TweetReach Blog

The Week in Social Analytics #153

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On content 

The Art of Finding Your Voice With Your Social Media Content [from Mack Collier]

“While I do think it’s more about giving yourself permission to share your voice versus finding it, I do think that writing consistently helps you to refine your voice.”

The #1 Reason Why Most Content Stinks And What You Can Do About It [from Pushing Social; written by Stan Smith]

Ugh. Reader surveys, right? But:

“You have two options.

  1. Guess. Playing content marketing strategy hop-scotch is easier but wastes time and cash.
  2. Know. Ask your readers want they want and see if you are meeting their need. Takes longer. Is a bit hard on the ego but the smart way to move forward.”

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops) [from Social Media Today; written by Victoria Hoffman]

“Even the best ideas are backed by some sort of data. If you’re going to be investing time and resources into creating content, you should want to make sure that it’s going to resonate with your audience and help you achieve your content marketing goals.”

Internal Content Curation: What Most Marketers Miss [from Heidi Cohen]

Plus 10 steps to maximize your internal content curation. But wait, what is internal content curation?

Internal content curation is defined as giving new life to content that you’ve already produced and published. It has one or more of the following 3 attributes.

  • Makes content contextually relevant on one or more new platforms through the use of new headlines, images and/or excerpts.
  • Extends content into a new format by re-imagining or repackaging it.
  • Targets new audiences through distribution on new media entities and/or repromotion on the same platforms.”

Emphasis original.

On social media marketing 

Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask [from Marketing Land; written by Sahil Jain]

Check out “the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers.”

8 Top Instagram Accounts Marketers Need To Keep Their Eye On [from Jeff Bullas]

Don’t know who to follow in the marketing space on Instagram? Here are a few suggestions to get started. (We also humbly submit ourselves over at Union Metrics.)

Written by Sarah

May 8th, 2015 at 8:33 am

5 tips for visual branding in video on social media

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Still not recommended for your video content strategy. Image via Alexandre van de sande on Flickr; used with Creative Commons license

The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is.

Designing a cohesive visual style is a lot like finding your voice in writing; it might vary a bit in tone across platforms depending on the audience you’re writing to in each place, but overall you want people to be able to recognize when it’s you. With that in mind, here are some tips for realizing a cohesive visual brand across social media channels.

1. Do your research.

Who’s your competition and what themes stand out from their visual branding? What about brands or personal brands you admire? Take a look at a few accounts and take notes on what you like about their styles- intentional or not- and think about how to apply it to your own.

2. Consider your resources.

Some of the things you identified in the previous point might be impossible if you’ve got a team of just yourself and $0 in the budget, but that doesn’t mean you can’t still tie things together. It can be as simple as choosing a few visual cues to repeat or finding a design overlay that matches your branding. See the next point for more on this.

3. Decide on a common element.

Will it be the same host in your videos every time, either by face or voice? Different hosts, but a carefully chosen background? (Like John Green’s salon on the Mental Floss YouTube channel; a very identifiable background despite different hosts.) The same filter used in post-processing along with your logo? Find a common thread that will tie your work together when someone is looking at your video content as a whole, and that makes it easily recognizable out in the wilds of the Internet.

4. Consider what you’ve already created.

If older video content (say your Vine account or first run at a YouTube channel) has low engagement and doesn’t match the new style you have in mind, you can consider editing your account page and/or removing pieces from the resources page on your website altogether and starting fresh. Otherwise on a more casual platform like Instagram you can show how your brand has evolved, visually and otherwise, over time. That highlights the authenticity to your work that can’t be manually produced.

5. Test, measure, test, repeat.

The advice we’ll almost always give: Decide what your goals are for the videos on each platform you’re going to tackle, then measure and plan new content going forward based on what’s working. Test new approaches you can think of, measure those, repeat.

Last but never least? Have fun with it. Your audience will be able to tell.

Image via Alexandre van de sande on Flickr; used with Creative Commons license.

Written by Sarah

May 5th, 2015 at 9:11 am

The Week in Social Analytics #152

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On saying sorry

If your brand is truly trying to connect to your customers human-to-human, you’re going to make mistakes. Here’s how to apologize in a way that’s meaningful and sincere.

