TweetReach Blog

Archive for the ‘Features’ Category

Monitoring tweets about the Brazilian 2014 presidential election: A TweetReach case study

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Brazilian 2014 presidential electionLast fall, Medialogue, a digital agency based in Brazil, was tasked with monitoring social conversation about the 2014 Brazilian Presidential election for the Aécio Neves campaign and supporting the efforts of the Brazilian Social Democracy Party. Medialogue selected Union Metrics’ TweetReach Twitter analytics to support this effort.

The Brazilian 2014 presidential election was a record-breaking event for the country on social media, even compared to the 2010 election, on which Medialogue also worked. The sheer volume of conversation on social media surpassed all estimates based on the previous national election, generating more than 40 million total tweets. However, by using TweetReach to sort through the noise, Medialogue was able to make informed social media recommendations back to their client.

Click here to read our full case study about how Medialogue used TweetReach to measure millions of tweets about the election.

Image source: Economist, Brazil’s presidential election: A riven country

Written by Jenn D

March 24th, 2015 at 7:23 am

Introducing the new TweetReach Pro insight stream and dashboard!

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Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand:

  • Important changes in follower growth, engagement and potential impressions
  • What Tweets, hashtags and URLs are popular
  • How one Twitter account’s performance compares to others
  • Who’s active or influential in a particular community
  • Exactly what to do next to improve post engagement

New TweetReach dashboard

The details on your new Twitter insights

We’re really excited about the brand new insight stream, which features a number of actionable data-based insights built to help you identify important changes in your metrics and decide what steps to take next to improve your Twitter performance. The insight stream includes information like spikes in impressions or retweets, above-average follower growth, and the best time for you to post to get more engagement.

We’ve also upgraded the Tracker overview in your dashboard, which allows you to more easily compare Trackers at a glance. See how different Twitter accounts or topics measure up, who’s getting more engagement when, when potential reach and impressions spike, and more.

Finally, we’ve added an all-new what’s hot section that highlights popular elements in your Trackers, including the most retweeted Tweet, most influential contributor and most popular hashtag and URL. Use these highlights to easily see what’s trending across your Trackers.

To see the new dashboard and insights, log into your TweetReach Pro account now! There’s also more information on our help desk. And if you don’t already use TweetReach Pro, there’s more information here on our Twitter analytics, which start at just $99 per month.

Want insights across social channels?

And now you can access our insights and dashboard for any of the social media channels we analyze, which includes Instagram and Tumblr. This makes it even easier to track your social media campaigns across platforms and quickly see what’s working and what isn’t. Interested in learning more about our full social suite? Let’s talk!

Written by Sarah

March 11th, 2015 at 12:11 pm

Projects now available in all Union Metrics accounts!

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You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here

Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can:

  • Group related Trackers together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers
  • View project-level dashboards and insights

 

Union Metrics Projects

Why group related Trackers together? This gives you the ability to create a top-level dashboard to view campaign performance at a glance, monitor your competitors for share of voice reporting, easily manage multiple campaigns or clients, and more.

And with this feature, you can also control individual user access to specific data – selectively invite users to view only certain Trackers, manage user read and write permissions across your account, and more.

Try it yourself! Log into your Union Metrics account now.

Written by Sarah

February 11th, 2015 at 10:44 am

Announcing our new free Instagram account checkup & updated Instagram analytics dashboard!

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We’ve got two huge pieces of news! First, we just launched our brand new free Instagram account checkup tool. Second, we’ve released a big update to our pro Instagram analytics. Read on for more about both.

Free Instagram Account Checkup

Today we released our brand new free Instagram account checkup! Just sign in and you’ll get a quick report with stats and insights about your Instagram activity. This is our first free Instagram analytics offering, and we’re really excited about it. With our new free report, you’ll be able to answer questions like:

  • When’s the best time to post to Instagram?
  • Who are your top fans?
  • Which hashtags get the most engagement?
  • What kind of content should you post?

Get your free Instagram account checkup now! You’ll have fresh, hot insights in just two minutes.

