Archive for the ‘Features’ Category
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags.
To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more about the number of tweets that included that hashtag, how many impressions have been generated by that hashtag, and how many people contributed tweets with that hashtag. You’ll also get a list of all the tweets that include that hashtag, as well as info about the people who posted those tweets. And like all the rest of your Tracker data, you can export this information to a CSV file for further analysis in Excel or Numbers. Here’s a screenshot.
This hashtag detail report is just the first step in deeper hashtag analysis throughout TweetReach Trackers. While we can’t reveal the rest yet, here’s a sneak peak at something big coming up:
We’ve heard from a number of you, asking for more options in our TweetReach Pro plans. We’re excited to announce that we’ve added more trackers and reports to our popular Plus, Basic and Mini plans. Starting immediately, the Plus plan includes six Trackers (up from five) and the Basic plan includes three Trackers (up from two). And, we’ve added more reports and support for an additional user to our Mini plan – now with one Tracker, 10 reports and two users.
Even with these increases in options, we’re keeping pricing the same! Existing subscribers will immediately see the added options when you log in to your account.
We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly the tweets you’re looking for.
A Tracker can monitor unlimited tweets for unlimited time about a campaign or topic. Each Tracker can include up to 10 search queries and exclude up to 5 terms. Unlike other services that charge per keyword, the TweetReach Tracker allows you to comprehensively search for all tweets that are part of a campaign, with multiple queries and keywords for each campaign.
If you’d like to try the Tracker for yourself, our TweetReach Pro pricing is listed here. And if you’re already a TweetReach Pro user, check out these detailed Tracker setup instructions and get more information about what you can search for in a Tracker.
TweetReach Trackers (available through TweetReach Pro) now include detail reports for URLs, hashtags, and mentions. Click on any hashtag, username, or URL anywhere in a Tracker for more information.
When you click the magnifying glass icon next to a URL in a Tracker, you’ll be taken to a URL detail page that shows all tweets that include the URL. If that URL is a bit.ly link, then you’ll also see historical click stats for that URL.
When you click on any mentioned username, you’ll be taken to a Twitterer detail page. On this page, you’ll see all tweets that person tweeted and all the tweets she or he was mentioned in this Tracker, as well as influence and share of voice information.
When you click on a hashtag anywhere in a Tracker, you’ll be taken to a detailed listing of all tweets using that hashtag.
If you’re considering signing up for a TweetReach Pro account, take this quick tour to see some of the great Twitter analytics features available through the TweetReach Tracker.
Exciting news! We just rolled out two awesome new features in TweetReach Pro: in-Tracker search and the ability to sort tweets by retweets.
Now you can search within a Tracker for tweets containing specific words or phrases. This is a great way to generate a precise list of certain subtopics or trends within your overall Tracker. To search, first click through to the listing of all tweets in that Tracker. The search box will be located in the top right corner of that page.
Try searching for:
- Mentions of your competitors
- Positive or negative sentiment words
- Specific product, event, or person
You can also export the list of tweets that match your search query to a CSV file you can open in Excel or other spreadsheet software.
Sort tweets by most retweeted
You can now sort tweets in your Tracker by the most retweeted. This is in addition to sorting by recency and highest exposure. You can do this from a Tracker’s main page or on the tweet listing page. Just click that Most Retweeted Button at the top of the Tracker tweet listing. And don’t forget that you can see who retweeted a particular tweet by clicking the underlined retweet number under any retweeted tweet.
We’re very excited about these new features; we’ve been working really hard to make TweetReach Pro Trackers even more useful for you. Best of all, there are several more cool Pro additions coming in the next two weeks! We’ll keep you posted.
TweetReach Trackers now have contributor detail pages! Take a look:
The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you can view the tweets that person contributed to the Tracker, and the retweet, reply and exposure information for those tweets.
To view the detailed contributor stats, just click on any contributor’s name in your Tracker.
A few days ago, I had the pleasure of interviewing Nic Adler, owner of the The Roxy Theatre in West Hollywood, CA. I met Nic recently and was excited to hear him talk about how useful TweetReach is to his business. So we sat down to discuss how he’s used social media to rejuvenate The Roxy, and the role TweetReach plays in helping him know what works.
A Short History of The Roxy
Nic’s father, Lou Adler, opened The Roxy in 1973 on the Sunset Strip in West Hollywood, California. The Roxy quickly became an important and influential music venue. In the 70s and 80s, The Roxy booked shows with musicians like Bob Marley, The Clash, Bruce Springsteen, Guns N’ Roses, and Motley Crue. It was also an important part of the heavy metal scene in those days.
But in the mid-1990s, when musical tastes turned from metal to grunge (think bands like Nirvana), the Sunset Strip declined in relevance. Nic, who grew up at the Roxy as a child, and would visit after school and play hide and seek with the bands, started working in the family business in 1998.
Four or five years ago, Kyra Reid of MarKyr Media asked Nic if he knew what a blog was. At that time, The Roxy had an old and stale website – the performance calendar wasn’t even updated – and no blog or other online presence.
