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The Week in Social Analytics #136

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It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Marketing strategies 

If Your Holiday Campaign Failed, Start Working on Next Year Right Now [from Entrepreneur; written by Andy Lombard]

“The relationship with your audience has to be built continuously throughout the year so that you’re on your customers’ minds well before they start creating holiday shopping lists.”

New in 2015 

Three Digital Marketing Predictions for 2015 [from Business2Community; written by Andrew Hutchinson]

Content Marketing isn’t going anywhere, and neither is video marketing. Employee advocacy will continue to be important because if your own employees don’t believe in you (and your products) who will? But here’s the most important takeaway from this piece:

“The above trends are important to consider, as they’ll be important considerations from a wider industry perspective, but the real challenge of 2015 will be to understand how all this new data, all these new platforms, can be best tailored for your benefit.”

Learn the best practices, keep up with industry perspective, but always act on what you know about your audience and do what’s best for them.

“So What?” is the Big Trend of 2015 [from Geoff Livingston]

“Big data is not a new marketing trend. The ability to use it intelligently is.”

The One CES 2015 Trend Marketers Should Care About [from Social Media Today; written by Rohit Bhargava]

“In the future, the best customer experiences will be those that can integrate the data a brand collects on a customer with the data a customer chooses to share in order to improve their own experience.”

Content Marketing 

Falling Behind on Content? Catch Up With These Content Repurposing Tips [from TopRank Online Marketing Blog; written by James Anderson]

“These five repurposing methods bear repeating here.

  1. Turn Powerpoint decks into articles / blog posts
  2. Aggregate email interviews
  3. Break up a long article you’ve had published
  4. Repurpose press releases
  5. Revise old blog posts”

Everything else 

‘While You Were Away’ Will Make Twitter More Important for Business [from Soshable; written by JD Rucker]

“The new feature means that quality could trump quantity, or rather add to it. On Facebook, it’s better to post less and make it meaningful. Posting too much can hurt. With the new Twitter, it will likely make sense to focus on quality first but with the understanding that quantity will still help. In essence, “While you were away” means that you want to do whatever you can to generate some sort of interactions on some of your Tweets. If you do, your Tweets from minutes, hours, or even days ago have an opportunity to be seen by your audience in ways that were impossible in the chronological-only world of old Twitter.

Quality is new Twitter’s best friend.”

Emphasis added.

How Data Analytics Changes Marketing Campaigns [from Marketing Charts; written by staff]

“More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn.”

ForbesInsightsTurn-How-Analytics-Changes-Marketing-Campaigns-Jan2015

#CES 2015 on Instagram and Tumblr

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On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks.

Curious?

See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.

 

MBUSA Instagram CES 2015

Photo from Mercedes-Benz USA Instagram account.

 

Written by Sarah

January 8th, 2015 at 8:53 am

Posted in Events

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A quick look at early #CES2015 tweets

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The 2015 Consumer Electronics Show (CES) has officially kicked off in Vegas, and we wanted to take a look at the early chatter around it on Twitter (like we did last year), specifically yesterday and so far today, the first full day of the conference.

 Most retweeted tweets

3 of the 10 most retweeted tweets so far this year are about products, but not gaming consoles or the latest smart glasses; they’re about cars.

The tweet from 2Wired2Tired is so far the most retweeted of all around #CES2015 and it’s unusual that it’s not from a tech reporter, tech blog, or brand, but just someone with an interest in tech.

Other brands and products mentioned in the top ten most retweeted tweets were a smart belt to curb overeating, Intel promoting their keynote (and the future of wearable tech), Lenovo’s first wearable, and Intel’s new chip.

Top Contributors

So far it’s the tech blogs driving the conversation- not brands- just like we saw back in 2011:

  1. CNET
  2. Mashable
  3. TechCrunch
  4. Samsung Mobile
  5. Intel

Top Hashtags

Two of the big tech blogs have created their own CES-specific hashtags this year, further driving the conversation:

  1. #CES2015
  2. #CES
  3. #CEScrunch (TechCrunch’s hashtag)
  4. #MashCES (Mashable’s hashtag)
  5. #IoT (Internet of Things)

We’ll be keeping an eye on the CES conversation as it grows- 222.9k tweets so far today and yesterday- and changes over the next few days, even taking a look at the chatter over on Instagram and Tumblr for the first time. Stay tuned!