How brands can say sorry like they mean it [from Econsultancy; written by Christopher Ratcliff]

This piece rounds up great apology examples and concludes with a list of  tips “that can help other companies pour water on almost any fiery situation.”

Craft a Better Apology [from Spin Sucks; written by Daniel Schiller]

“Relationships are by nature complicated, requiring constant cultivation and care. Acknowledging that with open, honest, and sincere personal communication establishes the framework for your strongest business relationships yet.”

On Snapchat

What You Are Missing About SnapChat and the Future of Storytelling? [from Social Media Today; written by James Calder]

“Look at your content and ask yourself if you are providing value and helping. That is the key to everything in social marketing.”

If we could tattoo that on this blog, we would.

5 Reasons Why Brands Should Be Using Snapchat [from Social Media Today; written by Chris Kyriacou]

“There is less pressure for Snapchat users to be perfect compared to other platforms such as Facebook, Instagram, or Pinterest. Snaps will disappear over a few seconds, and you are encouraged to add drawings or captions to the photos or videos you record.

Snapchat allows you to show off the personalized side of the brand that relates to your followers. You can build stories on Snapchat that help you feel like a friend to your audience, providing a personal insight of your brand directly to your stakeholders, avoiding a lot of ‘noise’ associated to other social media channels.”

From personal experience 

The one word journalists should add to Twitter searches that you probably haven’t considered [from Medium; written by Daniel Victor]

Not just for journalists; that piece breaks down how to conduct better Twitter searches.

Nobody Famous: What it’s like to have the social network of a celebrity, without actually being famous [from Medium; written by Anil Dash]

“I sometimes respond to people with facts and figures, showing how the raw number of connections in one’s network doesn’t matter as much as who those connections are, and how engaged they are.”

 

 

Written by Sarah

May 1st, 2015 at 9:00 am

Bare-faced on Twitter & Instagram: Amy Schumer’s #GirlYouDontNeedMakeup

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On Tuesday a new episode of Inside Amy Schumer aired on Comedy Central, and in anticipation of this boy band parody sketch, Amy posted a no-makeup selfie on Twitter and Instagram asking her followers to share selfies of themselves without makeup on either platform with the hashtag #GirlYouDontNeedMakeup.

And the response has been as sweet as a boy band’s choreographed dance moves.

On Twitter

Since it started on Tuesday, more than 13,000 tweets have been posted with the #GirlYouDontNeedMakeup hashtag by more than 12,000 different people, for a potential reach of 40 million unique Twitter users*. Many of the most retweeted tweets came from Amy herself, Comedy Central, or big media and tech outlets like Mashable or Slate, but some came from non-celebrity hashtag participants: 

(Though of course funnyman Zach Braff did add his own somewhat inexplicable and terrifying entry.)

On Instagram

While fewer posts were made on Instagram in the same window, they still had quite the impact with a maximum potential reach of 1.5 million**. The three most popular posts with the #girlyoudontneedmakeup tag were these two from Amy and one from Comedy Central, respectively, but the rest were all from Instagram users sharing their no-makeup faces, not other branded accounts as on Twitter:

#girlyoudontneedmakeup #catyoudontneedmakeup #insideamy

A photo posted by Emily Gordon (@thegynomite) on

One of the most popular Instagram posts includes an important related hashtag, #catyoudontneedmakeup.

Have you posted your no-makeup selfie yet?

Brand takeaways

The smaller number of posts made on Instagram likely has a lot to do with the interconnected nature of Twitter as a platform with its built-in retweets vs Instagram’s third-party apps as the only option for regramming. Twitter’s constant flood of information also makes it acceptable to post original and curated content several times a day, making it more likely for others to see, share, and/or participate in a hashtag than with a more contained stream like Instagram where users are more selective with what they participate in and share.

Both of these are things to keep in mind when planning a campaign, either for a specific platform or to run across platforms; you want to play to the strengths of each.

 

*read more about how we calculate reach on Twitter here

**read about how our Instagram analytics hashtag trackers work here

Written by Sarah

April 30th, 2015 at 9:00 am

A social video guide for brands

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Putting a first generation iPod on a really old television is not a recommended video hosting platform. Image via Alexandre van de sande on Flickr; used with Creative Commons license.

