The Union Metrics Blog

5 ways to get the most out of your Periscope


Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we’ve learned so far from Periscoping pioneers about how to get the most out of your broadcasts.


Your audience will want to know you’re broadcasting about DUCK ARMY, so be sure to promote it ahead of time.

1. Let your network know you’ll be Periscoping.

Although setting up a broadcast on a whim is fun, you’ll have a better chance of an invested audience if you let your followers on Twitter (and elsewhere, but more on that in a minute) know that you’re planning to broadcast later. Give a teaser on the topic or give your audience a chance to ask questions; that should help you plan an outline of what you’re going to say.

And definitely have an outline of some talking points, unless you’re an experienced and outstanding extemporaneous speaker.

2. Promote across all social networks.

Periscope is owned by Twitter, but your audience will vary in which networks they spend their time on, so don’t be afraid to announce your inaugural Periscope broadcast on Facebook and Instagram too, or anywhere else you keep a consistent social presence.

3. Set a regular schedule.

If you’re having fun broadcasting and growing a good audience, you might considering setting a regular broadcasting schedule. That will help you with a structure for framing each session and will let your audience know they have a regular time to tune in and find you.

4. Save broadcasts and share to get people interested in future broadcasts.

A commandment of content marketing worth following is “let no good content go wasted”. Save your broadcasts and tweet out links to them to get audiences interested in watching the next one. Share clips on Vine or Instagram, and edit down portions to post natively on Facebook. Repurpose your broadcasts to get the most out of them and keep the content flowing fresh across platforms.

5. Do a joint broadcast.

Collaborate with someone who has a similar audience, or anyone with whom you can establish an interesting overlap between your industries. Working with someone more established on Periscope can help you learn and establish your own audience there, and is a fun introduction to it that might leave you feeling more prepared than just broadcasting alone from your home office. (Although there’s nothing wrong with that either!)

Bonus: Measure your efforts

The best way to see what’s working and what’s not- maybe those 7pm promotional tweets were more successful than the 7pm batch- is to measure your efforts. Pick a hashtag to use when you’re talking about your broadcasts, something short, easy to associate with you and/or your brand, and something that’s not already in use (we wouldn’t recommend #TBT, for example). Then use something like our TweetReach by Union Metrics snapshot reports to get a quick idea of the reach of your broadcasts and tweets promoting them, or go Pro to get more comprehensive measurement of all of your Twitter efforts.

If you want to measure your efforts across channels we can help with that too.

And as always, you can ask any questions below or find us on Twitter @UnionMetrics!

Written by Sarah

October 7th, 2015 at 10:07 am

The Week in Social #173


We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

Getting the most from Twitter.

If you’ve struggled with writing effective promoted tweets- or effective tweets at all- definitely make time for Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets from Andrew Hutchinson for Social Media Today.

And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally. If you want to make better use of your tweets and generate better engagement, there’s some solid learnings in here, based upon research gleaned from 3,200 mobile app promotion campaigns from US-based advertisers.” 



If you need help tracking a Twitter campaign to see how all those tweets are performing, we know someone who can help with that.

For those in the PR industry, this piece from Shannon Felder for Lewis PR covers how you can reach your full potential on Twitter in a PR capacity.

Catch the latest on the Twitter buy button from Justin Lafferty for Social Times, and ICYMI, there’s a rumor going around that Twitter isn’t going to limit itself to 140 characters forever, which Chris Thilk covers for Voce.

On social media policy and getting customers to share your content.

Banning employees from social media entirely is a terrible plan (because they will always find ways around it) and brands are much better off crafting a policy to guide and maximize return from employee use of social. If you’re a brand who needs help with that, we offer How to craft an effective social media policy from Jennifer Lonoff Schiff for CIO.

As our fearless Co-Founder and Editor-in-Chief Jenn Deering Davis puts it,

“The best social media policies are direct and specific, and communicate clearly to employees what they should and shouldn’t do. Make sure your guidelines are both easy to understand and to follow.”

If it’s customers sharing your content you’re struggling with, check out 11 ways to encourage your customers to share your content from Scott Gerber for Mashable. They should know.

Finally, what you might not have considered about Periscope.

If you’ve immediately dismissed Periscope from your visual content marketing plan, consider Why Embracing Periscope Opens Up New Avenues for Your BrandShawn M. Smith makes a great case for exposing yourself to a new audience (global and millennial; good to note if those are your target audiences), having a home for supplemental content, and more.

