Archive for November, 2012
Last month, you may remember us announcing our first non-Twitter analytics product. Today, we’re excited to share that Union Metrics for Tumblr is now publicly available!
We’ve partnered with Tumblr as their preferred analytics provider to deliver full-fidelity analtyics built on the entire Tumblr firehose. With our new tool, you can analyze any blog or any topic on Tumblr. If you’re using Tumblr to spread your message and want to know what’s really happening with your content, then Union Metrics for Tumblr is for you.
What is Union Metrics for Tumblr?
Union Metrics for Tumblr can measure activity and engagement for any blog or any topic on Tumblr. We make it possible to get in-depth analytics on all the interesting content that’s being shared on Tumblr.
Similar to what you’ve come to love from TweetReachTrackers, our new Tumblr reporting includes:
- Beautiful, interactive trackers to continuously monitor your Tumblr presence
- Post and note volume to show overall engagement levels and trends over time
- Top contributors and curators to help identify key influencers
- Analysis of posts and tags to surface most popular posts
- Post engagement details, including the full reblog tree and interactions over time
- Full data export for further analysis
What does it cost?
We currently have three plan levels perfect for larger brands and agencies, starting at $499 per month. They all come with a 7-day free trial. TweetReach Pro subscribers will receive 30% off these prices, so if you’re currently using TweetReach Pro, just let us know if you want to subscribe to Union Metrics for Tumblr.
We love Tumblr and we especially love the diversity and creativity that goes into making it the wonderful place that it is. And we know that not everyone works at a company with the budget for these plans. So we’re working on more analytics offerings for everyone, including a version for anyone interested in measuring their personal blogs. That’s coming soon, so stay tuned!
The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English.
Created on November 23rd, @YourinAmerica counted just under 15k followers only five days later, with an output of fewer than 100 tweets.
How is that possible? Let’s look at the reach of the single tweet above.
Here’s the activity breakdown for the tweet:
So actually 241 separate Twitter accounts contributed to the exposure of this one tweet, mostly by picking it up and retweeting it: 219 retweets, 12 replies, and 18 other tweets were made. On the day this tweet was published, the account had about 8,000 followers, meaning just about 3% of the follower base was able to lead to this much exposure on a single tweet.
And here’s where it really gets interesting: looking at who is doing the retweeting. @SarahSpain, ESPN1000 host, has a lot more followers than @YourinAmerica and her retweet of the original tweet is actually what generated the most exposure.
In this way, TweetReach helps you figure out who the major influencer is in the reach of this particular tweet, in way that would be much more difficult and time-consuming to figure out manually.
This gives you an idea of whom to cultivate relationships with on Twitter. If you see that one account with a lot of influence (be that a large audience or simply highly engaged followers) consistently interacts with you and/or retweets your content, you know they like what you have to say and are helping you grow your own audience.
For example, the second most retweeted tweet only had 7 retweets – compared to the original, unaltered tweet’s 207- but this is still important to note because it indicates that @alysonfooter has an engaged audience of her own. (Note that these numbers reflect the two messages that were retweeted the most– the original and one with the original message plus commentary. More retweets were also made with different commentary added to the original, which altogether add up to the total number of retweets made: 219.)
Perhaps the most interesting takeaway from @YourInAmerica, however, will be if anyone really does learn a grammar lesson. So far most of the victims seem to have deleted the offending tweet in question after falling victim to @YourInAmerica.
The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families.
Thursday, November 22 – Friday, November 23
Saturday, December 22 – Tuesday, December 25
On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email is the fastest way to get through to us during the holidays (aren’t smart phones great?).
- Email us at support [at] unionmetrics [dot] com
- Call us at 888-834-8113
- Submit a ZenDesk ticket
- Find us on Twitter