dietrich]

“So the first thing we did is talk through the difference between an issue and a crisis.

An issue:

  • Is not harmful to an organization’s reputation;
  • Does not affect the bottom line;
  • Can almost always be avoided;
  • Can escalate into a crisis, if not handled immediately; and
  • Is a blip in the 24/7 news cycle.

A crisis, on the other hand:

  • Has long-term repercussion on an organization’s reputation;
  • Generates a loss of money…generally lots of it; and
  • Can always be avoided.

Most of us face issues every day…they are things that can be avoided and can be managed fairly efficiently and easily.

When they escalate into crises, though, is when we let the events get the better of us.”

Shh. . .What We Learned From Silence [from Social Media Explorer; written by Matt Hollowell]

“But let’s prioritize shutting up over contributing noise. And let’s be okay with the silence. Because that silence…it’s where the real inspiration happens.”

On the human element 

B2B Marketers Are Humans, Too [from Convince and Convert; written by Bryan Bartlett]

No matter who you’re selling to, your audience is a human person who enjoys being interacted with as a human person. Change that only when the robots really come.

The One Element Most Marketers Forget About Social Media [from Heidi Cohen]

“As a marketer, you can never forget that your social media community consists of real people who have their own lives, dreams and needs. They aren’t tallies to be collected.

Your social media community must help people achieve their personal goals before they’re ready to even think about taking actions that will aid your objectives and business.

Start by appreciating that they are human and pay it forward.”

Written by Sarah

April 3rd, 2015 at 9:13 am

The Week in Social Analytics #142

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

How to. 

How to Care for Your Blog When You Are Too Busy to Blog [from Social Media Today; written by Edwin Huertas]

“Learn to listen in on the sentiments and concerns of your audiences and write content that directly address these. You may not win any literary prizes, but I assure you that your audiences will be very, very interested in what you have to say. Tap into the ‘what’s in it for me’ mindset and you will always have interesting things to write about, and you won’t need to spend much time thinking about what to write.”

How to Make Better Visualizations for Your Blog [from Convince and Convert; written by Sujan Patel]

Which styles of visual content work best with which styles of written content.

On content marketing. 

Content Marketing Personalization: Build Relationships At Scale [from B2B Marketing Insider; written by Michael Brenner]

“Marketing cannot continue to be about ads. Ads we tune out. Ads we hate.”

How to Create a Call-to-Action for All of Your Content [from Spin Sucks; written by Gini Dietrich]

“You also want to think about at least one call-to-action:

  • How to place a call-to-action on every piece of owned media you create. This could be social share buttons, a subscription, or the requirement of an email address for download.
  • How to create landing pages where people download your content. These help you track the effectiveness of one particular piece of content.
  • What kinds of content can you offer in exchange for their registration data (that is, email address and phone number).
  • How to build your database: Generate leads, nurture those leads with new and interesting content, and convert those leads to customers.
  • How to bring in your sales team and integrate your efforts with them.”

B2B Content Marketing Update: Goals, Content Types, and More [from Marketing Charts; written by staff]

“The most commonly cited content marketing challenges are lack of resources / bandwidth to create content (60%) and understanding buyer personas and creating relevant content for each segment (54%). Roughly half also have trouble producing engaging content, coming up with a variety of content, or simply finding the time to product enough content. Lack of budget (27%) and lack of buy-in/vision (16%), though, don’t appear to be real problems.”


 Platform-specific pieces. 

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video [from Marketing Land; written by Martin Beck]

“Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As.”

Surprise! Facebook Has Changed the Rules Again For Brands [from Mack Collier]

Remember all of those images you’re supposed to be using for engagement? Don’t use those anymore.

(But we would recommend continuing to share UGC on your Facebook page, even if it does include images.)

Written by Sarah

February 20th, 2015 at 9:03 am

The Week in Social Analytics #140

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On content marketing 

7 Types of Content You Still Aren’t Creating But Should Be [from Business2Community; written by Arnie Kuenn]

“. . .it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content that can come to life in various formats, across many different platforms, and that can address multiple audiences.”

