TweetReach Blog

Archive for the ‘News’ Category

TweetReach holiday on July 4th

without comments

 The TweetReach support team will be around to answer all of your questions this week, but please allow us a little extra time to return your calls and emails on Wednesday, July 4th, as we will be out of the office celebrating one of our favorite holidays, Independence Day.

On July 4, 2012, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email will be the fastest way to get through to us over the holiday (aren’t smart phones great?).

Thank you and Happy Fourth of July!

Written by admin

July 3rd, 2012 at 1:13 pm

Posted in News

Tagged with ,

Introducing the new TweetReach Pro Ultimate plan

without comments

We’re happy to announce a new TweetReach Pro plan level for our larger enterprise, agency and media customers – TweetReach Pro Ultimate! This plan level is perfect for anyone managing multiple products, clients or accounts.

Our most comprehensive and personalized plan level, TweetReach Pro Ultimate comes with:

  • 50 Trackers
  • Access to TweetReach Back, our 30-day complete historical archive
  • A dedicated account manager to help you get exactly the data you need
  • Unlimited snapshot reports
  • Unlimited users and projects
  • API access

With 50 Trackers in your account, Ultimate subscribers will be able to monitor tweets about all of your campaigns, clients, products and events, in real time. Each Tracker can monitor unlimited tweets about your topic, including up to 20 distinct search queries to be sure we’re finding all relevant tweets.

TweetReach Back is our new historical analytics option. If you missed an important event or weren’t able to set up a Tracker before campaign tweets went out, we can go back up to 30 days and analyze all tweets about your topic. This is a more comprehensive option than our simple snapshot report, with no tweet limits and in-depth metrics like you see in a Tracker. Ultimate subscribers have access to up to 24 hours of TweetReachBack analysis each month.

A dedicated account manager will be available to answer all of your questions, from setting up tweet tracking, to interpreting metrics, to helping you improve next time.

The TweetReach Pro Ultimate plan is $2,500 per month. You can subscribe to the Ultimate plan here, and if you have any questions at all, please let us know.

Written by Jenn D

March 28th, 2012 at 8:55 am

Posted in News

Tagged with ,

New snapshot reports now available to everyone!

without comments

We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?

There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!

How much does the new report cost?

As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.

How is the new report different from the old report?

First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.

What new metrics are included in the new report?

There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.

  • Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
  • Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
  • Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.

Can I still see the old version of the report?

Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.

So, how do I get one of these new reports?

Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!

Written by Jenn D

March 27th, 2012 at 1:40 pm

Posted in Features,News

Tagged with

Projects now available in TweetReach Pro

without comments

We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.

You can use projects to:

  • Group related Trackers and snapshot reports together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers

There’s more detailed information about how to set up our new projects feature on our helpdesk. Projects are available in all TweetReach Pro plan levels.

Written by Jenn D

March 22nd, 2012 at 8:30 am

Posted in Features,News

Tagged with , ,

Appozite, the company behind TweetReach, is now called Union Metrics

without comments

The company that makes TweetReach is called Appozite. But let’s face it, Appozite is hard to say and doesn’t make a lot of sense. Today, we’re happy to tell you that we’ve changed our company name to Union Metrics.

How does this affect TweetReach customers?

Hardly at all, actually.

  • Most importantly, there will be no impact to TweetReach itself. TweetReach is still called TweetReach and won’t be changing in any way.
  • You’ll start to see Union Metrics show up on your credit card and PayPal statements instead of Appozite.
  • You’ll begin to see emails from us that come from unionmetrics.com instead of appozite.com.

And that’s pretty much it. If you’re interested to know more about the change, read on!

Why the change?

Since the beginning, we’ve wanted to build products that enable businesses of all sizes to measure their use of and impact on social media. As Union Metrics, we’ll be broadening our focus to deliver simple but sophisticated social metrics to help you measure and improve your social media campaigns. We’re very excited about this new name and everything it represents about both our growth as a business last year and what we expect for the future.

Is Union Metrics a new company?

We’re not a new or different company; we’ve just renamed ourselves. We’re still the same company we’ve always been, but with a new, better name and a prettier logo. You’ll still be dealing with the same people if you call or email us, and we still provide the same TweetReach tools you’ve come to love (we hope!). We have not sold the company or merged with anyone else.

What does the new name mean?

There’s a branch of math called set theory that’s all about dealing with groups of unique items called sets. It turns out lots of things can be treated as sets, like, for example, all the people that follow you on Twitter. One of the nifty things you can do with several sets is union them together into one big set that contains every single unique item from all the others. A little esoteric? Maybe. But it turns out it’s a great way to understand how a big audience is created from a lot of little audiences, and it’s how we measure reach. Plus, it’s easy to say, easy to spell, and looks nice on a banner.

Want to learn more about Union Metrics?

Please visit our new company website at UnionMetrics.com. You can also find Union Metrics on Facebook and on Twitter at @unionmetrics.

And please let us know if you have questions! Email us at support [at] unionmetrics [dot] com.

Written by Jenn D

February 3rd, 2012 at 1:50 pm

Posted in News

Tagged with ,

TweetReach holiday hours

without comments

The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2011. However, please allow us a little extra time to return your inquiries on the following days, as we may be stuffing our faces with holiday treats and spending time with our families.

Thursday, December 22 – Sunday, December 25

During this time, we will return all urgent requests as soon as possible and non-urgent requests within 24-36 hours. As always, you can get in touch with us in many ways, but the best way to reach us over the holiday is via email.

Happy holidays!

Written by admin

December 15th, 2011 at 12:34 pm

Posted in News

Tagged with ,

Announcing the all new TweetReach Report 2.0!

with 5 comments

We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.

Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…

 

New Report Changes

Some of our favorite new report features include:

  • Top tweets make it easy to identify the most retweeted tweets
  • Top contributors make it easy to identify the most influential and engaged participants
  • Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
  • Integrated contextual help makes it easy to figure out what a metric means and how we calculate it

We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)

New Report Access

For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.

There’s more information in our helpdesk about the new report with detailed explanations of the new metrics, as well as list of new report FAQs. And please let us know if you have any questions!

Written by Jenn D

December 12th, 2011 at 11:19 am

Posted in Features,News

Tagged with , ,

TweetReach Thanksgiving support hours

without comments

The TweetReach support team will be around to answer all of your questions throughout the Thanksgiving holiday. However, please allow us a little extra time to return your calls and emails on Thursday, November 24 and Friday, November 25, as we’re likely to be stuffing our faces with turkey and cranberry sauce (or sleeping off our resulting tryptophan comas).

During this time, we will return all urgent requests as soon as possible and non-urgent requests within 24 hours. As always, you can get in touch with us in many ways, but email is the best way to reach us over the holiday (aren’t smartphones great?).

Happy Thanksgiving!

Written by Jenn D

November 23rd, 2011 at 2:41 pm

Posted in News

Tagged with ,

New contributor reporting in TweetReach Trackers

with one comment

We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.

In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:

  • Retweets: The number of times a contributor’s tweets were retweeted
  • RT Rate: The average number of retweets per tweet a contributor has received
  • Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
  • Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies

You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.

TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.

A word to the analytics geeks

The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.

Written by Jenn D

November 3rd, 2011 at 7:39 pm

Unlimited full reports in TweetReach Pro

without comments

Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.

Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!

And, just in case you run out of ideas for reports to run, here are a few suggestions.

Photo credit: iPod Infinity by wlodi

Written by Jenn D

October 6th, 2011 at 3:48 pm

Posted in Features,News

Tagged with ,