It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
College Students Apathetic About Brands’ Social Media Marketing Efforts [from Marketing Charts; written by staff]
“Also interesting: 46% reported wanting more straightforward messages in advertising, while only 5% felt that ads should be more interactive. 32% do want ads to be more entertaining.”
How Small Businesses Can Attract Talent Using Social Media [from Social Media Today; written by Marilyn Vinch]
“With all the tools available today, the recruitment process has grown to a point in which it’s no longer about chasing candidates but is instead about attracting the right talent. By investing your time in developing a strong digital presence, you will make your company visible to job seekers who might be looking exactly for what you’re offering.”
SMB Followers on Twitter Looking for Updates, Interaction [from Marketing Charts; written by staff]
“The study stresses the positive nature of these interactions, though, noting that 70% of followers retweeted because they liked the SMB’s content, 64% have mentioned an SMB to share a positive experience, and 54% have @replied to share a positive experience.”
Twitter’s Vine Grows To 40 Million Users, Despite Instagram [from ViralBlog; written by Igor Beuker]
Social stats on Vine, Instagram, Pinterest and Foursquare, plus how social CEOs are.
Twitter Hires Commerce Chief to Add Shopping Via Tweets [from Bloomberg; written by Jon Erlichman & Douglas MacMillan]
“‘It makes a lot of sense for Twitter, since a lot of online advertising is commerce related, and as a platform, they should be able to integrate more closely with online retailers,’ said Colin Sebastian, an analyst at Robert W. Baird & Co. in San Francisco.”
63% Of Brands Have Multiple Twitter Accounts, Compared To 7% In 2011 [from AllTwitter; written by Allison Stadd]
“. . .out of 253 top brands in the U.S. and U.K. . . .two thirds had multiple accounts on Twitter.”
Including customer service accounts, deal feeds, brand portfolio accounts, job listings and more.
Link to Statista here.
“When Twitter talks about its expansion into the TV industry, the company stresses that its approach is not about ‘disruption’ – a common term in the tech world – but ‘synergy.’ Unlike other Internet media companies, Twitter has made no plans – publicly anyway – to produce content meant to compete with television. Rather than seeking out a bigger slice of the television pie, Twitter says it wants to make the pie bigger for everyone: for television, for its advertisers, and of course, for Twitter.”
Tumblr Partners Bloggers With Designers for Fashion Week [from Mashable; written by Lauren Indvik]
“In addition to the invitations, Tumblr has partnered 20 NYC-based bloggers with 18 designers and two unspecified organizations for two-week ‘apprenticeships’ leading up to the shows. The nature of the apprenticeships vary; most often (we expect) bloggers will be invited to document show preparations via photographs and GIFs. The goal is to give bloggers deeper access to the designers and the people they work with, hopefully forging relationships that will spark further collaborations, said Valentine Uhovski, Tumblr’s fashion evangelist.”