It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Top 3 Challenges B2B Leaders Face Today | INFOGRAPHIC [from Social Media Today; written by Louis Foong]
Understanding the Direct Marketing vs. Brand Marketing Conflict [from Social Media Explorer; written by Jason Falls]
“It’s not one or the other, but one feeding the other that works best.”
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges [from Occam's Razor; written by Avinash Kaushik]
On a social content strategy:
“Write about topics both of you [you + your potential customers] are interested in. If you sell smoothies, talk about food, how to develop a great palette, travel, evolution, agriculture, the future of the planet… the topics are endless.
Provide utility. Share tips on how to make my life better. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps…. the topics are endless.
Your customers have given you permission to interrupt their day. Don’t suck at it. Be respectful of their attention. Create a warm space in their heart for your brand. Contribute something incredible, of value.
That is the only way to win big.”
How All Star Code is Getting More Young, Black Males into Tech [from Fast Company; written by Christina Chaey]
“‘A lot of people in our community have a problem admitting that to work in technology, you often are a skinny, upper-middle-class white guy,’ says Kane Sarhan, a cofounder of the apprenticeship-based education startup Enstitute and the day’s instructor. ‘These organizations aren’t just saying there’s a massive problem. They’re putting a stake in the ground and saying, There are no black people here or There are no women here.’”
New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter | CHART [from AllTwitter; written by Lauren Dugan]
Can Social Media Save NASA—And The Rest Of The Science World? [from ReadWrite; written by Selena Larson]
“But this might be a great time for NASA’s huge social media following to turn their tweets into action and let Washington know: science is essential to them.”
Let’s Play 20 Questions: Social Media Measurement Style [from MetricsMan; written by Don Bartholomew]
Questions range from opinions on how social media should be addressed in education, to non-profit and B2B considerations and various measurement concerns across the board. Example:
“Q10. Any suggestions to measure business impact for B2B organizations? Is there a way to understand the impact of social for B2B organizations?
A10. Most B2B companies have a focus on sales leads. Therefore demonstrating how social is helping create leads or improve lead closure rates is important. There are a lot of uses of social listening in B2B companies as well – how the company is positioned on key issues, who is talking about the company, how products and services are being discussed, etc.”
Social Media & The Law – 11 Things You Need to Know Now [from Top Rank; written by Eliza Steely]
“Essentially there are three things you can do to protect yourself online:
- Attibute, Quote, Cite…however you have to identify your non-original material
- Use common sense. If you don’t want someone posting that about you, don’t post it about someone else. If you’re worried about clicking “send” or “post” there’s probably a reason, so don’t do it
- Know the rules. It’s easier to break them if you pretend they don’t exist, but doing so opens you up for litigation, and backlash in an arena where news travels fast.“
A Scientific Guide to Maximizing Your Impact on Twitter, Facebook, and Other Digital Media [from Fast Company; written by Belle Beth Cooper]
“So my suggestion would be to use this guide as just that–a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case.”
Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them [from Marketing Charts; written by staff]
“When asked to rank 6 potential risks when using social media, respondents from private companies were most likely to choose negative comments about the company as the top risk, followed closely by disclosure of proprietary information. Respondents from public companies most often ranked disclosure of proprietary information as their top risk, while the exposure of personally identifiable information was the top choice for the second spot.”