The Olympics pose a challenge no matter which country is hosting the winter or summer games, and Russia has seen its fair share of stumbles this week as press started to arrive and found their hotels incomplete or lacking essentials such as usable water, among other things.
Tweets like the one above quickly started using the hashtag #SochiProblems (and a lot of them have been replicated by the @SochiProblems account). Since January 31, when the first #SochiProblems tweet was posted by @2_TrishTheDish, 49k tweets have posted with the hashtag (as of about 11:30 a.m. PST on February 6). That includes tweets from more than 30.7k contributors, and a reach of 26.5 million unique Twitter account — and those numbers are growing quickly.
The most retweeted tweet came from the aforementioned @SochiProblems account, and has been retweeted a total of 971 times so far:
— Sochi Problems (@SochiProblems) February 6, 2014
Since many of the #SochiProblems are coming from reporters and other media people in town for the event, many of the top contributors to the conversation are news organizations and other media people sympathizing: @NBCNews, the @TODAYshow, @AJEnglish, the @HuffingtonPost, and @ninagarcia of Marie Claire magazine were all in the top ten contributors to #SochiProblems.
Hopefully things will get sorted out as the games get fully underway. We’ll keep you posted on all the Olympic Twitter action here, so stay tuned! From the comfort of your own home or finished office, hopefully.
— Mark Connolly (@MarkConnollyCBC) February 6, 2014