Written by Sarah

October 2nd, 2015 at 9:21 am

On-demand demos available of Union Metrics Twitter and Instagram analytics


Curious about what exactly Union Metrics analytics can do? We now offer on-demand demos of our Twitter and Instagram analytics! Take a tour of our analytics using live data from real accounts to see exactly what our analytics can do for you— and do it on your schedule.

What you get in the Twitter demo

Sign up here to access our live Twitter analytics demo to see exactly what you get with a subscription to TweetReach by Union Metrics. Our Twitter demo features everything you’ll see in our paid subscriptions – including live data from real Twitter accounts and topics – and allows you to access all areas of our product in read-only mode.

Union Metrics Twitter analytics allow you to easily:

  • Monitor all the Twitter accounts, keywords and topics that matter to you, with full-fidelity data in real time
  • Identify insights into what’s working and how you can improve your Twitter strategy
  • Discover influential Twitter users and people driving the conversation forward
  • Learn how to craft better Tweets to increase engagement and followers

And more!

What you get in the Instagram demo


Sign up here to access our live Instagram analytics demo to take a tour of what you get with a subscription to Union Metrics Instagram analytics. Our Instagram demo includes live data from a set of Instagram accounts and hashtags, and allows you to click around in a fully-functional Union Metrics account in read-only mode.

You can see how Union Metrics Instagram analytics enable you to:

  • Monitor all the Instagram accounts and hashtags that matter to you, constantly updated and in real time
  • Identify insights into what’s working (and what isn’t) and what you can do to improve your Instagram campaigns
  • Discover your biggest fans and influential community members to see how and when they engage
  • Explore how to optimize your content and hashtag strategies to increase engagement and followers

This is great, but I want to measure Tumblr and Facebook too!

No problem! If you want multi-channel social media analytics for everything - Twitter, Tumblr, Instagram and Facebook – we can help with that too. Contact us to set up a demo of the full Union Metrics Social Suite, or check out a recording of a Union Metrics Social Suite demo here if you’re crunched for time or want to get a feel for things before getting a personalized tour. Happy measuring!

As always if you’ve got questions or comments, leave them below or come find us on Twitter at @UnionMetrics

Written by Sarah

September 30th, 2015 at 8:44 am

The Week in Social #172


We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

All about Facebook.

You may have seen a dozen headlines declaring Facebook’s forthcoming “dislike” button, but that’s not actually what Zuckerberg promised. Andrew Hutchinson breaks down What Facebook’s ‘Other Than Like’ Option Will (Probably) Look Like, and What it Means for Marketers in Social Media Today. We also recommend his piece Facebook Looking to Ramp Up Instant Articles and Live Streaming on Platform to get fully acquainted with upcoming Facebook changes.

On UGC and permission.

When it comes to disclosing brand partnerships and sponsorships, we and the FTC say to always err on the side of caution with the mantra “When in doubt; disclose”. Similar to that, always ask for permission from fans and followers before you use their images, even if they tagged your brand’s handle or used a brand-related hashtag that isn’t specifically set up as a contest explicitly stating using said hashtag gives you permission to use their photos. (Even then, asking again wouldn’t hurt.) Below is an example, from the National Park Foundation:

Denali National Park, Alaska, for #TravelTuesday. #travel #Alaska #FindYourPark #travelgram #instapassport #landscape

A photo posted by Sparker (@sparkerpants) on

Need more convincing? Read On Instagram and Other Social Media, Redefining ‘User Engagement’ from Sydney Ember and Rachel Abrams for the NYT.

All about those tweets and other Twitter properties.

80% of Twitter’s 316 million monthly users are mobile. Are you optimized for that? Social Times is here to help with How to Make Your Tweets Mobile-Friendly by Lauren Dugan.

If you’re looking at adding Vine to your video content marketing plan, you might want to read over these Best Practices for Creating Budget-Friendly Branded Vine Videos from Eric Dahan.

And finally. . .shiny things.

Quinn Whissen breaks down The Social Media Shiny Object Syndrome in Marketing Land. 

If you’re worried you may have fallen ill with the Social Media Shiny Object Syndrome (SMSOS), ask yourself these questions:

  • Where does my audience hang out online?
  • Can I consistently engage my audience with unique, relevant content on my chosen platform(s)?
  • Where do I get the best engagement that actually benefits my business?
  • Am I spread too thin to the point where I can’t focus where it matters most?
  • Why am I on this platform in the first place, or why do I want to be on it?

The cure? “Focus where it matters. Spend your time wisely and strategically. Be intentional.”

