Archive for the ‘Features’ Category
It’s the people that make a company what it is and nobody knows those people better than the People Operations Manager. We’ve tapped ours, Elisabeth Giammona, to write a series of posts about us, our industry, the challenges of people ops, and more. Let us know what you think in the comments or on Twitter at @UnionMetrics.
It probably doesn’t come as a shock that as an analytics provider, we love data! While we focus on measuring likes, reblogs and followers, we find it just as cool that many other industries know the value of capturing and analyzing data in their respective areas of focus. Data analytics is becoming increasingly important in areas across organizations and one that has great potential is in the field of people operations (or “human resources,” if you prefer the traditional).
Union Metrics’ products allow companies to analyze community engagement on social media, but we know that capturing engagement within an existing group or company can have important outcomes. Even though conversations about people operations goals and results are traditionally thought of as more qualitative, there are plenty of quantitative metrics that leaders can use to understand how people are working and which programs may or may not be contributing to individual and company successes.
So what types of metrics can a top-notch people operations team measure? How about starting with employee productivity, performance and retention? With insights into these critical components, a company can start to discern if employees have the tools and resources needed to effectively complete their jobs, or if adjustments to the environment or more input from managers could be helpful. These metrics provide clarity around if existing conditions are working or if it might be time to make a change to keep people and company goals on track.
Then add some metrics related to specific programs like benefits, wellness or daily perks, and you’re on your way to better understanding employee contributions, and how happy employees are in their jobs alongside which benefits are meaningful and worth keeping and which can go. Taking analytics one step further, companies can even leverage data to predict possible future outcomes and the effectiveness of new programs earlier in the research and procurement process.
What else do we like about people operations analytics? It modernizes the approach to understanding what is working and what isn’t as it relates to the human capital components of organizations, and talent is the lifeblood of any organization. This isn’t yesterday’s slow approach of annual company surveys; people operations metrics provide real-time data that allow the HR team to make meaningful decisions across an organization, rather than just relying on outdated information or hunches.
Measuring employee and team metrics might not sound as glamorous as monitoring likes around the latest and greatest cat GIF, but having data that keeps companies smart about individual and group performance can shape plans that keep employees engaged and the business running. And we are a team that loves to keep running.
If you have a current Union Metrics account, you’ve probably seen a few of our new features – upgraded dashboards, project functionality, and our brand new insight stream. These new features become incredibly powerful when used together, so read on to learn more about how you can make the most of them in your account.
First, let’s start out with a little background on the new Union Metrics features. If you know this already, skip down to the example section to see it in action.
A project can be a campaign, a client, a project – any kind of logical grouping that makes sense to you. The idea behind a project is to group multiple related Trackers together to make it easier to view your results and share access with select others. Use projects to:
- Track competitors and measure share of voice
- Group a client’s Trackers together
- Organize an internal program
- Manage user access permissions across your account
There’s more here about how to manage projects in your Union Metrics account.
Another great feature of projects is that you can invite other users into them. You can also manage their access levels, so if you’d like to invite in a client or coworker to view your Trackers, but not edit them, you can do that. It’s a great way of sharing guest access to certain Trackers without worrying about someone editing your tracked terms or seeing data they shouldn’t.
Dashboard and insights
The dashboard is the top-level view of your account. It shows you how a set of Trackers compare at a glance, and highlights the important trends in your data. It’s meant to provide a quick view into what’s going on in your account, what’s working well, and what you can do next. The dashboard helps you understand:
- Important changes in key metrics like follower growth, engagement and potential impressions
- What posts and hashtags are popular
- How one account’s performance compares to others
- Who’s active or influential in a particular community
- Exactly what to do next to improve engagement
The best part of the new dashboard is the insight stream. It pulls out actionable, data-based insights selected to help you identify important changes in key metrics and figure out what steps to take next to improve your performance. The insight stream includes information like spikes in impressions or engagement, above-average follower growth, hashtags that perform better than normal, and the best time for you to post.
You’ll have a dashboard-level view for your full account (that’ll be one dashboard for Twitter, one for Instagram, one for Tumblr, depending on what channels you can access in your Union Metrics account). But even better, once you’ve created a project and either moved existing or set up new Trackers in it, you can view a dashboard specifically for that project. That means all the insights and overview graphs will reflect only the data in Trackers in that project. It’s perfect to quickly identify trends and key information for a particular topic.