Do You Follow the 6 Content Curation Principles? [from PRblog; written by Kevin Dugan]

Tumblr is one of the best platforms for curating fantastic original content to share alongside your own original content. Here are six principles to consider to get you started on your curation journey:

content curation principles

The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated [from Top Rank Online Marketing Blog; written by Lee Odden]

The big mistake: (But not as big as throwing a pass on 2nd down and 1 yard to go) The Discovery, Assess and Recommend process for Audits is often treated as a one-time event, usually at the start of an internal effort to re-align marketing efforts or at the start of an engagement with an outside digital marketing agency. That’s a mistake. Depending on the program, audits should be part of a quarterly or annual process to evaluate program performance.”

Emphasis original.

On understanding your audience 

Be Effective by Being Authentic [from Marketing Profs; written by Gillian Vallee]

“To convey honesty that compels customers to act, effectual marketing messaging goes beyond being true and correct. To resonate as genuine, a brand must demonstrate accessibility, inclusiveness, and familiarity.

Ask these questions often:

  • What promises are we making? How are we delivering on those promises?
  • How have we demonstrated our interest and investment into our customers’ needs and desires?
  • Are we relatable?
  • How have we let the customer ‘in’?
  • Prove that there is truth in advertising.”

I don’t know my online audience and neither do you [from grow; written by Mark Schaefer]

Mark raises some interesting questions and provides definite food for thought in this piece:

“I think this poses some interesting questions about marketing to an online audience.

  1. We are only measuring the loud people, a vast minority of those who love us. What is the danger of forming a marketing plan around a group that is probably less than 5 percent of the total audience?
  2. We cannot mistake ‘quiet’ for irrelevant. There is a huge number of passionate fans out there who just never tell us they’re passionate fans! They are a powerful group.
  3. If we can’t accurately measure our content audience through normal analytics channels, what CAN we do to more accurately know who’s out there sharing our content in some way?”

What do you think?

B2B Marketers Seek to Better Understand the Customer Buying Journey [from Marketing Charts; written by staff]

“Of note, certain mobile channels are slated for decreases: 4 in 10 respondents plan to cut spending for mobile QR codes and for mobile messaging, while 3 in 10 plan to reduce their mobile app spending.”



Written by Sarah

February 6th, 2015 at 8:25 am

The Week in Social Analytics #137

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

A culture of content and brand storytelling

A Culture of Content [from Altimeter; written by Jessica Groopman]

“As the demand for content (i.e. across business functions; paid, owned, earned media; proliferating channels and platforms) grows, so too does the organization’s imperative to support it; with formalized strategy, adequate resources, and perhaps most importantly, with a culture of content. This imperative forces assessment of the ‘stories’ both within, and coming out of the organization itself.”

How To Build A Culture of Content [from B2B Marketing Insider; written by Michael Brenner]

“And so effective marketing simply becomes the art of providing the best answers to your buyers questions. And that is a content problem.”

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) [from Marketing Profs; written by Ulli Appelbaum]

“An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different “approaches” to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions). . .”

Customer experience

How to create brilliant customer experiences for B2B on social [from Econsultancy; written by Christopher Ratcliff]

“Creating a satisfying customer experience for your social followers is not about mimicking what B2C companies do, it’s about finding your own voice and your own strategy.”

Social Stats

Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 [from Adweek; written by staff]

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Instagram Adweek 2015

Click through for the full infographic. 

Social Media Update 2014 [from Pew Internet; written by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart & Mary Madden]

“The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.”


Written by Sarah

January 16th, 2015 at 9:15 am

The Week in Social Analytics #131

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On Content Marketing and predictions for 2015. 

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015 [from Social Media Today; written by Jean Spencer]

It’s that time of year; get your predictions in and plan for 2015! Pair with Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right! for balanced reading.