Want help tracking tweets about your next conference or event? Let us know!

Written by Sarah

January 6th, 2015 at 11:51 am

Posted in Events

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The Week in Social Analytics #135

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It’s the first Friday of 2015 and time for the year’s first This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing

17 Ideas On How To Do Clever Content Marketing [Jeff Bullas]

Kickstart your 2015 content marketing with these ideas.

35 Tactics To Improve Your 2015 Content Marketing [Heidi Cohen]

Includes 10 big 2015 content marketing predictions.

Content Marketing Tips: Sage Advice from World Class Writers [from Social Media Today; written by Jimmy Rodela]

The #1 writing tip from some of the best-known bloggers inside and outside of the industry.

And finally, from Stanford Smith, Your 12 Point Content Marketing Strategy (Part 3 of 4) and Your 12 Point Content Marketing Strategy (Part 4 of 4).

Charts and Stats

56 Reasons Why Content Marketing Works [Michael Brenner]

  • Where Are We Coming From? Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • Where Are We Going? Content marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority.”

Who’s Using Which Social Networks? [Marketing Charts; written by staff]

“Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%).”

YouGov-US-SocNet-Adoption-by-Gender-Dec2014

Written by Sarah

January 2nd, 2015 at 9:20 am

Union Metrics Holiday Support Hours: New Year Edition

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Just a quick reminder that the Union Metrics support team will be around to answer all of your questions throughout the final weeks of 2014. However, please allow us a little extra time to return your calls and emails on the following dates, as we’ll be a reduced staff over the holidays.

  • Wednesday, December 31 – Thursday, January 1

On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays.

Happy New Year!

NYE Support Merle

Written by Sarah

December 30th, 2014 at 9:01 am

Posted in Help

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Try our free Instagram analytics!

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Did you know we also provide Instagram analytics at Union Metrics? We do! In addition to the TweetReach Twitter analytics you know and love, we offer a number of social media analytics for other platforms, including Instagram. And we’ve just launched a brand new – FREE – Instagram account checkup that lets you see how you’re doing on Instagram.

Run your free Instagram account checkup report here

Learn the best time to post to Instagram

 

We’ll run a quick analysis of recent activity on your Instagram account and report back with analytics on things like:

  • The best time to post to your account
  • The hashtags that result in the most likes and comments
  • The people who engage with your content the most
  • Your posts that have received the most (and the least) engagement

See how your Instagram content performs! Try it for free now.

And of course, if you’re interested in our professional options, we have Instagram analytics subscriptions starting at just $99 per month. You can learn more and see our pricing here.

Written by Jenn D

December 29th, 2014 at 9:00 am

Posted in News

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The Week in Social Media Analytics #134

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For this Friday’s Week in Social Analytics, we’ll just give you a chance to click on that link and catch up with our favorite posts of the past year in the world of measurement, analytics, and social media.

Or just kick back by the fire with some cocoa. Either way.

Happy holidays!

Written by Sarah

December 26th, 2014 at 9:00 am

Union Metrics Holiday Support Hours

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The Union Metrics support team will be around to answer all of your questions throughout the final weeks of 2014. However, please allow us a little extra time to return your calls and emails on the following dates, as we’ll be a reduced staff over the holidays.

  • Wednesday, December 24 – Friday, December 26
  • Wednesday, December 31 – Thursday, January 1

On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays.

Happy holidays!

