It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“No big surprises here: the majority of companies we surveyed fall into the “ad-hoc” category, 29 percent into “formalized,” 11 percent into “integrated,” and five percent into “holistic.” To be honest, I want to drill into the self-reporting at the holistic stage, simply because the tools to facilitate scale (the key criterion) are still quite nascent. But that’s less important than the fact that, yes, we’re mostly learning how to do this and operationalize it–from a business, process and technical standpoint.”
Lack of Focus Hurts Social Media Crisis Management Efforts [from Social Media Today; written by Jonathan Bernstein]
“While there is no set formula for determine the best channels to utilize, we suggest you ask the following questions:
1. What medium will best reach the client’s stakeholders?
2. What medium currently features negative information about the client?
3. Where do you already have active advocates and a cushion of goodwill established?”
Enterprise Brands’ Social Success Metrics: Content Shares Considered Most Important [from Marketing Charts; written by staff]
“Separately, the study indicates that the largest companies believe that it’s critically important to integrate social into other digital media initiatives: 54% of respondents from companies with at least $1 billion in revenues consider social’s integration into wider digital media initiatives ‘extremely important,’ with a further 36% perceiving it to be ‘somewhat important.’”
Video Infographic: Your Brain on Visualization [from KISSMetrics; written by staff]
“Here are some interesting facts about infographics:
- High quality infographics are 30 times more likely to be read than text articles.
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
- Infographics are 40 times more likely to be shared on social networks.”
Be sure to check out the video at the link.
Crushing South L.A.’s Digital Divide by Teaching Youth to Code [from GOOD; written by Juan Vasquez and Oscar Menjivar]
“Fifty-five percent of boys in the inner city drop out high school and 70 percent of them will either end up unemployed or incarcerated. We need to change that by giving them hope and a tool for success—computer programming.”
Top 10 Ways To Be a Male Advocate for Technical Women [from the National Center for Women & Information Technology; written by staff]
“1. Listen to women’s stories
Male advocates in technical workplaces identify listening to their female colleagues’ and bosses’ stories about their experiences at work as one of the key drivers for their advocacy efforts. The women’s stories alerted them to pressures and circumstances they might never have noticed. Let women know that you are interested in hearing their perspective if they are willing to share.”
Understanding You: the birth of social media science [from Wired UK; written by Carl Miller]
“This may all genuinely transform our ability to understand ourselves. Social media is a treasure chest of evidence of behaviour that was once naturally and normally lost to the past. For the first time, we have a measurable, analysable image of a society-in-motion, simply the largest body of information about people and society we have ever had. It is the rendering of normal, day-to-day social interactions into data that can be understood.”
The Demographics of Instagram and Snapchat Users [from Marketing charts; written by staff]
“Fully 43% of 18-29-year-old cell phone users report using Instagram – a number that will likely rise over time given a recent report showing that Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter.”
“Still, some papers that do real journalism (and are looking to attract real readers) are on the photo sharing site, if only to have another venue to showcase their occasionally stellar photography – or, at the very least, remind the digital kids that they still exist. Here are five newspapers using Instagram in a variety of ways, and with varying success.”
How 5 Large Consumer and B2B Brands Are Using Vine [from Top Rank; written by Lee Odden]
“From demonstrating the brand personality and culture to getting creative with company news and industry participation, these 5 major B2B and consumer brands have found ways to use just 6 seconds of video in powerful ways. One important thing to understand about Vine is that the experience for your audience is not limited to one 6 second video. Think about Vine as a TV channel with 6 second episodes. The impact you can make by connecting your string of short videos will be far more impactful than random videos about various topics.”
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