TweetReach Blog

Superhero Super Bowl Bet: The stunning conclusion

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Since Star-Lord and Captain America set a wager on Twitter about whose team would win last night’s Big Game, we’ve been watching them and the rest of the social media sphere egg each other on good-naturedly. Good Morning America got into the discussion last week, and some other celebrities even asked to get in on the action:

Since January 19th, 182k tweets and counting have been made around this superhero Super Bowl bet by 93k contributors (and counting). The two most retweeted tweets came from Captain America and Star-Lord themselves wrapping up the bet last night on Twitter:

So while in the end Captain America won his bet, Christopher’s Haven and Seattle Children’s Hospital are the real winners with all of the donations made in honor of this bet and the upcoming superhero visits to the kids.

Stay tuned for more on the rest of Super Bowl XLIX!

Written by Sarah

February 2nd, 2015 at 9:46 am

Superhero Super Bowl Bet: Updated

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The Big Game is Sunday, so how’s that big Superhero Super Bowl Bet going? Since the bet started, more than 50k people have posted more than 88k tweets, and counting.

Good Morning America has joined the conversation on Twitter, and they’re asking their fans and followers to retweet the superhero whose team they want to see win on Sunday. Want to wager who’s winning in terms of retweets as of this writing?

It’s Captain America, with over 4k retweets on “his” GMA tweet to over 2k retweets on Star-Lord’s.

Keep an eye on the conversation on Twitter with the three most popular hashtags:

  1. #SuperBowl
  2. #GMASuperBowl
  3. #SuperBowlBound

The tides can always turn on Sunday. Will you be watching?

Written by Sarah

January 31st, 2015 at 9:00 am

The Week in Social Analytics #139

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On your audience 

Do You Know What Your Audience Is Doing On Social Media? [from Heidi Cohen]

“. . .marketers must create and update their social media persona for each of their key audiences and assess where, when and how they engage on social networks.”

If you haven’t done an audience audit in a while, it’s time.

6 Ways Social Data Can Improve Communications [from Cision; written by Jim Dougherty]

“Mining social data is entirely fallible, however.

It’s important to understand who you’re targeting, what you’re measuring, the quality of your data and the reliability your measurements in order to use social data most effectively.”

The Difference Between Popularity and Influence in Social Media [from Social Media Today; written by Brett Relander]

“It should always be kept in mind that a large number of visitors can sometimes stem from a significant number of one-time visitors. Of course, all visitors begin as first-time visitors, but if a user only visits your landing page and then quickly moves on, never to return, you are not gaining anything from them. You have no real opportunity to build influence with one-time visitors. With regular visitors, you are able to cultivate a true relationship. Over time, those visitors become invested in your brand and truly care about what you have to say. For this reason, it is vital to consider whether your viewership is based more on one-time visitors or on return visitors who are truly invested in what you have to say.”

Emphasis added.

Platform-specific marketing

Everything Brands Should Know About Twitter’s New ‘Recap’ Feature [from Social Media Today; written by Tim McMullen]

“The catch here is that Twitter is taking into account your inactivity. Which presumably means tweets posted at mostly inactive hours will–in a way–be rewarded. We could all be bombarded with midnight brand Tweets in the race to be displayed in the coveted morning recap. Eggs just taste better with a side of subliminal messaging.”

Emphasis added.

If your brand is looking to expand your strategy on Pinterest, check out these two pieces: The Definitive Guide To Pinterest For E-Commerce from Marketing Land and Five Keys for Using Pinterest to Market Your Business from Social Media Today.

If the recent changes to Snapchat have you wanting to investigate how your brand can use that platform, learn by example with Econsultancy’s Eight brands experimenting with Snapchat for social marketing.

Stats

28% of Time Spent Online is Social Networking [from SocialTimes; written by Shea Bennett]

“. . .average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.

Micro-blogging, which includes Twitter, is also up slightly to 0.81 hours per day, and now accounts for about 13 percent of total time spent online.”

time-spent-social-networking

 

Written by Sarah

January 30th, 2015 at 8:49 am

Using Twitter lists to understand your audience

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2015 is well underway and it’s a great time to take a look at how your content is performing with your audience across the board, and admit some hard truths if things aren’t resonating as well as you’d hoped in the rosy plans you made at the end of 2014. If January has been slow with your audience it’s not a reason to give up. It is a reason to utilize a Twitter feature that’s been around for a while in a whole new way: Twitter lists. (Completely new to Twitter lists? Here’s a guide from Twitter themselves.)

