The Union Metrics Blog

Our full analysis of tweets about Super Bowl XLV advertising

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During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report.

The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The report includes brand by brand comparisons, metrics such as tweet volume, impressions and share of voice, as well as detailed discussion of successful advertising strategies. You can purchase the full Super Bowl tweet analysis report here.

Super Bowl Twitter Analysis Summary

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Written by Jenn D

February 17th, 2011 at 8:09 pm

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  1. [...] a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to¬†regular¬†weekly episodes of many of your favorite shows. That’s because we (and our [...]

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