Archive for the ‘Features’ Category
Great news! Our Twitter Trackers now include automatic, complimentary 30-day backfill.
Next time you create a new Twitter Tracker in your Union Metrics account*, it’ll start by filling in with existing tweets to give you some data to start. That will include tweets from the past 30 days (up to 5,000 tweets for TweetReach Pro subscriptions, and up to 20,000 tweets for Social Suite subscriptions). And then it will continue to monitor all new and future tweets in real-time, just like before.
A few reasons why this is awesome:
- No more missing tweets if you’re a few minutes or hours late to set up a Tracker
- Get some baseline data right away
- Twitter Trackers now get the same data to start as the other channels we monitor
- Makes handling a social media crisis or last-minute client changes much easier
TweetReach Pro from Union Metrics starts at just $99 per month. Give it a try, and get your backfilled data now!
Need more or older tweets? We can always backfill more tweets in any Tracker for a fee, any time you want. Submit your historical data request here.
*Automatic backfill is available to all Union Metrics Social Suite and TweetReach Pro Small, Medium and Large subscribers. If you’re on one of our older TweetReach Pro plans (Mini, Basic, Plus, Premium or Max), you’ll need to change to a new plan to access backfill. You can change plans any time in your account’s billing settings. Or email us and we’ll help find the right plan for you!
As you’ve undoubtedly heard, there’s a big presidential candidate debate tonight. Ten Republican candidates – the current GOP front-runners – will gather for the 2016 presidential race’s first major televised debate. Fox News selected these 10 debate participants from a larger group of 17 possible candidates based on averages from five recent national polls.
And to absolutely no one’s surprise, this list has generated considerable controversy. So we thought it would be fun to take a look at how these national polls compare to Twitter, our favorite polling source for this kind of thing. In particular, how do the losers – those seven unlucky candidates who were not selected for tonight’s GOP debate – stack up on Twitter?
So let’s look at recent tweet volume about each of the Republican candidates. Over the past three weeks*, there has been a metric ton of conversation on Twitter about a few of the party’s frontest (or in some cases, loudest) runners, including Donald Trump, Jeb Bush, Scott Walker and Ted Cruz. But things start to get interesting – and much closer – when we look at the candidates further down the list of tonight’s top 10.
Several of the debate losers (those not selected to participate) scored higher on Twitter than many of the winners (those selected to participate). For example, there have been more than 169k tweets about Rick Perry in the past three weeks. He scored higher than half of the winners, at least in terms of conversation volume. Bobby Jindal and Lindsey Graham are also well represented, though they didn’t score a spot in tonight’s debate. But Ben Carson and Chris Christie will participate, even though they got fewer tweets in the last three weeks than your grandmother**.
Now, we realize these are simple tweet volume counts, and there are a lot more factors that go into polling results, like affinity for a candidate and her (well, mostly his) stance on the issues. But for the debate in an election that’s still 15 months away, with such a crowded slate of potential candidates, isn’t the main thing we’re interested in controversy? If we want to drive viewers to tonight’s debate, shouldn’t we select the candidates people are talking about the most? Twitter shows us a fairly different list than the polls do. Perry should certainly be included, and there’s a strong case for Jindal and Graham as well.
Stay tuned over the next 15 months, as we’ll be exploring all kinds of election issues on social media, including deeper analysis of how the candidates rate on Twitter, as well as what candidates are doing well – or not so well – across social. And we might need to have a talk with a few of these campaigns about hashtag use. Like for starters, that you should use them. More on that soon!
Update as of 7:30 ET: The runners-up debate, a.k.a. the Kiddie Table, which was comprised of the seven lowest-polling GOP candidates, just wrapped up. A quick count of tweets from the debate show Carly Fiorina as the overwhelming Twitter favorite. She received 2.5x more tweets than the next closest candidate (Rick Perry). A large segment of those tweets are positive, even. Here are the hourly tweets around today’s debate.
*These tweet counts represent all tweets about each candidate from July 15 – August 5. That includes mentions of their name in various forms, their Twitter handle(s), and any major campaign hashtags.
**Your grandma is actually doing great, by the way. Many companies would be happy to see numbers that high.
It’s the people that make a company what it is and nobody knows those people better than the People Operations Manager. We’ve tapped ours, Elisabeth Giammona, to write a series of posts about us, our industry, the challenges of people ops, and more. Let us know what you think in the comments or on Twitter at @UnionMetrics. PS – We’re always hiring! You can see our open jobs here.
We count ourselves as pretty lucky to have offices in two of the coolest cities around – Austin and San Francisco. In cities known for their tech innovation, it doesn’t get much better than these two! But there are some challenges to having two offices, and while we spend a lot of time on technological solutions to help our distributed team communicate (Slack, always-on video portals, and so on), we like to connect in person when we can.
