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The Week in Social Analytics #133

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Content Marketing 

No matter what’s written in everyone’s predictions for social media marketing in 2015, the sheer number of articles around content marketing in these last few weeks of 2014 prove that content strategy is very much on everyone’s minds. Here are the best from this week:

Your 12 Point Content Marketing Strategy (Part 1 of 4) [from Pushing Social; written by Stan Smith]

25 Questions I Ask About B2B Content Marketing [from Convince & Convert; written by Jay Baer]

4 Tools to Enhance the Images in Your Content Marketing [from Jeff Bullas]

Who, How, and Why: Three Keys to Successful Content Marketing [from Marketing Profs; written by Callie Reynolds]

21 Questions To Help You Define Your Content Marketing Strategy [B2B Marketing Insider; written by Michael Brenner]

Brand Map Framework

And once you’ve mapped out your content strategy, here’s 7 Tips To Optimize Your Content For Social Sharing from Heidi Cohen.

Visual Content Marketing 

The best in Vines and Instagram video from brands this year. Use these examples to plan your visual content strategy for 2015.

30 of the best Vines of 2014 [from Econsultancy; written by Christopher Ratcliff]

15 of the best Instagram videos of 2014 [from Econsultancy; written by Christopher Ratcliff]

BONUS: The only 2015 marketing prediction piece you need. 

7 Tongue-in-Cheek Marketing Predictions for 2015 [from Social Media Today; written by Randy Milanovic]

Written by Sarah

December 19th, 2014 at 8:32 am

The Week in Social Analytics #132

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Brand Loyalty

Building Brand Loyalty in the Digital Age [from PSFK; written by Melanie Ehrenkranz]

“Brands have it rough in the digital age: the competitive set is growing for everyone as startups and homespun brands are sharing the stage with the big guys. With the fragmentation and distribution of media, branded signals are more diffused on the whole, but can catch fire without warning. One misstep can mean disaster, but one triumph is no guarantee of success. The landscape makes it harder to create impact with messaging or image alone. So it all comes down to creating meaningful experiences for people. Focusing on the fundamentals of product functionality, service excellence and dedication to quality at a time when much of the marketplace is speculation, hype and hot air is a serious strategic advantage.”

Emphasis added.

Strategy

Three Ways to Customize Content Across Social Channels for Greater Response [from Marketing Profs; written by Keith Quesenberry]

“Different aspects of your brand or product can be promoted in different ways, and matching objectives with channels can really pay off.”

Goals, strategy and tactics for change [from Seth Godin]

“The strategy isn’t the point, it’s the lever that helps you cause the change you seek.”

Content marketing and storytelling

Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever [from Social Media Today; written by Marc Cowlin]

“The brilliance of the combination of permission based marketing and great storytelling is that it matches both the needs of the customer, and those of the marketer:

  • The customer finds a non-disruptive form of content seemingly accidentally as they consume media (permission based) and that content is both entertaining and it connects emotionally (brand storytelling). If all goes as planned, the connection is so strong that they will engage and/or share with friends. Over time, as their brand affinity grows so does the likelihood of a purchase.
  • The marketer gets a brand impression that manages to build an emotional connection between the brand and their customer. That customer becomes an advocate of the brand by sharing the content with their friends and those friends do the same. Over time the viral impact of sharing and engagement lead to more buyers.

The rise of the jaded consumer and permission-based marketing has upped the importance of story and connection.”

Emphasis added.

Holiday marketing

Real Talk: How Social Media Drives Holiday Sales [from Social Media Today; written by Carlos Gil]

Excellent in-depth look at holiday marketing.

The Holidays and Social Media [from Soshable; written by Lauren Galli]

“The holidays can prove to be a powerful marketing tool via social media if utilized properly. Don’t allow your customers to feel that you’re capitalizing on their holiday spirit, however. There is a fine line between a holiday push and being overly aggressive. The number one recommendation for social media is to think about what you’d like to see as a consumer, and follow your own lead.”

Written by Sarah

December 12th, 2014 at 8:37 am

The Week in Social Analytics #131

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

On Content Marketing and predictions for 2015. 

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015 [from Social Media Today; written by Jean Spencer]

It’s that time of year; get your predictions in and plan for 2015! Pair with Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right! for balanced reading.

