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Archive for the ‘News’ Category

Union Metrics Thanksgiving 2015 support hours

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Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 26 through Sunday, November 29.

On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during holidays.

We’ll return to regular support hours on Monday, November 30. Happy Thanksgiving!

Thanksgiving Merle

Written by Sarah

November 25th, 2015 at 9:05 am

Posted in Help,News

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Updates to single-channel Union Metrics subscriptions

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We’ve updated the interface in our single-channel Union Metrics accounts (that includes TweetReach Pro by Union Metrics subscriptions, as well as our Instagram and Tumblr analytics). Here’s a quick look at what’s changed. For more detail on the full set of changes, read this.

Our top navigation has been updated with pretty new icons. You can navigate to your dashboard, Trackers listing, or snapshot reports (in TweetReach) by clicking the icons in the top left of your page, in that order. Your account and user settings menus have been consolidated into one menu on the top right, under the gear icon.

Union Metrics Tracker listing

Our Tracker listing has been updated to better display more information about the account, topic or hashtag you’re monitoring. The Tracker list is now more easily searchable.

For single-channel Twitter subscribers (also know as TweetReach), the snapshot listing has been updated to better display more reports per page, as well as the top level metrics from each report.

If you have any questions about the updates or where to find something, please let us know (or find us on Twitter at @UnionMetrics). We hope you like the new look!

Written by Jenn D

November 23rd, 2015 at 12:35 pm

Reminder: See Union Metrics Echo in action tomorrow!

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Just in case you forgot to mark it on your calendars, we wanted to remind you that our Echo demo is happening tomorrow!

Union Metrics Echo Shorter GIF

Join us at 9:00 a.m. PDT (4:00 p.m. GMT) for a demo of the brand new Union Metrics Echo. The entire Twitter archive – hundreds of billions of Tweets going back to 2006 – can be a little overwhelming, so let us show you how to best use it to improve your social strategy and inform your marketing campaigns.

Can’t wait? You can learn more about Echo here, now. 

Written by Sarah

October 26th, 2015 at 12:10 pm

See Union Metrics Echo in action

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You’ve heard about Echo- and maybe you’ve seen the video telling you more about exactly what it is- but what exactly can Echo do? Let us show you!

Union Metrics Echo Shorter GIF

Join us on Tuesday, October 27 at 9:00 a.m. PDT (4:00 p.m. GMT) for a demo of the brand new Union Metrics Echo. The entire Twitter archive – hundreds of billions of Tweets going back to 2006 – can be a little overwhelming, so we’re ready to show you how to best use it to improve your social strategy and inform your marketing campaigns.

Can’t wait? You can learn more about Echo here, now. 

Written by Sarah

October 22nd, 2015 at 6:43 am

Introducing Echo from Union Metrics

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We’re so excited to announce the newest addition to the Union Metrics product lineup: Union Metrics Echo! Echo is an entirely new way to instantly access and analyze the entire Twitter archive. With Echo, the entire Twitter archive is easily searchable in real time using a powerful query language combined with a rich, interactive visual interface. Now you can explore hundreds of billions of Tweets to find exactly the ones you need to answer critical business questions, inform your social strategy, and create better marketing campaigns. Learn more about Echo here or keep reading for more.

Union Metrics Echo Top NFL Teams Game Day Closeup View

Twitter is a data source like no other and the only social network where marketers can tap into the pulse of the planet and learn what their audiences think about their brands at any time. Echo can help you tap into that rich data source to:

  • Understand the true impact of Tweets during a brand crisis
  • Watch conversations unfold on Twitter as TV shows happen on screen
  • Research potential clients before pitching new business
  • Identify key Tweets about past events
  • Measure share of voice and monitor competitors
  • Never miss a Tweet again, no matter when it happened

And the value of Echo goes well beyond Twitter. We believe every social campaign, regardless of channel, can be improved by tapping into the world’s reaction to every event – big or small – whether it happened 90 seconds ago or nine years ago.

Want to see it in action? You can watch a webinar recording here.

Written by Sarah

October 20th, 2015 at 6:16 am

Free snapshot reports now come with 100 tweets!

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Have you run a TweetReach snapshot report lately? Well we have great news! Our free snapshot reports now include up to 100 tweets! That’s twice the tweets they had before. Try it now – click on the image below to run your own free report.

Snapshot report

Run a snapshot report today on any hashtag, keyword, account name, or whatever it is that interests you (see more about what you can search for with a snapshot report here) and now get twice as many tweets about it. Still for free!

And don’t forget to share your report on Twitter once you’ve run it. We love to see what people are searching for!

Written by Sarah

August 19th, 2015 at 9:08 am

Union Metrics Twitter Trackers now include free 30-day backfill

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Great news! Our Twitter Trackers now include automatic, complimentary 30-day backfill.

Next time you create a new Twitter Tracker in your Union Metrics account*, it’ll start by filling in with existing tweets to give you some data to start. That will include tweets from the past 30 days (up to 5,000 tweets for TweetReach Pro subscriptions, and up to 20,000 tweets for Social Suite subscriptions). And then it will continue to monitor all new and future tweets in real-time, just like before.

