TweetReach Blog

Archive for the ‘Week in Social Media’ Category

The Week in Social Analytics #137

without comments

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

A culture of content and brand storytelling

A Culture of Content [from Altimeter; written by Jessica Groopman]

“As the demand for content (i.e. across business functions; paid, owned, earned media; proliferating channels and platforms) grows, so too does the organization’s imperative to support it; with formalized strategy, adequate resources, and perhaps most importantly, with a culture of content. This imperative forces assessment of the ‘stories’ both within, and coming out of the organization itself.”

How To Build A Culture of Content [from B2B Marketing Insider; written by Michael Brenner]

“And so effective marketing simply becomes the art of providing the best answers to your buyers questions. And that is a content problem.”

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) [from Marketing Profs; written by Ulli Appelbaum]

“An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different “approaches” to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions). . .”

Customer experience

How to create brilliant customer experiences for B2B on social [from Econsultancy; written by Christopher Ratcliff]

“Creating a satisfying customer experience for your social followers is not about mimicking what B2C companies do, it’s about finding your own voice and your own strategy.”

Social Stats

Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 [from Adweek; written by staff]

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Instagram Adweek 2015

Click through for the full infographic. 

Social Media Update 2014 [from Pew Internet; written by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart & Mary Madden]

“The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.”

PI_2015-01-09_social-media_01

Written by Sarah

January 16th, 2015 at 9:15 am

The Week in Social Analytics #136

without comments

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Marketing strategies 

If Your Holiday Campaign Failed, Start Working on Next Year Right Now [from Entrepreneur; written by Andy Lombard]

“The relationship with your audience has to be built continuously throughout the year so that you’re on your customers’ minds well before they start creating holiday shopping lists.”

New in 2015 

Three Digital Marketing Predictions for 2015 [from Business2Community; written by Andrew Hutchinson]

Content Marketing isn’t going anywhere, and neither is video marketing. Employee advocacy will continue to be important because if your own employees don’t believe in you (and your products) who will? But here’s the most important takeaway from this piece:

“The above trends are important to consider, as they’ll be important considerations from a wider industry perspective, but the real challenge of 2015 will be to understand how all this new data, all these new platforms, can be best tailored for your benefit.”

Learn the best practices, keep up with industry perspective, but always act on what you know about your audience and do what’s best for them.

“So What?” is the Big Trend of 2015 [from Geoff Livingston]

“Big data is not a new marketing trend. The ability to use it intelligently is.”

The One CES 2015 Trend Marketers Should Care About [from Social Media Today; written by Rohit Bhargava]

“In the future, the best customer experiences will be those that can integrate the data a brand collects on a customer with the data a customer chooses to share in order to improve their own experience.”

Content Marketing 

Falling Behind on Content? Catch Up With These Content Repurposing Tips [from TopRank Online Marketing Blog; written by James Anderson]

“These five repurposing methods bear repeating here.

  1. Turn Powerpoint decks into articles / blog posts
  2. Aggregate email interviews
  3. Break up a long article you’ve had published
  4. Repurpose press releases
  5. Revise old blog posts”

Everything else 

‘While You Were Away’ Will Make Twitter More Important for Business [from Soshable; written by JD Rucker]

“The new feature means that quality could trump quantity, or rather add to it. On Facebook, it’s better to post less and make it meaningful. Posting too much can hurt. With the new Twitter, it will likely make sense to focus on quality first but with the understanding that quantity will still help. In essence, “While you were away” means that you want to do whatever you can to generate some sort of interactions on some of your Tweets. If you do, your Tweets from minutes, hours, or even days ago have an opportunity to be seen by your audience in ways that were impossible in the chronological-only world of old Twitter.

Quality is new Twitter’s best friend.”

Emphasis added.

How Data Analytics Changes Marketing Campaigns [from Marketing Charts; written by staff]

“More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn.”

ForbesInsightsTurn-How-Analytics-Changes-Marketing-Campaigns-Jan2015

The Week in Social Analytics #135

without comments

It’s the first Friday of 2015 and time for the year’s first This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing

17 Ideas On How To Do Clever Content Marketing [Jeff Bullas]

Kickstart your 2015 content marketing with these ideas.

35 Tactics To Improve Your 2015 Content Marketing [Heidi Cohen]

Includes 10 big 2015 content marketing predictions.

Content Marketing Tips: Sage Advice from World Class Writers [from Social Media Today; written by Jimmy Rodela]

The #1 writing tip from some of the best-known bloggers inside and outside of the industry.

