It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
2014 Edelman Trust Barometer [from Edelman]
“The technology industry continues to lead as the most trusted sector.”
3 Scientific Studies With Real Insight Into Social Media [from Convince and Convert; written by Pratik Dholakiya]
“As marketers, we can’t always wait for the data to catch up to our hunches, but we are foolish if we ignore it once it arrives, and the data is telling a fairly consistent story. Audience retention and interaction are key: reach is secondary.” (Emphasis original.)
If you read one piece today, make it this one.
Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access [from TechCrunch; written by Ingrid Lunden]
“According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.”
“Your images are the most important thing on Instagram. You want to make sure they fit in with the feel and vibe of your brand but more importantly they have to fit in with the vibe of the Instagram community. Instagram is a thriving community and like on any social network, if you want to survive and succeed you are going to have to play by their rules.”
How Social Media Influences Purchase Decisions – Statistics And Trends | Infographic [from Invesp Blog; written by Khalid Saleh]
“4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals.”
Click through for full infographic.
“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”
The answer to gaining some of this precious attention? Visual content.
Is Tumblr Right for my Business? [from Intuit Small Business Blog; written by Brenda Barron]
“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.
In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”
And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]