To Do List by John Schultz via Flickr

This may seem overwhelming at first, but putting in the work now can help keep track of various customer segments- and competition- going forward. Image used with permission via Creative Commons License. Via John Schultz on Flickr.

 

How do I organize these lists?

This will take some time, but it’s worth it, since keeping up with your entire Twitter stream every day (never mind retaining all of that information about everyone you follow) is impossible. What should these lists look like? Start with these general categories, and then make more specific lists that uniquely fit your brand and your customers:

  • Customers: A list to frequently check in on regarding purchases, and to interact with regularly
  • Former customers: Consider breaking this down into smaller lists; why did they leave? Did they have the budget for just one campaign with you? Did they go to your competitor? Monitor that list to see if they’re unhappy with your competitor too (some people can never be pleased), or if your competitor offers something you don’t.
  • Influencers: A list to retweet great content from, and interact with regularly; important people to build respectful relationships with
  • Competitors: An easy way to keep an eye on what your competition is up to so you don’t get blindsided with new developments in your market
  • Tweet chat attendees: Do you attend a lot of Twitter chats around your industry? Consider individual lists for those you interact with regularly in specific chats
  • Employees: An easy way to find everyone’s handle if you’re celebrating their hire, anniversary, or highlighting great work that they do
  • Businesses you work with: A list makes it easy to help share their announcements, big wins, etc; they’re more likely to do the same for you in return!
  • Brand advocates: Customers you definitely want to interact with regularly, and reward in a way that makes sense for your brand

Before you start making these lists, be sure you know if you want them to be public or private. Choosing to make a list of influencers in your industry public could be a smart move, as it inspires a little healthy competition between influencers, but you might want to keep a list of your competitor’s customers private so they don’t feel like you’re intruding on them, and your own customers private so your competitors don’t have a handy list to poach from.

How do private lists work?

When you add someone to a public list on Twitter, they are notified about it. Private lists, however, are only accessible to you and anyone that you add to them will not be notified that you are following them via a list. No one else can see them either.

Anything else?

It’s okay to have overlap on these lists; everyone doesn’t have to fit neatly onto a single list. This is also a reason you’ll want to make some of your lists private. If you add one customer to the customer list, the brand advocate list, and two Twitter chat lists, that could be a little overwhelming for them. Always err on the side of being cautious when you communicate with your customers. You want to be friendly and responsive, but never make them feel like you’re stalking them. Don’t be creepy.

Written by Sarah

January 26th, 2015 at 9:34 am

Posted in Guides

Tagged with ,

The Week in Social Analytics #138

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On campaigns and measurement 

Beyond Impressions and Reach: Connecting Campaigns to Conversions [from Marketing Profs; written by Stacy DeBroff]

“By keeping our clients’ business objectives in mind and implementing tactics that can map to those goals, we can handcraft social media and digital campaigns that change consumer behavior. And when we do that, we can dramatically prove out our value to the C-suite in a far more profound way than through reach numbers.”

How To Drive Measurable Social Media Results [from Heidi Cohen]

“But it’s difficult to yield measurable social media results on any social media network, based on AOL via Converto research. That’s because social media interaction tends to occur in the middle of the purchase funnel.

“Understand that social media is best at building awareness since it reaches a broad cross section of customers before, during and after they purchase.”

On content marketing 

Where Is Content Headed? [from B2B Marketing Insider; written by Michael Brenner]

“Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently.”

The Only Thing You Need to Know About Content Marketing Strategy [from Social Media Today; written by Lacy Boggs]

“Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.

Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you.”

EGC is the Key Content Marketing Trend [from Convince & Convert; written by Jay Baer]

EGC = Employee Generated Content

“Consider your own experiences in the wild. If you go to Lowe’s and ask the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. The personal (and personality) layer inherent in EGC matters.”

4 Types of YouTube Videos PR & Marketing Pros Should Make [from Cision; written by Teresa Dankowski]

“Video has the power to find and retain consumers, create brand recognition, boost engagement and convert sales. But what kind of videos, exactly, should your brand be posting on YouTube? Here are four types of videos PR and marketing pros should make:

  1. Tutorials
  2. Campaign Kickoffs
  3. Authentically showcase offerings
  4. Reinforce brand values”

Click through to the full article for details and examples for each type of video from brands who are already executing this style of content well.