Still not recommended. Image via Alexandre van de sande on Flickr; used with Creative Commons license.

So you want to get into video content marketing.

Those who are excellent at video content marketing make it look easy, leaving the uninitiated with high hopes and a crushing sense of reality once they start researching the work that goes into a well-executed and branded piece of video content. Should you be live-streaming? On Meerkat, or on Periscope? Should you be on both? What about Google Hangouts, is anyone still doing those? All the kids are on Snapchat, right? What about the more established longer-form video platforms like YouTube and Vimeo? Or Vine? And what about the social media platforms that have a video option, like Instagram and now Facebook? It can all be a little overwhelming. Let’s break it down, so you can figure out which social video platforms are right for your brand, based on your resources and goals.

First things first: What does each platform do?

Live-streaming platforms:

  • Meerkat: A live-streaming app where footage is not accessible later. Twitter pulled their official card access after launching their competing acquisition, Periscope, leaving some to speculate on Meerkat’s eventual fate.
  • Periscope: Owned by Twitter, it’s a live-streaming app with videos you can replay later. There’s a private broadcast option as well. (For a more in-depth comparison of Meerkat and Periscope, read this.)
  • Google Hangouts: Face-to-face video conversation where your broadcast is automatically recorded and uploaded to YouTube after you’re finished.

Prerecorded video platforms:

  • Vine: 6 seconds of glory, but recent research shows you only get about 3 to catch your audience’s attention, so don’t rule it out for length.
  • Instagram: Videos on Instagram are limited to 15 seconds, giving you a lot more creative room than on Vine.
  • Snapchat: Send quick snaps in video or photo form, or build bigger and longer stories using both; stories expire in 24hrs whereas snaps last for the duration set by the sender (up to 10 seconds). Recipients can replay one snap a day and they can save snaps by taking a screenshot, but it tells the sender you did so.
  • Facebook video: Facebook has recently launched their own native videos, which autoplay on the site (and the same 3-seconds-to-catch-your-audience’s-attention rule stands) but without volume. Another recent update has made their videos embeddable on other sites.
  • YouTube: The granddaddy of video, they’ve been moving into the original content space as more and more of the younger generation move away from traditional TV (and even admire YouTube personalities over celebs). YouTube offers a lot of tools for building your audience, advertising, and being part of the Google family makes it good choice for SEO rankings.
  • Vimeo: Another option for brands producing high-quality video is Vimeo, which gives you branded players and the ability to embed elsewhere as on YouTube. Here are Vimeo’s brand guidelines.

So what is each platform best for?

As more users adapt to these newer platforms and shift with changes on the established ones, they’ll come up with new and creative ways to use them. In the meantime, here are some ideas for how you can use each platform based on what we’ve seen in the wild. Choose according to your brand’s goals, the type of content you’ll be producing with the resources you have available, and first and foremost, where your audience is. Live-streaming

  • Meerkat: Livestream an event that’s part of a series to get people interested in coming next time- a conference series, or an interview with a well-known expert in your industry- but they have to buy a ticket to the next one or catch the stream in time. If an element of exclusivity works well with your brand’s audience, then this might be the best approach for you.
  • Periscope: Livestream a speech or presentation to increase your audience. Share the playback to your established audience that might have missed it, and be sure to watch it yourself to help you tweak your delivery for next time.
  • Google Hangouts: Google Hangouts function best for meetings and the recordings are often best suited for internal use or transcribing an interview. However, long pieces can be edited down into a summary and other usable pieces. It’s not a bad idea to start with longform content and repurpose it across other platforms, given you have the time and resources to do so.