20 Content Marketing Tips Guaranteed To Yield Results [from Heidi Cohen]

Another great research roundup from Heidi Cohen.

What Do Nonprofits Want from Content Marketing? [from eMarketer; written by staff]

“While fundraising ranked as the No. 1 content marketing goal among nonprofit professionals polled in August 2013, cited by 79%, it fell far down the list this year, topped by brand recognition and customer-focused goals.”

content marketing nonprofit

Twitter: What to expect in 2015 [from Mashable; written by Seth Fiegerman]

Standalone apps? A curated timeline? See what’s in store for 2015.

On strategy. 

Finding Your Mission, Vision, Values, and Strategy [from SHIFT Communications; written by Christopher Penn]

Can you fit your corporate mission into a single tweet?

“Forced brevity tends to help create clarity, because you can’t stuff a corporate mission statement filled with jargon and meaningless words into 140 characters. Forced brevity can help to distill out what your company’s true mission and vision are.”

How to Use Brand Storylines to Spark Social Media Engagement [from Convince and Convert; written by Jeremy Miller]

“Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation. The conversation opens things up. They let you share ideas and engage your market in a dialogue. And they let you have conversations with purpose — conversations clearly linked with your brand.”

On everything else.

Blending Social Media & Traditional Marketing this Holiday Season [from LinkedIn Pulse; written by Mandy Edwards]

If your company is stuck on the traditional and you want to incorporate some social media marketing into the mix this holiday season, here’s how to marry them well.

Are Men or Women More Brand-Loyal? [from Marketing Charts; written by staff]

Naturally, it depends.

“So, it seems that the gender comparison not only depends on the category, but the region also. It’s also worth noting that in each country, for each gender, and for each category, a majority described themselves as being open to alternative brands rather than being loyal to specific brands. The study’s authors note that ‘In some categories, openness to alternative brands is shaped by the fact that many feel there are no trusted brands already in the category.’ So there’s that…”

IpsosFleishmanHearst-US-Brand-Loyalty-by-Category-Gender-Dec2014

Written by Sarah

December 5th, 2014 at 9:10 am

The Week in Social Analytics #130

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook

Since this week is a holiday week in America, we’re keep it short, sweet, and half holiday-shopping focused!

On social media marketing. 

How To Get Started With Instagram For B2B Social Media Marketing [from Business 2 Community; written by Brit Kern]

Visual content isn’t going anywhere in 2015. Use this to get you started, along with our Brands on Instagram series.

10 Common Reasons Why Content Marketing Isn’t Working for You [from KISSMetrics; written by Neil Patel]

Do your content marketing efforts seem to constantly be stalling? Try troubleshooting with these ten reasons why that might be happening.

1-how-b2b-marketers

How Coke & Denny’s React To Real-Time Events On Social Media [from MarketingLand; written by Mark Traphagen]

“Being able to respond and engage even to casual or non-obvious mentions of your brand provides opportunities to surprise and delight social media users. However, these increased opportunities are accompanied by heightened expectations from a brand’s fans.

‘The world has changed; the way we work must change,’ Miller stated.”

The Gap Between Big Data and Big Insights: Turning data into engaging stories [from Brian Solis]

“It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts.”

Emphasis added.

On holiday marketing. 

4 Things You Can Learn From Non-Profit Social Media Success [from Marketo; written by Shanna Cook]

Non-profits often pull off amazing social success with limited budgets and resources, making them a fantastic inspiration.

Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons [from Marketing Profs; written by Tom Caporaso]

Don’t lose them after the holiday buying cycle.

Why Fake Holidays Are Your Best Defense Against Competition This Black Friday [from Inc Magazine; written by Diana Ransom]

It might sound crazy, but it just might work for you like it worked for the woman behind cake pops. Yes, those cake pops.

Written by Sarah

November 28th, 2014 at 8:04 am

The Week in Social Analytics #129

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

We’re deep into Q4, so a lot of this week’s content is based around what will help you plan your 2015 content marketing strategy.

On content marketing. 

Why Content Marketing Fails…and How It Can Succeed [from Cision; written by Brian Conlin]

A short list of who to blame for your failures, followed by some actionable tips to take with you into your content planning for 2015.

Copywriting: Brevity is the soul of marketing [from Marketing Experiments; written by John Tackett]

“If there is one simple takeaway from this test, from my point of view, it’s that brevity is the heart of relevance and the soul of marketing. . .Clearly communicating what you can do with a product is likely to generate more relevance and appeal for email recipients over the long run.”