Now, an example
So, let’s take a look at how you can make the most out of projects, dashboards and insights in your Union Metrics account. Here’s an demo account, where we’ve set up a bunch of different projects. You can see them in the following screenshot, and yours are accessible through the the projects menu in the top right corner of your account. To view the dashboard and drill into any project, just click on its name there in the drop-down menu.
Then you’ll be taken to that project’s dashboard. You can think of it like a home page for that project – it’s an overview of everything going on in this project, an at-a-glance view of trends and key insights. In this example, we’ve selected the TV project and are viewing all the Instagram Trackers we have in the TV project. That’s four television-related Instagram accounts, which you can see in this screenshot.
There’s a ton of information about our TV project here. First, a quick comparison of the four Instagram accounts we’re monitoring in this project. That’s shown on the left side, with a set of graphs comparing metrics for the four accounts, plus a numerical table of that data. You can see that the @anthonybourdain Instagram account gets the most engagement of the four accounts we’re analyzing, but isn’t doesn’t post as often as the other accounts do. @comedycentral and @teamcoco post a lot more often, but to fewer followers. You can also see several big spikes in engagement in the graphs; you can hover over those spikes to get more information, as shown above.
Next, on the right side of this dashboard, you can see the insight stream, which highlights some key moments in these Trackers, followed by the what’s hot section, which shows the most popular post, publisher, hashtag and participant in this Tracker. In the insight stream, there’s a spike in followers for the @comedycentral account, as well as a few hashtags that are performing well in other Trackers. Insights are updated regularly, so anytime anything interesting happens, we’ll capture it here in the insight stream. If you scroll through the existing insights, you’ll see these two:
These are time of day insights that show when engagement with an Instagram account happens at a different time than that account posts. Here, you can see one time of day insight for @brooklyn99fox and another for @comedycentral. It looks like both accounts get engagement later in the day, and may want to consider posting content at those times to reach their audiences when they are most active. You can click on any insight to be taken to the Tracker report that corresponds to this data, so you could drill into either of these to see a full heatmap illustrating when engagement with a particular account happens.
Finally, you can customize your dashboard by changing the Trackers selected and displayed, as well as reordering the Tracker listing table. For example, here we wanted to remove the @anthonybourdain account from our results, since it’s not a comedy-related Instagram account. Now we’re left with three Trackers, as seen here:
Now you can see more clearly how these comedy accounts compare to each other. @comedycentral, shown in orange, has the most followers, posts most frequently, and also gets the most engagement. But the @teamcoco account has several spikes in engagement that are higher than @comedycentral’s, which are definitely worth investigating. Any time you want to see more detail, you can view the data in a particular Tracker by clicking on its name there in the table.
Want to see more?
If you’re a current Union Metrics customer and you’d like to learn more about how you can use projects in your account, our customer success team would be happy to walk you through it! Just send us a note and we’ll set up a time to go over it
And there’s more on the way to make this analysis even richer, so stay tuned. We’ll have all kind of interesting updates over the next few months, particularly for our suite subscribers. (If you’re not using our full social suite yet, why not? We should talk.)
Last fall, Medialogue, a digital agency based in Brazil, was tasked with monitoring social conversation about the 2014 Brazilian Presidential election for the Aécio Neves campaign and supporting the efforts of the Brazilian Social Democracy Party. Medialogue selected Union Metrics’ TweetReach Twitter analytics to support this effort.
The Brazilian 2014 presidential election was a record-breaking event for the country on social media, even compared to the 2010 election, on which Medialogue also worked. The sheer volume of conversation on social media surpassed all estimates based on the previous national election, generating more than 40 million total tweets. However, by using TweetReach to sort through the noise, Medialogue was able to make informed social media recommendations back to their client.
Click here to read our full case study about how Medialogue used TweetReach to measure millions of tweets about the election.
Image source: Economist, Brazil’s presidential election: A riven country
Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand:
- Important changes in follower growth, engagement and potential impressions
- What Tweets, hashtags and URLs are popular
- How one Twitter account’s performance compares to others
- Who’s active or influential in a particular community
- Exactly what to do next to improve post engagement
The details on your new Twitter insights
We’re really excited about the brand new insight stream, which features a number of actionable data-based insights built to help you identify important changes in your metrics and decide what steps to take next to improve your Twitter performance. The insight stream includes information like spikes in impressions or retweets, above-average follower growth, and the best time for you to post to get more engagement.
We’ve also upgraded the Tracker overview in your dashboard, which allows you to more easily compare Trackers at a glance. See how different Twitter accounts or topics measure up, who’s getting more engagement when, when potential reach and impressions spike, and more.