Photo 12-11-14, 8 09 39 AM

Written by Sarah

December 23rd, 2014 at 9:00 am

Posted in Help

Tagged with , ,

The Week in Social Analytics #133

0 comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing 

No matter what’s written in everyone’s predictions for social media marketing in 2015, the sheer number of articles around content marketing in these last few weeks of 2014 prove that content strategy is very much on everyone’s minds. Here are the best from this week:

Your 12 Point Content Marketing Strategy (Part 1 of 4) [from Pushing Social; written by Stan Smith]

25 Questions I Ask About B2B Content Marketing [from Convince & Convert; written by Jay Baer]

4 Tools to Enhance the Images in Your Content Marketing [from Jeff Bullas]

Who, How, and Why: Three Keys to Successful Content Marketing [from Marketing Profs; written by Callie Reynolds]

21 Questions To Help You Define Your Content Marketing Strategy [B2B Marketing Insider; written by Michael Brenner]

Brand Map Framework

And once you’ve mapped out your content strategy, here’s 7 Tips To Optimize Your Content For Social Sharing from Heidi Cohen.

Visual Content Marketing 

The best in Vines and Instagram video from brands this year. Use these examples to plan your visual content strategy for 2015.

30 of the best Vines of 2014 [from Econsultancy; written by Christopher Ratcliff]

15 of the best Instagram videos of 2014 [from Econsultancy; written by Christopher Ratcliff]

BONUS: The only 2015 marketing prediction piece you need. 

7 Tongue-in-Cheek Marketing Predictions for 2015 [from Social Media Today; written by Randy Milanovic]

Written by Sarah

December 19th, 2014 at 8:32 am

4 steps to use metrics from a past campaign to improve a future campaign

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Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s just telling you that your customers, fans, and followers don’t fit neatly into the best practice mold. 

So take this opportunity to meld any best practice suggestions with what you’ve learned to be true about your audience. How? All you need is your most recent Twitter-based campaign and these four steps to get started.

Step 1: Get your data, and decide what went well.

Hopefully you set up comprehensive tracking before you launched the start of your campaign, or took something like regular snapshots during its execution in order to track its performance. If you didn’t, don’t panic. We offer premium historical Twitter analytics that can get however much or little campaign information you need from the past into the present. Either way, once you have your data it’s time to dig in and take a look. First, the good news; what went well? Collect your best-performing tweets and set them aside until we get to step 3.


Twitter campaign

 

Pay attention to what causes spikes in your reach; did you get a boost from an influencer? Be sure to nurture your relationship with them!

Step 2: Decide what went badly, and ask yourself some honest questions.

Find the tweet that got the lowest engagement, and ask yourself some questions about why its engagement was so low:

  • Was it the time that you posted it compared to others?
  • Did it have an image?
  • Did it have hashtags?
  • How many hashtags?
  • Was there an Instagram link without an image directly uploaded to Twitter?
  • Was there a link to a blog post, but no image or hashtags?

You get the idea. Figure out the common threads between successful tweets, and figure out the common threads between your least successful tweets and base your next campaign’s content off of the former.

Step 3: Utilize specific insights from steps 1 and 2 to decide what you can do better.

From your analysis of what went well and what went not-so-well, choose a set of criteria around which you’ll plan your next campaign. Be sure to include the following:

  • Time of day: Post during the times that yielded the best results before, and avoid the least-engaged times.
  • Hashtags: Note the number used in successful tweets, which particular hashtags performed well, and identify some new ones to try out. Did you have a dedicated campaign hashtag? Test one this time around.
  • Content type (images etc): Did tweets with images perform better? What style of image? Did one style perform better on Twitter vs. Instagram? Were your images and branding cohesive?
  • Repeated post performance: Did you post the exact same tweet several times, or tweaked versions? Did you use the same content across platforms?
  • Promotion from team: Did your team help promote the campaign from their personal accounts, where appropriate? Encourage them to do so, or with different tactics in your next campaign.
  • Promotion from brand advocates: Identify who the biggest influencers and advocates around your campaign were and nurture the relationship. This will make them more likely to be an influencer in your next campaign as well.

Step 4: Plan what to measure with your next campaign.

Once you have your content plans in place, plan what you’re going to track, and how you’re going to track it. Once that campaign has ended, do a side-by-side analysis of the two campaigns to get an even clearer picture of how your fans, followers, and customers engaged with your content. If you do this with every campaign, they can only get stronger.

Written by Sarah

December 16th, 2014 at 9:02 am