Getting Started with Social Media
So Nic got involved, staying up late and seeing what blogging was all about. The Roxy was the first music venue to put up a blog, but they had never really communicated with their audience online until that point. Their first blog post received a flood of comments, but many of them were not very nice or supportive. Nic says these comments “put a mirror up to our business, and we quickly learned that we weren’t what we thought we were.”
A lot of the feedback was related to problems with perception – people thought the club was too expensive, the bands weren’t good enough, the security staff were jerks, and so on. So Nic and his team got to work, finding new bartenders, adjusting drink prices, selling new brands of liquor. They hired a new talent buyer who was more artist friendly to bring in better acts. They communicated all of these changes via their blog, “slowly chipping away” at the negative feedback.
One of the more common complaints was about the parking situation around The Roxy. To help customers find parking, Nic took a picture of a nearby parking lot that cost $5 for the night, put it on their website, and directed customers to it. A simple fix, but an important and useful one.
So when Twitter came along a couple years later, The Roxy had already started an online conversation with their community, so they knew a few things about how to interact in that space. The Roxy joined Twitter in May 2007. Twitter was the perfect medium for The Roxy – a music and entertainment – venue to keep their audience informed about the performance calendar and other club news.
We had so much information – two or three shows going on sale every day. It was hard and time-consuming to make blog posts for all those, but it was really easy to put something on Flickr (like a show’s flyer) and then tweet about it.
Connecting Offline and Online Communities
The Roxy’s online community began to grow, and they were building lots of support and positive feedback. Around the time The Roxy reached 10,000 followers on Twitter, they started to see other nearby venues on the Strip hiring young people with “social media personalities.” These businesses started Twitter accounts.
The Viper Room was the first of these. At The Roxy, Nic and his colleagues debated how they should respond. They asked themselves, “Do we share what we have to help the community?” Technically The Viper Room is a competitor to The Roxy, but it could be beneficial for everyone to support other businesses in the community. So they decided to tweet a shoutout to the Viper Room, who had about 100 followers at the time. The Viper Room shouted back and they both gained followers and support. As each new bushiness on the Strip came online, it created a sort of snowball effect that encouraged the next business to come online.
They also set up a Facebook account for The Roxy, and they encouraged their Twitter followers to fan them on Facebook. They recently crossed the 100,000 fans mark on Facebook.
One day The Comedy Store called Nic and proposed an in-person lunch to figure out how to get this growing online community to move offline. And that’s how they came up with the Sunset Strip TweetCrawl. The TweetCrawl is a bar and restaurant crawl using Twitter to promote specials and other prizes and encourage participants to patronize multiple business on the Strip. The first TweetCrawl was in July 2009 and the sixth crawl is scheduled for this Saturday.
Now they call this association the “Social Strip” – the social umbrella that lives over the Sunset Strip that is “part marketing, part information and part online community.” The businesses in the area are able to use the official business association and the Social Strip to work together, to tap into their combined giant and growing online following. And these tools are all free for the businesses to use. (The Sunset Strip even has its own Twitter account now).
Measuring Their Success
At this point, Nic started looking for analytics and ways to prove that what they were doing online was working. This is where tools like TweetReach are invaluable to businesses like The Roxy. For Nic, TweetReach is important because it helps him “understand our social worth – to see if all the effort we were putting in was paying off.”
They use TweetReach to measure the number of people their tweets reach, as well as the number and quality of retweets. They also like Klout, which helps them compare their efforts to similar business. Metrics are important to Nic.
We own this space, and we can prove it to sponsors.
The Roxy and other Strip businesses reach more people online than high profile music magazines reach through their physical circulation. Internally, Nic used the numbers in a TweetReach report to demonstrate to a talent buyer that they could reach a larger potential audience through Twitter so they should stop advertising in certain local publications. Print advertising is expensive, but Twitter promotion is free.
At the end of the day, it means more money. It helps us grow our business.
Nic prefers to look at ROE instead of ROI – return on energy. “Maybe not a lot of money goes into what we do, but it’s energy. There’s someone reading everything and understanding our impact. It gives us satisfaction and confidence to know that we’re moving in the right direction.”
And they’re definitely moving in the right direction. AOL City’s Best just named The Roxy as the best live music venue in Los Angeles. They just passed 100,000 Facebook followers and have nearly 50,000 Twitter followers.
We’re pleased to announce a new feature for our TweetReach Pro users: Tracker data export. Now you can dig into the numbers yourself to generate customized reports in Excel or, heck, even run a linear regression to see how strongly tweet volume influences exposure. If you’re running a Twitter contest, use it to export a list of users that tweeted about your topic so you can pick a winner. The possibilities are endless.
If you’re a TweetReach Pro user, just select a tracker and click the “Export” button at the top right (more info here). Happy data hacking!
We’ve added a shiny new dashboard to TweetReach Pro accounts! We’ve put our most powerful analysis tool, the Tracker, front and center to help Pro account holders get the most from TweetReach. Next time you log in to your TweetReach Pro account, you’ll see a new home page that displays your recent Trackers and snapshots reports, and makes it easy to run new analyses directly from your home page.
If you don’t already have a TweetReach Pro account, there’s more information about pricing and features here. Only TweetReach Pro subscribers have access to the TweetReach Tracker, our real-time analytics tool. And if you want to know more about the difference between an individual snapshot report and the Tracker, we’ve broken it down here.