We want to help employees get to know each other better and provide an in-person experience that lets people see the variety of roles and responsibilities that different colleagues tackle every day. Since each office has its own mix of engineering, product, marketing and customer-facing roles, being able to meet team members in person not only helps build camaraderie, but increases the understanding of all the functions that allow Union Metrics to create new products and keep our customers happy and engaged.
To make sure people from both offices are able to meet and work together on a regular basis, we started a monthly employee exchange program where an employee from Austin and an employee from San Francisco travel to the opposite office for a few days. Employees get to spend time with colleagues they normally only see through Slack and video portals, as well as get an in-person view of how the other office is set up (a good chance to judge the other office’s feng shui).
We think it’s important for employees to connect with colleagues that they normally wouldn’t cross paths with through work alone; through these interactions, everyone can better understand what others do, and even identify common areas and think about new ways to tackle problems. Ultimately our goal as a company is for in-person time together to provide a better sense of what different people and teams work on and how each individual’s work contributes to our company goals.
We don’t force everyone to stay in the office on exchange, however! On the social side, exchangers get to partake in the local coffee scene, enjoy a change in weather (at least during most parts of the year), and since San Francisco and Austin are great dining cities, also enjoy a couple of great meals- and a drink or two- with colleagues. We are a passionate group when it comes to food and beverages and have some favorite places we love to take visitors when they’re in town. Read on to see some of our top food and drink picks for SF and ATX, and let us know where you recommend!
- Pastries – Pinkie’s is just across the street and their treats defy times of day, so that even if you get a bacon and cheddar brioche for breakfast, you’ll be ready for a Fluffernutter bar by lunch.
- Sandwiches – The creative sandwiches at Deli Board keep the shop busy all day. Deli Board doesn’t cut corners or skimp on any toppings, so you can expect a great roll to start with, homemade hot sauce if you are daring, and then generous portions of meat and veggies in unusual combinations.
- Sports bars – San Francisco and the surrounding area have a lot of sports teams, and during a big sports night, we like Golden Gate Tap Room where wings are readily available in multiple flavors.
- Barbecue – San Francisco is known for a lot of great food, but barbecue isn’t usually on that list, so visitors to Austin would be smart to indulge in some real BBQ at least once. We recommend County Line.
- Breakfast tacos – Some folks are squarely in the Torchy’s camp and some are die-hard Taco Deli fans. We leave it up to the visitors to decide on their favorite, but no visitor to Austin should leave without trying a breakfast taco (or five).. Many visitors find themselves drastically missing them once they leave.
- Tex-Mex – While there may be a lot of great Mexican food in San Francisco, Tex-Mex is in a category all its own. We like to take visitors to Trudy’s and introduce them to the Mexican Martini.
Learn more about what it’s like to work at Union Metrics here!
It’s the people that make a company what it is and nobody knows those people better than the People Operations Manager. We’ve tapped ours, Elisabeth Giammona, to write a series of posts about us, our industry, the challenges of people ops, and more. Let us know what you think in the comments or on Twitter at @UnionMetrics.
It probably doesn’t come as a shock that as an analytics provider, we love data! While we focus on measuring likes, reblogs and followers, we find it just as cool that many other industries know the value of capturing and analyzing data in their respective areas of focus. Data analytics is becoming increasingly important in areas across organizations and one that has great potential is in the field of people operations (or “human resources,” if you prefer the traditional).
Union Metrics’ products allow companies to analyze community engagement on social media, but we know that capturing engagement within an existing group or company can have important outcomes. Even though conversations about people operations goals and results are traditionally thought of as more qualitative, there are plenty of quantitative metrics that leaders can use to understand how people are working and which programs may or may not be contributing to individual and company successes.
So what types of metrics can a top-notch people operations team measure? How about starting with employee productivity, performance and retention? With insights into these critical components, a company can start to discern if employees have the tools and resources needed to effectively complete their jobs, or if adjustments to the environment or more input from managers could be helpful. These metrics provide clarity around if existing conditions are working or if it might be time to make a change to keep people and company goals on track.
Then add some metrics related to specific programs like benefits, wellness or daily perks, and you’re on your way to better understanding employee contributions, and how happy employees are in their jobs alongside which benefits are meaningful and worth keeping and which can go. Taking analytics one step further, companies can even leverage data to predict possible future outcomes and the effectiveness of new programs earlier in the research and procurement process.
What else do we like about people operations analytics? It modernizes the approach to understanding what is working and what isn’t as it relates to the human capital components of organizations, and talent is the lifeblood of any organization. This isn’t yesterday’s slow approach of annual company surveys; people operations metrics provide real-time data that allow the HR team to make meaningful decisions across an organization, rather than just relying on outdated information or hunches.