The same goes for images; choose an image that clearly and simply represents what you’re trying to get across to customers.

How to Repurpose Your Content Into an Ideal SlideShare Deck [from Marketing Profs; written by Chris Brown]

“Business executives use SlideShare at a rate that’s five times greater than their rate of use for other social networks, comScore reports.

Repurposing your content for SlideShare is easy and helps you to get more mileage out of an existing investment.”

Pair with this great deck on social listening from #SMX.

Charts and stats. 

10 Stats That Will Impact Your 2015 Content Strategy [from Kapost; written by Katrina Pfannkuch]

1. Only 35% of B2B content marketers have a documented content strategy.
If you aren’t part of this 35% of B2B content marketers, what’s stopping you?

A content strategy is no longer a “someday” project for an intern; it’s what’s going to help you keep your skin in the game and increase the number of “touch points” for connecting with your target audience.

Why everything you’re doing to engage fans is wrong…in a single chart [from Marketing Pilgrim; written by Andy Beal]

Fans prefer to stay in touch using brand sites

Keep in mind this is just one chart from one survey of around 1200 people. It’s important to keep up with industry trends, but it’s  also more important to pay attention to what your customers do. If your customers are routinely contacting you on Twitter with customer service queries, then that’s where you need to be consistently.

On digital marketing and storytelling. 

Part 1: Evolving Your 2015 Comms Strategy with Digital Storytelling [from Lewis PR; written by Ruth Mathias]

 “Sixty per cent of decision-making happens before any direct contact with a brand. This means if you’re not effectively engaging your prospective customers online your competitors are already way ahead of you. Marketers need to effectively influence a buyer’s journey across every channel and touch point.”

Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing [from Marketing Land; written by David Rodnitzky]

“Rather, the point is this: ten years from now, what will people that look back at internet marketing today see as the obvious shifts in the ecosystem that most marketers missed or ignored, and how can you make sure you recognize these changes now? How do you make sure you ask for a car and not a horse?”

Emphasis added.

Written by Sarah

November 21st, 2014 at 8:33 am

The Week in Social Analytics #128

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content strategies. 

Harnessing the Power of Micro-Content [from dustn.tv; written by Dustin W. Stout]

“A good content marketing strategy incorporates regular micro-content distributed throughout social media that will keep your audience engaged.”

Read on for what makes a great micro-content strategy.

3 Unique Ways Brands Are Approaching Content Creation [from Convince and Convert; written by Jessica Gioglio]

“From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.”

Use these examples to inspire your own strategy.

Convince Your Boss To Use Video Content Marketing [from Heidi Cohen]

“. . .video content supports sales, based on the following data about US adults from Animoto.

  1. 94% have watched a video in the last week.
  2. 73% are more likely to purchase after viewing a video. (Note: Other research showed that 53% of respondents were influenced to purchase by a YouTube video.)
  3. 83% prefer videos that are 5 minutes or less in length. (Note: Informational videos must be short to grab your audience’s attention. You must engage them within the first 20 seconds or they’re gone.)
  4. 58% believe that viewing a company video builds trust.
  5. 89% have shared an educational video.

A great roundup of research around video content marketing.

B2B-Content-Tactics-Used-2015-B2B-Content-Marketing-Benchmarks

 

via 2015’s B2B Content Marketing Benchmark survey by Content Marketing Institute and MarketingProfs

On social platforms. 

The Art of a Tweet, Part 2: Corporate Tweeting [from Social Media Today; written by Dana Strokovsky]

“Here are a few items to keep in mind when creating a social voice:

  • Content pillars
  • Filters (do’s and don’ts)
  • Categories and specific breakdown of audience
  • Platform consideration
  • Imagery guidelines”

How B2B Businesses Can Use Instagram [from Maximize Social Business; written by Jenn Herman]

“Instagram is about visually connecting with your audience. Find fun, unique, and creative ways to share your business through images and videos and you’ll be surprised at the results from your audience and customers.”

On marketing strategies. 

Fear Is The Biggest Barrier To Real-Time Communications [from Lewis PR; written by staff]

“‘This is our opportunity: we know about this real-time idea. Never as a profession have we had a bigger opportunity than right now to spread the idea of how important public relations is, throughout the organisation…The biggest barrier I see to all of this is that four letter word that begins with F. The biggest barrier is fear.’”

