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SXSWi 2014 Panel Recommendations

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Coming into Austin for SXSWi and not sure what to fill your dance card with just yet? We’ve highlighted some panels around social media, analytics, and from some of our friends at GnipTumblr, and more that we think are worth checking out. (And if you want to know what we’re up to, you can check that out here, and give us a shout if you want to come by our happy hour on Monday, March 10 at The Ginger Man!)

Sunday, March 9

12:30PM: Sharknado & Twitter: The Perfect Social Storm with Dana Ortiz of NBC Universal/Syfy and Fred Graver, Head of TV at Twitter

1:00PM: Beyond Dots on a Map: Visualizing 3 Billion Tweets with Gnip Product Manager, Ian Cairns

3:30PM: The Fragile Laws of Protection with Tumblr’s General Counsel, Ari

5:00 pm: Union Metrics Co-Founder and CCO Jenn Deering Davis is hosting a mentoring session at the Hilton Garden Inn. Register for a time slot ahead of time, and hurry– there’s only one left!

Monday, March 10

12:30PM: Why Clicktavisim is Not a Dirty Word with Director Politics & Causes, Liba

12:30PM: Entertainment Marketing in the Age of the SuperFan with Director of Canvas, David

3:30PM: Dive into Social Media Analytics with Gnip VP of Product Strategy, Robert Johnson

Tuesday, March 11

11:00am: #EsuranceSave30: Why 5 Million Tweeted in 36 Hours with John Ploumitsakos, Director of Online Sales at Twitter; Jesse Dillow, Associate Creative Director at Leo Burnett; Josh Raper, Vice President + Account Director at Leo Burnett; and Nancy Abraham, VP of Advertising at Esurance

Wednesday, March 12

11:00AM: Letting Your Fandoms Build Your Kingdoms with Director of Product for Community and Content, Danielle

And a bonus session for those sticking around for the music portion of the festival:

Friday, March 14

12:30PM: Fan Data: The Journey from Analysis to Action with Music Evangelist, Nate

Written by Sarah

March 5th, 2014 at 9:10 am

Posted in Events

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It looks like you’re trying to create a service! Would you like some help?

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Check out this presentation from our very own Mando Escamilla, given at last week’s Big Ruby Conference in Dallas!

Described as “hard-fought service lessons learned by Union Metrics engineering” by the author himself, you can hit him up on Twitter with any questions you may have.

It Looks like you’re trying to create a service! Would you like some help? from Union Metrics

Written by Sarah

February 26th, 2014 at 1:57 pm

Union Metrics at SXSWi 2014!

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Coasters SXSW 2014 side 1

Will you be at SXSWi this year? We’d love to see you! Here’s where you can find the Union Metrics team (and probably our buddy Merle):

Austin Startup Crawl | Thursday, March 6 | 5-10pm

We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.

Interested in working with us? You can find our open job listings here!

SXSW Mentor Sessions | Sunday, March 9 | 5-6pm

Our CCO and Co-Founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry– there are only three left!

Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm

This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!

coasters-sxsw2014_Side 2

Written by Sarah

February 24th, 2014 at 10:15 am

Posted in Events

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The Olympic stories being shared on Twitter

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Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.

What are Olympic tweets sharing? We took a look at some of the most popular links included in tweets about the #SochiOlympics, and found more overlap with the conversation on Tumblr than might be expected:

One of the most popular links was this photo shared from the Twitter account Women’s Humor:

And here’s the full tweet it came from:

Another popular link from the Hindustan Times covered the same thing, from a more neutral and journalistic perspective.

Most of the other popular links shared are news stories, reflecting and reframing Olympic outcomes or highlighting serious issues around the games:

  •  An article from The Atlantic lays out how “overall medal count obscures how these small countries [Norway, Slovenia, and Latvia] are outperforming their rivals in 2014″
  • A fashion and style blog celebrated Google’s inclusive Olympic-themed Google Doodles
  • And The Los Angeles Times highlighted the struggle of a village near Sochi and the problems stemming directly from the games

The content people share around an event puts a spotlight on what issues they think are important and interesting. Do these surprise you? Let us know in the comments, or on Twitter.

Want more? You can see all of our Olympic-related posts written about Tumblr here, and all of our TweetReach blog Olympics posts here

Written by Sarah

February 20th, 2014 at 11:53 am

Join us for a TweetReach Pro demo tomorrow 2/20 at 9am PST!

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Join us for a short demo this Thursday, February 20 at 9:00am PST and we’ll walk you through TweetReach Pro, our historical analytics and our snapshot reports.

Demos usually take 15-20 minutes followed by an open Q&A session. At the end, attendees will receive a discount code that can be applied to a TweetReach Pro subscription.

You can register here. Hope you can make it!