Measuring employee and team metrics might not sound as glamorous as monitoring likes around the latest and greatest cat GIF, but having data that keeps companies smart about individual and group performance can shape plans that keep employees engaged and the business running. And we are a team that loves to keep running.
If you have a current Union Metrics account, you’ve probably seen a few of our new features – upgraded dashboards, project functionality, and our brand new insight stream. These new features become incredibly powerful when used together, so read on to learn more about how you can make the most of them in your account.
First, let’s start out with a little background on the new Union Metrics features. If you know this already, skip down to the example section to see it in action.
A project can be a campaign, a client, a project – any kind of logical grouping that makes sense to you. The idea behind a project is to group multiple related Trackers together to make it easier to view your results and share access with select others. Use projects to:
- Track competitors and measure share of voice
- Group a client’s Trackers together
- Organize an internal program
- Manage user access permissions across your account
There’s more here about how to manage projects in your Union Metrics account.
Another great feature of projects is that you can invite other users into them. You can also manage their access levels, so if you’d like to invite in a client or coworker to view your Trackers, but not edit them, you can do that. It’s a great way of sharing guest access to certain Trackers without worrying about someone editing your tracked terms or seeing data they shouldn’t.
Dashboard and insights
The dashboard is the top-level view of your account. It shows you how a set of Trackers compare at a glance, and highlights the important trends in your data. It’s meant to provide a quick view into what’s going on in your account, what’s working well, and what you can do next. The dashboard helps you understand:
- Important changes in key metrics like follower growth, engagement and potential impressions
- What posts and hashtags are popular
- How one account’s performance compares to others
- Who’s active or influential in a particular community
- Exactly what to do next to improve engagement
The best part of the new dashboard is the insight stream. It pulls out actionable, data-based insights selected to help you identify important changes in key metrics and figure out what steps to take next to improve your performance. The insight stream includes information like spikes in impressions or engagement, above-average follower growth, hashtags that perform better than normal, and the best time for you to post.
You’ll have a dashboard-level view for your full account (that’ll be one dashboard for Twitter, one for Instagram, one for Tumblr, depending on what channels you can access in your Union Metrics account). But even better, once you’ve created a project and either moved existing or set up new Trackers in it, you can view a dashboard specifically for that project. That means all the insights and overview graphs will reflect only the data in Trackers in that project. It’s perfect to quickly identify trends and key information for a particular topic.
Now, an example
So, let’s take a look at how you can make the most out of projects, dashboards and insights in your Union Metrics account. Here’s an demo account, where we’ve set up a bunch of different projects. You can see them in the following screenshot, and yours are accessible through the the projects menu in the top right corner of your account. To view the dashboard and drill into any project, just click on its name there in the drop-down menu.
Then you’ll be taken to that project’s dashboard. You can think of it like a home page for that project – it’s an overview of everything going on in this project, an at-a-glance view of trends and key insights. In this example, we’ve selected the TV project and are viewing all the Instagram Trackers we have in the TV project. That’s four television-related Instagram accounts, which you can see in this screenshot.
There’s a ton of information about our TV project here. First, a quick comparison of the four Instagram accounts we’re monitoring in this project. That’s shown on the left side, with a set of graphs comparing metrics for the four accounts, plus a numerical table of that data. You can see that the @anthonybourdain Instagram account gets the most engagement of the four accounts we’re analyzing, but isn’t doesn’t post as often as the other accounts do. @comedycentral and @teamcoco post a lot more often, but to fewer followers. You can also see several big spikes in engagement in the graphs; you can hover over those spikes to get more information, as shown above.
Next, on the right side of this dashboard, you can see the insight stream, which highlights some key moments in these Trackers, followed by the what’s hot section, which shows the most popular post, publisher, hashtag and participant in this Tracker. In the insight stream, there’s a spike in followers for the @comedycentral account, as well as a few hashtags that are performing well in other Trackers. Insights are updated regularly, so anytime anything interesting happens, we’ll capture it here in the insight stream. If you scroll through the existing insights, you’ll see these two:
These are time of day insights that show when engagement with an Instagram account happens at a different time than that account posts. Here, you can see one time of day insight for @brooklyn99fox and another for @comedycentral. It looks like both accounts get engagement later in the day, and may want to consider posting content at those times to reach their audiences when they are most active. You can click on any insight to be taken to the Tracker report that corresponds to this data, so you could drill into either of these to see a full heatmap illustrating when engagement with a particular account happens.
Finally, you can customize your dashboard by changing the Trackers selected and displayed, as well as reordering the Tracker listing table. For example, here we wanted to remove the @anthonybourdain account from our results, since it’s not a comedy-related Instagram account. Now we’re left with three Trackers, as seen here:
Now you can see more clearly how these comedy accounts compare to each other. @comedycentral, shown in orange, has the most followers, posts most frequently, and also gets the most engagement. But the @teamcoco account has several spikes in engagement that are higher than @comedycentral’s, which are definitely worth investigating. Any time you want to see more detail, you can view the data in a particular Tracker by clicking on its name there in the table.