Pre-recorded video 

  • Vine: Got a clever way to show a how-to or answer a question? Vine’s for you. (Econsultancy does a monthly roudup with great brand examples on Vine.)
  • Instagram: For creative that’s a little longer than 6 seconds that you want to fit into your overall visual brand, there’s Instagram. Post a clip from longer content, as mentioned above, share tips and tricks, or even produce a series of short videos like Gap did for their spring campaign.
  • Snapchat: If your target audience is young, then sending fun behind-the-scenes Snapchat stories is a great move embraced by a lot of the brands currently on the platform. Here are some other creative ways brands are using the platform, from Convince & Convert.
  • Facebook video: If your audience is dedicated to Facebook, you might want to consider making this your video content hub. If you’re already invested in YouTube, you can repurpose content from your channel for Facebook or experiment with Facebook-exclusive content. Here’s a great example of shifting strategy from PopSugar on Digiday.
  • YouTube: Your video hub- create a dedicated brand channel from which you can spin off side-channels, if that makes sense for your content strategy, brand, and resources- from which you can repurpose content into smaller, shorter videos for all the above, aforementioned networks.
  • Vimeo: ReelSEO has a great breakdown of the differences between YouTube and Vimeo for brands, depending on what your priorities are. If you’ve got the resources, consider optimizing videos for both.

What else should I know?

It’s probably worth mentioning the biggest con in live-streaming video: Not everyone is a natural in front of the camera and with the lack of editing available when you’re streaming live, well, unless you’re famous or dealing with extremely topical subject matter in an entertaining way it can be tough to find an audience. The golden rule of content applies here as it does everywhere else: Be sure you’re creating content that’s of value to your customers and making it available on the platforms where they prefer to spend their time. Put in the work to find out where that is, and what it is they want from you.

Any more questions?

Leave ‘em in the comments. Just remember to have fun; your audience can tell when you are.

The Week in Social Analytics #151

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On community management and employee engagement 

How to Bring Humor to Community Management [from Convince & Convert; written by Jessica Gioglio]

Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses. Consider this a mini focus group to power a broader campaign or piece of content.”

Emphasis original.

When You Define Employee Engagement, Culture Improves [from Spin Sucks; written by Maddie Grant]

“Engagement is a result, not a variable.

It is a natural byproduct of a deep alignment among four things:

  1. The employee;
  2. The work he or she does;
  3. What is valued internally; and
  4. What drives the success of the organization.

Those last two are your culture, and most organizations fail to see how important that is to engagement.”

On content marketing

11 Content Marketing Mistakes to Avoid [from Cision; written by Jim Dougherty]

“Here’s my point: a lot of the content advice that you’ll read is either too broad or too specific to be of value to most people. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable.”

Pair with What to Know Before Creating a Content Marketing Strategy also from Cision.

Maximize Your Content Creation Commitment [from Convince & Convert; written by Dorie Clark]

We’re all working with a limited amount of time in our lives, so leverage your investment in content creation. 

Stats on youths 

Targeting Teens? Get on Instagram [from eMarketer; written by staff]

“There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook (71%).”

teens on ig

Teens & Social: What’s the Latest? [from Marketing Charts; written by staff]

Good read looking at two recent studies from Piper Jaffray and Pew:

“In sum, it’s probably safe to assume that Facebook-owned properties (whether Facebook or Instagram) are among the most popular with teens, with Snapchat very much in the conversation. Twitter’s position seems a little more difficult to ascertain, although it’s clearly in the top 4.”

PiperJaffray-Teens-Most-Important-Social-Network-Apr2015

Pew-Teens-Most-Frequently-Used-Social-Network-Apr2015

Written by Sarah

April 24th, 2015 at 8:07 am

A social analytics option for every budget

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You’re probably familiar with our TweetReach snapshot reports. Maybe you even have a TweetReach Pro subscription. But did you know we offer a variety of other analytics options at Union Metrics, including analytics for Instagram and Tumblr, along with our Twitter analytics? That includes free Instagram and Twitter analytics reports! We have analytics tools perfect for every budget.

Everyone, $0

We offer free analytics reporting for both Twitter and Instagram!

On Twitter, our free snapshot reports are perfect for quick insight into recent tweets. A free snapshot report will include up to 50 tweets from the past few days. It’s great to get a sense of the size and rate of a conversation, as well as what people are tweeting about. You can search for anything that appears in a tweet – a hashtag, phrase, username, URL, etc… Run a snapshot report any time here: http://tweetreach.com

On Instagram, we offer a free account checkup. Our free Instagram account checkup includes analytics on the last 30 days activity with your Instagram account. It’s great to help you see what’s working and how you can improve your Instagram account. You can refresh your report daily to get updated metrics. You can run your free Instagram account checkup here.