Account Checkup Hashtag Detail

Above, an example of your hashtag insights, and below, an example of insights into the best time for you to post. Account Checkup Time to Post Detail

Updated Analytics Dashboard for Pro Subscribers

We’ve also just rolled out a big update for our paid Instagram analytics subscribers. Our new top-level dashboard includes an insight stream that automatically highlights key metrics and helps you decide exactly what to do next to improve engagement. It also includes at-a-glance Tracker comparisons and trend data across all accounts or hashtags you’re monitoring. The new additions will help you learn more about:

  • What posts, videos and hashtags are popular
  • Who’s active or influential in a particular community
  • How one Instagram account’s performance compares to others
  • Important changes in metrics like follower growth and likes or comments
  • Exactly what to do next to improve post engagement

If you’re interested in trying our professional Instagram analytics out for yourself, plans start at just $99 per month and you can learn more here.

Dashboard Overview

Please let us know if you have any questions or want to see a demo!

Written by Sarah

December 4th, 2014 at 9:02 am

Introducing all new TweetReach account Trackers

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We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growth over time.

You’ve always been able to use our TweetReach Pro Trackers to monitor activity with a particular Twitter account by setting up a couple specific search queries, but this new account Tracker type makes it simpler to set up and easier to interpret. We think you’re going to like it!

Our new account Trackers feature all our traditional metrics -like reach, exposure, tweet volume, unique contributors, hashtags and URLs, full tweet listing and search, and individual contributor metrics. But now, you also get a top-level view of a specific account’s activity, including:

  • Direct and amplified impressions
  • Follower count over time
  • Mention and retweet counts
  • Retweet and amplification rate

The new account Trackers are great for ongoing account monitoring of your own (or your clients’) accounts and competitor analysis.

With a TweetReach Pro subscription, you can now choose whether a new Tracker will monitor an account or a topic. As always, a topic Tracker can monitor anything that appears in a tweet – one or more keyword, phrase, hashtag, URL, even a Twitter handle. But now you can specify from the beginning if you want a Tracker to monitor only interaction from and with a particular account, and get custom metrics on that Twitter account. For more detailed information about what’s included in our new account Trackers, check out our helpdesk.

TweetReach Pro Account Tracker

Want to learn more about ongoing Twitter analytics available through TweetReach Pro – including our new account Trackers? Let us know!

Written by Jenn D

November 12th, 2013 at 10:25 am

Posted in Features,News

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Introducing language filters in TweetReach Trackers!

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We are so excited to tell you that our TweetReach Pro Trackers now include language filtering! Twitter and TweetReach are used all across the world and it’s very important to us that everyone gets exactly the tweets they need, no matter where they live and what language they speak. To that end, TweetReach Pro subscribers can now limit any new Tracker to monitor only tweets in a specific language.

TweetReach Tracker language filter

 

Currently, we support the following languages. (Don’t see your language? Let us know and we’ll see if we can add it in the future!)

  • Arabic (ar)
  • Dutch (nl)
  • English (en)
  • Farsi (fa)
  • French (fr)
  • German (de)
  • Indonesian (id)
  • Italian (it)
  • Japanese (ja)
  • Portuguese (pt)
  • Spanish (es)

In addition to the global filters pictured above, each language has a two-letter code you can add to the lang: operator in a specific Tracker query, like lang:es for Spanish.

If you want to track tweets in a specific language in one of your own Trackers, read more about setting up language filters here. Don’t use TweetReach Pro yet? Sign up for one of our demos or email us to learn more.

Written by Jenn D

October 14th, 2013 at 8:30 am

Posted in Features,News

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Introducing TweetReach Tracker 2.0

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Today, we’re rolling out the beta version of our new Tracker interface to select TweetReach Pro customers! We can’t wait for you to see it. It includes the same full-fidelity, real-time tracking as before, but we’ve totally rethought and redesigned the Tracker look and feel. Whether you need a quick campaign summary or want to drill into the details, we think you’ll find that every part of the new Tracker puts the most relevant information right where you need it. We’ll be releasing it more widely over the next few weeks, but in the meantime, here’s a sneak peek of the new look (click for a larger version).

