Archive for the ‘Events’ Category
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We’re three episodes into the fourth season of Game of Thrones on HBO and the talk has certainly not died down since the premiere and just keeps growing: 845.5k tweets have been posted from 420.7k contributors for a unique reach of 141.7 million users, all around the show and its latest season, since April 6th. (That’s 500k+ more tweets, 20ok+ more contributors and nearly 30 million more unique accounts reached since our last post!)
While actress Sophie Turner’s tweet is still in the top three most retweeted around the show’s conversation, the announcement of being renewed for two more seasons from the show’s official account has taken the number one spot with over 12k retweets:
— Game Of Thrones (@GameOfThrones) April 8, 2014
Followed closely by another of the show’s official tweets:
— Game Of Thrones (@GameOfThrones) April 8, 2014
Top tags continue to be those promoted and supported by the show’s brand (and they now include #purplewedding for events from the second episode) and the show’s Twitter account is the top contributor to the conversation, followed closely by entertainment brands- @peoplemag, @RollingStone, and @MTVnews - supporting and spreading GoT talk to interested fans and followers. These accounts share a mix of show recaps, behind-the-scenes interviews with cast members, and even some fan RTs; all great supporting materials to HBO’s own Game of Thrones Viewer’s Guide.
HBO’s heavy involvement in the show’s fandom online illustrates the balance brands need to strike in social television: Give the people what they want in terms of special, behind-the-scenes access and places to discuss the show and characters that they love, and work to add to the conversation with hashtags and resources without dominating it. HBO is nailing it.
The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones.
The most retweeted tweet came from the actress who plays Sansa Stark on the show, Sophie Turner:
Today is the day #GoTSeason4
— Sophie Turner (@SophieT) April 6, 2014
With over 3k retweets and 2k favorites, this tweet was followed closely by one from the official show Twitter account, reminding us all that the next installment is only a week away:
— Game Of Thrones (@GameOfThrones) April 7, 2014
Shows and actors getting more involved in the social conversations around their work is an important trend in social television, and the engagement from fans and followers shows it’s a smart move. Fans feel like they’re getting special access to their favorite shows and actors, and official accounts know what the ongoing conversation around their brand is. It’s hard to be surprised by a “sudden” turn in viewer sentiment if you’ve been part of the conversation all along.
HBO clearly knows this, and the top hashtags were all official hashtags supported and promoted by the brand:
The last hashtag leads to an in-depth behind-the-scenes section of HBO’s site, designed to help viewers understand the complex array of characters, relationships, and more behind the show, up to the current season.
Smart move to refresh viewers new and old alike and keep them engaged as season 4 rolls on.
Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.
You can register here. Hope you can make it!
Literature festivals are no longer restricted to the physical world; there’s a literature festival happening right now and it’s taking place completely on Twitter. Running March 12-16, the #TwitterFiction Festival is already off to a pretty fantastic start: 17.3k tweets have been made so far with a reach of 11.7 million. And that’s with just day one of the festival finished!
The most retweeted tweet so far announces the start of the festival and has a link for the curious to learn more:
— Fiction Festival (@TWfictionfest) March 12, 2014
Events like this on social media remind us that such platforms are more than just a fad (even if it’s just our elderly relatives who still think that way) and that even if traditional forms of literature decline, new and interesting means of storytelling are sure to pop up in their place. 140 characters at a time forces participants to be witty, after all.
Boy meets girl. Girl meets abyss. Abyss gazes back. Girl becomes abyss. Boy destroyed. Boy meets girl. Time is a flat circle #TwitterFiction
— Lincoln Michel (@TheLincoln) March 13, 2014
We’ll keep an eye on the festival. In the meantime, hit your Twitter feeds for a little fiction fix!
Quick reminder that our SXSWi happy hour is today from 3-5pm at The Ginger Man! Hit us up on Twitter or give us a shout if you’re in Austin and want to come by. Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi while having the opportunity to meet our robot mascot, Merle.
Coming into Austin for SXSWi and not sure what to fill your dance card with just yet? We’ve highlighted some panels around social media, analytics, and from some of our friends at Gnip, Tumblr, and more that we think are worth checking out. (And if you want to know what we’re up to, you can check that out here, and give us a shout if you want to come by our happy hour on Monday, March 10 at The Ginger Man!)
Sunday, March 9
12:30PM: Sharknado & Twitter: The Perfect Social Storm with Dana Ortiz of NBC Universal/Syfy and Fred Graver, Head of TV at Twitter
1:00PM: Beyond Dots on a Map: Visualizing 3 Billion Tweets with Gnip Product Manager, Ian Cairns
5:00 pm: Union Metrics Co-Founder and CCO Jenn Deering Davis is hosting a mentoring session at the Hilton Garden Inn. Register for a time slot ahead of time, and hurry– there’s only one left!
Monday, March 10
12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David
Tuesday, March 11
11:00am: #EsuranceSave30: Why 5 Million Tweeted in 36 Hours with John Ploumitsakos, Director of Online Sales at Twitter; Jesse Dillow, Associate Creative Director at Leo Burnett; Josh Raper, Vice President + Account Director at Leo Burnett; and Nancy Abraham, VP of Advertising at Esurance
Wednesday, March 12
And a bonus session for those sticking around for the music portion of the festival:
Friday, March 14
Described as “hard-fought service lessons learned by Union Metrics engineering” by the author himself, you can hit him up on Twitter with any questions you may have.
Will you be at SXSWi this year? We’d love to see you! Here’s where you can find the Union Metrics team (and probably our buddy Merle):
Austin Startup Crawl | Thursday, March 6 | 5-10pm
We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.
Interested in working with us? You can find our open job listings here!
SXSW Mentor Sessions | Sunday, March 9 | 5-6pm
Our CCO and Co-Founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry– there are only three left!
Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm
This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!
Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.
What are Olympic tweets sharing? We took a look at some of the most popular links included in tweets about the #SochiOlympics, and found more overlap with the conversation on Tumblr than might be expected:
One of the most popular links was this photo shared from the Twitter account Women’s Humor:
And here’s the full tweet it came from:
— Women’s Humor (@WomensHumor) February 7, 2014
Another popular link from the Hindustan Times covered the same thing, from a more neutral and journalistic perspective.
Most of the other popular links shared are news stories, reflecting and reframing Olympic outcomes or highlighting serious issues around the games:
- An article from The Atlantic lays out how “overall medal count obscures how these small countries [Norway, Slovenia, and Latvia] are outperforming their rivals in 2014″
- A fashion and style blog celebrated Google’s inclusive Olympic-themed Google Doodles
- And The Los Angeles Times highlighted the struggle of a village near Sochi and the problems stemming directly from the games
The content people share around an event puts a spotlight on what issues they think are important and interesting. Do these surprise you? Let us know in the comments, or on Twitter.