It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Twitter and traditional newswires ‘equally matched’ for breaking big news [from Social Media Influence; written by submitter]
“However, the researchers do concede that the way we use each source differs considerably. According to Dr Miles Osborne, lead study author: ‘Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading the word on events that we might not hear about, and for bringing local perspectives on major news items.’”
Favoriting Tweets is BAD Twitter Strategy And Can Get You Suspended [from Social Times; written by Mary C. Long]
“And here’s how it can go wrong:
If your keywords aren’t specific enough, the bot . . . erm, app will favorite LOTS of tweets. Think hundreds in a matter of days. That’s bad. And it gets worse.
The tweets it favorites might not be ones you’d want potential clients to see when they visit and (potentially) explore that portion of your profile.”
Twitter Is Helpful, Accurate Tool For Aid Workers During Emergencies – STUDY [from AllTwitter; written by Allison Stadd]
From the researchers:
“There is a real opportunity to make use of Twitter streams and other social media data to expedite public health, safety, or medical response in crises. Approaches to actively survey social media to complement traditional approaches to situation awareness after emergency events should be developed which integrate with existing analysis and alerting infrastructure.”
Read the full paper here.
The Rise of Social Commerce [from Fedelta; written by team]
See the full infographic at the link above.
Social Networking to Reach Half the UK Population This Year [from eMarketer; written by staff]
“eMarketer estimates that half of the UK population will use social networks in 2013, with this percentage climbing to 55.6% by 2017. The country remains a leading market for social media, and although overall growth in user penetration is starting to slow, there is still room for significant increases among niche user groups and demographics.”
Fortune 500 Companies Getting More Social [from Marketing Charts; written by staff]
“8 of the top 10 corporations actively post on Twitter.”
Tumblr Rings the NASDAQ Stock Market Opening Bell in Times Square [from Social Times; written by Devon Glenn]
“Tumblr founder David Karp and his team appeared at the NASDAQ MarketSite in New York City’s Times Square this morning to ring the opening bell in celebration of the company’s recent acquisition by Yahoo.”