And if you need help measuring to figure out where your efforts are paying off- and therefore best spent- we can help with that.

Written by Sarah

September 25th, 2015 at 8:57 am

5 Things our Social Media Manager has learned from doing Twitter chats


Our Social Media Manager, Sarah A. Parker, has been attending Twitter chats on behalf of the company for a few years now and wanted to share some of the things she’s learned. You can find us in #MMchat and #socialchat most Monday evenings (starting at 7pm CT) and we also frequent #CMWorld (Tuesdays 11am CT) and #BrandChat (Wednesdays 10am CT), all from @UnionMetrics. You can find Sarah at @SparkerWorks

While at first glance Twitter chats seem really overwhelming- the busier ones have tweets flying by at a mile a minute- they’re one of the best ways to connect with new people in your industry, learn more about topics you’re shaky on or share your expertise on those you know inside out, and more.

Here are five things I’ve learned participating in chats. If there’s some wisdom you’d like to add, feel free to leave it in the comments!

1. You don’t have to do every chat.

Pick the most relevant for your industry and attend a few times to feel each one out, then keep an eye on the ones that you found to be the most entertaining and informative to join in when time allows or the topic is just too good to miss!

2. Don’t talk over the guest host.

Chats are meant to be interactive and being eager about a topic isn’t a bad thing, but it comes across as very rude if you’re constantly talking over the guest host during a chat. It goes without saying that you never want to be hostile during a chat either; if you’ve got something to work out with someone, a Twitter chat is not the time or the place.

3. Do tag others you think might be interested in a specific topic.

Even if they don’t normally participate in that particular chat or are outside of the industry entirely, it can be a great way to bring fresh perspective into a chat and help everyone make new, mutually beneficial connections.

4. Do set calendar reminders.

It can be easy to forget about a chat- especially if it takes place during a busy workday- so setting calendar reminders that go off half an hour or ten minutes before a chat are a great way to be sure you don’t miss one that has an especially relevant topic or guest host you’re dying to interact with.

Also don’t be afraid to drop in late if you got caught in a meeting or have a project to wrap up. Just catch up where you can and join in the conversation!

5. Do keep in touch with the contacts you make through chats.

Keep up on Twitter, add them on LinkedIn or even follow on Instagram if it feels appropriate. There’s nothing better than making a chat connection a real life connection by meeting up at a conference etc.

Bonus: Be yourself and have fun!

Don’t be afraid to show your personality and sense of humor in chats. As long as you’re professional overall, everyone loves to connect with a real person instead of a social media marketing robot. (Unless that robot is Merle, of course.)

Extra bonus: Measure your efforts! There’s nothing like seeing the reach of your ideas in a chat. Use something like our free TweetReach by Union Metrics snapshot reports to get an idea of a conversation, or go Pro and set up ongoing monitoring of regular chats you attend or host. Want to see just what our Pro analytics can do before you commit? Check out our live demo, or watch a recording of one here. And as always you can ask us any questions below or on Twitter @UnionMetrics.

Happy tweeting!


Written by Sarah

September 24th, 2015 at 9:59 am

The Scream Queens and The Muppets premieres on Twitter


Did you see our full fall TV preview last week? Some of the new shows have aired their premieres, so we wanted to check in with two of the early favorites, Scream Queens and The Muppets, both of which premiered last night, September 22.

FOX launched a huge promotional campaign earlier this year. And that has been paying off on Twitter, at least. Scream Queens generated nearly a million tweets yesterday, the day of the series premiere. In the month leading up to the premiere, an average of 13,000 tweets were posted every day about the show. For a brand new show, these are huge numbers. Scream Queens also benefits from above-average star power, with a cast and creator that are bringing in a large existing fan-base.

Here’s a look at tweets about Scream Queens and The Muppets over the past 24 hours or so. There are big spikes from 5-7pm and 8-9pm PT, corresponding to when the show aired on the East and West Coasts. We’ve highlighted the biggest spike, during the 5pm PT hour.

Premiere tweets

There were more than 173k tweets about Scream Queens during the first hour, with sustained conversation for the next several hours, bringing yesterday’s tweet totals to more 910k. There were only 22k tweets about The Muppets during that time, and 66k all day.

Scream Queens didn’t perform as well in the ratings as expected. In fact, The Muppets came out ahead, which is somewhat surprising, given how many more tweets there were about Scream Queens. On the other hand, a lot of the Twitter conversation about Scream Queens was driven by celebrities like Lady Gaga and Ariana Grande, and those fans may not have actually tuned in to watch. We’ll keep monitoring the tweets, and see how it progresses over the next few weeks.