Finally, we’ve added an all-new what’s hot section that highlights popular elements in your Trackers, including the most retweeted Tweet, most influential contributor and most popular hashtag and URL. Use these highlights to easily see what’s trending across your Trackers.
To see the new dashboard and insights, log into your TweetReach Pro account now! There’s also more information on our help desk. And if you don’t already use TweetReach Pro, there’s more information here on our Twitter analytics, which start at just $99 per month.
Want insights across social channels?
And now you can access our insights and dashboard for any of the social media channels we analyze, which includes Instagram and Tumblr. This makes it even easier to track your social media campaigns across platforms and quickly see what’s working and what isn’t. Interested in learning more about our full social suite? Let’s talk!
You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here.
Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can:
- Group related Trackers together
- Share select Trackers with clients or colleagues
- Manage user access and permissions
- Create guest access for one or more Trackers
- View project-level dashboards and insights
Why group related Trackers together? This gives you the ability to create a top-level dashboard to view campaign performance at a glance, monitor your competitors for share of voice reporting, easily manage multiple campaigns or clients, and more.
And with this feature, you can also control individual user access to specific data – selectively invite users to view only certain Trackers, manage user read and write permissions across your account, and more.
Try it yourself! Log into your Union Metrics account now.
We’ve got two huge pieces of news! First, we just launched our brand new free Instagram account checkup tool. Second, we’ve released a big update to our pro Instagram analytics. Read on for more about both.
Free Instagram Account Checkup
Today we released our brand new free Instagram account checkup! Just sign in and you’ll get a quick report with stats and insights about your Instagram activity. This is our first free Instagram analytics offering, and we’re really excited about it. With our new free report, you’ll be able to answer questions like:
- When’s the best time to post to Instagram?
- Who are your top fans?
- Which hashtags get the most engagement?
- What kind of content should you post?
Get your free Instagram account checkup now! You’ll have fresh, hot insights in just two minutes.
Updated Analytics Dashboard for Pro Subscribers
We’ve also just rolled out a big update for our paid Instagram analytics subscribers. Our new top-level dashboard includes an insight stream that automatically highlights key metrics and helps you decide exactly what to do next to improve engagement. It also includes at-a-glance Tracker comparisons and trend data across all accounts or hashtags you’re monitoring. The new additions will help you learn more about:
- What posts, videos and hashtags are popular
- Who’s active or influential in a particular community
- How one Instagram account’s performance compares to others
- Important changes in metrics like follower growth and likes or comments
- Exactly what to do next to improve post engagement
If you’re interested in trying our professional Instagram analytics out for yourself, plans start at just $99 per month and you can learn more here.
Please let us know if you have any questions or want to see a demo!
We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.
You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!
Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:
- Direct and amplified impressions
- Follower count over time
- Mention and retweet counts
- Retweet and amplification rate
The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.
With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.
Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!
We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.
Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)
- Arabic (ar)
- Dutch (nl)
- English (en)
- Farsi (fa)
- French (fr)
- German (de)
- Indonesian (id)
- Italian (it)
- Japanese (ja)
- Portuguese (pt)
- Spanish (es)
In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.
If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.
Today, we’re rolling out the beta version of our new Tracker interface to select TweetReach Pro customers! We can’t wait for you to see it. It includes the same full-fidelity, real-time tracking as before, but we’ve totally rethought and redesigned the Tracker look and feel. Whether you need a quick campaign summary or want to drill into the details, we think you’ll find that every part of the new Tracker puts the most relevant information right where you need it. We’ll be releasing it more widely over the next few weeks, but in the meantime, here’s a sneak peek of the new look (click for a larger version).
As you know, TweetReach Trackers provide premium real-time monitoring and comprehensive tweet coverage, and are included in TweetReach Pro subscription. And we’ve had the same Tracker design for more than two years, and it’s time for a facelift. The new look is cleaner and simpler and gives you the information you need at a glance. In addition, we’re now able to add a few more metrics to your Tracker’s summary page.
During the beta rollout, Pro subscribers will continue to have access to the previous interface, and will be able to switch between the new look and the old look. We’d love to hear your feedback as we continue to polish the new design.
We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?
There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!
How much does the new report cost?
As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.
How is the new report different from the old report?
First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.
What new metrics are included in the new report?
There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.
- Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
- Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
- Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.
Can I still see the old version of the report?
Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.
So, how do I get one of these new reports?
Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!