Archive for the ‘News’ Category
Big news! If you use our Union Metrics Tumblr analytics, we just rolled out a sweet new update to them - a new top-level account dashboard. We’ve also beefed up two Tracker engagement reports – the posts summary and curators summary.
And if you’d like to learn more about our Tumblr analytics, let us know! We’d be happy to show you around.
Did you know we also provide Instagram analytics at Union Metrics? We do! In addition to the TweetReach Twitter analytics you know and love, we offer a number of social media analytics for other platforms, including Instagram. And we’ve just launched a brand new – FREE – Instagram account checkup that lets you see how you’re doing on Instagram.
We’ll run a quick analysis of recent activity on your Instagram account and report back with analytics on things like:
- The best time to post to your account
- The hashtags that result in the most likes and comments
- The people who engage with your content the most
- Your posts that have received the most (and the least) engagement
See how your Instagram content performs! Try it for free now.
And of course, if you’re interested in our professional options, we have Instagram analytics subscriptions starting at just $99 per month. You can learn more and see our pricing here.
We’ve got two huge pieces of news! First, we just launched our brand new free Instagram account checkup tool. Second, we’ve released a big update to our pro Instagram analytics. Read on for more about both.
Free Instagram Account Checkup
Today we released our brand new free Instagram account checkup! Just sign in and you’ll get a quick report with stats and insights about your Instagram activity. This is our first free Instagram analytics offering, and we’re really excited about it. With our new free report, you’ll be able to answer questions like:
- When’s the best time to post to Instagram?
- Who are your top fans?
- Which hashtags get the most engagement?
- What kind of content should you post?
Get your free Instagram account checkup now! You’ll have fresh, hot insights in just two minutes.
Updated Analytics Dashboard for Pro Subscribers
We’ve also just rolled out a big update for our paid Instagram analytics subscribers. Our new top-level dashboard includes an insight stream that automatically highlights key metrics and helps you decide exactly what to do next to improve engagement. It also includes at-a-glance Tracker comparisons and trend data across all accounts or hashtags you’re monitoring. The new additions will help you learn more about:
- What posts, videos and hashtags are popular
- Who’s active or influential in a particular community
- How one Instagram account’s performance compares to others
- Important changes in metrics like follower growth and likes or comments
- Exactly what to do next to improve post engagement
If you’re interested in trying our professional Instagram analytics out for yourself, plans start at just $99 per month and you can learn more here.
Please let us know if you have any questions or want to see a demo!
The Union Metrics team will be celebrating a long holiday weekend for the next couple days. We’re still available if you have any questions, but please allow us a little extra time to return your calls and emails on the following dates:
Saturday, August 30 – Monday, September 1
On these days, our support staff will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways:
- Email us at support [at] unionmetrics [dot] com (recommended)
- Call us at 888-834-8113
- Find us on Twitter
And of course, take a look around on our helpdesk to see if any of your questions are answered in our FAQs. And have a great Labor Day weekend!
Last night, a laptop was stolen from one of our engineers. We took immediate action to ensure that all our systems were secure and there is no evidence of any compromise. But as a security precaution, we recommend you change your TweetReach or Union Metrics password right away.
TweetReach users can change their passwords here: https://tweetreach.com/user/edit
Union Metrics for Tumblr or Union Metrics for Instagram users can log in here: https://app.unionmetrics.com/. Then click the user icon in the top right corner to access your user profile.
While access to the laptop is password protected, it did contain a partial data export from two of our user databases. No credit card, financial information or analytics data was involved in any way, and all stored passwords are one-way encrypted using a cryptographic hash and a technique called “salting” which protects you even if you used the same password on other sites. Your password cannot be decrypted, so the risk to your personal information is quite low. However, it is possible that usernames and email addresses could be accessed, though they have not yet been. Changing your password will eliminate any possibility of a data breach, however unlikely.
We are extremely sorry for this inconvenience, and we have taken every step possible to ensure that your data is secure and your identity is protected, now and in the future.
We will be here if you have any questions, so please email or call any time.
What does Union Metrics for Instagram do?