Watch the YouTube video directly here.

How To Execute The 80/20 Of Your Social Media Marketing [from Business 2 Community; written by Maria Peagler]

1. Identify Your Marketing Goals

Can you articulate the goals for your marketing? According to a recent survey of SMOC members, their top three business goals are:

  1. Grow their business
  2. Get more sales
  3. Develop a personal brand

Awesome! Now, exactly what is your plan for doing that?”

Top Five Questions Marketers Should Always Be Asking Themselves [from Marketing Profs; written by Preeti Upadhyaya]

“When you approach marketing decisions from your audience’s perspective, you’ll end up with much stronger, targeted messages that speak to your potential customers. And by asking these five questions every day, you will produce focused, targeted messages that convert your audience into customers.”

 

Written by Sarah

November 14th, 2014 at 9:39 am

The Week in Social Analytics #127

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On platforms

You Can Put A Price On Pinterest [from Heidi Cohen]

“Pinterest users are highly active on other social media networks according to Global Web Index. As a result they don’t need the same input from family, friends and colleagues that they get from other social media platforms.”

On emotions and trust

Why trust is vital if brands are to make the most of consumer data  [from Econsultancy; written by David Moth]

“Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust.”

how much trust do you have in comanpanies

Four ways social media impacts emotional branding [from {grow}; written by Mark Schaefer]

  1. We build relationships with brands like we build relationships with our friends. It takes many positive interactions over a period of time.
  2. Loyalty trumps everything. If the world turns upside-down, your loyal customers will be there. So our ultimate goal is to create loyalty.
  3. It is impossible to achieve true brand loyalty in the long-term without emotional connection.
  4. Emotional connection comes when we feel a brand becomes part of our self-identity.

Funny, followers and follow back; how social cues affect our perceptions on Twitter [from Marketing Pilgrim; written by Cynthia Boris]

“But without evening knowing it, your choices are based on social proofs that you’ve picked up in a split second – unconscious cues that help you quickly decide what’s worth your time and what isn’t.”

Also covered by Digiday with Why people don’t like your brand on Twitter, in five charts.

Twitter Tone of Voice

On B2B

Understanding the Channels: An Overview of Social, Mobile, Digital and Traditional Marketing for B2B [from Forbes; written by Daniel Newman]

Marketing strategies must overlap

At some point, your marketing strategies need to converge to give you the best outcomes. For instance, if you are selling software, you can find new customers and educate or inform the existing ones about new products or updates through social media and/or the use of video in creative ways. But, if you sell farming equipment, you might split your marketing efforts into two ways – social media for educating customers, combined with traditional methods like direct mail, banner ads or TV spots to help you do the actual selling.”

The Content Habits of B2B Enterprise Marketers | Infographic [from Marketing Profs; written by Ayaz Nanji]

“More than half (53%) of B2B enterprise marketers spend fewer than two hours a day engaging with industry content. Moreover, 31% say they probably overestimate how much time they spend with this sort of content.”

Pair with B2B Content Marketing Trends for 2015 [Infographic] also from Marketing Profs.

On measurement and everything else

How #TechnologyAndStuff Became GM’s Oreo Moment [from Social Media Today; written by Mark Schaefer]

“This small victory gives me hope. If a bureaucratic company with 1,000 lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right:

1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show.

2) They responded IMMEDIATELY and set the tone for the reaction. If they had reacted in a formal or legalistic way, they would have become part of the controversy instead of part of the fun. They would have reinforced an image of being stiff and out of touch instead of being playful and cool — like their trucks.

3) Instead of focusing on the bumbling #ChevyGuy and the negative implications for the brand, they hijacked the meme with #TechnologyAndStuff which is still funny but also connects the brand to something positive. And stuff.

In a world where traditional media often pokes fun at social media mess-ups, it is refreshing to see a traditional media mess-up become a social media success story.”

Pair with Why Brands Should Stop Idolizing Oreo’s Social Media Strategy, also from Social Media Today.  

The Danger Of Focusing Expectations On A Single Metric [from Marketing Land; written by Kendall M. Allen]

“When doing our business, marketing plan and any given initiative within it justice — do we always slow down and really think through what we are trying to accomplish and why? Do we take the time to lay out the strategy and tactics, and then determine the various (operative word: various) things we should care to learn?”