And finally, from Stanford Smith, Your 12 Point Content Marketing Strategy (Part 3 of 4) and Your 12 Point Content Marketing Strategy (Part 4 of 4).

Charts and Stats

56 Reasons Why Content Marketing Works [Michael Brenner]

  • Where Are We Coming From? Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • Where Are We Going? Content marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority.”

Who’s Using Which Social Networks? [Marketing Charts; written by staff]

“Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%).”

YouGov-US-SocNet-Adoption-by-Gender-Dec2014

Written by Sarah

January 2nd, 2015 at 9:20 am

The Week in Social Media Analytics #134

without comments

For this Friday’s Week in Social Analytics, we’ll just give you a chance to click on that link and catch up with our favorite posts of the past year in the world of measurement, analytics, and social media.

Or just kick back by the fire with some cocoa. Either way.

Happy holidays!

Written by Sarah

December 26th, 2014 at 9:00 am

The Week in Social Analytics #133

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing 

No matter what’s written in everyone’s predictions for social media marketing in 2015, the sheer number of articles around content marketing in these last few weeks of 2014 prove that content strategy is very much on everyone’s minds. Here are the best from this week:

Your 12 Point Content Marketing Strategy (Part 1 of 4) [from Pushing Social; written by Stan Smith]

25 Questions I Ask About B2B Content Marketing [from Convince & Convert; written by Jay Baer]

4 Tools to Enhance the Images in Your Content Marketing [from Jeff Bullas]

Who, How, and Why: Three Keys to Successful Content Marketing [from Marketing Profs; written by Callie Reynolds]

21 Questions To Help You Define Your Content Marketing Strategy [B2B Marketing Insider; written by Michael Brenner]

Brand Map Framework

And once you’ve mapped out your content strategy, here’s 7 Tips To Optimize Your Content For Social Sharing from Heidi Cohen.

Visual Content Marketing 

The best in Vines and Instagram video from brands this year. Use these examples to plan your visual content strategy for 2015.

30 of the best Vines of 2014 [from Econsultancy; written by Christopher Ratcliff]

15 of the best Instagram videos of 2014 [from Econsultancy; written by Christopher Ratcliff]

BONUS: The only 2015 marketing prediction piece you need. 

7 Tongue-in-Cheek Marketing Predictions for 2015 [from Social Media Today; written by Randy Milanovic]

Written by Sarah

December 19th, 2014 at 8:32 am

The Week in Social Analytics #132

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Brand Loyalty

Building Brand Loyalty in the Digital Age [from PSFK; written by Melanie Ehrenkranz]

“Brands have it rough in the digital age: the competitive set is growing for everyone as startups and homespun brands are sharing the stage with the big guys. With the fragmentation and distribution of media, branded signals are more diffused on the whole, but can catch fire without warning. One misstep can mean disaster, but one triumph is no guarantee of success. The landscape makes it harder to create impact with messaging or image alone. So it all comes down to creating meaningful experiences for people. Focusing on the fundamentals of product functionality, service excellence and dedication to quality at a time when much of the marketplace is speculation, hype and hot air is a serious strategic advantage.”

Emphasis added.

Strategy

Three Ways to Customize Content Across Social Channels for Greater Response [from Marketing Profs; written by Keith Quesenberry]

“Different aspects of your brand or product can be promoted in different ways, and matching objectives with channels can really pay off.”

Goals, strategy and tactics for change [from Seth Godin]

“The strategy isn’t the point, it’s the lever that helps you cause the change you seek.”

Content marketing and storytelling

Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever [from Social Media Today; written by Marc Cowlin]

“The brilliance of the combination of permission based marketing and great storytelling is that it matches both the needs of the customer, and those of the marketer:

  • The customer finds a non-disruptive form of content seemingly accidentally as they consume media (permission based) and that content is both entertaining and it connects emotionally (brand storytelling). If all goes as planned, the connection is so strong that they will engage and/or share with friends. Over time, as their brand affinity grows so does the likelihood of a purchase.
  • The marketer gets a brand impression that manages to build an emotional connection between the brand and their customer. That customer becomes an advocate of the brand by sharing the content with their friends and those friends do the same. Over time the viral impact of sharing and engagement lead to more buyers.

The rise of the jaded consumer and permission-based marketing has upped the importance of story and connection.”

Emphasis added.

Holiday marketing

Real Talk: How Social Media Drives Holiday Sales [from Social Media Today; written by Carlos Gil]

Excellent in-depth look at holiday marketing.