A few reasons why this is awesome:

  • No more missing tweets if you’re a few minutes or hours late to set up a Tracker
  • Get some baseline data right away
  • Twitter Trackers now get the same data to start as the other channels we monitor
  • Makes handling a social media crisis or last-minute client changes much easier

TweetReach Pro from Union Metrics starts at just $99 per month. Give it a try, and get your backfilled data now!

Need more or older tweets? We can always backfill more tweets in any Tracker for a fee, any time you want. Submit your historical data request here.

*Automatic backfill is available to all Union Metrics Social Suite and TweetReach Pro Small, Medium and Large subscribers. If you’re on one of our older TweetReach Pro plans (Mini, Basic, Plus, Premium or Max), you’ll need to change to a new plan to access backfill. You can change plans any time in your account’s billing settings. Or email us and we’ll help find the right plan for you!

Written by Jenn D

August 17th, 2015 at 9:25 am

Announcing the updated Union Metrics Social Suite: Now with multi-channel analytics AND Facebook!

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At Union Metrics, we strive to build the best social media analytics possible and we are so excited to finally share with you the latest result of our work: the addition of multi-channel reporting and Facebook page analytics to the Union Metrics Social Suite!

Union Metrics Multi-Channel Detail Trackers by Channel

If you’ve been a regular user of TweetReach or our Instagram or Tumblr analytics and have been thinking of upgrading, there’s never been a better time! Now you can have everything you need to monitor your social efforts and strategize for the future in one seamless place; these updates are only available in the Union Metrics Social Suite.

If you want to learn more, join us for a webinar onThursday, June 25, where we’ll demo the new functionality and show you how you can use our multi-channel reporting to improve your social media strategy. Or email us to talk to our sales team right now.

Want more details on what’s included? Keep reading!

Multi-channel dashboard

Our new multi-channel analytics provide a holistic view into campaign performance across social media channels, in one easy-to-read dashboard. To provide answers to our customers’ biggest social media questions, we now bring you insights across all the social channels you monitor. You can:

  • Compare content across channels to see what’s working where
  • Identify spikes in engagement across social media to uncover trends
  • Easily measure share of voice and benchmark against competitors
  • And so much more!

Union Metrics Facebook Analytics Tracker Overview Short

Facebook analytics

We’ve also added another social media channel to our offering – Facebook! Starting today, Social Suite subscribers can now access Facebook analytics in their account and pull all their most important social media analytics into one place. You can:

  • Learn which posts are performing the best – and why
  • Understand the impact of paid and organic activity on your page’s success
  • Analyze fan growth and demographics to better know your audience
  • Create more relevant content that generates more engagement

Learn more at and please let us know if you have any questions!

Written by Sarah

June 23rd, 2015 at 9:21 am

Introducing the new TweetReach Pro insight stream and dashboard!

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Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand:

  • Important changes in follower growth, engagement and potential impressions
  • What Tweets, hashtags and URLs are popular
  • How one Twitter account’s performance compares to others
  • Who’s active or influential in a particular community
  • Exactly what to do next to improve post engagement

New TweetReach dashboard

The details on your new Twitter insights

We’re really excited about the brand new insight stream, which features a number of actionable data-based insights built to help you identify important changes in your metrics and decide what steps to take next to improve your Twitter performance. The insight stream includes information like spikes in impressions or retweets, above-average follower growth, and the best time for you to post to get more engagement.

We’ve also upgraded the Tracker overview in your dashboard, which allows you to more easily compare Trackers at a glance. See how different Twitter accounts or topics measure up, who’s getting more engagement when, when potential reach and impressions spike, and more.

Finally, we’ve added an all-new what’s hot section that highlights popular elements in your Trackers, including the most retweeted Tweet, most influential contributor and most popular hashtag and URL. Use these highlights to easily see what’s trending across your Trackers.

To see the new dashboard and insights, log into your TweetReach Pro account now! There’s also more information on our help desk. And if you don’t already use TweetReach Pro, there’s more information here on our Twitter analytics, which start at just $99 per month.

Want insights across social channels?

And now you can access our insights and dashboard for any of the social media channels we analyze, which includes Instagram and Tumblr. This makes it even easier to track your social media campaigns across platforms and quickly see what’s working and what isn’t. Interested in learning more about our full social suite? Let’s talk!

Written by Sarah

March 11th, 2015 at 12:11 pm

Announcing a big update to our Tumblr analytics!

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Big news! If you use our Union Metrics Tumblr analytics, we just rolled out a sweet new update to them - a new top-level account dashboard. We’ve also beefed up two Tracker engagement reports – the posts summary and curators summary.

Read the full announcement over on our Tumblr or just log in to your account to see the updates.

Tu dash for blog


And if you’d like to learn more about our Tumblr analytics, let us know! We’d be happy to show you around.

Written by Sarah

January 13th, 2015 at 10:21 am