Archive for the ‘Features’ Category
We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.
In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:
- Retweets: The number of times a contributor’s tweets were retweeted
- RT Rate: The average number of retweets per tweet a contributor has received
- Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
- Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies
You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.
TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.
A word to the analytics geeks
The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.
Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.
Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!
And, just in case you run out of ideas for reports to run, here are a few suggestions.
Photo credit: iPod Infinity by wlodi
Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.
We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.
Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.
You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.
This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!
If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags.
To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more about the number of tweets that included that hashtag, how many impressions have been generated by that hashtag, and how many people contributed tweets with that hashtag. You’ll also get a list of all the tweets that include that hashtag, as well as info about the people who posted those tweets. And like all the rest of your Tracker data, you can export this information to a CSV file for further analysis in Excel or Numbers. Here’s a screenshot.
This hashtag detail report is just the first step in deeper hashtag analysis throughout TweetReach Trackers. While we can’t reveal the rest yet, here’s a sneak peak at something big coming up:
We’ve heard from a number of you, asking for more options in our TweetReach Pro plans. We’re excited to announce that we’ve added more trackers and reports to our popular Plus, Basic and Mini plans. Starting immediately, the Plus plan includes six Trackers (up from five) and the Basic plan includes three Trackers (up from two). And, we’ve added more reports and support for an additional user to our Mini plan – now with one Tracker, 10 reports and two users.
Even with these increases in options, we’re keeping pricing the same! Existing subscribers will immediately see the added options when you log in to your account.
We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly the tweets you’re looking for.
A Tracker can monitor unlimited tweets for unlimited time about a campaign or topic. Each Tracker can include up to 10 search queries and exclude up to 5 terms. Unlike other services that charge per keyword, the TweetReach Tracker allows you to comprehensively search for all tweets that are part of a campaign, with multiple queries and keywords for each campaign.
If you’d like to try the Tracker for yourself, our TweetReach Pro pricing is listed here. And if you’re already a TweetReach Pro user, check out these detailed Tracker setup instructions and get more information about what you can search for in a Tracker.
TweetReach Trackers (available through TweetReach Pro) now include detail reports for URLs, hashtags, and mentions. Click on any hashtag, username, or URL anywhere in a Tracker for more information.
When you click the magnifying glass icon next to a URL in a Tracker, you’ll be taken to a URL detail page that shows all tweets that include the URL. If that URL is a bit.ly link, then you’ll also see historical click stats for that URL.
When you click on any mentioned username, you’ll be taken to a Twitterer detail page. On this page, you’ll see all tweets that person tweeted and all the tweets she or he was mentioned in this Tracker, as well as influence and share of voice information.
When you click on a hashtag anywhere in a Tracker, you’ll be taken to a detailed listing of all tweets using that hashtag.
If you’re considering signing up for a TweetReach Pro account, take this quick tour to see some of the great Twitter analytics features available through the TweetReach Tracker.
Exciting news! We just rolled out two awesome new features in TweetReach Pro: in-Tracker search and the ability to sort tweets by retweets.
Now you can search within a Tracker for tweets containing specific words or phrases. This is a great way to generate a precise list of certain subtopics or trends within your overall Tracker. To search, first click through to the listing of all tweets in that Tracker. The search box will be located in the top right corner of that page.
Try searching for:
- Mentions of your competitors
- Positive or negative sentiment words
- Specific product, event, or person
You can also export the list of tweets that match your search query to a CSV file you can open in Excel or other spreadsheet software.
Sort tweets by most retweeted
You can now sort tweets in your Tracker by the most retweeted. This is in addition to sorting by recency and highest exposure. You can do this from a Tracker’s main page or on the tweet listing page. Just click that Most Retweeted Button at the top of the Tracker tweet listing. And don’t forget that you can see who retweeted a particular tweet by clicking the underlined retweet number under any retweeted tweet.
We’re very excited about these new features; we’ve been working really hard to make TweetReach Pro Trackers even more useful for you. Best of all, there are several more cool Pro additions coming in the next two weeks! We’ll keep you posted.
TweetReach Trackers now have contributor detail pages! Take a look:
The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you can view the tweets that person contributed to the Tracker, and the retweet, reply and exposure information for those tweets.
To view the detailed contributor stats, just click on any contributor’s name in your Tracker.