The Union Metrics Blog

Archive for December, 2011

TweetReach holiday hours

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The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2011. However, please allow us a little extra time to return your inquiries on the following days, as we may be stuffing our faces with holiday treats and spending time with our families.

Thursday, December 22 – Sunday, December 25

During this time, we will return all urgent requests as soon as possible and non-urgent requests within 24-36 hours. As always, you can get in touch with us in many ways, but the best way to reach us over the holiday is via email.

Happy holidays!

Written by admin

December 15th, 2011 at 12:34 pm

Posted in News

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Announcing the all new TweetReach Report 2.0!

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We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever.

Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half years since that first report, we’ve run millions and millions of reports for customers all over the world. But the report hasn’t really changed much since then. Until now, that is. We’ve given the entire report a massive facelift and added in a lot of the metrics you’ve been asking us for. Take a look…


New Report Changes

Some of our favorite new report features include:

  • Top tweets make it easy to identify the most retweeted tweets
  • Top contributors make it easy to identify the most influential and engaged participants
  • Graphical timeline makes it easy to identify when key moments occurred throughout the duration of the conversation
  • Integrated contextual help makes it easy to figure out what a metric means and how we calculate it

We haven’t removed anything from the old report; we’ve only added to it. And there won’t be an increase in cost for these new reports – quick 50-tweet reports are still free, and full reports are still $20. (As always, full reports will include all tweets made available by Twitter, which is usually up to 1,500 tweets from the past week.)

New Report Access

For the next few weeks, the new report will only be available to anyone who purchases a full report or anyone with a TweetReach Pro subscription or a free TweetReach account. So to try it out, either sign in to your current account or sign up for a free TweetReach account.

There’s more information in our helpdesk about the new report with detailed explanations of the new metrics, as well as list of new report FAQs. And please let us know if you have any questions!

Written by Jenn D

December 12th, 2011 at 11:19 am

Posted in Features,News

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This Week in Social Analytics #26

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Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!

How to create social media metrics that matter
Over at Mark Schaefer’s {grow} blog, Steve Goldner provides some concrete examples of how to obtain and retain social media commitment from clients.

Making Business Decisions Through Data
David Armano and Chuck Hemann co-wrote this piece that presents two different models for decision making based on listening to online conversations in real-time and acting on insights gathered from the data.

Social Media Metrics that Matter and Outcomes Analysis
Keith Burtis encourages marketers to stop worrying about aggregate data that don’t affect results. Focus instead on metrics that matter — those that drive conversions that are important to your business.

How to Measure Social Media ROI Like the Experts
Corey Eridon at Hubspot gives several tips on how to measure social media success, from initial visit to conversion across all of your social networks.

The Most Powerful Social Media Measurement Tool Money Can Buy
Amber Naslund suggests that despite all of the wonderful social media measurement tools out there, the best way to analyze your metrics is to use good old human-powered critical thinking. Use the best tool for the job, but use your brain to gain insights from the data.

Written by Dean Cruse

December 2nd, 2011 at 10:25 am