Account Checkup Small

Small to medium businesses, $20 – $400

We sell one-off Twitter snapshot reports for just $20 each. That will include analytics on up to 1500 tweets posted in the past days, so it’s perfect for recent events, smaller campaigns, research into conversation on a hashtag or Twitter account, and so on. Run a free snapshot report here, then you’ll get the option to purchase the full snapshot for $20.

We also have single-channel analytics plans that start at just $99 per month. That includes 2 concurrent real-time Trackers with up to 100,000 social posts* per month. At that plan level, you can pick one channel – Twitter, Instagram or Facebook. And if you select Twitter, your subscription also includes unlimited snapshot reports (normally $20 each). We offer a few plan levels, all under $400 per month, that include more Trackers and higher monthly post volumes. You can view our pricing here.

Enterprise, $500 and up

We offer a full social analytics suite for larger brands, agencies and businesses. It starts at $500 per month for 10 Trackers and 1 million social posts. Our social suite includes access to analytics for all the channels we work with (currently Twitter, Instagram and Tumblr), plus a variety of features perfect for enterprise use. Suite subscribers also get early access to new features and channels as we add them, and larger accounts will get access to a dedicated account manager. You can view our enterprise plans and pricing here.

 

*Social posts refers to the allotted post volumes each month. On Twitter, that includes all tweets, retweets and replies. On Instagram, that includes posts for a hashtag Tracker and posts plus likes for account Trackers. On Tumblr, that includes posts plus notes. If you have any questions about what volumes your topics might bring in, just let us know and we can help you pick the right plan for your needs.

Written by Jenn D

April 23rd, 2015 at 9:21 am

Social TV: Netflix binge-watching, Daredevil and Twitter

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The prevalence of the second screen and social television have been established for some time now, but how does the conversation differ around a show when the whole season is released at once and the audience has the option to binge-watch it all in one go?

We looked at the Twitter conversation around Netflix’s recently released Daredevil to find out.

The overall conversation

345.5k tweets have been posted about Netflix’s latest original series since the beginning of April, from 137.5k contributors, for a total unique reach of 76.2 million. That’s smaller than the few days of Twitter conversation around the fourth season premiere of Game of Thrones on Twitter, but consider that Game of Thrones was working with an established fan base and audience who were anticipating the season premiere. Daredevil does have an existing fanbase from the success of other Marvel projects, Netflix originals, and of course the original comic book character to draw from, but new shows still have to prove themselves and the social conversation is becoming an increasing part of that success. Netflix and Marvel know that, so their Twitter accounts are at the forefront of the conversation, along with two of the show’s stars, Rosario Dawson and Deborah Ann Woll if you take a look at the top contributors to the Daredevil conversation:

  1. Marvel
  2. IGN
  3. AgentM
  4. Netflix
  5. EW
  6. Rosario Dawson
  7. Daredevil
  8. Deborah Ann Woll
  9. THR (The Hollywood Reporter)
  10. TVAfterDark

And these accounts consequently have some of the most popular tweets (by retweets):

As expected Game of Thrones chatter only got louder as the season progressed as each episode was released in the traditional serialized manner. With a show available all at once, what do we see? The answer that the biggest spike in the conversation happened on April 10th, the day Netflix released the full season, probably does not surprise you: Daredevil release spike

The day of release

Netflix releases new shows at midnight Pacific Time (3am Eastern) on Fridays (weekend timing makes it perfect for binge-watching), and announces that move with a tweet:

Which coincided with a spike in the conversation for that day, too:

Daredevil release day 3am spike

 

As for the conversation itself, there was some self-aware humor around binge-watching reflected in some of the most retweeted and other prominent tweets:

As well as good old-fashioned jokes that only make sense if you’re familiar with the main character—  or start watching the show to be in on it:  

Mashable and Netflix even brought Twitter’s new live-streaming sister app, Periscope, into the conversation by using it to discuss why you should binge-watch the show and to bring fans behind-the-scenes content:

A Periscope URL wound up being one of the top URLs in the overall conversation, alongside articles around the show (like the one from Entertainment Weekly in the tweet posted above) and a Netflix link to the show itself. Something for brands- and perhaps especially for entertainment brands- to take into consideration as part of a promotional content marketing plan.