Everything else 

Three digital marketing mega trends for 2015 [from Econsultancy; written by Ashley Friedlein]

“Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. “

Definitely worth a read.

6 Tips To Build A Strong Social Media Customer Service Plan [from Wade Harman]

“When you are able to successfully listen as a brand, then you have succeeded in looking beyond the numbers and what the data can tell you about any one thing. It helps you to stay informed and personal with the follower and the customer, and they will always tell you what they need.”

Super Bowl Bet: Captain America vs. Star-Lord

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Super Bowl betting certainly isn’t new, but two superheroes making bets on Twitter certainly feels very modern. Chris Pratt, who plays Star-Lord in Guardians of the Galaxy, bet fellow Marvel superhero Chris Evans (Captain America in the Avengers franchise) some acts of charity based on whose team wins The Big Game.

The two tweets laying out the terms the bet have been heavily retweeted already:

In just a couple days, the bet has generated more than 40,000 tweets from 26,000 people. The most popular hashtags around the heroic Super Bowl bet conversation are:

There’s no clear winner yet, but Chris Pratt has a slight edge over Christ Evans. And don’t worry, we’ll keep you updated on how this bet unfolds! Oh, and the rest of the Super Bowl too, just like we always do.

Written by Sarah

January 22nd, 2015 at 11:33 am

Quick Twitter analytics with TweetReach snapshot reports

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Here’s a brief primer on TweetReach snapshot reports – great for quick Twitter analytics on recently posted tweets.

Our free Twitter analytics snapshots include up to 50 tweets posted in the past few days. And our full snapshot reports include Twitter analytics on up to 1500 tweets from the past week (whichever comes first) for just $20. Both are perfect for fast insight into recent Twitter activity around anything – a hashtag, phrase, tweet, account, keyword, or any combination. You can run TweetReach snapshot reports any time, for any topic, on tweetreach.com.

Use our snapshot reports to learn more about:

  • Hashtag analytics – How has a hashtag been used recently? How large is the conversation around a hashtag? How are the main influencers using a Twitter hashtag?
  • Twitter account analytics – How far are your tweets reaching? Who is retweeting and engaging with your account?
  • Competitor analysis – How do multiple Twitter accounts compare to each other? Who has the largest reach on Twitter? Who’s getting more engagement?
  • Quick research – What kinds of things were people tweeting about a particular keyword, phrase or hashtag?
  • Tweet analytics – How far did a particular tweet spread? Who was retweeting or quoting a tweet? Who was responsible for the most impressions?

Try it now! You’ll have results in seconds.

And if you like our snapshot reports, you can now get more of them than ever before! TweetReach Pro subscription plans now include unlimited full snapshot reports, and start at just $99 per month. Learn more and sign up now.

Written by Jenn D

January 19th, 2015 at 1:47 pm

The Week in Social Analytics #137

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

A culture of content and brand storytelling

A Culture of Content [from Altimeter; written by Jessica Groopman]

“As the demand for content (i.e. across business functions; paid, owned, earned media; proliferating channels and platforms) grows, so too does the organization’s imperative to support it; with formalized strategy, adequate resources, and perhaps most importantly, with a culture of content. This imperative forces assessment of the ‘stories’ both within, and coming out of the organization itself.”

How To Build A Culture of Content [from B2B Marketing Insider; written by Michael Brenner]

“And so effective marketing simply becomes the art of providing the best answers to your buyers questions. And that is a content problem.”

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) [from Marketing Profs; written by Ulli Appelbaum]

“An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different “approaches” to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions). . .”

Customer experience

How to create brilliant customer experiences for B2B on social [from Econsultancy; written by Christopher Ratcliff]

“Creating a satisfying customer experience for your social followers is not about mimicking what B2C companies do, it’s about finding your own voice and your own strategy.”

Social Stats

Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 [from Adweek; written by staff]

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Instagram Adweek 2015

Click through for the full infographic. 

Social Media Update 2014 [from Pew Internet; written by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart & Mary Madden]

“The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.”