What do you think? Did you watch either of these new shows?

Written by Jenn D

September 23rd, 2015 at 11:06 am

The visual content marketing your strategy is missing: SlideShare


With all the talk about video it’s easy to forget one of the better established visual content marketing platforms- especially for B2B- that’s been around since 2006. Maybe you’ve created a profile and uploaded a presentation or two, but with a little more love you can make your SlideShare presence sing— and boost your visual content marketing as a whole while you’re at it. (If you’re looking for more on a visual content marketing strategy, we can help with that too.)


SlideShare Latte

Image via yukop on Flickr, used with Creative Commons License.


SlideShare best practices

Putting together a successful deck for SlideShare is a little bit different than putting together a deck for a live presentation. After all, you’re not going to be standing behind every viewer, narrating and moving the process forward, so you have to be sure the whole presentation makes sense on its own and has enough arresting visuals and interesting storytelling to keep your audience clicking through slide after slide. How? Here are a few best practices we’ve run across in our own research (Mainly pulled from SlideShare Best Practices: How to Turn Written Content Into a Winning Deck and Best-of-the-Best Practices on Slideshare – My private collection):

  • Have an attention-grabbing title image: All of your visuals should be something aimed at piquing your audience’s attention, but the title image especially should make viewers want to know more.
  • Don’t be afraid to have more slides than in a live presentation; you’ll need some to bridge ideas and clarify since you’re not narrating.
  • Slides dedicated to bridging ideas should reflect your brand voice. If you have a lot of them vary the text formatting to keep things visually interesting.
  • If you’re breaking down something like a text-heavy blog post, reduce everything to its core concepts and write them down on sticky notes to have a mobile outline. This way you can really test for flow.
  • Be sure to check for spelling and grammar. It’s not a bad idea to have a fresh set of eyes look the whole thing over before you upload to check for this and for overall flow.
  • Treat SlideShare like a social network: Find interesting relevant presentations to click through, comment on, ask questions, like, share and more. This will encourage others to come and check out your own content, just like on any other network. Also let your audience on other platforms know you’re active on SlideShare; most people aren’t motivated to search for brands of their own accord, but are happy to check you out if they’re already there.

You can also browse the Tips and Best Practices category on SlideShare’s own blog.

Great SlideShare examples

We recommend checking out these great roundup posts to see some amazing SlideShare presentations:

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers also contains some great example decks and pulls out the author’s favorite slide from each deck with a pertinent lesson in case you’re in a tl;dr situation. (Would it be “too long; didn’t keep clicking” in this case?)

What else?

First and foremost: Think beyond the deck. SlideShare can also host infographics, and a great way to work it into your cross-channel strategy would be posting part of an infographic on Twitter and/or Instagram and having it point back to the full infographic on your SlideShare. Sharing something piecemeal across other platforms is a great way to break down a difficult concept gradually and for a time-stressed audience.

Want to follow us on SlideShare as we start practicing more of what we just preached in this article? Find us here.

Written by Sarah

September 22nd, 2015 at 9:40 am

The Week in Social #171


We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.

On social strategy and content marketing.

Work smarter not harder when it comes to your social strategy, says Matt Walker for Social Media Today in Using Competitors to Guide Your Social Media Strategy.

As for your content marketing you can always find lessons in unexpected places, as Kerry Jones reminds us in 3 Content Marketing Lessons Reddit AMAs Can Teach via Marketing Land. And here are The 3 best brand storytellers on social media, as told by our very own Co-Founder and Editor-in-Chief, Jenn Deering Davis for iMedia Connection.

All about that video and live-streaming.

First, the numbers from Marketing ChartsMarketers Say Video’s Effectiveness Is Increasing. Which Content Types Are Working?



If you’re struggling with video, an effective strategy might be what you’re missing. And what do you need for that?

“One of the chief elements of an effective strategy, of course, is setting appropriate objectives.”

Like brand awareness, online engagement, or customer education. But don’t forget:

“As is sometimes the case in these surveys (and in life?), what’s most effective is also most difficult.”

Tough breaks. But the effort seems to be well worth it, when it comes to video success:

“…just 15% reporting a lack of success achieving their objectives through video marketing.”