Other takeaways

Whether or not you’re an entertainment brand or have anything to do with social television and the second screen at all, you still want to maximize your social listening. Daredevil caught criticism for being a show about a blind superhero that was released without a way for visually impaired fans to fully enjoy it. Netflix heard this, however, and several days later an audio description track was added for the show, along with news that the service would be expanded to its other original series.

That’s taking a blunder, really listening to your fans and followers, and fixing it in a timely manner that results in good PR. 

That’s an excellent lesson for any brand.

 

Do you binge-watch series? Do you tweet about it? Leave your thoughts in the comments! 

 

Written by Sarah

April 22nd, 2015 at 12:44 pm

The Week in Social Analytics #150

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On social media marketing. 

The first step in social media marketing is not social media [from {grow}; written by Mark Schaefer]

“In your B2B business, the first priority probably isn’t Facebook. If you’re creating a marketing plan from scratch, social media might not be in your top five priorities at all. . .”

Your first priority is learning the needs of your customers and where you need to be in order to best fill them. Use social media as a tool to do the latter when and where appropriate.

Top 10 Reasons for Using Social Media [from We Are Social; written by Stephanie Weise]

The top three reasons for using social media as cited in this study are passive, expected reasons: Keeping up with friends and family, getting news, entertaining themselves in their free time. But:

“Equally telling is that only 27% of internet users say that they are using social media to share details about their daily life. By some margin, this motivation is less important to networkers than sharing opinions or photos/videos. Clearly, then, many internet users have become more comfortable using social media to publish content rather than to broadcast personal details.

Emphasis added.

7th-April-2015-Top-10-Reasons-for-Using-Social-Media-798x1024

On content marketing. 

It’s spring and that makes it as good a time as ever to clean and restructure your content strategy. These three pieces will help you decide how to tackle an audit (yes you should do a comprehensive one no matter how odious it sounds) and design a sustainable content system going forward, including maintaining a steady content queue.

And more fresh marketing stats:  

B2B Marketers on Their Most Important Go-to-Market Strategies [from Marketing Charts; written by staff]

“As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.”

Regalix-B2B-Product-Launch-Go-to-Market-Strategies-Apr2015

Pair with Digital Video Better Be up to Millennials’ Standards and US Adults Spend 5.5 Hours with Video Content Each Day, both from eMarketer.

How Are Marketers Using Data? [from eMarketer; written by staff]

“Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a ‘virtuous circle,’ with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.”

marketing data

Written by Sarah

April 17th, 2015 at 8:53 am

Where does Union Metrics social data come from?

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Ever wondered where we get the social data we build our analytics on at Union Metrics? Here’s a quick rundown on where our data comes from and what that means to you.

Twitter

We get all our Twitter data directly from Twitter! We’ve had a relationship with Gnip since 2011, and now that Gnip has been acquired by Twitter, we have a direct relationship with Twitter. Specifically, our Pro Trackers access raw Twitter data directly through Twitter’s commercial real-time streaming API, which means full-fidelity ongoing coverage of any tweets you’re interested in. Our historical analytics are built on Twitter’s commercial historical stream, which is full access to the entire Twitter archive. And our snapshot reports use Twitter’s public Search API, which includes up to 1500 tweets from the past days. (This also means Twitter’s recent announcement about cutting off external data providers won’t impact any of the Union Metrics or TweetReach products you use and love.)

Tumblr

Our Tumblr analytics are based on full-fidelity Tumblr firehose that we commercially license through Gnip. We’ve been consuming that firehose since the summer of 2012. That means you’ll have full coverage of all posts for any blogs or keyword-based topics you want to monitor on Tumblr. We’re also a Tumblr preferred data partner, which means that Tumblr has certified us as legit.

Instagram

At this time, Instagram does not provide a commercial firehose. However, we’ve built a custom robust system that works with the public Instagram API to deliver the closest thing to a full-fidelity streaming experience you’ll find for any Instagram analytics in the market. This means you’ll have full coverage analytics in real-time for the accounts and hashtags you’re tracking.

If you have any questions at all about our data, where it comes from or how it’s treated, please don’t hesitate to ask! We’re here any time you need us.

Written by Jenn D

April 16th, 2015 at 9:41 am

Posted in Help,TweetReach Tech

Tagged with , , ,