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Union Metrics selected by DataWeek 2012 as top Twitter data innovator

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We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival!

DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco are organizing this, the first annual event from September 22-27 in San Francisco, CA. There will be over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies during the 4-day conference along with a week-long series of data events, workshops, hackathons, hiring mixers, and meetups.

And, if you’re attending, please join our co-founder and CEO, Hayes Davis on Wednesday, September 26 at 2:00pm as he will be speaking on a panel entitled: “Does Social Influence Score Affect My Job Prospects or Price of my Consumer Goods?“.

Use discount code DataWeek25 at Dataweek.eventbrite.com for 25% off!

Written by Dean Cruse

September 7th, 2012 at 9:15 am

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Union Metrics SXSW 2013 panels

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The team here at Union Metrics proposed a number of great panels for next year’s South By Southwest conference. They’re all listed below. If you think any of these would be interesting presentations at SXSW, please give us a vote!

Getting started with social data at scale

Featuring these speakers:

  • Ken Little, Director of Engineering, Tumblr
  • Rob Johnson, VP of Product Strategy, Gnip
  • Hayes Davis, CEO, Union Metrics

Answering these questions:

  1. What social networks offer access to social data and how do they provide that access?
  2. What issues should you be aware of in order to maintain compliance with the Terms of Service from different providers?
  3. What are the technical challenges inherent in consuming, storing and analyzing large amounts of social data?
  4. While social data is often treated as the answer to all kinds of marketing and branding questions, it does have plenty of limitations. What are some useful business questions social data can answer?
  5. What tools and techniques are available to get started analyzing social data?

The art & science of social media movie marketing

Featuring these speakers:

Answering these questions:

  1. Why do fans share film-related content online?
  2. What are studios and networks doing to engage their audiences in and out of the theater?
  3. What marketing tactics work best to market a movie on Facebook? On Twitter?
  4. What social media metrics are the most important to measure during a film release?
  5. Can social media predict a film’s success at the box office?

On Tumblr: Case studies, best practices, analytics

Featuring these speakers:

Answering these questions:

  1. What are examples of successful brands on Tumblr?
  2. What are examples of clever Tumblr campaigns and strategies?
  3. How is the community on Tumblr different from Twitter and Facebook?
  4. What kind of content resonates on Tumblr?
  5. How can you measure a Tumblr campaign? What metrics matter?

Designing for sales

Featuring these speakers:

Answering these questions:

  1. How do you balance company and product information on your home page versus a clean, simple design to drive more conversions?
  2. By the time users make it to your Plans and Pricing page, they should have a basic understanding of your offering. What are some best practice examples of Plans & Pricing pages that convert?
  3. How can data and infographics be used to tell simple stories that encourage users to act?
  4. Are you ever done iterating? How do you avoid analysis paralysis and start implementing and testing quickly and continually?
  5. Everyone has an opinion and sales, marketing, and design all want to make sure their ideas are incorporated into the final product. What are some tips for avoiding design by committee?

Call Me SOA, maybe?

Featuring these speakers:

Answering these questions:

  1. Why do we care about service-oriented architectures? What are important concepts in a SOA?
  2. What are the advantages of using an SOA? What are the pitfalls?
  3. How do I know I need an SOA?
  4. How can we get started with SOA today?
  5. What are some awesome SOA technologies?

How Twitter has changed how we watch TV

Featuring this speaker:

Answering these questions:

  1. What is social television?
  2. How has Twitter changed how we watch TV?
  3. What are some examples of effective TV-related Twitter campaigns? What shows are doing the best (and the worst) on Twitter?
  4. What role do second screen apps play in TV viewing?
  5. What are some predictions for the future of Twitter and TV?

Written by admin

August 15th, 2012 at 10:49 am

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Announcing our new and improved TweetReach Pro dashboard

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We’re so excited to unveil our brand new TweetReach Pro dashboard!

The new dashboard allows you to quickly find overall stats for your account, compare metrics across Trackers, explore how your Trackers have been performing over the past 30 days, review recently run snapshot reports, and so much more. Plus, it looks better than ever…

A few things you can do with the new dashboard:

  • Surface Tracker stats for our four main metrics in the graph
  • Review Tracker stats for any day in the past month
  • Reorder your Trackers
  • Select and deselect Trackers to display in graph
  • Set up new Trackers
  • Drill into and edit existing Trackers
  • Explore recently-run snapshot reports
  • Run new snapshot reports
  • View overall account stats, including total all-time tweets analyzed and the number of active Trackers, snapshot reports and account users

There’s more detail about what you can do with your dashboard (and how to do it) on our helpdesk. And as always, please let us know if you have any questions.

Written by Jenn D

August 9th, 2012 at 2:37 pm

Posted in Help,News

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TweetReach holiday on July 4th

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 The TweetReach support team will be around to answer all of your questions this week, but please allow us a little extra time to return your calls and emails on Wednesday, July 4th, as we will be out of the office celebrating one of our favorite holidays, Independence Day.

On July 4, 2012, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email will be the fastest way to get through to us over the holiday (aren’t smart phones great?).

Thank you and Happy Fourth of July!

Written by admin

July 3rd, 2012 at 1:13 pm

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Introducing the new TweetReach Pro Ultimate plan

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We’re happy to announce a new TweetReach Pro plan level for our larger enterprise, agency and media customers – TweetReach Pro Ultimate! This plan level is perfect for anyone managing multiple products, clients or accounts.