PI_2015-01-09_social-media_01

Written by Sarah

January 16th, 2015 at 9:15 am

Announcing a big update to our Tumblr analytics!

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Big news! If you use our Union Metrics Tumblr analytics, we just rolled out a sweet new update to them - a new top-level account dashboard. We’ve also beefed up two Tracker engagement reports – the posts summary and curators summary.

Read the full announcement over on our Tumblr or just log in to your account to see the updates.

Tu dash for blog

 

And if you’d like to learn more about our Tumblr analytics, let us know! We’d be happy to show you around.

Written by Sarah

January 13th, 2015 at 10:21 am

How did the 2015 Golden Globes do on social media?

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The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot of celebrities weighed in on everything from the winners to what the show should be called, making for an extra entertaining evening. The most retweeted tweets included this from Demi Lovato about Gina Rodriguez’s win for Jane The Virgin:

This year’s Cumberbatch photobomb courtesy of Entertainment Weekly:

Oprah’s approval of Common’s acceptance speech:

And regular Twitter funny man and Vampire Weekend frontman Ezra Koenig’s critique of the show’s name:

The official Golden Globes Twitter account also encouraged fans to take a look at their Instagram account, where they posted more than a hundred behind-the-scenes photos. With the growing emphasis on visual content marketing, this was a very smart move and the payoff in engagement was huge. Yesterday the Golden Globes Instagram account posted 112 times and received 398k likes and 16k comments. That’s an average of more than 3,500 likes per post!

The most popular photo from the evening features Benedict Cumberbatch and Jennifer Aniston in the Instagram photo booth manned by photographer Ellen von Unwerth:

Golden Globes winners booth 15

Already, that photo alone has gotten more than 25k likes! (Instagram event takeaway: Hire a professional photographer to boost the quality of your event snaps, and boost your engagement to boot.)

9 out of the top 10 most popular posts were from the Instagram photo booth, and featured everyone from winners Amy AdamsMatt BomerGina RodriguezGeorge Clooney (Cecil B. Demille Lifetime Achievement Award Recipient) and Eddie Redmayne to attendees Adam Levine and Paul RuddJared Leto, and Kate Beckinsale.

The 10th most popular photo was Channing Tatum and Jenna Dewan Tatum on the red carpet.

The most popular hashtags around last night’s show highlight hosts Tina Fey and Amy Poehler and their bit starring Margaret Cho as a North Korean reporter for entirely real publication Movies Wow, in addition to expressing interest in the upcoming film 50 Shades of Grey:

  1. #goldenglobes
  2. #redcarpet
  3. #movieswow
  4. #merylstreep
  5. #margaretcho
  6. #benedictcumberbatch
  7. #50shadesofgrey
  8. #cecilbdemilleaward
  9. #amypoehler
  10. #tinafey

Meryl Streep is, of course, an eternally popular subject.

The most popular Twitter hashtags were similar, focusing on the red carpet and variations on the official broadcast hashtag, #GoldenGlobes:

  1. #GoldenGlobes
  2. #redcarpet
  3. #GoldenGlobe
  4. #eredcarpet
  5. #EWGlobes

The latter is Entertainment Weekly’s official Globes-related hashtag, similar to the approach we saw for Mashable and TechCrunch creating their own CES-related hashtags last week. E! News (#eredcarpet) always runs a popular red carpet countdown show prior to the beginning of the Globes and promotes their hashtags onscreen. (A best practice for any large-scale event, even if you’re just promoting them on conference-wide screens rather than national television.)

That brings us to the one big difference between the platforms: While official publications like People Magazine, MTV, E! Online, The New York Times, The Huffington Post, InStyle, Entertainment Weekly, Vogue, and the Today Show all featured in the top contributors to the Golden Globes conversation on Twitter, the top participants on Instagram were all fans who liked hundreds of photos tagged #GoldenGlobes. Compare that to an average of 4 tweets per contributor to the conversation on Twitter, fans and publications alike.

The Golden Globes successfully executed their social presence across platforms last night, drawing their engagement on Instagram to new heights using the established platform of Twitter. We can’t wait to see how their social strategy continues to grow and evolve in the next few years!

Want more Golden Globes? Check out our coverage for the 2014 show, 2013, 2012, and 2011, and marvel at how the social times have changed. 

Written by Sarah

January 12th, 2015 at 11:42 am