Written by Sarah

February 19th, 2014 at 9:01 am

House of Cards talk on Twitter

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The second season of the Netflix Original House of Cards premiered over the weekend, and many of us made our couches our Valentines in order to marathon the whole season, while talking about it on Twitter, of course. Starting on February 13 through the weekend, 367.2k tweets came from 210.3k contributors with a reach of 127.7M unique Twitter users. It got a pretty big endorsement:

Some of the other most retweeted tweets came from the official House of Cards Twitter account and were either hyping the release of the second season, or letting followers know it was officially up and available to stream:

Social media means an ever-increasing risk for show spoilers, but Netflix is on top of that with the release of their new Spoiler Foiler, as reported by Mashable:

The most popular hashtags used to talk about the show included use of the new tool, which marks this as a fantastic move from Netflix:

  1. #HouseOfCards
  2. #netflix
  3. #tvtag (an app formerly known as GetGlue)
  4. #FrankUnderwood
  5. #SpoilerFoiler

Did you catch House of Cards over the weekend?

Written by Sarah

February 17th, 2014 at 11:34 am

#SochiProblems slows down while general Olympic chatter picks up

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#SochiProblems slows down, but doesn’t stop.

As the 2014 Olympic Winter Games got officially underway over the weekend, mentions of #SochiProblems finally went into decline, as the general conversation around the event itself picked up.

Friday we shared updated #SochiProblems numbers, and though daily #SochiProblems tweets have gone down (that peaked on Friday with over 100k tweets), overall the hashtag is still huge: 311.9k tweets from over 200k contributors, with a reach of 89.3 million unique Twitter accounts. That’s all since the first #SochiProblems tweet was sent on January 31st.

General Olympic chatter picks up

If you look at tweets using the #SochiOlympics tag, 16.1k tweets have been made since February 6th; the day before the games officially started, but did begin airing in the western hemisphere due to the roughly 10-hour time difference (local Sochi time vs. U.S. Central Time).

One of the most retweeted #SochiOlympics tweets comes from New York Times staff photographer Doug Mills, and shows a U.S. athlete celebrating after a bronze medal win:

4 out of the top 5 accounts contributing to the conversation around the #SochiOlympics are news-related accounts: The New York Times (@nytimes), Times of India (@timesofindia),  Good Morning America (@GMA), and The Los Angeles Times (@latimes). The other one? A women’s humor account. Which might explain why #SochiProblems is the second most popular hashtag in tweets also hashtagged #SochiOlympics.

I guess we’ll see if the games’ problems can be eclipsed by the games themselves as the month goes on; the last day of the games is February 23.

Written by Sarah

February 10th, 2014 at 3:58 pm

#SochiProblems just keep rolling in

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Sochi has a lot more than 99 problems, it would seem. We wrote about the #SochiProblems hashtag yesterday and we’ve continued to dig into the numbers more. Since the first #SochiProblems tweet was sent on January 31st, more than 130k tweets have been sent with the hashtag by 81k different people, reaching over 50 million unique Twitter accounts. And that’s just as of about 10am PST today; the numbers just keep going up.

And the new most retweeted #SochiProblems tweet is pretty good:

It looks like the 2014 Winter Olympics are going to be very interesting!

Written by Sarah

February 7th, 2014 at 10:20 am

The Winter Olympics are having #SochiProblems

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The Olympics pose a challenge no matter which country is hosting the winter or summer games, and Russia has seen its fair share of stumbles this week as press started to arrive and found their hotels incomplete or lacking essentials such as usable water, among other things.

Tweets like the one above quickly started using the hashtag #SochiProblems (and a lot of them have been replicated by the @SochiProblems account). Since January 31, when the first #SochiProblems tweet was posted by @2_TrishTheDish, 49k tweets have posted with the hashtag (as of about 11:30 a.m. PST on February 6). That includes tweets from more than 30.7k contributors, and a reach of 26.5 million unique Twitter account — and those numbers are growing quickly.

The most retweeted tweet came from the aforementioned @SochiProblems account, and has been retweeted a total of 971 times so far:

Since many of the #SochiProblems are coming from reporters and other media people in town for the event, many of the top contributors to the conversation are news organizations and other media people sympathizing: @NBCNews, the @TODAYshow, @AJEnglish, the @HuffingtonPost, and @ninagarcia of Marie Claire magazine were all in the top ten contributors to #SochiProblems.

Hopefully things will get sorted out as the games get fully underway. We’ll keep you posted on all the Olympic Twitter action here, so stay tuned! From the comfort of your own home or finished office, hopefully.

 

Written by Sarah

February 6th, 2014 at 11:39 am

The big winner at the Super Bowl? #EsuranceSave30

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Just after the Super Bowl last night, online insurance company Esurance aired the first post-game commercial, saving 30% on their ad. (Quite the bargain at ~1.5 million dollars off the 4 million dollar game-time price!)  Esurance spokesperson John Krasinski told viewers that Esurance was passing these savings onto them: Someone who tweeted using the hashtag #EsuranceSave30 would win 1.5 million dollars.

Their promoted tweet about the contest, including a link to more details.

So how’s the campaign going? There have been more than 1.8 million tweets using the #EsuranceSave30 hashtag in just the first 12 hours. That’s more tweets than any other advertiser got around the game, that’s for sure.

Written by Sarah

February 3rd, 2014 at 10:39 am

Posted in Events

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