The Union Metrics Blog

Archive for September, 2012

Announcing TweetReach Historical Analytics: Analyze any tweets ever posted

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Today, we’re announcing our brand new TweetReach Historical Analyticsall the in-depth TweetReach analytics you’ve come to love, now for any tweets ever posted, dating back to March 2006. This is the first product of its kind to offer comprehensive historical analytics for any topic from the full Twitter archive and we couldn’t be more excited to share it with you.

While real-time analysis of Twitter activity is crucial, it’s only part of the Twitter story. Historical analytics make it easy to measure today’s performance against past trends or dive into an event that wasn’t tracked in real-time. With TweetReach Historical Analytics you can use powerful queries to extract anywhere from a few hours to a few years of the data that matter to you.

On top of the extensive Twitter archive, we provide our in-depth analytics, including all the metrics available in TweetReach Pro – reach, exposure, tweet volume, contributor and tweet details, URL and hashtag analysis, and so much more. This opens up so many possibilities for your Twitter analysis! For example, our premium historical analytics are great for:

  • Twitter emergencies – Did something come up suddenly or unexpectedly?
  • Recurring annual or monthly events – Need to track trends over time?
  • Competitor and share of voice analysis – What are people saying about others?
  • Benchmark data – Want to compare new tweets to older tweets?
  • Research – Curious about what people thought about a past event or topic?

You can use our Historical Analytics to backfill a new or existing Tracker, or purchase a one-time analysis any time you need it. You can customize the time frame down to the minute, so we can analyze tweets from just a few minutes all the way up to a few years. There’s more detailed information about our historical analytics on our helpdesk. We have this historical tweets access to the full archive of tweets through Gnip’s new, fully compliant Historical PowerTrack for Twitter.

If you’re looking for in-depth, full coverage analysis of any campaign, event or topic any time in the past, then our new TweetReach Historical Analytics is just what you need. Pricing starts at $149 and you can get started here.

And as always, please let us know if you have any questions.

Written by Jenn D

September 19th, 2012 at 12:00 pm

Posted in News

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Union Metrics selected by DataWeek 2012 as top Twitter data innovator

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We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival!

DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco are organizing this, the first annual event from September 22-27 in San Francisco, CA. There will be over 200 speakers from Google, Twitter, IBM, Cloudera, CitrusLeaf, Dun & Bradstreet, and hundreds of other data-centric companies during the 4-day conference along with a week-long series of data events, workshops, hackathons, hiring mixers, and meetups.

And, if you’re attending, please join our co-founder and CEO, Hayes Davis on Wednesday, September 26 at 2:00pm as he will be speaking on a panel entitled: “Does Social Influence Score Affect My Job Prospects or Price of my Consumer Goods?“.

Use discount code DataWeek25 at for 25% off!

Written by Dean Cruse

September 7th, 2012 at 9:15 am

Posted in News

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TweetReach Tip: Why some tweets generate fewer impressions

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On Twitter, replies are handled differently than regular tweets. An @reply is a tweet sent to a specific user, beginning with that user’s Twitter handle. Like this:

Replies are only received by the users who follow both the sender and the receipient. The above tweet was delivered to the 6 Twitter accounts who follow both @tweetreachapp and @Melaina25, not to all of @tweetreachapp’s 4,300+ followers.

So, if there’s a contributor or tweet in your TweetReach snapshot report or Tracker that has only generated a few impressions, even though you know the account has hundreds or thousands of followers, then the tweet is most likely an @reply. The purpose of a reply is to continue a conversation between two Twitter accounts, and as such, replies are only delivered to users who follow both the Twitter accounts involved in the conversation. Twitter does this to keep your stream from getting overly cluttered with irrelevant conversations you’re not involved in. So even if an account has thousands of followers, an @reply will only appear to users who follow both the sender and recipients, and will generate as many impressions as there are common followers.

There’s more on how Twitter handles replies on their blog. Basically, using your Twitter client’s reply button or arrow will limit the people who receive your tweet to only users who follow both accounts in the discussion, even if you add a space, period or other punctuation in front of the username. If you want a tweet to be delivered to all your followers, do not use the reply button and do not start the tweet with a username.


Written by Jenn D

September 4th, 2012 at 9:51 am

Posted in Help

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