We took an early look at the #CES2014 tweets last week, and now we’re back to give you the bigger picture of everything that happened in Vegas (it doesn’t stay there if you put it on Twitter, and especially if you hashtag it).
From the lead up to the show- we started tracking on January 5th and the show officially began on the 7th- until it ended on January 10th, there were 457.2k tweets made by 163.8k contributors, reaching 170 million people. The first official day saw the biggest spike in tweets: 119.6k, beating out the previous day’s just-under-100k. That’s an average of just under 5k tweets an hour.
The most retweeted tweet was posted on the first day of CES, from PlayStation, and saw over 5k retweets and 141 replies:
— PlayStation (@PlayStation) January 7, 2014
The rest of the most retweeted tweets were from other brands and an agency, with one or two independent reporters in the mix:
2. @cmithun (Campbell Mithun, agency)
3. @chippy (Chippy, tech writer)
6. @byandreachang (Andrea Chang, tech writer)
This is a departure from the past, when CES was ruled by tech bloggers rather than brands. Since 2011, however, more brands have fully embraced social media and in-depth social strategy, joining the conversation that was already happening around them. Their increased presence in the conversation- especially their ability to direct it- shows the results this investment has brought. Brands aren’t just responding to various levels of coverage from tech bloggers, they’re creating, participating in, and growing the conversation themselves.
That is a powerful presence to have at the biggest consumer electronics show in the world.
This isn’t just in terms of retweets either; the top contributors to the overall CES conversation also included brands:
That’s four brands in the top ten contributors when three years ago there was only one. Based on this activity, influence from brands can only be expected to grow in the coming years.
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