Want to see more?
If you’re a current Union Metrics customer and you’d like to learn more about how you can use projects in your account, our customer success team would be happy to walk you through it! Just send us a note and we’ll set up a time to go over it
And there’s more on the way to make this analysis even richer, so stay tuned. We’ll have all kind of interesting updates over the next few months, particularly for our suite subscribers. (If you’re not using our full social suite yet, why not? We should talk.)
Last fall, Medialogue, a digital agency based in Brazil, was tasked with monitoring social conversation about the 2014 Brazilian Presidential election for the Aécio Neves campaign and supporting the efforts of the Brazilian Social Democracy Party. Medialogue selected Union Metrics’ TweetReach Twitter analytics to support this effort.
The Brazilian 2014 presidential election was a record-breaking event for the country on social media, even compared to the 2010 election, on which Medialogue also worked. The sheer volume of conversation on social media surpassed all estimates based on the previous national election, generating more than 40 million total tweets. However, by using TweetReach to sort through the noise, Medialogue was able to make informed social media recommendations back to their client.
Click here to read our full case study about how Medialogue used TweetReach to measure millions of tweets about the election.
Image source: Economist, Brazil’s presidential election: A riven country
Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand:
- Important changes in follower growth, engagement and potential impressions
- What Tweets, hashtags and URLs are popular
- How one Twitter account’s performance compares to others
- Who’s active or influential in a particular community
- Exactly what to do next to improve post engagement
The details on your new Twitter insights
We’re really excited about the brand new insight stream, which features a number of actionable data-based insights built to help you identify important changes in your metrics and decide what steps to take next to improve your Twitter performance. The insight stream includes information like spikes in impressions or retweets, above-average follower growth, and the best time for you to post to get more engagement.
We’ve also upgraded the Tracker overview in your dashboard, which allows you to more easily compare Trackers at a glance. See how different Twitter accounts or topics measure up, who’s getting more engagement when, when potential reach and impressions spike, and more.
Finally, we’ve added an all-new what’s hot section that highlights popular elements in your Trackers, including the most retweeted Tweet, most influential contributor and most popular hashtag and URL. Use these highlights to easily see what’s trending across your Trackers.
To see the new dashboard and insights, log into your TweetReach Pro account now! There’s also more information on our help desk. And if you don’t already use TweetReach Pro, there’s more information here on our Twitter analytics, which start at just $99 per month.
Want insights across social channels?
And now you can access our insights and dashboard for any of the social media channels we analyze, which includes Instagram and Tumblr. This makes it even easier to track your social media campaigns across platforms and quickly see what’s working and what isn’t. Interested in learning more about our full social suite? Let’s talk!
You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here.
Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can:
- Group related Trackers together
- Share select Trackers with clients or colleagues
- Manage user access and permissions
- Create guest access for one or more Trackers
- View project-level dashboards and insights
Why group related Trackers together? This gives you the ability to create a top-level dashboard to view campaign performance at a glance, monitor your competitors for share of voice reporting, easily manage multiple campaigns or clients, and more.
And with this feature, you can also control individual user access to specific data – selectively invite users to view only certain Trackers, manage user read and write permissions across your account, and more.
Try it yourself! Log into your Union Metrics account now.
We’ve got two huge pieces of news! First, we just launched our brand new free Instagram account checkup tool. Second, we’ve released a big update to our pro Instagram analytics. Read on for more about both.
Free Instagram Account Checkup
Today we released our brand new free Instagram account checkup! Just sign in and you’ll get a quick report with stats and insights about your Instagram activity. This is our first free Instagram analytics offering, and we’re really excited about it. With our new free report, you’ll be able to answer questions like:
- When’s the best time to post to Instagram?
- Who are your top fans?
- Which hashtags get the most engagement?
- What kind of content should you post?
Get your free Instagram account checkup now! You’ll have fresh, hot insights in just two minutes.
Updated Analytics Dashboard for Pro Subscribers
We’ve also just rolled out a big update for our paid Instagram analytics subscribers. Our new top-level dashboard includes an insight stream that automatically highlights key metrics and helps you decide exactly what to do next to improve engagement. It also includes at-a-glance Tracker comparisons and trend data across all accounts or hashtags you’re monitoring. The new additions will help you learn more about:
- What posts, videos and hashtags are popular
- Who’s active or influential in a particular community
- How one Instagram account’s performance compares to others
- Important changes in metrics like follower growth and likes or comments
- Exactly what to do next to improve post engagement
If you’re interested in trying our professional Instagram analytics out for yourself, plans start at just $99 per month and you can learn more here.
Please let us know if you have any questions or want to see a demo!
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!