Our most comprehensive and personalized plan level, TweetReach Pro Ultimate comes with:

  • 50 Trackers
  • Access to TweetReach Back, our 30-day complete historical archive
  • A dedicated account manager to help you get exactly the data you need
  • Unlimited snapshot reports
  • Unlimited users and projects
  • API access

With 50 Trackers in your account, Ultimate subscribers will be able to monitor tweets about all of your campaigns, clients, products and events, in real time. Each Tracker can monitor unlimited tweets about your topic, including up to 20 distinct search queries to be sure we’re finding all relevant tweets.

TweetReach Back is our new historical analytics option. If you missed an important event or weren’t able to set up a Tracker before campaign tweets went out, we can go back up to 30 days and analyze all tweets about your topic. This is a more comprehensive option than our simple snapshot report, with no tweet limits and in-depth metrics like you see in a Tracker. Ultimate subscribers have access to up to 24 hours of TweetReachBack analysis each month.

A dedicated account manager will be available to answer all of your questions, from setting up tweet tracking, to interpreting metrics, to helping you improve next time.

The TweetReach Pro Ultimate plan is $2,500 per month. You can subscribe to the Ultimate plan here, and if you have any questions at all, please let us know.

Written by Jenn D

March 28th, 2012 at 8:55 am

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New snapshot reports now available to everyone!

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We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?

There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!

How much does the new report cost?

As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.

How is the new report different from the old report?

First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.

What new metrics are included in the new report?

There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.

  • Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
  • Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
  • Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.

Can I still see the old version of the report?

Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.

So, how do I get one of these new reports?

Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!

Written by Jenn D

March 27th, 2012 at 1:40 pm

Posted in Features,News

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Projects now available in TweetReach Pro

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We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.

You can use projects to:

  • Group related Trackers and snapshot reports together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers

There’s more detailed information about how to set up our new projects feature on our helpdesk. Projects are available in all TweetReach Pro plan levels.

Written by Jenn D

March 22nd, 2012 at 8:30 am

Posted in Features,News

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Appozite, the company behind TweetReach, is now called Union Metrics

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The company that makes TweetReach is called Appozite. But let’s face it, Appozite is hard to say and doesn’t make a lot of sense. Today, we’re happy to tell you that we’ve changed our company name to Union Metrics.

How does this affect TweetReach customers?

Hardly at all, actually.

  • Most importantly, there will be no impact to TweetReach itself. TweetReach is still called TweetReach and won’t be changing in any way.
  • You’ll start to see Union Metrics show up on your credit card and PayPal statements instead of Appozite.
  • You’ll begin to see emails from us that come from unionmetrics.com instead of appozite.com.

And that’s pretty much it. If you’re interested to know more about the change, read on!

Why the change?

Since the beginning, we’ve wanted to build products that enable businesses of all sizes to measure their use of and impact on social media. As Union Metrics, we’ll be broadening our focus to deliver simple but sophisticated social metrics to help you measure and improve your social media campaigns. We’re very excited about this new name and everything it represents about both our growth as a business last year and what we expect for the future.

Is Union Metrics a new company?

We’re not a new or different company; we’ve just renamed ourselves. We’re still the same company we’ve always been, but with a new, better name and a prettier logo. You’ll still be dealing with the same people if you call or email us, and we still provide the same TweetReach tools you’ve come to love (we hope!). We have not sold the company or merged with anyone else.

What does the new name mean?

There’s a branch of math called set theory that’s all about dealing with groups of unique items called sets. It turns out lots of things can be treated as sets, like, for example, all the people that follow you on Twitter. One of the nifty things you can do with several sets is union them together into one big set that contains every single unique item from all the others. A little esoteric? Maybe. But it turns out it’s a great way to understand how a big audience is created from a lot of little audiences, and it’s how we measure reach. Plus, it’s easy to say, easy to spell, and looks nice on a banner.

Want to learn more about Union Metrics?

Please visit our new company website at UnionMetrics.com. You can also find Union Metrics on Facebook and on Twitter at @unionmetrics.

And please let us know if you have questions! Email us at support [at] unionmetrics [dot] com.

Written by Jenn D

February 3rd, 2012 at 1:50 pm

Posted in News

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TweetReach holiday hours

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The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2011. However, please allow us a little extra time to return your inquiries on the following days, as we may be stuffing our faces with holiday treats and spending time with our families.

Thursday, December 22 – Sunday, December 25

During this time, we will return all urgent requests as soon as possible and non-urgent requests within 24-36 hours. As always, you can get in touch with us in many ways, but the best way to reach us over the holiday is via email.

Happy holidays!

Written by admin

December 15th, 2011 at 12:34 pm

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Announcing the all new TweetReach Report 2.0!

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We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.

Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…

 

New Report Changes

Some of our favorite new report features include:

  • Top tweets make it easy to identify the most retweeted tweets
  • Top contributors make it easy to identify the most influential and engaged participants
  • Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
  • Integrated contextual help makes it easy to figure out what a metric means and how we calculate it

We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)

New Report Access

For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.

There’s more information in our helpdesk about the new report with detailed explanations of the new metrics, as well as list of new report FAQs. And please let us know if you have any questions!

Written by Jenn D

December 12th, 2011 at 11:19 am

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