It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Your pattern of behaviour on Twitter can be defined by a simple “genotype” and used to predict your future behaviour, say network researchers.”
It’s exactly what it sounds like: a great example of brands being human and having fun on Twitter. It doesn’t have to be all srs business, all the time.
“1 – Ask for retweets
If your content is valuable, people will retweet it, or share it on other social media platforms. If you’re finding that you need to ask for retweets, maybe you should focus on getting to the core of why your content isn’t being shared. Alternatively, maybe your audience technographics are such that they are much more inclined to consume your content, and not necessarily share it.”
Twitter Media Launches Blog To Fight Attrition By Teaching You What To Tweet [from TechCrunch; written by Josh Constine]
“The site plans to feature great uses of Twitter for “TV, sports, journalism, government, music, movies, social good and beyond.” It joins Google Inside Search and Facebook Stories as another media endeavor designed to help inspire our use of today’s top technologies.”
“It wasn’t a new TV slot or advertising jingle that brought me back to chain diner for a chocolate shake with my wife. It was Tumblr.”
“1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
This demographic has grown 79% since 2012.”
Which Organizational Areas Are Relying the Most on Social Tools? [from Marketing Charts; written by staff]
“Based on a survey of 2,545 executives around the globe conducted in the fall of 2012, the study determines that social business (the use of social media, tech-based internal networks, social software, and/or social data) is – not surprisingly – most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.”
The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools [from Pew Research; written by Kristen Purcell, Judy Buchanan, Linda Friedrich]
“Some 78% of the 2,462 advanced placement (AP) and National Writing Project (NWP) teachers surveyed by the Pew Research Center’s Internet & American Life Project say digital tools such as the internet, social media, and cell phones ‘encourage student creativity and personal expression.’”
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Simple, beautiful Twitter analytics for PR and marketing pros.