What Fashion Designers & Publicists Need to Know about Product Photography [from PR Couture; written by Lori Riviere]

Quality product photography enhances a consistent brand image.

 

Written by Sarah

November 7th, 2014 at 8:33 am

The Week in Social Analytics #126

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content and storytelling. 

The Five Parts to Brand Storytelling Nearly Everyone Misses [from Spin Sucks; written by Gini Dietrich]

“There are five essential parts to brand storytelling.

They include: Passion, a protagonist, an antagonist, a revelation, and the transformation.”

What Corporate Storytellers Can Learn From Fairy Tales [from Lewis PR; written by Sander van Buuren]

“A good narrative at least contains the following elements:

Setting – scene where the story takes place
Character – description of the protagonist of the story
Theme – description of what the story is about
Plot – series of events that tell the story
Conflict – struggle of the protagonist with itself or other forces
Climax – part where the conflict builds up to its peak
Resolution – end of the story when the conflict is being resolved”

Is there a “content pattern” that builds a brand? [from {grow}; written by Mark Schaefer]

“. . .if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business.

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer.”

The Role Content Plays In B2B Social Selling [from Marketing Land; written by Rebecca Lieb]

“Without “content,” all you have left in social sales is “social,” i.e., a platform, a forum or a social network. Devoid of content, all these channels amount to empty containers.”

How to Make Your Content Relatable and Actionable [from KISSmetrics; written by Asher Elran]

“If your content is not appealing to your audience on a personal level, it will be overlooked. Content must be relatable and actionable in order to increase user attention span. So, it is important to find out what content your audience relates to, and then create a plan to boost it across all the platforms you use.”

On social sharing.

Are You Missing These 5 Social Sharing Powerhouses? [from Heidi Cohen]

“Here are 7 key social sharing findings from The Psychology of Sharing: Why People Share Online research conducted by The New York Times Consumer Insight Group and Latitude Research.”

Why-we-share-on-social-media-via-New-York-Times-e1414414916798

On live events and real-time marketing. 

4 Powerful Ways to Integrate Social Media Into Your Live Event [from Social Media Explorer; written by David Saef]

“Your social media presence is so much more than a promotional tool for live events. If you stop using social media when the event starts, you’re cutting off the conversation far too soon and throwing away a significant community-building opportunity.”

Real-Time Marketing Is Now Right-Time Marketing [from eMarketer; written by staff]

“The definition of ‘real-time marketing’ is changing. Many now refer to it as ‘right-time marketing.’ The difference is subtle, but important: Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.”

RTM now right time marketing

Written by Sarah

October 31st, 2014 at 8:43 am

The Week in Social Analytics #125

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On your customers 

Whose Story Are You Telling? [from Social Media Today; written by Tamara Dull]

Privacy is important; remember that the information you’re gathering about your customers is their life, and treat it accordingly.

What is customer experience and how do you measure it? [from Econsultancy; written by Christopher Ratcliff]

The biggest challenge marketers often face is making nebulous concepts measurable. Here’s a little help with that.

How Brands Are Falling Short With Consumers [from Marketing Charts; written by staff]

“. . .the Edelman survey identifies several areas in which brands can improve in order to build and maintain effective connections with consumers. For example, while 78% of respondents feel it’s important (top-2 box on a 5-point scale) that brands respond quickly to people’s concerns and complaints, just 17% feel that brands perform well in this respect. And while 59% believe it important that brands give consumers many ways to ask questions and give opinions, only 18% feel that brands are delivering in this area.”

Edelman-How-Brands-Fall-Short-With-Consumers-Oct2014

Emphasis added.

On content marketing 

6 Awesome Ways to Rejuvenate Old Content on Your Blog [from Social Media Today; written by Nick Allen]

Consistently producing high quality content requires a lot of time and resources that we don’t always have. Here are some tactics for making the most out of what you already have in your archives. Pair with How to Turn Your Old, Forgotten Content Into Your New Secret Weapon.

10 Ways To Create Contagious Content for Your Social Media Marketing [from Jeff Bullas; written by Vinay Koshay]

“The better understanding you have of the mind of your audience, the more effectively you’ll be able to create shareable content.”

