#SochiProblems slows down, but doesn’t stop.
As the 2014 Olympic Winter Games got officially underway over the weekend, mentions of #SochiProblems finally went into decline, as the general conversation around the event itself picked up.
Friday we shared updated #SochiProblems numbers, and though daily #SochiProblems tweets have gone down (that peaked on Friday with over 100k tweets), overall the hashtag is still huge: 311.9k tweets from over 200k contributors, with a reach of 89.3 million unique Twitter accounts. That’s all since the first #SochiProblems tweet was sent on January 31st.
General Olympic chatter picks up
If you look at tweets using the #SochiOlympics tag, 16.1k tweets have been made since February 6th; the day before the games officially started, but did begin airing in the western hemisphere due to the roughly 10-hour time difference (local Sochi time vs. U.S. Central Time).
One of the most retweeted #SochiOlympics tweets comes from New York Times staff photographer Doug Mills, and shows a U.S. athlete celebrating after a bronze medal win:
— Doug Mills (@dougmillsnyt) February 10, 2014
4 out of the top 5 accounts contributing to the conversation around the #SochiOlympics are news-related accounts: The New York Times (@nytimes), Times of India (@timesofindia), Good Morning America (@GMA), and The Los Angeles Times (@latimes). The other one? A women’s humor account. Which might explain why #SochiProblems is the second most popular hashtag in tweets also hashtagged #SochiOlympics.
I guess we’ll see if the games’ problems can be eclipsed by the games themselves as the month goes on; the last day of the games is February 23.
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