Archive for the ‘Features’ Category
We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.
Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…
New Report Changes
Some of our favorite new report features include:
- Top tweets make it easy to identify the most retweeted tweets
- Top contributors make it easy to identify the most influential and engaged participants
- Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
- Integrated contextual help makes it easy to figure out what a metric means and how we calculate it
We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)
New Report Access
For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.
We recently upgraded the contributor metrics available in our TweetReach Pro Trackers. Among other metrics we’re now surfacing are new contributor amplification measures, including amplified impressions and an amplification multiplier.
Our objective with these new contributor metrics is to help you find people who are driving conversation and engagement around your campaign or brand. Because, depending on your goals, there probably isn’t one single influence metric that completely captures the contributions of your most important, active participants. So we present you with several contributor metrics:
- Direct Impressions
- Retweet Rate
- Total Exposure
- Amplification Multiplier
RT rate is the average number of retweets per tweet a contributor has posted. This metric is useful for finding people who have contributed to the spread of a message and who have engaged followers. Look at this number in relation to the total number of tweets this contributor has posted.
The amplification multiplier represents the spread of a tweet through retweets. If the original tweet generated 100 direct impressions, and retweets generated 150 additional impressions, then that tweet generated 250 total impressions, resulting in an amplification multiplier of 1.5x the original tweet. For each contributor, this number is calculated as an average for all their tweets in this Tracker. If a participant did not receive any retweets, then that person will not have an amplification multiplier, since her tweets were not amplified. Generally, anyone with an amplification multiplier of 1.2x or higher is doing quite well at spreading conversation. And sometimes you’ll see someone with a huge amplification multiplier – 100x or more. Generally, this person did not generate many direct impressions, but was retweeted by someone with a large following. If a number looks like an outlier, it probably is, so check that person’s other metrics to see what’s causing this spike.
To find influential people in your Tracker, take a look at all of these contributor metrics. Use tweets to find your most active advocates. Use direct impressions to find people with a lot of followers. Use RT rate to find people with an active, engaged following. Use the amplification multiplier to find people with a large secondary audience. Together, you should be able to develop a list of engaged, influential and passionate advocates for your campaign or brand.
You can also drill in to view an individual contributor’s details by clicking on their username anywhere in your Tracker. On the contributor detail page, you’ll find all kinds of information about that Twitter user, as seen here:
We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can help you identify those key contributors – the influencers, the people driving the most retweets, the highest exposure and the widest amplification, your biggest fans and advocates.
In addition to traditional metrics like number of tweets and impressions generated by each contributor, we’ve added a bunch of new metrics about each contributor. Our new contributor metrics include:
- Retweets: The number of times a contributor’s tweets were retweeted
- RT Rate: The average number of retweets per tweet a contributor has received
- Total Exposure: The total number of impressions generated by a contributor, including direct impressions from the contributor’s own tweets, as well as amplified impressions resulting from retweets and replies
- Amplification Multiplier: A contributor’s rate of amplification, based on how far that contributor’s tweets spread due to the impressions generated by retweets and replies
You can also drill into any contributor to see detailed metrics for that person. Just click on any username to see that contributor’s details.
TweetReach Trackers provide ongoing, real-time Twitter analysis and are available through a TweetReach Pro subscription.
A word to the analytics geeks
The word amplification has been used in a lot of contexts by many very smart people as an important social media metric, most recently by Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as retweet rate is roughly the same as what Avinash calls amplification. We obviously believe this is a very important measure or we wouldn’t have included it. However, we think it doesn’t accurately describe the extent to which a contributor’s message is amplified. To do that, one needs to consider the overall increase in audience as a result of the retweets. This is how our amplification multiplier metric works. We look at growth between the impressions generated by the original tweet and the total impressions generated by the original tweet and any RTs or replies to that tweet. We express this as a “multiplier” so that it neatly describes how many times larger the total exposure was vs the original exposure.
Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans.
Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweets from the past week. And now, if you have a TweetReach Pro Plus, Premium or Max plan, you can run as many of those full reports as you want. That’s right – no limits, infinite reports!
And, just in case you run out of ideas for reports to run, here are a few suggestions.
Photo credit: iPod Infinity by wlodi
Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.
We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.
Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.
You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.
This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!
If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags.
To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more about the number of tweets that included that hashtag, how many impressions have been generated by that hashtag, and how many people contributed tweets with that hashtag. You’ll also get a list of all the tweets that include that hashtag, as well as info about the people who posted those tweets. And like all the rest of your Tracker data, you can export this information to a CSV file for further analysis in Excel or Numbers. Here’s a screenshot.
This hashtag detail report is just the first step in deeper hashtag analysis throughout TweetReach Trackers. While we can’t reveal the rest yet, here’s a sneak peak at something big coming up:
We’ve heard from a number of you, asking for more options in our TweetReach Pro plans. We’re excited to announce that we’ve added more trackers and reports to our popular Plus, Basic and Mini plans. Starting immediately, the Plus plan includes six Trackers (up from five) and the Basic plan includes three Trackers (up from two). And, we’ve added more reports and support for an additional user to our Mini plan – now with one Tracker, 10 reports and two users.
Even with these increases in options, we’re keeping pricing the same! Existing subscribers will immediately see the added options when you log in to your account.
We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly the tweets you’re looking for.
A Tracker can monitor unlimited tweets for unlimited time about a campaign or topic. Each Tracker can include up to 10 search queries and exclude up to 5 terms. Unlike other services that charge per keyword, the TweetReach Tracker allows you to comprehensively search for all tweets that are part of a campaign, with multiple queries and keywords for each campaign.
If you’d like to try the Tracker for yourself, our TweetReach Pro pricing is listed here. And if you’re already a TweetReach Pro user, check out these detailed Tracker setup instructions and get more information about what you can search for in a Tracker.
TweetReach Trackers (available through TweetReach Pro) now include detail reports for URLs, hashtags, and mentions. Click on any hashtag, username, or URL anywhere in a Tracker for more information.
When you click the magnifying glass icon next to a URL in a Tracker, you’ll be taken to a URL detail page that shows all tweets that include the URL. If that URL is a bit.ly link, then you’ll also see historical click stats for that URL.
When you click on any mentioned username, you’ll be taken to a Twitterer detail page. On this page, you’ll see all tweets that person tweeted and all the tweets she or he was mentioned in this Tracker, as well as influence and share of voice information.
When you click on a hashtag anywhere in a Tracker, you’ll be taken to a detailed listing of all tweets using that hashtag.
If you’re considering signing up for a TweetReach Pro account, take this quick tour to see some of the great Twitter analytics features available through the TweetReach Tracker.