New Tracker Design

As you know, TweetReach Trackers provide premium real-time monitoring and comprehensive tweet coverage, and are included in TweetReach Pro subscription. And we’ve had the same Tracker design for more than two years, and it’s time for a facelift. The new look is cleaner and simpler and gives you the information you need at a glance. In addition, we’re now able to add a few more metrics to your Tracker’s summary page.

During the beta rollout, Pro subscribers will continue to have access to the previous interface, and will be able to switch between the new look and the old look. We’d love to hear your feedback as we continue to polish the new design.

Speaking of changes to TweetReach, have you seen the rest of the updates we made this week to incorporate the changes to Twitter’s API? Please let us know if you have any questions!

Written by Jenn D

March 5th, 2013 at 3:17 pm

Posted in Features,News

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New snapshot reports now available to everyone!

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We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer?

There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metrics and our calculations. Or, skip all that and run a new and improved report right now!

How much does the new report cost?

As always, the quick snapshot report (up to 50 tweets) is free. The full snapshot report (up to 1500 tweets from the past week) is $20. The price has not changed.

How is the new report different from the old report?

First, it looks different. Way different and way better. Second, we’ve added some new metrics (details on those below). We’ve moved a few things around, but we haven’t removed anything from the old version of the snapshot report. The new version is just smarter and prettier than ever before.

What new metrics are included in the new report?

There are three major new sections in the new version of the TweetReach snapshot report. They are the Activity, Top Contributors and Top Tweets sections, explained below. There’s a more detailed explanation of all the report metrics here.

  • Activity provides details about the tweets in this report, including a graphical timeline of when tweets were posted (times shown in UTC).
  • Top Contributors shows you the top three contributors – participants whose tweets appear in this report. You’ll see the highest contributor for each of three influence dimensions: highest exposure, most retweeted, and most mentioned.
  • Top Tweets shows the three most retweeted tweets in this report, showing retweet counts for each tweet.

Can I still see the old version of the report?

Yes, you can still access the old version. There’s a View Old Version link in the top right corner of the report.

So, how do I get one of these new reports?

Just go to TweetReach.com and give it a try. Run a new TweetReach report for free right now!

Written by Jenn D

March 27th, 2012 at 1:40 pm

Posted in Features,News

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Projects now available in TweetReach Pro

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We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access.

You can use projects to:

  • Group related Trackers and snapshot reports together
  • Share select Trackers with clients or colleagues
  • Manage user access and permissions
  • Create guest access for one or more Trackers

There’s more detailed information about how to set up our new projects feature on our helpdesk. Projects are available in all TweetReach Pro plan levels.

Written by Jenn D

March 22nd, 2012 at 8:30 am

Posted in Features,News

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Announcing the TweetReach API

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Today, we’re happy to announce general availability of the TweetReach API. For those of you who participated in the beta – thanks for your input and feedback! Available now for TweetReach Pro subscribers at the Plus, Premium, and Max levels (and to those of you who participated in the beta), the TweetReach API provides read-only programmatic access to TweetReach Tracker metrics.

So what does this mean for you? It means you can automate the process of importing TweetReach data into your periodic reporting or easily connect TweetReach to your other internal systems. We know that many of our customers have analysts but may not have full-time developers on staff. Don’t worry, we’ve designed our API to be easy to use from tools like Excel Web Queries so your team can pull TweetReach data directly into your Excel-based reports. However, if you do have a developer, we think you’ll appreciate the RESTful simplicity and choice of XML or JSON responses that make our API easy to use from any programming environment.

So what can you do with the TweetReach API?

  • Get a list of all Trackers that have been configured in your TweetReach Pro account along with their summary reach, exposure, activity and contributors metrics.
  • Get data about a specific Tracker. This can be used to provide a summary rollup of reach, exposure, activity and contributor metrics or a trend rollup by day, week or month.
  • Get a list of all contributors within a Tracker including their exposure, activity, retweets, retweet rate, total exposure and amplification multiplier metrics.

If you’re ready to get started, check out our API Documentation for everything you need to get going. And, as always, we’d love to hear your feedback!

Written by Hayes D

January 5th, 2012 at 1:52 pm

Posted in Features

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