It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Your tweets can live on for far longer than you think. Let’s consider ten ways that can happen.”
Social Networking Reaches Nearly One in Four Around the World [from eMarketer; written by staff]
“According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.”
Who’s Active on Which Social Network at What Time of Day? [from Social Times; written by Cameron Scott]
“The ‘nets have very different peak times, but if you’re looking for a magic time to post, it’s probably late afternoon.”
See the full infographic at the link above.
“The mountain ranges below are not natural geography, but the virtual topography of Twitter – with the peaks representing where the most tweets are sent from.”
Below is an example of San Francisco:
And here’s the link to Twitter’s interactive San Francisco map.
A review of the author’s opinion of the six biggest trends shaping the marketing industry thus far in 2013. Do you agree?
Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases [from Marketing Charts; written by staff]
“Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”
Social Usage Involves More Platforms, More Often [from eMarketer; written by staff]
“GFK reported in April that last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.”