It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
11 Big Myths About Social Media and Content Marketing [from Convince & Convert; written by Jay Baer]
“Myth 2: Social is not measurable
Social is extremely measurable, but first you have to do something that can be measured. Tracking URLs, visibility into your purchase funnel, unified customer databases. All of it can answer that “are we making money at this?” question, but too often people expect there to be a magic “social media measurement” button, even though there is no such button for radio, TV, email, direct mail, billboards, or fancy business cards.”
“Instead of spending time wondering which metrics are important to measure, start by getting marketing and social data into your core systems. Then we can debate which metrics are the best metrics, but I can tell you this. If you aren’t passing campaign data into your CRM, it’s unlikely you are measuring anything meaningful to your executive management team today. It’s time to fix it.”
Facebook, Pinterest and Twitter Traffic Referrals Up 54% in Past Year [from Social Media Today; written by Danny Wong]
“1) Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits. Facebook grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising.”
Social media brand recommendations rise while face-to-face conversations fall [from Social Media Influence]
“According to new word-of-mouth (WOM) research from COLLOQUY, brand recommendations made via social media have grown 4% since the company’s last report in 2011, while the number of ‘real life’ conversations about brands has dropped 4%.”
Only 1 in 3 Americans Claim That Social Media is Important to Them [from Marketing Charts; written by staff]
“Social media scores higher among women (37%) and those under-35 (45%) in the US, but those figures also lag the corresponding global averages (46% and 50%, respectively).”
“New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.”
Click through for the full infographic.
U.S., Europe, Asia, Middle East, Africa, Latin America – Social Media Growth Worldwide | INFOGRAPHIC [from All Twitter; written by Shea Bennett]
“Did you know that nearly 1 in 4 people worldwide will use social media in 2013, and that by next year, two billion users globally will log on to platforms such as Twitter, Facebook, LinkedIn and Instagram?”
Click through for the full infographic.
“Here are 15 winning tactics divided into 5 broader content marketing strategies for using photos to maximize social media engagement.”
“3. Social media has grown as a source for news: 19% of Americans saw news on a social network “yesterday” in 2012, more than double the 9% who had done so in 2010. Those in their 30s (30%) are nearly as likely as those 18-24 (34%) to say they saw news or news headlines on Facebook or another social networking site yesterday. (Report)”
Q&A: How to Incorporate Tumblr Into Your Marketing Campaigns [from Business2Community; written by Polina Opelbaum]
“‘People flock to Tumblr to be entertained and inspired, not to be pitched to,’ says Francis Skipper, executive vice president of 451 Marketing. ‘Therefore, it is key to be very visual and to use humor on Tumblr. Pieces should be easy for your audience to digest and promote sharing. And try to provide evergreen content that will have a longer shelf life, so your content can be shared often.’”
“Before the Internet became widely used, the media were the masters of the conversation. They filtered conversations and, by doing so, built our view of the world. But the expansion of the Internet blew up the pyramid of authority, making the world a place where everything can be shared, mimicked and copied. Memes never had such a fine environment to grow. Memecracy was born.”