We wanted to build bigger, better Instagram analytics – something that allows us to take our deep-dive approach to social media analytics to one of our favorite platforms. Our Instagram analytics can show you how any account or hashtag – yours or a competitor’s – is performing at a glance. We can help you understand your posts and what makes them perform well, which hashtags get the biggest response, when an audience is most active. We can show you who your biggest fans and supporters are, who likes and comments on your posts, and so much more.
How does Union Metrics for Instagram work?
Just like TweetReach, Union Metrics for Instagram analytics provide real-time, ongoing monitoring for any account or hashtag on Instagram. When you set up a new Tracker, we’ll backfill it with some historical data to get you started, and then continuously add new and future posts in real time.
So who uses Instagram?
Instagram’s more than 200 million users might not be exactly who you’d expect. Roughly 10% (20.4 million) of Instagram’s dedicated user demographic (meaning they log in at least once a month) consists of 18-34 year olds. But another 15.3 million are 35 or older, and that number is projected to grow to 20 million by 2016. Instagram is, after all, the fastest growing social media site worldwide, rivals Twitter for smartphone audiences, and captures higher interaction rates than parent company Facebook.
Instagram also inspires the most dependence, according to one survey; the 18-25 year old demographic identify with it and see it as an extension of themselves. If this is the demographic you’re looking to target, then you absolutely need to be on Instagram.
Okay, you’ve convinced me. Now how do I use Instagram?
We can help you with that! Here are some fantastic resources for getting started:
- Instagram has a blog specifically for businesses
- Instagram’s own Help Center can help get you started
- Want to know more? Download our Instagram whitepaper to learn more about Instagram data.
How do I get started with Instagram analytics?
It’s easy! You can sign up for a Union Metrics for Instagram subscription and have your first analytics running in just a few minutes. Subscriptions start at $199 per month. And if you want to talk to someone on our sales team or set up a demo, let us know! We’ve also got a webinar coming up next week to tell you more.
What if I’m already a TweetReach or Union Metrics for Tumblr customer and I want to add Union Metrics for Instagram?
We can add Union Metrics for Instagram to any existing Union Metrics account – TweetReach or Union Metrics for Tumblr. Or, you can upgrade to our Social Suite if you’d like flexible access to all three platforms. Just let us know what you’re looking for and we’ll make it happen!
Fantastic. Keep your eye on this space and we’ll let you know any new and exciting details as they roll out.
We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products – Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.
Union Metrics for Instagram
Our brand new Instagram analytics – Union Metrics for Instagram – allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:
Discover your most popular media and hashtags
Identify an account’s biggest fans and advocates
Monitor hashtag reach and exposure over time
Track competitor performance to compare share of voice
Analyze likes and comments to determine when fans are most active
Interested? Union Metrics for Instagram subscriptions start at $199 per month.
The Union Metrics Social Suite
Our new enterprise cross-platform social analytics suite – the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.
We’ve set up a few webinars over the next week to tell you more about our new products. Join us for one to learn more and see the new analytics in action.
Union Metrics for Instagram
Union Metrics Social Suite
If you’re currently a TweetReach Pro or Union Metrics for Tumblr subscriber, we can add Union Metrics for Instagram access to your account, or upgrade you to the Social Suite for the most flexible access. Just contact us and we’ll get it set up!
They grow up so fast, don’t they? We can’t believe the TweetReach snapshot report is five years old already! We sold our very first snapshot report five years ago today, on April 3, 2009. Since then, we’ve run 6.5 million snapshot reports analyzing more than 251 million tweets.
This is what our early TweetReach Twitter analytics reports used to look like, in the spirit of Throwback Thursday. How far we’ve come!
TweetReach has grown so much in the past five years, and we want to thank everyone who has been a part of that journey. We wouldn’t be here without you.
And if you want to check on the reach of your tweets, you can run a snapshot report here any time (as always, the first 50 tweets are free, and up to 1500 are just $20). Here’s to the next five years, and beyond!
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!
We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.
Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)
- Arabic (ar)
- Dutch (nl)
- English (en)
- Farsi (fa)
- French (fr)
- German (de)
- Indonesian (id)
- Italian (it)
- Japanese (ja)
- Portuguese (pt)
- Spanish (es)
In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.
If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.