The Holidays and Social Media [from Soshable; written by Lauren Galli]

“The holidays can prove to be a powerful marketing tool via social media if utilized properly. Don’t allow your customers to feel that you’re capitalizing on their holiday spirit, however. There is a fine line between a holiday push and being overly aggressive. The number one recommendation for social media is to think about what you’d like to see as a consumer, and follow your own lead.”

Written by Sarah

December 12th, 2014 at 8:37 am

The Week in Social Analytics #131

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On Content Marketing and predictions for 2015. 

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015 [from Social Media Today; written by Jean Spencer]

It’s that time of year; get your predictions in and plan for 2015! Pair with Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right! for balanced reading.

20 Content Marketing Tips Guaranteed To Yield Results [from Heidi Cohen]

Another great research roundup from Heidi Cohen.

What Do Nonprofits Want from Content Marketing? [from eMarketer; written by staff]

“While fundraising ranked as the No. 1 content marketing goal among nonprofit professionals polled in August 2013, cited by 79%, it fell far down the list this year, topped by brand recognition and customer-focused goals.”

content marketing nonprofit

Twitter: What to expect in 2015 [from Mashable; written by Seth Fiegerman]

Standalone apps? A curated timeline? See what’s in store for 2015.

On strategy. 

Finding Your Mission, Vision, Values, and Strategy [from SHIFT Communications; written by Christopher Penn]

Can you fit your corporate mission into a single tweet?

“Forced brevity tends to help create clarity, because you can’t stuff a corporate mission statement filled with jargon and meaningless words into 140 characters. Forced brevity can help to distill out what your company’s true mission and vision are.”

How to Use Brand Storylines to Spark Social Media Engagement [from Convince and Convert; written by Jeremy Miller]

“Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation. The conversation opens things up. They let you share ideas and engage your market in a dialogue. And they let you have conversations with purpose — conversations clearly linked with your brand.”

On everything else.

Blending Social Media & Traditional Marketing this Holiday Season [from LinkedIn Pulse; written by Mandy Edwards]

If your company is stuck on the traditional and you want to incorporate some social media marketing into the mix this holiday season, here’s how to marry them well.

Are Men or Women More Brand-Loyal? [from Marketing Charts; written by staff]

Naturally, it depends.

“So, it seems that the gender comparison not only depends on the category, but the region also. It’s also worth noting that in each country, for each gender, and for each category, a majority described themselves as being open to alternative brands rather than being loyal to specific brands. The study’s authors note that ‘In some categories, openness to alternative brands is shaped by the fact that many feel there are no trusted brands already in the category.’ So there’s that…”

IpsosFleishmanHearst-US-Brand-Loyalty-by-Category-Gender-Dec2014

Written by Sarah

December 5th, 2014 at 9:10 am

The Week in Social Analytics #130

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Since this week is a holiday week in America, we’re keep it short, sweet, and half holiday-shopping focused!

On social media marketing. 

How To Get Started With Instagram For B2B Social Media Marketing [from Business 2 Community; written by Brit Kern]

Visual content isn’t going anywhere in 2015. Use this to get you started, along with our Brands on Instagram series.

10 Common Reasons Why Content Marketing Isn’t Working for You [from KISSMetrics; written by Neil Patel]

Do your content marketing efforts seem to constantly be stalling? Try troubleshooting with these ten reasons why that might be happening.

1-how-b2b-marketers

How Coke & Denny’s React To Real-Time Events On Social Media [from MarketingLand; written by Mark Traphagen]

“Being able to respond and engage even to casual or non-obvious mentions of your brand provides opportunities to surprise and delight social media users. However, these increased opportunities are accompanied by heightened expectations from a brand’s fans.

‘The world has changed; the way we work must change,’ Miller stated.”

The Gap Between Big Data and Big Insights: Turning data into engaging stories [from Brian Solis]

“It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts.”

Emphasis added.

On holiday marketing. 

4 Things You Can Learn From Non-Profit Social Media Success [from Marketo; written by Shanna Cook]

Non-profits often pull off amazing social success with limited budgets and resources, making them a fantastic inspiration.

Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons [from Marketing Profs; written by Tom Caporaso]

Don’t lose them after the holiday buying cycle.

Why Fake Holidays Are Your Best Defense Against Competition This Black Friday [from Inc Magazine; written by Diana Ransom]

It might sound crazy, but it just might work for you like it worked for the woman behind cake pops. Yes, those cake pops.

Written by Sarah

November 28th, 2014 at 8:04 am

The Week in Social Analytics #129

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

We’re deep into Q4, so a lot of this week’s content is based around what will help you plan your 2015 content marketing strategy.

On content marketing. 

