The new year and its sense of renewal is upon us, and a little early spring cleaning wouldn’t go amiss. We’re not talking about your closets; we’re talking about your social media. Here are a few quick ways to clean out your social media and kickoff 2013 with a fresh start.
1. Use what you need.
You don’t need to be on every social platform. A survey conducted by Altimeter found that companies average a staggering 178 corporate-owned social media accounts. If you’re a small business- or any business with a limited amount of time and resources available to devote to social endeavors- take a hard look at how many accounts you have, where they are, and think about what you really need. Which platform have you had the most success with? If you see that more clients are coming to you on Twitter for customer service questions, then concentrate your energy on keeping those clients happy and spend less time elsewhere. Delete what isn’t serving you.
2. Plan to be spontaneous.
You don’t want to plan every tweet out down to the hour and schedule them all, but you also need a plan beyond “using Facebook when I have time” (there is never time). The trick is to make that part of your approach– hop on your platform of choice for an hour or so in the morning or afternoon and share what’s relevant in the moment, but make sure you’ve mapped out the big things you’ll want to share, too. Sketch out a rough idea of events, promotions and the goals you want to reach in putting them out there, with notes of what has worked in the past and what hasn’t. This will give you a solid social foundation you can expand on in the future, if the time and resources arise.
3. Don’t be afraid to have a personality.
Obviously not every brand can be quirky and whimsical, but that doesn’t mean you’re not allowed to talk like a person. Customers don’t want to talk to an industry jargon robot; they’re on social media for the human connection to brands they love. Following branding guidelines, there’s no reason not to let them find that when they come to speak to you. Post fun photos of the office, employees and products. Robots, too, if you have them. People love robots.
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