Our fearless Co-Founder and Editor-in-Chief Jenn Deering Davis also discusses how The Future of Video is the Stream (But Not Streaming) for SocialTimes. See if you agree:

“This streaming video trend will prove to be just that — a trend. The truth is, most of us just aren’t that interesting. On YouTube and Facebook, we can prepare a script, rehearse and edit to make a high-quality video. On Snapchat and Vine, the videos are short, forcing their own sort of creativity. But most of the time on streaming platforms, there’s just nothing there to watch. Getting more celebrities and brands who have more streamable content (and lives) will help, but the average user just won’t have much of their own to stream. Streaming video isn’t a standalone product; it’s a feature in the rest of the social stream.”

Emphasis added.

If you’re feeling strapped for resources but still want to tackle adding video to your content strategy, you’ll want to check out Why Brands Should Syndicate Videos: Example From Benefit Cosmetics from Homa Zaryouni for L2′s The Daily. And get a great overview of the very latest happening with streaming video apps in Blab and Periscope [are] Generating Buzz – but Don’t Count Out Meerkat Just Yet, as told by the always-informative Andrew Hutchinson for Social Media Today.

Last but not least, platform-specific news and tips.

Whether you’ve been paying attention to fashion week or not, Sarah Hecks has Live tweeting lessons from the catwalk courtesy of We Are Social’s blog.

Finally, if you’re looking to get the scoop on Instagram advertising, we recommend reading Instagram Advertising: A Media Buyer’s Perspective from Paul Van Winssen.

Previewing the new 2015 fall TV shows on Twitter


It’s September and that means it’s time for new fall TV! Over the next few weeks, the big networks will roll out their new TV series. Not all of these series will survive the year; some will be cancelled within a few weeks. One of our favorite exercises each fall at Union Metrics is to dig into what Twitter thinks about the new fall TV shows. What can we learn from early Twitter conversation and what can that tell us about whether or not a show might be cancelled?

Like last year, all of the new network series have official Twitter accounts and hashtags, so they’re all actively participating on Twitter to promote their premieres and encourage viewers to tune in. However, not all the new shows are doing well on Twitter. Let’s take a look at the crop of new shows to see how they’re doing on Twitter, and what that means for their cancellation chances.

The best of the best

First, let’s talk about the fall TV shows that are doing well on Twitter. Theses are the series potential viewers are most excited about, the ones stirring up controversy and conversation on social media. We’ll start with the front-runner, Scream Queens.

FOX’s new show Scream Queens is absolutely crushing all other the new programs on Twitter. There have been more than 330,000 tweets about the show in the past month alone. That’s more than 5x the tweet volume of its closest competitor. Scream Queens generated more tweets in the past month than even the Late Show with Stephen Colbert, which started this week. The official Twitter account has already collected more than 126,000 Twitter followers. Why?

The marketing team behind Scream Queens has been working hard for months to promote the show across social media, sharing teasers and news and behind-the-scenes pictures, starting early this spring. And of course Scream Queens’ celebrity firepower doesn’t hurt. It stars Emma Roberts, Jamie Lee Curtis, Nick Jonas, Ariana Grande, Lea Michelle and a host of other well-known names. It’s also created by Ryan Murphy (who created American Horror Story, which has performed very well on social media over the past few years). And finally, the demographic this show is targeting is perfect for Twitter – that young, hip audience so many advertisers want to reach. So it’s no surprise that no other show comes close to Scream Queens’ numbers on Twitter. It’s practically perfect for social media. But what about the others?

The rest of the best

Beyond Scream Queens, there’s a handful of other shows that have excited Twitter. A few of these are expected to be big hits and have had huge marketing campaigns around them, so it’s not surprising to see them here. All of them have generated at least 1,000 daily tweets on average over the past month. They are:

  • The Muppets on ABC
  • Heroes Reborn on NBC
  • Blood & Oil on ABC
  • Quantico on ABC
  • Supergirl on CBS

Here’s a look at how they compare in terms of tweets over the past month.

Tweets about the top fall TV shows

Supergirl doesn’t premiere until the end of October, so it’s likely to continue to gain momentum over the next six weeks. The Muppets and Heroes Reborn are nearly tied right now, and premiere just a couple days apart the week of September 21. Blood & Oil has had a few flurries in tweet activity recently (see the purple spikes on the chart). And Quantico is performing well so far.