Why Content Marketing Fails…and How It Can Succeed [from Cision; written by Brian Conlin]

A short list of who to blame for your failures, followed by some actionable tips to take with you into your content planning for 2015.

Copywriting: Brevity is the soul of marketing [from Marketing Experiments; written by John Tackett]

“If there is one simple takeaway from this test, from my point of view, it’s that brevity is the heart of relevance and the soul of marketing. . .Clearly communicating what you can do with a product is likely to generate more relevance and appeal for email recipients over the long run.”

The same goes for images; choose an image that clearly and simply represents what you’re trying to get across to customers.

How to Repurpose Your Content Into an Ideal SlideShare Deck [from Marketing Profs; written by Chris Brown]

“Business executives use SlideShare at a rate that’s five times greater than their rate of use for other social networks, comScore reports.

Repurposing your content for SlideShare is easy and helps you to get more mileage out of an existing investment.”

Pair with this great deck on social listening from #SMX.

Charts and stats. 

10 Stats That Will Impact Your 2015 Content Strategy [from Kapost; written by Katrina Pfannkuch]

1. Only 35% of B2B content marketers have a documented content strategy.
If you aren’t part of this 35% of B2B content marketers, what’s stopping you?

A content strategy is no longer a “someday” project for an intern; it’s what’s going to help you keep your skin in the game and increase the number of “touch points” for connecting with your target audience.

Why everything you’re doing to engage fans is wrong…in a single chart [from Marketing Pilgrim; written by Andy Beal]

Fans prefer to stay in touch using brand sites

Keep in mind this is just one chart from one survey of around 1200 people. It’s important to keep up with industry trends, but it’s  also more important to pay attention to what your customers do. If your customers are routinely contacting you on Twitter with customer service queries, then that’s where you need to be consistently.

On digital marketing and storytelling. 

Part 1: Evolving Your 2015 Comms Strategy with Digital Storytelling [from Lewis PR; written by Ruth Mathias]

 “Sixty per cent of decision-making happens before any direct contact with a brand. This means if you’re not effectively engaging your prospective customers online your competitors are already way ahead of you. Marketers need to effectively influence a buyer’s journey across every channel and touch point.”

Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing [from Marketing Land; written by David Rodnitzky]

“Rather, the point is this: ten years from now, what will people that look back at internet marketing today see as the obvious shifts in the ecosystem that most marketers missed or ignored, and how can you make sure you recognize these changes now? How do you make sure you ask for a car and not a horse?”

Emphasis added.

Written by Sarah

November 21st, 2014 at 8:33 am

The Week in Social Analytics #128

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content strategies. 

Harnessing the Power of Micro-Content [from dustn.tv; written by Dustin W. Stout]

“A good content marketing strategy incorporates regular micro-content distributed throughout social media that will keep your audience engaged.”

Read on for what makes a great micro-content strategy.

3 Unique Ways Brands Are Approaching Content Creation [from Convince and Convert; written by Jessica Gioglio]

“From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.”

Use these examples to inspire your own strategy.

Convince Your Boss To Use Video Content Marketing [from Heidi Cohen]

“. . .video content supports sales, based on the following data about US adults from Animoto.

  1. 94% have watched a video in the last week.
  2. 73% are more likely to purchase after viewing a video. (Note: Other research showed that 53% of respondents were influenced to purchase by a YouTube video.)
  3. 83% prefer videos that are 5 minutes or less in length. (Note: Informational videos must be short to grab your audience’s attention. You must engage them within the first 20 seconds or they’re gone.)
  4. 58% believe that viewing a company video builds trust.
  5. 89% have shared an educational video.

A great roundup of research around video content marketing.

B2B-Content-Tactics-Used-2015-B2B-Content-Marketing-Benchmarks

 

via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs

On social platforms. 

The Art of a Tweet, Part 2: Corporate Tweeting [from Social Media Today; written by Dana Strokovsky]

“Here are a few items to keep in mind when creating a social voice:

  • Content pillars
  • Filters (do’s and don’ts)
  • Categories and specific breakdown of audience
  • Platform consideration
  • Imagery guidelines”

How B2B Businesses Can Use Instagram [from Maximize Social Business; written by Jenn Herman]

“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”

On marketing strategies. 

Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]

“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”

Watch the YouTube video directly here.

How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]

1. Identify Your Marketing Goals

Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:

  1. Grow their business
  2. Get more sales
  3. Develop a personal brand

Awesome! Now, exactly what is your plan for doing that?”

Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]

“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”

 

Written by Sarah

November 14th, 2014 at 9:39 am