The Union Metrics Blog

A recap of SXSWi 2011 in tweets

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The TweetReach team attended the South by Southwest Interactive conference in Austin, Texas this week. SXSWi is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. This year’s SXSWi conference attracted 19,364 attendees (nearly a 36% increase from 2010).

During the conference, we monitored tweets that mentioned SXSW. During the five days of the interactive conference, we tracked:

  • 626,513 tweets from
  • 172,432 contributors with a
  • reach of 56,868,452 that generated
  • 2.2 billion impressions.

The most retweeted tweet during the conference was from @SteveCase and received 1,523 retweets.

We’re still crunching the rest of the numbers, so we’ll have more in-depth analysis of SXSWi tweets and what people were talking about very soon. Stay tuned.

Written by Jenn D

March 16th, 2011 at 1:58 pm

Posted in Events,Trends

Tagged with , , ,

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  1. [...] years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re [...]

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