It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.”
“The number one thing we learned this year is that no matter how much we celebrate the case studies and best practices of the most social brands, they are far from perfect. You can replicate campaigns but you can’t replicate how the efforts of others cultivate ideal experiences and relationships with your customers…in a meaningful way.”
“Witnessing a single tweet swing the pendulum of markets proved that social media is every bit as valuable to day traders as it is to newsmakers.”
Lessons on everything from social’s influence on markets, to its increasingly visual nature, the growth and evolution of social media advertising, and the continued rise of social TV.
How a single Tumblr post turned this unknown book into a bestseller [from The Daily Dot; written by Aja Romano]
“But anyone who dismisses the value of Tumblr as a promotional and marketing tool might want to ask author Cory O’Brien what he thinks. When Tumblr discovered his book, Zeus Grants Stupid Wishes, the community turned it into a viral sensation and overnight bestseller.”
Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks [from Business Insider; written by Emily Adler]
“Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.”
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again [from Social Media Influence; written by staff]
“According to the study:
- 40% of respondents have engaged with a TV shows second screen app.
- 72% of those engaging with a TV show’s social media page or app say doing so encourages to watch the show again.
- 62% of respondents say they use social media ‘sometimes’ or ‘always’ while watching TV.”
2 in 3 Millennials Share Social Experiences Online [from Marketing Charts; written by staff]
“Shared web experiences have implications for how Millennials process information and trust its sources, and the researchers also note that many Millennials are establishing global networks online that make it more complex for marketers to create messages that vary significantly from one country to the next.”
“Competitors have emerged driven by the social web and includes Instagram, Pinterest and Vine. If we look at the global impact of these we get some rather staggering numbers.
- Pinterest debuted in May 2011
- Pinterest saw a growth of 1047% in unique visitors from 2011 to 2012
- Instagram started in 2010
- Instagram has 130 million users
- Instagram photos have 1 billion likes a day
- More than 16 billion photos are hosted through the service.”
Click through for more stats plus an infographic.
Six Ways Brands Can Use Instagram Direct For Marketing [from Business 2 Community; written by Nicole Rose Dion]
“Not only is this a great feature for individuals, Instagram Direct has the potential to be especially useful for brands. It allows brands the chance to provide sneak peeks to loyal followers, send coupons and encourage e-commerce.”
Instagram Says First Ad Results Are “Promising” With Recall Up 32%, Shows It Wants TV Brand Dollars [from Tech Crunch; written by Josh Constine]
“Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days.”
Track and report on your Twitter efforts with TweetReach.
Simple, beautiful Twitter analytics for PR and marketing pros.