The mediocre middle

In order not to leave any shows out, there are a set of new series that are doing fine on Twitter. There has been some conversation about them, but nothing record-setting or particularly impressive (good or bad). We’ll monitor these are they get underway to see if they trend up or down, but for now, here are the mediocres:

  • Best Time Ever with Neil Patrick Harris on NBC
  • Minority Report on FOX
  • Blindspot on NBC
  • Grandfathered on FOX
  • Rosewood on FOX

Best Time Ever premiered this week on NBC, and gained a little traction during the premiere. The first episode only generated about 20k tweets on premiere day – that’s a fairly small showing for a brand new show with such a big name star.

The back of the pack

Not all the new shows are doing well. There are a few that haven’t made much of an impact at all on Twitter. As we’ve seen in past years, some shows just don’t make the cut – on Twitter or on television. Maybe their marketing departments haven’t spent enough time promoting the shows on Twitter, maybe the concepts just don’t excite potential viewers, maybe the cast hasn’t been active enough in their own accounts. But these six shows haven’t generated very many tweets (some of them getting 50 or fewer tweets a day!) and are in risky territory.

  • Life in Pieces on CBS
  • Limitless on CBS
  • The Player on NBC
  • The Grinder on FOX
  • Code Black on CBS
  • Dr. Ken on ABC

Now just because a show isn’t generating many tweets, that doesn’t guarantee it’ll be cancelled. But many shows that can’t find a Twitter audience probably aren’t finding a TV audience either. If no one’s talking about it, that either mean no one’s watching it or they’re watching it but it’s just so dull there’s nothing to talk about. That’s a good first step for cancellation.

The most surprising show in this bottom group is FOX’s The Grinder, which stars Fred Savage and Rob Lowe. These are two big names who should draw in a bigger crowd. The show doesn’t premiere until the very end of September, so it has a couple weeks to grow, but we would expect more early chatter for this one. The same goes for ABC’s Dr. Ken.

Some shows still have some time before they premiere – a set of new series don’t start until mid October or November. We’ll keep an eye on those are we get closer to their premiere dates, as they still have time to develop a larger audience on Twitter. That includes Truth Be Told and Chicago Med on NBC, Wicked City on ABC, Crazy Ex-Girlfriend on The CW, and Angel From Hell on CBS.

We’ll check back in on these numbers in a couple weeks, once most of these shows have premiered. In the meantime, what do you think? What shows will stay? Which will get cancelled?

Want to monitor tweets (or Instagram or Tumblr or Facebook) about your show this fall? Take a look at the social media analytics we provide at Union Metrics.

Written by Jenn D

September 17th, 2015 at 3:10 pm

Posted in Events,Trends

Tagged with , , ,

Ranking the GOP candidates on Twitter


A month ago, we wrote a little about the first round of GOP debates. Today, as we prepare for the next debate, let’s take a look at how the remaining Republican candidates are doing on Twitter. Here’s a list of the candidates in the debate tonight, ordered by how many tweets* have been posted about them in the past month.

Tweets about GOP candidates

As he has for several months, Trump continues to dominate the GOP conversation on Twitter, generating 10x more tweets than his closest competitor. What has changed is who Trump’s competitors are. Cruz and Bush are still round out the top three, but Carson and Fiorina have both seen tremendous growth in Twitter conversation in the past month and their popularity on Twitter has more than tripled since the last debate. Paul has dropped down the list since the last debate.

This chart shows a comparison between the top candidates (minus Trump, since his tweet volumes dwarf all others).
GOP Candidates on TwitterA few other interesting things to note about this data. Only one candidate has seen decreases in Twitter conversation since the first debate: John Kasich. That doesn’t bode well for his future in this presidential race. In addition, these numbers reflect some of what we saw in this week’s New York Times/CBS News poll, including the increase in popularity of Ben Carson.

9/17/15 update: We took at look at tweets posted during and after the debate to see how Twitter thought the candidates performed. Carly Fiorina was the overwhelming favorite on Twitter, generating nearly 250k tweets during the debate. She’s been trending up on Twitter for a while and solidified that last night. In comparison, there were about 500k tweets about Donald Trump during the debate. While that is still 2x the volume Fiorina received, up until now, Trump has been getting 10x more tweets than his closest competitor. Fiorina is rapidly closing that gap. The next closest was Jeb Bush, we received just under 200k tweets during the debate.

We’ll keep watching the tweets throughout the election and update as things get interesting! And if you want metrics or graphs like these for your own brand, take a look at the social media analytics we offer at Union Metrics.

*This includes all tweets that match a set of search terms about the candidate, including account mentions and hashtags. Tweets were posted between August 17 and September 16. 

Written by Jenn D

September 16th, 2015 at 5:32 pm