How to Create a Content Marketing Strategy [from Convince & Convert; written by Jay Baer]

A 7-step presentation to help you get started.

“2. What’s Your One Thing?

What will you create in your content marketing program that sets you apart? There is an enormous glut of content (and more on the way). Will you be disproportionately useful? Will you create Youtility (I say YES!). Will you be disproportionately motivational, inspirational, or otherwise? What is the heart and soul of your content program?

Remember: give yourself permission to make the story BIGGER.

On platforms

How to Build a Unique Visual Brand on Twitter [from All Twitter; written by Lauren Dugan]

“Tweets that contain images consistently perform better than tweets without. Images make your tweet stand out because not only are they eye-catching, but they make your tweet appear larger in your follower’s timelines – a huge boon in the real-time frenzy that is Twitter.”

Yahoo ‘Letting Tumblr Be Tumblr’ Works for Social TV Marketers [from Lost Remote; written by Karen Fratti]

“…Tumblr is less immediate than Twitter or Facebook and it is more about ‘what you do,’ rather than ‘who you know.’ For this reason, it provides television marketers a place to engage on a deeper level with fans.”

On knowing the rules and facing challenges 

How to Avoid the FTC’s Ire When Advertising on Social Media [from Inc; written by Jeremy Quittner]

“Social promotions are all the rage now, but don’t get caught up in deceptive advertising schemes.”

Conquer Today’s Top B2B Content Marketing Challenges [from SHIFT Communications; written by Amanda Grinavich]

Examines the top three challenges cited in MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report and attempts to help combat them.

Written by Sarah

October 24th, 2014 at 9:10 am

The Week in Social Analytics #124

without comments

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter and social television:

10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know) [from AllTwittr; written by Shea Bennett]

A good list of tips and tricks to browse, even if you’ve been on Twitter for years.

How SMBs Can Most Effectively Use Twitter [from V3; written by Shelley Kramer]

“. . .it’s also important to remember that prospective customers aren’t really interested in you singing your brand’s praises on Twitter. What they are looking for, however, and why they report they follow SMBs on Twitter is to learn about new products, show support for products and brands they already love and to get information they can use. Keep that in mind as you’re crafting your social media strategy and the content you create and share in social media channels. This research may be specific to Twitter, but I’d guess it can easily be extrapolated across other social media channels as well.”

Emphasis added.

Twitter and TV: 4 Ways to Make It Work [from Convince and Convert; written by Nick Cicero]

“As video becomes more fluid online, social engagement will become essential to finding and retaining loyal viewers for a show, as some have even said, social media is the new TV guide.”

Emphasis original.

Six ways social media is changing the nature of TV forever [from Econsultancy; written by Juliet Stott]

“Social media and social TV are two of the reasons why watching live TV is still so strong, says MTV Finland’s executive producer.

‘People cannot miss the show when it comes on air because they would miss the conversation – it’s part of the draw,’ says Rasimus.”

Instagram and Pinterest:

8 Business Growth Strategies for Instagram [from Social Media Today; written by Warren Knight]

Integration (social buttons on your site and cross-posting Instagram images to other social networks where you have a presence) is a key strategy in this list. After all, if your customers don’t know you’re on a platform, how can they follow you there?

Instagram Grows As Teens’ Social Network of Choice [from Marketing Charts; written by staff]

“Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey.”

PiperJaffray-US-Teens-Social-Media-Preferences-Oct2014

The profile of Pinterest users [from We Are Social; written by Deniz Ugur]

“. . .almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform.”

Click through for the full infographic.

On digital storytelling and marketing psychology:

Harness the Power of Negativity Bias for Positive Marketing [from SHIFT Communications; written by JJ Samp]

“Your ability to resonate with your audience is enhanced by the finesse with which you can identify negative sentiment and gracefully associate it with a positive message.”

Baratunde Thurston on How to Make Digital Storytelling Fun [from Social Media Today; written by Mary Ellen Egan]

“. . .Baratunde emphasized the importance for companies to match their brand and their mission to their digital stories. If stories come off as inauthentic or tone deaf, consumers will revolt.”

Click through to watch the full video of his presentation.

Finally, some bonus stats on holiday shopping expectations:

Survey: Social Media To Influence Half Of Holiday Shoppers from Marketing Land and 41 percent of shoppers plan to spend more online this holiday season from Marketing Pilgrim.