Archive for the ‘2013’ tag
It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]
“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”
“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”
“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”
“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”
“8 Tips for making a successful Tumblr:
1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”
“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”
First we want to thank you for reading and sharing our posts this past year, and we look forward to 2014.
- Announcing our new reach algorithm
- How the new Twitter API updates will impact TweetReach reports
- 7 tips to maximize your conference attendance using Twitter
- 3 ways to increase your share of voice on Twitter
- How to measure a Twitter campaign with TweetReach
- 9 tips for watching TV on Twitter
- Miss a conference? 5 tips for getting the most out of the hashtag on Twitter
- Using TweetReach to monitor a social media crisis
- 10 tips for getting the most out of Twitter chats: As a participant
- Brands: Why you should favorite tweets
Happy New Year from all of us at Union Metrics!
The Union Metrics support team will be around to answer all of your questions throughout the final weeks of 2013. However, please allow us a little extra time to return your calls and emails on the following dates, as we might be stuffing ourselves with holiday treats and spending time with our families.
- Tuesday, December 24 – Friday, December 27
- Tuesday, December 31 – Thursday, January 2
On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays.
- Email us at support [at] unionmetrics [dot] com
- Call us at 888-834-8113
- Submit a ZenDesk ticket
- Find us on Twitter
Happy holidays from Union Metrics!
The new year and its sense of renewal is upon us, and a little early spring cleaning wouldn’t go amiss. We’re not talking about your closets; we’re talking about your social media. Here are a few quick ways to clean out your social media and kickoff 2013 with a fresh start.
1. Use what you need.
You don’t need to be on every social platform. A survey conducted by Altimeter found that companies average a staggering 178 corporate-owned social media accounts. If you’re a small business- or any business with a limited amount of time and resources available to devote to social endeavors- take a hard look at how many accounts you have, where they are, and think about what you really need. Which platform have you had the most success with? If you see that more clients are coming to you on Twitter for customer service questions, then concentrate your energy on keeping those clients happy and spend less time elsewhere. Delete what isn’t serving you.
2. Plan to be spontaneous.
You don’t want to plan every tweet out down to the hour and schedule them all, but you also need a plan beyond “using Facebook when I have time” (there is never time). The trick is to make that part of your approach– hop on your platform of choice for an hour or so in the morning or afternoon and share what’s relevant in the moment, but make sure you’ve mapped out the big things you’ll want to share, too. Sketch out a rough idea of events, promotions and the goals you want to reach in putting them out there, with notes of what has worked in the past and what hasn’t. This will give you a solid social foundation you can expand on in the future, if the time and resources arise.
3. Don’t be afraid to have a personality.
Obviously not every brand can be quirky and whimsical, but that doesn’t mean you’re not allowed to talk like a person. Customers don’t want to talk to an industry jargon robot; they’re on social media for the human connection to brands they love. Following branding guidelines, there’s no reason not to let them find that when they come to speak to you. Post fun photos of the office, employees and products. Robots, too, if you have them. People love robots.