The Union Metrics Blog

Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

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We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view the full size version of this infographic.

Twitter got pretty excited when:

  • Melissa Leo dropped the f-bomb during her Best Supporting Actress speech
  • Toy Story 3 won Best Animated Feature
  • Trent Reznor and Atticus Ross won Best Original Score for The Social Network
  • The cast of Harry Potter, Twilight and other films were autotuned
  • Oprah announced the Best Documentary Feature award (and when Banksy didn’t win for Exit Through the Gift Shop)
  • Natalie Portman won the Best Actress Oscar
  • The King’s Speech won for Best Picture

Other spikes were when:

  • Mila Kunis and Justin Timberlake presented the animated awards
  • James Franco dressed as Marilyn Monroe
  • Christian Bale won Best Supporting Actor
  • Mandy Moore and Zachary Levi’s performed the Oscar-nominated song from Tangled
  • Colin Firth won the Best Actor Oscar
  • PS22 sang Somewhere Over the Rainbow

By the way, our predictions for the big three Oscars were correct! As we dig more into the data over the next few days, we’ll be posting additional Academy Award tweet analysis here.

Written by admin

February 28th, 2011 at 1:08 pm

Posted in Events,Trends

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8 Responses to 'Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards'

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  1. [...] the full TweetReach infographic on the night. The auto-tune segment, which was followed by Oprah’s appearance, resulted in [...]

  2. [...] were, so check out some of the fun Twitter stats that came from the broadcast, according to data compiled by TweetReach. View Slideshow [...]

  3. [...] TweetReach and Mass Relevance did their own analysis of Twitter activity Sunday night and came up with numbers that are substantially different than [...]

  4. [...] 4. 360 Degree Live Events – 83rd Academy Awards [...]

  5. [...] TweetReach, we’ve tracked a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to regular weekly episodes of many of your favorite shows. [...]

  6. [...] 84th annual Academy Awards were held this weekend. As we’ve seen in years past, Twitter has a lot to say about the Academy Award winners, losers (non-winning nominees?), and the [...]

  7. [...] e commentati anche su Twitter. Se l’anno scorso i tweet sulla notte degli Oscar sono stati 1.27 milioni, quest’anno il numero è quasi raddoppiato con più di 2 milioni di [...]

  8. [...] correct data from Cassandra, and finally, generate it in the format needed by d3. Luckily we had last year’s dataset to work with as well, which became integral in the testing and sanity check [...]

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