20 Content Marketing Tips Guaranteed To Yield Results [from Heidi Cohen]

Another great research roundup from Heidi Cohen.

What Do Nonprofits Want from Content Marketing? [from eMarketer; written by staff]

“While fundraising ranked as the No. 1 content marketing goal among nonprofit professionals polled in August 2013, cited by 79%, it fell far down the list this year, topped by brand recognition and customer-focused goals.”

content marketing nonprofit

Twitter: What to expect in 2015 [from Mashable; written by Seth Fiegerman]

Standalone apps? A curated timeline? See what’s in store for 2015.

On strategy. 

Finding Your Mission, Vision, Values, and Strategy [from SHIFT Communications; written by Christopher Penn]

Can you fit your corporate mission into a single tweet?

“Forced brevity tends to help create clarity, because you can’t stuff a corporate mission statement filled with jargon and meaningless words into 140 characters. Forced brevity can help to distill out what your company’s true mission and vision are.”

How to Use Brand Storylines to Spark Social Media Engagement [from Convince and Convert; written by Jeremy Miller]

“Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation. The conversation opens things up. They let you share ideas and engage your market in a dialogue. And they let you have conversations with purpose — conversations clearly linked with your brand.”

On everything else.

Blending Social Media & Traditional Marketing this Holiday Season [from LinkedIn Pulse; written by Mandy Edwards]

If your company is stuck on the traditional and you want to incorporate some social media marketing into the mix this holiday season, here’s how to marry them well.

Are Men or Women More Brand-Loyal? [from Marketing Charts; written by staff]

Naturally, it depends.

“So, it seems that the gender comparison not only depends on the category, but the region also. It’s also worth noting that in each country, for each gender, and for each category, a majority described themselves as being open to alternative brands rather than being loyal to specific brands. The study’s authors note that ‘In some categories, openness to alternative brands is shaped by the fact that many feel there are no trusted brands already in the category.’ So there’s that…”


Written by Sarah

December 5th, 2014 at 9:10 am

The Week in Social Analytics #128

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content strategies. 

Harnessing the Power of Micro-Content [from; written by Dustin W. Stout]

“A good content marketing strategy incorporates regular micro-content distributed throughout social media that will keep your audience engaged.”

Read on for what makes a great micro-content strategy.

3 Unique Ways Brands Are Approaching Content Creation [from Convince and Convert; written by Jessica Gioglio]

“From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.”

Use these examples to inspire your own strategy.

Convince Your Boss To Use Video Content Marketing [from Heidi Cohen]

“. . .video content supports sales, based on the following data about US adults from Animoto.

  1. 94% have watched a video in the last week.
  2. 73% are more likely to purchase after viewing a video. (Note: Other research showed that 53% of respondents were influenced to purchase by a YouTube video.)
  3. 83% prefer videos that are 5 minutes or less in length. (Note: Informational videos must be short to grab your audience’s attention. You must engage them within the first 20 seconds or they’re gone.)
  4. 58% believe that viewing a company video builds trust.
  5. 89% have shared an educational video.

A great roundup of research around video content marketing.



via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs

On social platforms. 

The Art of a Tweet, Part 2: Corporate Tweeting [from Social Media Today; written by Dana Strokovsky]

“Here are a few items to keep in mind when creating a social voice:

  • Content pillars
  • Filters (do’s and don’ts)
  • Categories and specific breakdown of audience
  • Platform consideration
  • Imagery guidelines”

How B2B Businesses Can Use Instagram [from Maximize Social Business; written by Jenn Herman]

“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”

On marketing strategies. 

Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]

“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”

Watch the YouTube video directly here.

How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]

1. Identify Your Marketing Goals

Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:

  1. Grow their business
  2. Get more sales
  3. Develop a personal brand

Awesome! Now, exactly what is your plan for doing that?”

Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]

“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”


Written by Sarah

November 14th, 2014 at 9:39 am